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5 Ways To Find Products To Dropship In 2019

By
Rebecca Leis
-
3
How This 20-Year-Old Found Winning Products and Grew A 6 Figures Online Store !
How This 20-Year-Old Found Winning Products and Grew A 6 Figures Online Store !

Are you struggling with finding good products for your dropshipping business? Looking for new research sources to get unique ideas? Not sure if the chosen product will actually sell? Then this article is for you!

In this article, we’ll talk about the methods we personally use to find good products to dropship. And we’re absolutely sure that some of the research sources shown here have been never even considered by some of you.

So make sure to read this article so you can find great products to dropship in 2019!

 

1. Aliexpress:

Aliexpress still remains the number 1 place to manually research for products you can dropship. We have 2 main methods that we use to search for products:

Method number 1: Going in random

This method is great for people with general stores or for those who are not sure what to sell or what niche they should choose. We just go to aliexpress main page and scroll down till a cool product catches our eye. Once we see something we like, we make sure the seller has a good rating and that the product has good reviews.

If the seller is new or has a bad rating, we can search for other higher rated sellers that sell the same exact product. Or if the product has bad reviews, we search for the same product again and look for a supplier who has the same product but offers a better quality. Thus the reviews should be mostly positive.

Method number 2: Searching for a specific niche or product

This method is for people who know exactly what they’re looking for. It can be a specific product you just saw in an ad on Facebook and want to try your luck dropshipping it or you’re simply looking for new products to add to your niche store.

When manually searching like that you should always look and work only with high rated sellers. Or you can use the filters and look for products with most orders.

Once you found a product you like, make sure to check out the supplier’s personal store for more product suggestions. And you can always message that supplier and ask if he has more products to sell in that niche that may be available only in private.

Aliexpress manual product research can be very time-consuming. And when we finally find that product we want to dropship, we can never know if it will actually sell. If you’re not into trial and error or tired of throwing money on products that looked like “winners”, then you should check out Ecomhunt. Ecomhunt has a professional product research team that searches the web everyday for the best new proven to sell products. And that is just the tip of the iceberg 😉

 

2. Reddit:

If you thought Reddit is a place only to share memes and to talk about general stuff then you’re doing it wrong. Reddit is the front page of the internet and home to thousands of communities. But for us dropshippers, Reddit is home to endless product research ideas!

Our way to search for products to dropship on reddit is simple and works best if you have a niche store or you have a general idea on what you’re looking to sell.

For example:

Let’s say we have a crocheting niche store and we’re looking for new products to sell. So at first, we search in reddit for a crochet community and we can see that such exists. The community has 112k members and is quite active.

Our next move now will be to simply search for popular terms like “Love my new” or “Just bought” in the community search and hopefully we will find something cool to sell. Going with “Love my new” I already get 2 cool results.

  1. A crochet kit Christmas gift – She received it as a gift from her husband and decided to show it to the community. Her post received plenty of upvotes and people are in love with this specific kit. On top of that, there are more product suggestions in the comments that can give us even more product ideas. Our next step will be to look for something similar in aliexpress so we can add it to our store and sell it.
  2. A post about a new t-shirt – The lady decided to share her newly bought tee with the community and it looks like everyone wants one. So now we can design something similar ourselves and add it to our store. And we can also use this design and add it to other Print on Demand products and not only on a shirt.

As much as we like Reddit, it’s not the best place to advertise your store. Simply inviting people to check your store will be almost always considered as spam and running paid ads on Reddit’s platform doesn’t work too well…

Like most dropshippers, we prefer using Facebook ads to promote our products. If you struggle making sales on your store, You should definitely check out Ecomhunt Facebook ads training videos so you can run ads like the pros.

 

3. Ecomhunt:

This is where things get much easier. With Ecomhunt, you will get access to HOT products that are already proven to sell. This is one of the main worries every dropshipper out there has when choosing a product and Ecomhunt takes that worry away.

Will it sell or not? In this case you can be sure that Ecomhunt got you covered by showing you live ads on Facebook, targeting suggestions and video ad examples. And all it takes to make it happen is one click of a button using our import to shopify feature.

Ecomhunt also gives you relevant Instagram influencers for each product category.

Ecomhunt’s full feature list:

It doesn’t matter if you’re a total newbie dropshipper or an experienced one.

Join Ecomhunt now and enjoy a secret 31% off discount when you sign up => http://ecomhuntnow.com/

 

4. Etsy:

Etsy is an amazing research tool for products to dropship but you can’t really do it directly from Etsy if you find something you think may work in your niche.

The reasons are:

  1. Some of the products are unique and handmade only by that specific Etsy seller. You won’t find it on aliexpress and to dropship that product, you will have to talk to that seller and hope he gives you permission.
  2. The prices on Etsy are retail and even if you have permission to dropship their product, you will have to negotiate the price you get so you don’t have to sell it way too expensive.
  3. From our experience, getting an Etsy seller to agree for dropshipping is not an easy task. Most of our requests got refused because they are too afraid and prefer selling on Etsy only.

And this is why we will use Etsy only as an idea research tool and then look for the same/similar products to dropship on Aliexpress. You may be surprised by how many of Etsy’s products can be found on Aliexpress(or really similar products). All of these “handmade” products can be easily replicated by someone in china.

And if you’re looking for good aliexpress suppliers, make sure to check Ecomhunt recommendations. At Ecomhunt, with each winning product that’s listed we also provide a link to an aliexpress seller. These sellers are the best to work with and can always bring more unique products for you to sell on your stores.

Etsy is also a great place to get ideas for your Print on Demand products. From mugs to beach towels, Etsy has it all 😉

 

5. Pinterest:

Pinterest or how we like to call it – The social network of stuff people want to buy.

Pinterest is an amazing research platform for dropshippers. People all over the world “pin” products they would love to have. Some even create “boards” which revolve around certain niches or simply around them.

Sometimes, all it takes is one person who pinned a product related to your niche that he wants, and you can check out all his other pins and boards(if he has) and get plenty of potential product ideas that you can start dropshipping right away.

With Pinterest going public a bit more than 2 months ago, it’s going to grow even bigger than it is right now. If by now Pinterest isn’t one of your main research platforms, then it’s time for you to use it for your research.

The only problem with Pinterest is that it can be sometimes misleading. We can find a product with a lot of likes, repins and comments like “I want/need this” etc, but in the end it won’t sell on our store.

People want that product but they prefer to save their money for a different product that they actually need. This is where we recommend to use Ecomhunt that brings you products people actually buy and not just “want”.

 

To Summarize:

If you’re into spending hours upon hours manually looking for your next product then you now have some of the best online research methods. If you’re like me and you don’t like wasting your time and money on products that may sell… Join Ecomhunt and get access to over 1000 proven to sell products.

 

5 Mistakes Online Store Owners Make – Part 2

By
Daniel Aloni
-
6
B2B eCommerce mobile

The first article was a success and a lot of you emailed us for a second part. So here it is 🙂

If you missed the first part, you can check it here.

Too Many Apps:

This happens way too often – New store owners that install a crazy amount of apps when they didn’t even bring 1 visitor. Fortune wheels, scratchcard popups, “someone from *random country* bought this” notifications, counters and more…

Save your money! Having a successful dropshipping store is not an easy task. With advertising costs going up on almost every platform, every dollar you save counts and you must manage your budget wisely in order to have a better success rate.

Focus on finding the right product, optimise your store so it loads up fast and install only a few must have apps. Apps like Abandonment Protector that does a great job reducing abandoned checkouts(we have no affiliation with this app).

And you should also compare app prices. Sometimes you can find more than 1 app that does exactly what you need.

Spending Too Much On Design:

Repeat after me: “I will not pay $100 for a logo. I will not buy a premium theme when I can install one for free. I will save my money for the important stuff first!!!.”

It drives me crazy when I hear how much time and money beginners spend on their store. I know a lot of successful dropshippers and they can create a good looking shopify store in a couple of hours while investing only a fraction of the money.

I know that having a good logo and design on your store is important, but it doesn’t have too cost you so much. You can get a normal looking logo for $15~$30 and install one of the free themes and trust me that your store will look great!

You don’t need to pay hundreds of dollars as if you’re an offline brand going online. Keep your store simple, fast, clean and everything will be alright.

No Sticky Cart Button:

One of the most important lessons I learned – What’s obvious to me isn’t obvious to my customers.

When I browse online and swipe down to read the product’s description, I then swipe up to find the “Add to Cart” button to order the product. This is obvious to me and to you but unfortunately such simple task isn’t obvious to A LOT of people.

So by not having a sticky cart button, some of the customers get lost and leave the store. Or tap back and end up on Facebook again, getting all confused and stuff…

You have to chew everything up and spit it out for your customers.

*Some themes have a sticky cart button by default and some don’t. If you don’t have a sticky cart button, you can get one by installing an app.*

Not Recording Your Customers:

By not recording your customers, you will have a really hard time understanding what went wrong.

For example: A customer clicks the “Add to Cart” button, goes to the cart page and leaves. Not a special case, really common actually… But upon checking the recording of my store, I noticed that the item was added twice to the cart. So my customers were a bit confused and didn’t know how to remove 1 item so they left without buying. It also could be that some of them thought that it was a “cheap trick” to get them to buy 2 items, so they left.

By recording your customers you can see how they respond to your store, identify bugs and fix them. You can use Hotjar to record your customers. Easy to install and you won’t need more than the free plan.

Not Transferring Your Customers Straight To Cart Page:

If on your store clicking the “Add to Cart” button doesn’t transfer the customer straight to the cart page, then you’re losing money as we speak!

Some of the themes (Free & Premium) have an ajax cart or some other cart style installed by default. If that’s the case on your store, go and change it quickly so your customers are transferred to the cart page.

This is a really important setting that can affect your store’s conversion rate. These stylish slider/popup carts may look good but they drastically reduce your store’s conversion rate because it either confuses your customers or it doesn’t look good on their mobile device.

And it’s preferable to get our customers to quickly buy the product and later we can offer them more stuff. It’s much easier to convert an existing customer 😉

5 Mistakes Online Store Owners Make

By
Daniel Aloni
-
14
B2B eCommerce mobile

Here at Ecomhunt, we have reviewed thousands of online stores. From beginners to advanced sellers, these are the top 5 mistakes online store owners usually make.

Too Many Popups:

Customers hate popups! If the first thing your customer sees is a popup, I guarantee that there’s a big chance we already pissed him off. So instead of focusing on that cool product he saw, he will now think about that annoying popup. Add to this “click to allow” popup or that huge facebook messenger button that loads up on each page and we probably lost our customer.

Keep it clean. Customers visiting your store don’t want to be bombarded with newsletter popups or “click allow for [store name] to send messages” type of popups. We spend money on ads and when we finally get potential customers to actually visit our store, we want the process to be fast, easy and clean.

For now, the only type of popup you must have on your store is an exit popup. This to catch leaving customers and hopefully convert them with a small discount.

Slow Loading Time:

The number 1 way to lose customers. This may be obvious but you will be amazed on how many stores we review where the loading speed is really slow. The cause can be a lot of things… The usual suspect are the images, banners and other media files that are too heavy and cause the site to load slowly.

Instead of uploading JPEG image files, store owners upload their images in a PNG format. And if you didn’t know, PNG files are heavier than JPEG files.

Here’s what you should do:

First of all, use TinyPNG’s awesome free online service to compress your PNG and JPEG files. Next, check your site’s speed on GTmetrix. Their free service is great and they’ll compare your site’s score to the average score. Make sure to read and follow GTmetrix suggestions.

Image files aren’t the only reason for a slow loading time. Sometimes, the reason can be due to a bad theme installed or other coding related issues.

Lacking & Bad Descriptions:

Copying an aliexpress product description is just you being lazy. Not only do they look bad and robotic, some of the text sometimes doesn’t make any sense.

This is what you should do:

  1. Tell a story around your product – It doesn’t have to be long. A few sentences is all you need for a product description to be appealing and actually help you to convert your visitors into paying customers. You can also add some reasons why your customer should buy the product and how it can be used daily.
  2. Don’t forget important details – If your product needs batteries to work, you should definitely let your customers know what type of batteries they will need. Or if batteries are included or not included in the package. By not including(“forgetting”) important details in your product description, you literally throw your money away. Because no matter how good or “HOT” your product is, a customer wouldn’t buy it if he doesn’t have all the needed information.
  3. Bad product titles – Don’t use the same product title as you see on aliexpress and hope for the best. Make it more appealing by giving your product a unique name or add your store’s name in the beginning for it to look more brand like. For example: Instead of “Silver Butterfly Necklace Shine In The Dark Ruby” product name, use something like this “Magicalbeast’s Magic Shine necklace”. This in an example of a better looking product title with “branding”.

Too Many Product Options(Variants):

So you’ve found a great product on aliexpress that you think has a good chance to sell. You import it to your store using Oberlo and you see that it has 20 colors to choose from.

Does your customer really needs 20 different color variants to choose from?

If you’re going to continue with 20 color variants, you’re about to lose customers only because they will have a hard time choosing one. Your customer will spend a lot more time checking all the colors available and then going back to see again the colors he liked the most. This is bad because we need our customers to convert fast. This ain’t the flea market where customers stroll and check stuff out.

Instead, you should keep a maximum of 4-5 of the most popular color variants. Less options = The faster your customer will choose and proceed to checkout.

No Reviews:

Nowadays, it’s so simple to import aliexpress reviews to your product page and edit it so it looks good, that there’s absolutely no reason why you shouldn’t do it.

Reviews are super important and have a huge impact on sales. Studies show that 84% of people trust online reviews as much as friends and that 91% of people actually read them. This should be enough for you to understand the power of reviews and to add them in your store if you haven’t.

Make sure to edit the imported aliexpress reviews. Not only by correcting grammar mistakes, but also changing the origin country and names. If most of your traffic comes from the US, it’s best if the review is written by “Eddie Murphy” from the USA and not “Dima Kazlov” from Russia.

How To Increase Your Average Order Value(AOV) With Bundles And Upsells

By
Rebecca Leis
-
0
Bundle AOV

Advertising costs are on the rise and increasing your Average Order Value can sometimes be the difference between a profitable and a losing campaign. And even if you’re not spending a dime on advertising, I don’t know anyone who would refuse to accept bigger orders and to make more profit per customer.

In this article, we’ll cover the methods used by store owners to increase their AOV. And we will provide numerous tips on how to setup a successful working system to increase your AOV which will lead to an increased profit.

Offer Bundles to Increase Your Average Order Value:

A Bundle is probably the most popular way to increase your AOV. Widely used on leading ecommerce websites like Amazon, all it takes is one tempting offer and the customer will be willing to spend much more than he intended when he first visited your store.

Bundles such as you see on Amazon and different websites can be easily done by using a custom shopify app. There are plenty of bundle apps on the shopify app store but if you want a recommendation, the “Bundles | Also Bought Together” shopify app is our favorite. You can check it here(we have no affiliation with this app) – https://apps.shopify.com/product-bundles-by-vitals

Buy More – Save More Bundle:

This bundle offer is our most favorite and it always gives us the best results. This option works best for low to average priced products. Sometimes, a cheap aliexpress product that costs $2-3 can’t be sold for $30. It really has to be something top quality for you to be able to price it at $30.

So instead, we offer our customers to buy more than 1 piece and give them a nice discount. A tempting discount they cannot resist! This way, a big portion of our customers will buy more than 1 piece and our AOV will increase. We also need to make sure that our profit for 2 pieces after the discount is considerably higher than the profit for 1 piece. So if you’re selling 2 pieces and profiting $2 more than selling 1 piece, you should definitely change the discount amount you’re offering.

Frequently Bought Together Bundle:

This is a straight copy from Amazon. We don’t really know if they were the first in the market to offer this type of bundle, but it really doesn’t matter. This bundle works great for a lot of store owners and can significantly increase your AOV.

The most important thing when offering this bundle is to have a logical connection between the products. As you can see, in this example the offer is an extra popular red color bikini that could be bought together with the black one. A Logical offer that will probably work really well.

If instead the red bikini, the offer was a wrist watch, it would probably fail. So it’s really important to offer related products and not just random “Hot” products.

Buy X – Get Y Free Offers:

One of the most popular offers that can be seen anywhere from your local small grocery store to retail giants. The offer of a “free” gift is one of the best psychological tricks out there and it works no matter how many times a customer has seen such offers.

You can use this method and offer the 3rd item for free or just throw in a random gift.

For example: If your customer buys 2 t-shirts, he’ll get a free sticker. Something as small(and cheap) as a sticker can be enough for the customer to decide and order 2 t-shirts instead of 1. The word “Free” has a lot of power and it’s a must for every store owner to utilize it in order to get more sales.

You can easily offer these options by choosing one of the available “gift options” apps on the shopify store. Or if you’re on a tight budget, you can always replicate some of these offers and add them manually. All you need is a bit of creativity!

Manual Example: On a product where you want to offer 1 free item when buying 2, you can simply write it in your product title. Or place a small “buy 2 get 1 free” banner with your offer. Next, change your quantity variant and make sure to add “get 1 free” in brackets. So when the customer chooses 2 he will see “2(get 1 free)”. And just make sure to send the customer 3 of the same item.

Pre-Purchase Upsells:

The pre-purchase upsells are usually activated after the customer already made a decision to add a certain product to their cart. Once on the cart page, a pop-up is triggered and offers another product for a discount. Pop-up upsell is the most popular way but there are also “upsell suggestions” which appear somewhere in the cart page and offer 1 or more items for a discount. Cart upsells do work but as we expalained in our previous article here, we prefer keeping the cart page clean to increase our conversion rate. This is why we don’t usually use cart upsells but as this article is about increasing your AOV, we had to include it.

To use pre-purchase upsells, you’ll have to install a shopify app. Some of the bundle apps available have already an upsell option in them so make sure to look for apps that offer multiple options.

Why You Should Use Photo Ads For Your Business

By
Rebecca Leis
-
1
Influencer Recommendations

So Video ads or Photo ads?

Both is good.

Video ads are amazing! They work great and you can showcase a lot of your product features. And as we already know, customers LOVE videos and basically our entire newsfeed on Facebook and instagram is dominated by videos. But let’s not forget that photo ads are still working(and working goood!). And on certain products, photo ads can bring much better results than video ads!

In this post, we’ll give you some important tips about photo ads and why you should use them for your business.

Why Should I Use Photo Ads For My Business?

Reason number 1 – Photo ads tend to be cheaper than video ads.

Unless you’re using professional photos that were taken in a photo studio for your product, photo ads will always be cheaper than video ads.

With video ads you basically have only 2 options. You either create one yourself or pay someone to make it for you… Most of the dropshippers we know have a limited skill set when it comes to creating video ads. They can do some basic editing on Camtasia or other video editing apps so when the time comes and they need a more professional looking video, they will have to open their wallets and say goodbye to Mr. Franklin(or a couple of them).

And there are also online services that offer their video creating services for a fair monthly fee which do deliver some good videos but sometimes it’s just not enough. And the options are quite limited so you almost always depend on the service to offer new templates.

Reason number 2 – Time.

It will take you much more time to create a video ad than a photo ad. This point is self explanatory so there’s really not much to talk about here. If you’re looking to run some quick tests on a certain product, photo ad is your best friend.

It shouldn’t take more than 2-5 minutes to create a reasonable quality photo ad and test whether your audience likes your product or not.

Reason number 3 – Why not offer something fresh?

When the whole newsfeed is dominated by video ads, Offer something fresh and show a photo or two of your newest product.

2-3+ years ago, almost every ad you saw on Facebook was an image. Banners, product photos, clickable photo ads and more… But then, Facebook decided to change it all and focus on videos and suggested we ran video ads. And today, almost all the ads we see are videos.

So this is why you should try and run some photo ads to show your audience something else and not only videos. There’s a big chance that they automatically scroll down whenever they see a video ad. So if you show them a photo ad, they might just stop by and engage with it.

Reason number 4 – It works!

There isn’t a product that we run ads to that we don’t test it out also with photo ads. Sometimes, we even begin with photo ads and later on try some videos too.

If you’re running a jewelry or a POD(Print on Demand) store, photo ads are a must! Even if you’re running a store with products that have a lot of features, photo ads can still work and do some magic for you. So no matter the product, make sure to test it out with photo ads!

 

Up next are the best ways to use photo ads.

 

Photo Ads Recommended Dimensions:

We recommend using a 1200×1650 or 1200×1200 photo ads. These are the official ad image sizes which are supported by Facebook.

While the 1200×1200 image size is probably the most popular option, we found out that 1200×1650 works much better. It simply gives our product more screen space and looks amazing on mobile phones.

And there’s no need in any special effects or backgrounds. A single product photo on a 1200×1650 canvas with a white background is enough to get you sales.

Clickable Photo Ads:

You can use both 1200×1200 or 1200×628 image sizes. We recommend using the 1200×1200 image size simply because it’s bigger and looks better both on mobile and desktop.

Make sure to always include a “Buy Now” button and a good promotional text. Don’t just write your product title. Instead, let them know about your “FREE SHIPPING” deal for the first 100 orders 😉

Retargeting Photo Ads:

When you’re running retargeting ads, it’s always nice to show the customer something new. He already clicked on your ad and visited your website, but something stopped him from purchasing your product. This is where retargeting ads kick in.

Instead of just showing him the same video he already saw(or a different video that basically still shows the same thing). It can be really helpful to show him some good quality photos of your product. So make sure to run some retargeting photo ads for your products.

Customer photos ads:

In my opinion, and it comes after a lot of money spent on ads, nothing beats a genuine photo taken by a customer.

A simple photo taken with their phone that shows the product in their hand is the best social proof you can get! If you have some customer photos and a permission to post it on your page and run ads to, you should definitely do that! And also don’t forget to use the customer photo as a retargeting ad.

And it’s also best to edit the original photo and change the size to 1200×1200 or 1200×1650 if possible. If not, then run it as it is.

How to get customer photos:

  1. Wait for them to post it somewhere on your page. Some customers are kind enough to get back to your original post and leave a comment there with a photo of the product that they just received. If you see such comment, make sure to contact them and ask for permission to post it on your page and run ads to. It shouldn’t be a problem to get them to agree, but if you want to increase your chances, then you should offer a freebie for a permission to use their photo commercially.
  2. You can always use shopify apps like Loox that sends automatic emails to your customers and asks for photo reviews. When a customer agrees and uploads his photo review, you can later post it on your facebook or instagram page and drive some traffic to it.
  3. Send private messages asking your customers for some photos. If you see someone who left a comment that he just received his new product and he’s really happy, then don’t forget to send him a message asking for a photo. A simple photo taken with his phone.
  4. Manually send emails to your customers asking for photo reviews. Just like loox but it won’t cost you anything to do that 🙂

Sometimes, the photo can include your customer’s face and he can be a bit embarassed and not give his agreement to post it on your page. So make sure to insist one more time and offer something in return. Customer photos are super important!

To Sum It Up:

Photo ads are powerful and sometimes can work a lot better than video ads. And you don’t have to be a Photoshop master to create stunning photo ads that will make your potential customer stop and click on it.

When everyone follows a certain trend, you should definitely check it out. But never forget the basics.

Thank you for reading and have a great day!

5 Tips To Increase Your Store’s Conversion Rate

By
Rebecca Leis
-
4
Increase Conversion Rate
Increase your store's conversion rate

Your online store’s conversion rate doesn’t just depend on how fast it loads and if it’s mobile friendly. There are many other technical and psychological factors that can drastically hurt your conversion rate if not applied properly.

Make sure to read these tips in order to maximize your store’s potential!

Send Your Customers Straight To The Cart Page:

We don’t want our users to click on our “add to cart” button only for a small cart popup to appear and disappear after 3 seconds. We want them to checkout as fast as possible without any delays or interruptions. By transfering them straight to the cart page, we increase our chances to get a sale.

On most of the themes we used, ajax cart was set as default. Or a different kind of  popup cart. Make sure you change this option in the theme settings and transfer them to the cart page. You can also transfer them to the checkout page but we personally don’t use this option because some users get confused and leave. But you can always test it out and see what works best for you.

Keep Your Cart Page Clean:

Our cart page is clean and doesn’t show any upsells or related products. Now, don’t get me wrong – Upsells and related products feed work well and can increase your average order to get you much more profit from one customer. But in our case, we were losing much more than winning.

What actually happened is that our customers were checking the upsells or the different products and ended up without buying anything. By giving them an option to check out different products, they got lost in the process and left. This is why we decided to change our system.

Instead of offering upsells and showing them other products, we decided to clean our cart page and first get a sale. Once we had that customer in our pocket, it was much easier to sell him something else numerous times by using personal email marketing or simply by retargeting him with different products on Facebook and other platforms.

In the future, if we wanted to increase our AOV(Average Order Value), we offered bundles on our product page and made sure our ad clearly displayed our deal. For example: Buy our “Neon Shoes” and get this “Neon Hoodie” for 40% off! And of course displaying the products in our video or photo ads.

Don’t Give Your Customers Too Many Options:

By giving your customer too many options, he may really have a hard time to choose one. This is quite common with dropshippers who important products from aliexpress with a lot of variants. Instead of your customer spending 10 seconds reading and clicking on the “add to cart” button, he will be checking out all the colors and sizes or whatever options your product has. This is a big NO-NO and you’re going to lose a lot of customers to this.

Make sure to keep just a few relevant/popular variants available so your customer doesn’t get lost. A good read on the subject by Psychologist Barry Schwartz: The paradox of choice.

Offer Multiple Payment Gateways:

This might be obvious to some of you but there are a lot of people who have only one single payment option on their store. If you’re only accepting credit card payments, adding PayPal can substantially increase your conversion rate. Even if you don’t like PayPal and have bad history with this company, it’s not a valid reason to deny this option from your customers. Same goes if you’re only accepting PayPal.

In case you can’t offer any other checkout options, It’s best to let your customers know about it. For example: If you’re only accepting PayPal, you can let your customers know that they can checkout on PayPal without having an account there. Simply by checking out as a guest.

Or if you’re only accepting credit cards, you can always set up a followup email for the ones who haven’t completed the checkout and ask if the lack of payment options made them leave without buying. And if the customer replies back, you can work stuff out and hopefully get him to purchase from you.

Remind Your Customers About Your Store’s Deals:

If you’re running a FREE SHIPPING store, an announcement bar saying “FREE SHIPPING ON ALL ORDERS” isn’t enough. You need to constantly remind them about your free shipping promotion.

If he’s on your product page, make sure that “FREE SHIPPING” is written in your product title and description. When he goes to the cart page, make sure the text under the total price is saying something about FREE SHIPPING and not the regular “shipping and taxes calculated at checkout” text. This may cause confusion and you’re going to lose a potential customer.

Same goes with every other deal. You have to basically show it to your customers in every place possible on your store!

To Sum It Up:

You need to always think as a 1st time customer visiting your store. Everything needs to be organized in a logical way so that the buying process is quick and easy.

Make it easy for them to understand and the sales will follow!

Why Reviews Will Boost Your eCommerce Business In 2019!

By
Rebecca Leis
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0

There have been so many positive recommendations of the value of reviews for e-commerce, that the case doesn’t really need to be made anymore. Quite simply, user reviews increase conversions. They can eliminate any doubts potential customers may have about a product or can help product selection.

We like leaving reviews too. Stats reveal that 47% of online shoppers have reviewed products online, which suggests there is no shortage of people ready to provide their opinions.

Why You Need Customer Reviews

Tip Number one, why you need customer reviews. Most websites don’t even have reviews setup on their site. They use outside sources like Google or facebook reviews.

This doesn’t help them any with SEO and search engine results. This will provide social proof, but most likely customers will never see it unless they go searching for it. Take any reviews from other sources and make sure you publish them in your site so your potential leads and visitors.

See the reviews, see your social proof and see the other customers trust you. This is most important for e-commerce business to have reviews listed underneath each product. You can do this by asking customers for reviews on the specific product that they purchased. You can also send follow-up emails asking them for the reveal or incentivize them with discounts, coupon codes.

This’ll provide social proof not only in Google reviews and facebook reviews but also on your website during the checkout process.

The Stats

Tip number two, the stats. Did you know that businesses and websites that have customer reviews or more than one product can mean a five percent increase in conversion rates? Sixty-three percent of customers are most likely to make a purchase from a website that has reviews on the ideal and identical products that they’re getting ready to purchase.

Consumer reviews nearly 12 times increase for products when they’re being sent there from other websites and businesses. Think of it as a word of mouth referral online.

When somebody sees people just like them trusting your product, purchasing certain products, and leaving their honest opinion, they’re more likely to trust your brand and make that purchase on checkout.

Think about it for yourself. When you go to Amazon to make a purchase, most likely you’ll scroll to the bottom, read four or five reviews, and if they’re all happy customers, you’re much more likely to purchase that product.

  • According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.
  • 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
  • Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting and spend 11% more than visitors who don’t interact with UGC. (Bazaarvoice, Conversation Index, Q2 2011).
  • Consumer reviews are significantly more trusted (nearly 12 times more)than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010).
  • According to Reevoo, reviews produce an average 18% uplift in sales.

Long Tail Targeting

Tip number three, long tail targeting content strategies are changing day to day and month to month, but especially in the next coming year. Your content strategy needs to be completely different. Use your reviews to make long tail targeting.

Short term targeting is clearly out of the question for most businesses. If you’re not already a trusted website on Google for years, it may take you even longer to get to the first page of Google rankings, but if you use long tail targeting around your reviews for not only social proof but also for common searches customers might search for, you’re more likely to show up in the Google rankings.

If somebody’s searching for your ideal product, which may be four or five words long, make sure you’re getting reviews on that product page, so when somebody types in that exact product, you are most likely to show up.

The additional content generated by user reviews increases the chance of ranking well for long tail searches. In addition, people leaving reviews tend to use the same language that other people will use when actually searching for them.

Email Customers Post-Purchase

Social Media Why Reviews Will Boost Your eCommerce Business In

Tip number four, email customers post-purchase. After any customer makes a purchase on your website, you need to have a strategy to email them, thanking them for making the product and continuing the relationship. If you can set up your email marketing like using MailChimp or constant contact based on your e-commerce products, you’ll be able to email them automatically with the product that they’ve purchased, thanking them.

Now that you have this data, you can ask for reviews on the specific product pages that they purchased. If they purchased a large black t shirt from your website yesterday, you can send them the exact link to that page asking for a review the next day or after they’ve it, it’s arrived at their door. Use this to make it easy for your customers to sign up, leave a review, and come back to your website on a consistent basis

Sending an email after a customer has purchased an item to ask for a review is a good idea, but the timing is a key issue here. You need to give customers enough time to have received the product and had to chance to start using it and form an opinion, but it still needs to be sent when the purchase is fresh in the customer’s mind.

Make The Process As Simple As Possible

Tip number five, make the process as simple as possible. Most customers will not go searching for the review page to leave you a review. You need to make it easy for them to go to the page and we recommend even giving them ideas or writing half of the review in your own language, so all they have to do is copy and paste most of it into the length of you provided.

After they purchased the products arrived and they’re happy, email them with the link to the product page that they purchased on asking for the review. With that quote that you’d like them to stay on that page, you’ll increase your chances of getting a review on that exact product. If you can set up a strategy like this,

Some users may not have a lot to say about some products or may have a limited attention span, so make it nice and easy to leave opinions. Offering customers the option of leaving a quick rating out of five or ten is one way and provides a useful summary score to add to product pages, while another way to get a little more useful detail is to ask users to give different aspects of products a rating, as Reevoo does.

The Key Takeaway

We recommend making it as easy as possible for leaving reviews, always asked them to leave reviews on your website. This will not only increase customer satisfaction return rates, but we’ll also leave social proof and get SEO content from each review and product that you have on your e-commerce website.

The Complete Blueprint For YouTube SEO

By
Rebecca Leis
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0

The Complete Blueprint For YouTube SEO – Youtube SEO is different than the Google Search. Though both are owned by Google they both have different search algorithms. There is never a right or wrong plan for SEO, create videos around what will help your customers the most and they’ll come back to watch more. To rank your video you need to focus on a few important aspects:

  1. Create a Video First: A very engaging video because the user engagement is the Most Important Factor that will rank your video.
  2. Keywords: Without keywords, every SEO campaign is a waste. Relevant keywords enhance the user engagement.
  3. Title, Description & Tags: Don’t forget these basics. You’ll see better results if you provide subtitles to your video.

Content is the king

I know you heard it before but let us tell you a trick that will help you gain longer watch times. While making your video remember the first 15 seconds are very important! These 15 seconds will decide whether the viewer will watch the video for more or will just leave. So to use this formula while making a video, tell viewers what you are going to tell in your video, tell the problem they are facing and how your video will solve their problem use this in first 15 seconds.

Make it easy to find

Now after you have made a really good video after using the formula we told you in the previous step. Now comes the most important aspect – optimize your videos. To optimize your video you need to optimize your title, tags, and description. Follow these step to gain maximum results. 

  • keyword research – Find the combination of low competition and high competition keywords. You can use a website like Google keywords or Quora. This tool will do all the work for you just need to enter your keyword and it will suggest a lot of tags both long tail and short tail keywords. Add these in your tags section.
  • Title – Now after you have done the above step select 3 keywords from your tags, 2 low competition, and 1 high competition keywords and include it in your title and also make your title is eye-catching.
  • Description – Now you need to write a description of your video, we will suggest you write at least 1000 words description and include those keywords you used in your title one or two times but not more than that.

Interlinking

After you have done all the above steps you need to interlink your videos back to your website. We suggest inserting a link into your description that redirects the viewer back to a similar blog post or page on your website.

Optimizing playlist

Playlists play a very important role in the overall growth of your channel. Combine all similar videos into one playlist. If you’re making a group of videos regarding Shopify or e-commerce, create a playlist with all of your videos regarding these categories.

Thumbnails 

Like the title, they are the first thing that the viewer will see. Make your thumbnail bright and eye-catching and they should create a sense of urgency in the mind of the viewer. They will help you to get that first click. If you have done all the above steps but have don’t have a good thumbnail all the steps are waste then.

The YouTube Quick Tips:

  1. Most important Part of Youtube Seo is Video Title. So Put your main keyword in first of your title.
  2. Video Length: Create long length video, the Long video gets a higher rank than short video. at least create a 5-minute video.
  3. Use advance Tags tactics which help you to suggest your video on Youtube and help to get more views.
  4. Increase Audience Retention, Increase Watch Time minutes and Percentage view duration. Hook up your viewers to your videos.
  5. Use Youtube Feature content Tool.
  6. Your Video Social Engagement is also important means How many Social Share, Like and dislike of your video.
  7. Your Subscribers. If someone subscribes to your channel after watching the full video then it gives a strong message to Youtube that this video is worth to rank.

Copy the bullet points below and save them so you can go down the checklist everytime you upload a new video.

  • Title tag information
  • Audience retention
  • Keywords in the description tag
  • Tags
  • Video length
  • Number of subscribers after watching
  • Comments
  • Likes and dislikes

Obviously, you don’t want to use keyword stuffing or any shady stuff like that. Just naturally sprinkle in words and phrases that you want your videos to rank for. We hope this guide helped show you how to rank your YouTube videos.

4 Quick Website Marketing Content Ideas

By
Rebecca Leis
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1
4 Quick Website Marketing Content Ideas Blog 1

Now we all know content is a great idea for your business to build your brand and to get more traffic back to your website. Today we’re going to share our top tips on creating content for your website.

Content around your website is helpful tips and different things that people can go to, like guides, case studies, and things to help them even more. As soon as you build trust and authority through your website, visitors will continue coming back because they know that you’re going to be able to help them. So let’s jump right into it.

Tip number one, live videos;

Now, this is going to be quick techniques. You can go for longer techniques later on, but this is something quick. You can do a live video on either Facebook, Instagram or YouTube.

You can save it to your phone and then upload it into your website, this is like multitasking one-on-one. Do a live video and use that for all these other purposes. This is a great way to get video as content on your website.

Use the same piece of content for multiple channels and get customers coming back if that video really helped them. Now you can also use this to share on YouTube, Facebook, depending on the platforms and link back to your site.

Now you have links coming to your site from social media and also people wanting to go to your site to watch your video.

Tip number two, podcasts;

Podcasts are a great way for content on your site. You can even use the video that we mentioned in tip number one, turn that into a podcast and upload that into your blog.

You can use the multiple channels to put all the content in one place and put it as a new post in your blog. You can also use podcasts to get links back to your website, so when the podcast is over, write a short description with a link back to that specific page on your website.

Tip number three, messaging communication;

As you are creating content, you’re asking your customers to leave you comments, to message you and ask you questions. Now you can use that content, if somebody sends you a text, a Facebook Message, leaves you a review or leaves a comment, you can copy and paste that and use that as a piece of content.

This provides social proof. It shows that customers are reaching out, they’re asking you questions, and most importantly you’re helping them. This will relate with any new website visitors, so you can snapshot images of your messaging with your client’s text messages and even the reviews anywhere on your website.

Tip number four, case studies;

You have your current clients you’re working with, use this to create case studies. If you’ve helped somebody out, mention it in your next blog posts, in your next content about the steps that you took to make sure that they were successful.

You can lay it out, you don’t have to give them all of the details, but you can do a step by step process as a case study showing how they got those results.

Now, when a potential customer sees those results from somebody, sees the actions that you walk them through it, it’ll make them much more likely to want to reach out and work with you.

The Key  Takeaway

Quick Website Marketing Content Ideas Blog

The point here is to make it easy, don’t overcomplicate content. You’re never going to be number one on Google if you’re just starting out, but you can show up for certain niches in keywords that are a little bit longer, so use these content ideas and just post consistently to your website.

Use the same videos, podcasts, or blogs, or even images, share them everywhere. Get those links out there and you’ll see an increase for your business. 

6 Email Marketing Tips for Ecommerce

By
Rebecca Leis
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0

In e-commerce, you can either spend all your time and energy selling to one-time customers, or you can invest your time and energy into establishing and nurturing relationships that drive brand loyalty and repeat purchases.

Most e-commerce business owners prefer the latter option, so the question is, what can you do to transform one-time customers into lifelong brand loyal customers who buy from you over and over again?

One of the easiest and most effective ways to do it is with email. Despite the popularity of social media sites like Facebook, Twitter, Snapchat, Instagram, and others, email remains one of the best tools you can use to effectively communicate messages, engage with your customers and would-be customers, and drive more sales.

Want to make sure you’re crushing email marketing for your e-commerce business? Use our top 6 tips to increase e-mail sales.

1. Identify Your Goals

Before you get too far into testing tools, creating opt-in forms, and putting together your email marketing strategy, it’s important to first think about your goals. You should ask yourself what you’re hoping to achieve by investing in email marketing.

Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. It also helps prevent batch-and-blasting and sending an email just because.

2. Choose the Right Tools

The next step in building an effective email marketing strategy for your e-commerce business involves testing and using tools that can ultimately help you automate processes and make your efforts more scalable over time.

  • Security & infrastructure – Ensure you the platform you choose is reliable because your clients will perceive it as an extension – even a product – of your business. If it’s unstable, it makes your business look unreliable. So, what exactly constitutes “reliable?” As a reference point, Campaign Monitor has a 99.9% uptime.
  • Support – Occasionally even world-class email marketing solutions don’t work exactly as you might expect them to, so it’s important to assess the vendor’s support offering to make sure you have support when you need it. But what’s the standard of support you should be looking for? Campaign Monitor offers 24/7 email support and Phone support options. It’s worth considering whether anything less than this could be a hindrance down the road.
  • Deliverability – Your team may be design experts, but you likely don’t have a team dedicated to understanding deliverability laws. Find an email marketing tool that will worry about that for you and ensure your clients’ emails always land in the inbox.

3. Make it Easy for People to Join

In order for email marketing to work, you need to be actively collecting email addresses from the people who land on your website. At one point it might have been enough to simply include one opt-in form at the footer of your website, but these days if you want to connect with the right leads, you need to include opt-in forms in a variety of places throughout your website.

4. Share Enticing Offers

Once you have a steady stream of new email subscribers coming in, your next step it to start nurturing them and moving them closer to the sale. One of the easiest and most effective ways to start doing it right away is by sharing enticing offers with your list. There are a number of offers you can create and send to your list using one of the email marketing automation software tools mentioned above.

5. Test, Optimize, and Analyze

At the end of the day, you can’t make improvements to your campaigns and overall strategy if you’re not testing, optimizing, and identifying opportunities. To be a successful email marketer, you need to be willing to spend time and money on tools that allow you to test everything in your emails—from subject lines and delivery timing to email length, body structure, images, links, call-to-actions, offers, and anything else you can think.

The purpose of testing and optimizing your email campaigns is to ultimately zero in on the best and most effective tactics as fast as possible in order to drive more traffic and conversions in less time. We’ve tested the 6 best Shopify apps to help you increase sales here.

6. Show Them That You Care

The best way to be successful when it comes to email marketing is to show your subscribers that you actually care about them. It’s a big deal to give a company your email address—don’t make people regret their decision. When in doubt, always focus on providing value to people.

Help them understand who you are, why you do what you do, and how your products can make their lives better. Finally, don’t come across like a robot—be real with people.

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