LinkedIn Hopes to Compete with TikTok and Instagram in Influencer Marketing

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LinkedIn, owned by Microsoft, has had revenue growth in the single digits since 2022 and is looking for a boost. The company is looking to its membership,...

Google Remains Gen Z’s Top Search Engine, Study Finds

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In the face of discontent with Google's results, Generation Z is turning to social media as a search engine, looking for rapid, relatable solutions. According to statistics published...

Strong US Retail Sales Boost First-Quarter Growth

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Retail sales in the United States climbed more than predicted in March, owing to a jump in e-commerce revenues. This demonstrated that the economy concluded the first...

Instagram and TikTok are Best Platforms for Gen Z Shoppers

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TikTok and Instagram are the most popular social media channels for Gen Z customers to find new brands, according to EMarkerter data. Brand websites or apps are also...

Amazon Made Up 40% of E-Commerce Sales

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Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse. A forecast...

TikTok is Nearing the Release of its Instagram Competitor

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TikTok's future Instagram competitor app for photo sharing could be called TikTok Notes, according to screenshots uploaded by users, reported TechCrunch. TikTok also stated that the app was...

US Store Brand Sales Growth Led by Beauty in 2023

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Store brand beauty product sales in the United States increased by 10.5% in 2023, according to data from the Private Label Manufacturers Association and Circana as of...

Instagram has Long Earned More from Ads than YouTube

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Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years. The Verge...

UK Supermarket Sales Increased 5.4%

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Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...

Three New Features Released by YouTube, including Live Stream Reaction Analytics

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YouTube has released three new improvements for video creators that aim to provide them with a better insight of their audience and improve the user experience they...