Big Tech Dominates US Digital Ad Market

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Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...

TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban

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Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...

Report: Tiktok is Developing a New Photo Sharing Platform to Compete with Instagram

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TikTok has long dominated the short-form video market, and other platforms such as Instagram and YouTube have imitated its popularity and integrated it into their apps under...

Consumers Prefer Receiving Coupons Via Email

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According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email. Only 31%...

Over a Third of Amazon Merchants Write and Optimize Listings with AI

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Based on data collected by Jungle Scout in January 2024, it was found that more than one-third (34%) of Amazon sellers and brands worldwide utilize artificial intelligence...

Google Unveils March 2024 Core Update, including Anti-Spam Updates

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Google is launching numerous initiatives to improve the quality of its search results, the company announced on its website on March 5. Google stated, "We're making algorithmic enhancements...

The Leading Social Media Platforms Where Customers Engage with Brands

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Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...

People are Fine with More Ads Given Content is Free

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Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services. According to a report by EMarketer, while...

Gen Z Chooses Social Media to Research Brands Instead of Search Engines

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Data from GWI in 2023 shows that 51% of Gen Z consumers worldwide research brands on social media versus 45% on search engines. According to an October 2023...

Google Ads will Automatically Pause Inactive Ad Groups

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Google Ads will automatically pause ad groups with low activity. Ad groups formed at least 13 months ago that have not received impressions in the previous 13 months...