Best Prices Drive US Shoppers to Retail Apps
According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.
EMarketer predicts that 163.8 million US...
In all Consumer Goods Categories, Amazon Subscribe & Save Lost Market Share
Amazon's Subscribe & Save program lost market share in nine of the top ten consumer packaged goods (CPG) categories between 2023 and 2024, according to Numerator data...
Social Media Users are increasing their use of Reddit Compared to other Channels
Reddit has experienced the largest increase in average daily time spent by active US users of social networks, according to an EMarketer June 2024 forecast.
This year, users...
Amazon Prime Day US Online Sales Reach $14.2 Billion Record
During the 48-hour Amazon Prime Day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics...
Marketers using AI Most for Content Creation, Productivity
Nearly four in ten (38%) Chief Marketing Officers (CMOs) worldwide believe content creation and optimization are the areas where generative AI can be most applied and integrated,...
Holiday Shopping in the US and UK will begin before Thanksgiving this year
According to a Salsify study conducted in April 2024, 27% of adults in the UK and the United States want to begin shopping for holiday items as...
How Brands can Handle Lower Conversion Rates
The digital advertising sectors with the highest conversion rates have higher costs per acquisition (CPA), posing a barrier for cost-conscious advertisers wanting to reach customers online, according...
Despite AI, Google is Still the Best Place for Ad Spend
Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional...
Over Half of Brands Partner with Retailers that Don’t Carry their Products
Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.
Recognizing the potential for...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
