Shein Leads US Apparel Retail Sites
Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled...
Gen Z’s Holiday Shopping Secret: Social Commerce Takes the Spotlight
Gen Z is leading the way in holiday shopping through social media, with 42% of Gen Zers planning to buy gifts directly via social platforms, more than...
For the Third Straight Year, Amazon’s Market Share Drops during Prime Day
According to an EMarketer's July 2024 forecast, over 181 million people in the United States will be Amazon Prime members this year, accounting for over seven out...
Future of Browsing: US Could See the End of Cookies Across Major Browsers
As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing.
According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...
Meta Ads Dominate: 3x More Than Time Spent
Meta's ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube's 5.6% and Netflix's...
Walmart Surges as Sales Outlook Hits New High
Americans are concerned about inflation, so they are shopping more at Walmart.
On Thursday, the US retailer upped its annual sales and profit forecasts for the second time...
Google Trends Unleashed: Faster Insights, Smarter Analytics, Total Customization
Google Trends has just received a significant update, making it faster, smarter, and more customizable.
The "Trending Now" tool detects trends ten times more effectively and refreshes...
Facebook Dominates Social Media for Adults, But Gen Z Tunes Out
Despite Facebook being the top platform for US adults, with an average of 20 minutes spent daily, it's not capturing Gen Z's attention.
Instead, younger adults (ages 18...
Why Your Marketing Budget Needs to Go Digital in 2024
As we move further into 2024, it's clear that digital media is no longer just a part of the marketing mix—it's the dominant force.
According to the latest...
Universal Music and Meta Strike New Deal
Universal Music Group and Meta have expanded their license arrangement, providing more opportunities for artists and songwriters across Meta's platforms, including Facebook, Instagram, Messenger, and WhatsApp.
Reuters...
