Travel Niche Rebounds Post-Covid

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A third of US adults indicated they will travel this holiday season, while another quarter said they are likely to do so. According to data in September from...

Buy Now Pay Later is Trending as Inflation Soars

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As customers' budgets get squeezed by the rising cost of living, products that let them buy items now and pay for them later (BNPL) are growing in...

US TV Viewers Find Shorter Ads More Reasonable

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The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research. Additionally, only...

Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall

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While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...

New Online Checkout Allows Teens to Send Carts to Parents to Pay

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Hollister, an Abercrombie & Fitch brand popular with teenagers, is introducing a new system that allows customers to send their carts to someone else for payment. According to the...

Gaming Developers Focus on Computers

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As of May 2022, over 80 percent of the world’s video game creators were creating PC games, according to a report by Perforce. The graph below shows that...

TikTok Announces New Features, Including Photo Mode Similar to Instagram

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A set of upgraded video editing tools is the first of the new features recently released by TikTok. These capabilities let producers produce more complex material without relying...

Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...

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The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...

Instagram to Put Ads on Profiles and Explore Page

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Meta’s Instagram now allows businesses to place advertising on the Explore homepage, which is the grid of images and videos you land on when opening the tab,...

Younger Users Spend More on Video Games, Report Says

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Children worldwide on the internet from the ages of 10-12 spend the most money on video games, according to a report by Newzoo. Of those surveyed in this...