Google on importance of About Us and Contact Pages

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Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant. Mueller...

YouTube Requires Content made by AI to Include a Disclaimer

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YouTube now asks creators to indicate whether their videos contain AI-generated or altered content that could be mistaken as genuine. Google announced on its blog that disclosure labels...

Global E-Commerce Sales to Exceed $6 Trillion, 20% of All Retail Sales

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Worldwide retail e-commerce sales will account for one-fifth (20.1%) of overall retail sales this year, totaling $6.334 trillion, according to a forecast by EMarketer. In the following three...

Big Tech Dominates US Digital Ad Market

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Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...

TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban

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Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...

Report: Tiktok is Developing a New Photo Sharing Platform to Compete with Instagram

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TikTok has long dominated the short-form video market, and other platforms such as Instagram and YouTube have imitated its popularity and integrated it into their apps under...

Consumers Prefer Receiving Coupons Via Email

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According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email. Only 31%...

Over a Third of Amazon Merchants Write and Optimize Listings with AI

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Based on data collected by Jungle Scout in January 2024, it was found that more than one-third (34%) of Amazon sellers and brands worldwide utilize artificial intelligence...

Google Unveils March 2024 Core Update, including Anti-Spam Updates

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Google is launching numerous initiatives to improve the quality of its search results, the company announced on its website on March 5. Google stated, "We're making algorithmic enhancements...

The Leading Social Media Platforms Where Customers Engage with Brands

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Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...