Almost Two Thirds of US States have Passed or are Considering Privacy Laws

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According to the International Association of Privacy Professionals, 16 states in the United States have implemented broad consumer privacy legislation as of April 2024. EMarketer reported that five...

Digital Wallet will Account for Nearly Half of POS Transaction Value Share

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The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...

Instagram Targets TikTok Users with Algorithm Updates

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Changes to its content recommendation system, particularly on Reels, its short-form video service, will favor original content and "give all creators an equal chance of breaking through." The...

Tech Giants Bid for Ad Revenue while TikTok’s Future Uncertain

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Short-form video took center stage at the internet and social media companies' annual presentations to advertisers, as platforms such as Snap and Meta seek to capitalize on...

TikTok and Universal Resolve Music Royalties Disagreement

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After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform. However, the schism appears to have been bridged, with the...

Social Video Ad Revenue is Starting to Slow

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In 2023, social video accounted for 52.5% of total US social ad spending. By 2025, social video will earn more ad revenue than conventional television, according to...

Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail

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TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...

Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage

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Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey. According to Earnest...

Brands Continue to Spend Big in Sponsored Social Media Content

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US Marketers will spend $8.14 million in social media-sponsored content, up 16.0% year over year, according to a March 2023 forecast by EMarketer. Although spending will increase to...

Biden Plans to Sign TikTok Divestment-or-Ban Bill after it Passes Senate

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The US Senate voted overwhelmingly late Tuesday in favor of legislation that would ban TikTok in the United States if its owner, Chinese tech firm ByteDance, fails...