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Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities. Viewers who click on the advertisement...

According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks. This places social media use only behind digital video viewing, but...

The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...

Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...

An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year. Its growth is primarily driven by digital ad spend, which is...

Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...

Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results. However, when available, social search advertisements...

According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...

Beauty and personal care shoppers of all ages in the United States are more inclined to shop in-store. However, Ipsos data from March 2024 shows that younger...

According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences. "Consumer data is key to creating a more...