Shopify announces shopping on TikTok

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TikTok and Shopify announced a new partnership on Tuesday that includes pilot testing TikTok shopping with some Shopify sellers in the United States, U.K., and Canada. TikTok shopping...

Too many choices can harm conversion rates

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Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision. Research shows...

Shopify announces new Dawn theme

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Shopify announced the release of Dawn on Friday, a new theme created by Shopify that allows for flexibility and more features. Shopify said that the new theme makes...

BigCommerce offers $1000 for TikTok ads

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E-commerce platform BigCommerce announced a new advertising coupon program with TikTok to give ad credits to qualified merchants in the US, UK, Australia, and Canada. Merchants that spend...

Apple’s iOS update damaging Facebook advertising

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The Apple iOS 14.5 update is creating problems for advertisers who count on Facebook to run their businesses. According to a report in CNBC, Apple is causing damage...

Shopify Decides to End Oberlo Dropshipping App

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Shopify, which acquired Oberlo, has decided to shut down the Oberlo dropshipping app on June 15, 2022. Oberlo stated that it has partnered with DSers App, which will...

Facebook testing new feature to allow cross-posting to Instragam

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Facebook is testing a new feature that would allow users to cross-post their Facebook posts that include photos or videos over to their Instagram. The feature would save...

Facebook and Shopify could become fierce competitors

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While Facebook's main business focus has been advertising, it is now moving more into e-commerce and competing more directly with Shopify. According to an article by Jeremy Bowman...

TikTok is now the world’s most downloaded app, beating Facebook

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According to a global survey of app downloads in 2020, the video-sharing social media app TikTok overtook Facebook as the most downloaded app. This was the first time...

Facebook is losing younger users fast

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Facebook is trying to find a solution to its loss of younger users, with teenage users declining 13% since 2019 and predicted to drop 45% over the...