Adults in the US Watch Less TV and More Digital Video Online
US individuals would spend 55 minutes daily watching digital video rather than traditional TV in 2024, according to EMarketer's February 2024 projection.
The drop in TV time spent...
Biden Plans to Sign TikTok Divestment-or-Ban Bill after it Passes Senate
The US Senate voted overwhelmingly late Tuesday in favor of legislation that would ban TikTok in the United States if its owner, Chinese tech firm ByteDance, fails...
Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments
Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...
Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage
Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey.
According to Earnest...
Google on importance of About Us and Contact Pages
Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant.
Mueller...
When it Comes to Finance, Clothes, and Skincare, Social Media Users Prefer Brands Over...
According to an October survey by Snap Inc. and IPG Magna, social media users in select nations (the United States, United Kingdom, Australia, France, and Saudi Arabia)...
Tech Giants Bid for Ad Revenue while TikTok’s Future Uncertain
Short-form video took center stage at the internet and social media companies' annual presentations to advertisers, as platforms such as Snap and Meta seek to capitalize on...
Social Search Works Best when Combined with Organic Search
Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results.
However, when available, social search advertisements...
