Marketers using AI Most for Content Creation, Productivity
Nearly four in ten (38%) Chief Marketing Officers (CMOs) worldwide believe content creation and optimization are the areas where generative AI can be most applied and integrated,...
Walmart Surges as Sales Outlook Hits New High
Americans are concerned about inflation, so they are shopping more at Walmart.
On Thursday, the US retailer upped its annual sales and profit forecasts for the second time...
Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter
Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform.
The company's revenue increased by 21% to...
For the Third Straight Year, Amazon’s Market Share Drops during Prime Day
According to an EMarketer's July 2024 forecast, over 181 million people in the United States will be Amazon Prime members this year, accounting for over seven out...
Adults have More Access to Smartphones than Children, but Not All Devices
According to Razorfish and GWI data from December 2023, adults globally have 98 percent more smartphone access than children (90%).
However, reported EMarketer, youngsters are more likely...
Facebook Dominates Social Media for Adults, But Gen Z Tunes Out
Despite Facebook being the top platform for US adults, with an average of 20 minutes spent daily, it's not capturing Gen Z's attention.
Instead, younger adults (ages 18...
Why Your Marketing Budget Needs to Go Digital in 2024
As we move further into 2024, it's clear that digital media is no longer just a part of the marketing mix—it's the dominant force.
According to the latest...
Shein Leads US Apparel Retail Sites
Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled...
