Consumers Like Tailored Loyalty Rewards
According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
"Consumer data is key to creating a more...
YouTube would be the 6th Largest Ad Platform without Google
YouTube revealed last week that ad sales rose 13% year on year to $8.7 billion, while connected TV (CTV) views increased 130%, illustrating the platform's enormous potential...
Social Search Works Best when Combined with Organic Search
Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results.
However, when available, social search advertisements...
Google on importance of About Us and Contact Pages
Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant.
Mueller...
Main cause of for Abandoned Online Carts is Extra Costs
According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...
B2B Influencer Marketing is Expanding
A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article...
Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments
Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...
Why Your Marketing Budget Needs to Go Digital in 2024
As we move further into 2024, it's clear that digital media is no longer just a part of the marketing mix—it's the dominant force.
According to the latest...
