Best Prices Drive US Shoppers to Retail Apps
According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.
EMarketer predicts that 163.8 million US...
Walmart Surges as Sales Outlook Hits New High
Americans are concerned about inflation, so they are shopping more at Walmart.
On Thursday, the US retailer upped its annual sales and profit forecasts for the second time...
Main cause of for Abandoned Online Carts is Extra Costs
According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...
B2B Influencer Marketing is Expanding
A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article...
Marketers using AI Most for Content Creation, Productivity
Nearly four in ten (38%) Chief Marketing Officers (CMOs) worldwide believe content creation and optimization are the areas where generative AI can be most applied and integrated,...
Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments
Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...
Facebook Dominates Social Media for Adults, But Gen Z Tunes Out
Despite Facebook being the top platform for US adults, with an average of 20 minutes spent daily, it's not capturing Gen Z's attention.
Instead, younger adults (ages 18...
Why Your Marketing Budget Needs to Go Digital in 2024
As we move further into 2024, it's clear that digital media is no longer just a part of the marketing mix—it's the dominant force.
According to the latest...
