According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.

“Consumer data is key to creating a more personalized experience for consumers,” reported EMarketer.

According to a Vanson Bourne survey conducted in September 2023, Gen Z consumers are the most comfortable providing personal data to marketers in exchange for a better experience, while baby boomers are the least.

Brands may use AI tools to assess and utilize customer insights. According to a Bolt poll conducted in December 2023, nearly three-quarters (72%) of US internet retailers believe AI-driven customization and generative AI will have the greatest impact on their businesses in 2024.


Please enter your comment!
Please enter your name here