Beauty and personal care shoppers of all ages in the United States are more inclined to shop in-store. However, Ipsos data from March 2024 shows that younger customers are more inclined to shop online than older ones.
39% of US consumers aged 55 and older purchase beauty products in-store from discount or warehouse retailers. However, younger consumers are less likely to do so. Purchasing things online for in-store pickup or through social media is more likely, reported EMarketer.
A November 2023 poll by EMarkerter found that US beauty shoppers are most likely to discover new items while shopping in-store.
However, when it comes to acquiring new items, US beauty customers prefer to do so online and on apps, according to the report.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
