Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
Best Prices Drive US Shoppers to Retail Apps
According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.
EMarketer predicts that 163.8 million US...
Social Media Users are increasing their use of Reddit Compared to other Channels
Reddit has experienced the largest increase in average daily time spent by active US users of social networks, according to an EMarketer June 2024 forecast.
This year, users...
Meta Ads Dominate: 3x More Than Time Spent
Meta's ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube's 5.6% and Netflix's...
Views on TikTok Lead to Shares and Purchases, Particularly for Women
Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024.
For example, women are 9% more...
YouTube would be the 6th Largest Ad Platform without Google
YouTube revealed last week that ad sales rose 13% year on year to $8.7 billion, while connected TV (CTV) views increased 130%, illustrating the platform's enormous potential...
Shein Leads US Apparel Retail Sites
Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled...
Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter
Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform.
The company's revenue increased by 21% to...
Main cause of for Abandoned Online Carts is Extra Costs
According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...
Holiday Shopping in the US and UK will begin before Thanksgiving this year
According to a Salsify study conducted in April 2024, 27% of adults in the UK and the United States want to begin shopping for holiday items as...
