YouTube and Instacart to Offer Shoppable Ads
Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement...
Tech Giants Bid for Ad Revenue while TikTok’s Future Uncertain
Short-form video took center stage at the internet and social media companies' annual presentations to advertisers, as platforms such as Snap and Meta seek to capitalize on...
Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter
Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform.
The company's revenue increased by 21% to...
Marketers using AI Most for Content Creation, Productivity
Nearly four in ten (38%) Chief Marketing Officers (CMOs) worldwide believe content creation and optimization are the areas where generative AI can be most applied and integrated,...
Google Launches More Shopping Tools
Google is unveiling new shopping capabilities to assist shoppers during the approaching summer sales season, responding to rising interest in online purchasing.
Search Engine Land reported that the...
Sources say OpenAI will Start Competing with Google
OpenAI could launch its artificial intelligence-powered search tool on Monday, upping the stakes in its fight with search giant Google, two sources familiar with the situation told...
Over Half of Gen Zers View Long-Form Videos on Social Media
In the US, 53.1% of Gen Zers watch long-form videos on social media.
However, short-form videos are more popular among this age group, with 61.6% watching it, according...
Adults in the US Watch Less TV and More Digital Video Online
US individuals would spend 55 minutes daily watching digital video rather than traditional TV in 2024, according to EMarketer's February 2024 projection.
The drop in TV time spent...
Social Media Users are increasing their use of Reddit Compared to other Channels
Reddit has experienced the largest increase in average daily time spent by active US users of social networks, according to an EMarketer June 2024 forecast.
This year, users...
Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
