Google Trends Unleashed: Faster Insights, Smarter Analytics, Total Customization
Google Trends has just received a significant update, making it faster, smarter, and more customizable.
The "Trending Now" tool detects trends ten times more effectively and refreshes...
Universal Music and Meta Strike New Deal
Universal Music Group and Meta have expanded their license arrangement, providing more opportunities for artists and songwriters across Meta's platforms, including Facebook, Instagram, Messenger, and WhatsApp.
Reuters...
Why Your Marketing Budget Needs to Go Digital in 2024
As we move further into 2024, it's clear that digital media is no longer just a part of the marketing mix—it's the dominant force.
According to the latest...
Meta Ads Dominate: 3x More Than Time Spent
Meta's ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube's 5.6% and Netflix's...
For the Third Straight Year, Amazon’s Market Share Drops during Prime Day
According to an EMarketer's July 2024 forecast, over 181 million people in the United States will be Amazon Prime members this year, accounting for over seven out...
Digital Dominance: Over 75% of US Ad Spend Goes Online
Total US media ad spend is forecasted to hit $389.49 billion this year, with 77.7% funneled into digital channels such as mobile, desktop/laptop, and connected TV (CTV),...
Google’s Digital Ad Growth Outpaces Microsoft
Since Q3 2023, Google has experienced rapid growth in digital ad revenues, doubling the pace of Microsoft's gains. According to recent earnings reports, Google's global dominance in...
Facebook Dominates Social Media for Adults, But Gen Z Tunes Out
Despite Facebook being the top platform for US adults, with an average of 20 minutes spent daily, it's not capturing Gen Z's attention.
Instead, younger adults (ages 18...
Walmart Surges as Sales Outlook Hits New High
Americans are concerned about inflation, so they are shopping more at Walmart.
On Thursday, the US retailer upped its annual sales and profit forecasts for the second time...
Gen Z’s Holiday Shopping Secret: Social Commerce Takes the Spotlight
Gen Z is leading the way in holiday shopping through social media, with 42% of Gen Zers planning to buy gifts directly via social platforms, more than...
