Google is unveiling new shopping capabilities to assist shoppers during the approaching summer sales season, responding to rising interest in online purchasing.

Search Engine Land reported that the new Google tools aid shoppers in finding deals, which will increase competition between retailers.

New deals will be shown in a carousel and organized by product categories.

“Retail advertisers might need to shift more focus towards promoting deals and special offers to appear in these new features,” stated the report.

With 44% of buyers saying deal days make them spend more than usual (according to the Google/Ipsos Deal Days Survey), these tools seek to assist consumers in finding the best bargains among stores.

Search Engine Land assessed that Google is presenting itself as a one-stop shop for finding deals, which might increase its role in the e-commerce sector.


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