According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to 24 in select nations have used ChatGPT, however this figure declines with age.
According to an EMarketer forecast, “67.7 million people in the US (19.8% of the population) will use ChatGPT at least once per month this year.”
According to the forecast, ChatGPT will be used by 67.6% of US generative AI users this year. The remaining AI users could be using alternatives such as Claude or Perplexity.
“Business leaders should recognize that their employees may not be regular generative AI users yet and find ways to encourage experimentation with the tech,” advises EMarketer.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
