In the US, 53.1% of Gen Zers watch long-form videos on social media.

However, short-form videos are more popular among this age group, with 61.6% watching it, according to an October 2023 EMarketer study.

According to Teachable’s July 2023 poll, more than half (51%) of Gen Zers like long-form social content, whereas only 40% of millennials do.

According to EMarketer’s Social Video 2024 report, Generation Z uses TikTok to watch news, tutorials, and movies.

EMarketer stated that longer films are easier to monetize since they can hold more ads, so anticipate social platforms to embrace this format.


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