Views on TikTok Lead to Shares and Purchases, Particularly for Women

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Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024. For example, women are 9% more...

Etsy Expects Weak Third Quarter Demand

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Etsy estimated third-quarter sales below market estimates on Wednesday, indicating a slowing in demand for handcrafted goods on its online marketplace, sending its shares down 6% after...

Instagram’s New Transparency Features Will Alert You Whether Your Content is Unrecommended

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Instagram announced Wednesday that it is launching new transparency capabilities so you can check whether your pictures and videos are being promoted in the app. “We’re expanding Account...

Buy Now Pay Later Helps Consumers Manage Holiday Finances

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A survey by the Electronic Transactions Association and The Strawhecker Group found that 20% of US respondents intend to use buy now, pay later (BNPL) over the...

You can Now Organize your Products into Collections using Google Performance Max

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Google's new feature allows businesses to associate creative assets such as photographs, videos, and text. According to a report by Search Engine Land, a new feature in Google...

Daily Facebook Users Drops for First Time in 18 Years

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Meta's Facebook daily active users have dropped for the first time in 18-year history. Meta Platforms announced that daily active users decreased to 1.929 billion in the three...

Shopify Decides to End Oberlo Dropshipping App

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Shopify, which acquired Oberlo, has decided to shut down the Oberlo dropshipping app on June 15, 2022. Oberlo stated that it has partnered with DSers App, which will...

2022 Email Marketing Trends

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Email remains a vital tool for brands to keep their customers informed about their products. However, the way email is used continues to change. The coronavirus pandemic and...

Best Buy Fires Hundreds as Sales Shift Online

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BestBuy is laying off employees across the country as the electronics and appliance company strives to cut expenses and shift its business online. Persons acquainted with the matter...

Almost 20% of Americans Listen to Podcasts Daily

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Spotify is expanding its video podcast capabilities to creators worldwide as YouTube becomes a more prominent player in the podcasting industry. According to an article in The Verge,...