Online Retail Ad Spending Predicted to Increase Over 19% Annually by 2027
Retail media is poised for growth, with Insider Intelligence/eMarketer forecasting an annual spending increase of more than 19% through 2027.
According to the graph, retail digital ad spending...
Meta Ads Dominate: 3x More Than Time Spent
Meta's ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube's 5.6% and Netflix's...
Britain’s Clothing Market Questioned after Slow Holiday Season
After seeing a decline in share during the holiday shopping season, the British online clothes market's maturity should be called into question, the owner of Primark's finance...
TikTok Changes its E-Commerce Division to Try to Break into Western Markets
TikTok has revamped its e-commerce operation to emphasize markets such as the United Kingdom and the United States, as the Chinese-owned company struggles to transfer its livestream...
Future of Browsing: US Could See the End of Cookies Across Major Browsers
As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing.
According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...
Instagram Changes its algorithm, Makes Sharing Content More Important
In a recent Instagram Reel, Instagram's CEO, Adam Mosseri, highlighted a key metric the platform uses to evaluate content.
This indicator compares the number of users who share...
Toggling this Setting on Instagram will Make Your Posts Look Better
In Instagram's settings menu, you can toggle "Upload at Highest Quality," which uploads pictures and videos to the highest quality.
This setting is automatically toggled off when you...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Retail Media will Account for One-Fifth of Global Digital Ad Spend this Year
Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer.
Examples of retail media websites are Amazon, Walmart, and...
Forecast: TikTok users will Spend 54 Minutes Each Day on App
Active TikTok users will spend 54 minutes per day on the app, according to a forecast by eMarketer.
The following graph shows the average daily time spent on...
