Online Spending Flat as In-Store Purchases Grow
Online consumer spending in the United States was flat in the first quarter of 2022 compared to the previous year, according to a Cardlytics report in May.
Post-Covid,...
Social Media is the Leading Way Buyers Find and Buy Products
Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products.
According to...
Google Remains Gen Z’s Top Search Engine, Study Finds
In the face of discontent with Google's results, Generation Z is turning to social media as a search engine, looking for rapid, relatable solutions.
According to statistics published...
Google Starts New Digital Marketing Certificate
Google is now offering a Digitial Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies and the American Advertising Federation.
Google's certificate program seeks to...
Gary Vee: TikTok became Popular because of its Algorithm
In a recent Youtube post, Gary Vee said that TikTok became popular because of its algorithm, which shows users what they are interested in.
On the other hand,...
Heavy Discounts Drove Record US Online Holiday Spending, Research says
Adobe Analytics reported that U.S. digital spending during the holiday season of 2022 increased by a greater-than-anticipated 3.5%, with businesses using steep discounts to entice inflation-weary shoppers...
YouTube Explains the Shorts Algorithm
YouTube released a new video to answer questions from creators about its short-form video platform, YouTube Shorts.
It answered concerns ranging from how the Shorts algorithm differs from...
Return Policies are Critical to Consumer Decisions
According to a Happy Returns survey commissioned by PayPal, 81% of US adult digital consumers evaluate return policies before making a first-time purchase, and 55% abandon their...
As Japan Goes Cashless, E-Commerce grows
Japan's government seeks to create a cashless economy and by 2025 wants cashless payments to make up at least 40% of all transactions, Business Insider reported.
The increase...
Be Prepared for More Product Ads in YouTube Videos
YouTube is offering creators additional capabilities to broadcast specific product advertising in their videos.
YouTube artists will be able to add timestamps to products they tag in...
