US Retailers Expect a Tough Holiday Season Despite Discounts
US merchants in fashion, electronics, and home improvement are prepared for a difficult holiday season, indicating that more significant discounts may not elicit the level of spending...
Instagram ads top TikTok ads, company says
Creatopy, a platform to create ads, released a case study after running similar video ad campaigns on both Instagram Reels and TikTok ads.
The Instagram Reels ad performed...
The Most Popular Luxury Items Among US Customers
Footwear is the most popular product category among US luxury purchasers, followed by handbags and leather goods, cosmetics and beauty products, and perfume.
According to an Insider...
Best digital marketing for 2022
Here are the top six suggestions for digital marketing for 2022, according to an article at Entrepreneur.
1. Video marketing is huge! Brand awareness grows faster when using...
Instagram Tests Hiding the Shop Tab
Meta’s latest test makes it more difficult to discover the Shop option on Instagram.
“As part of our continued work to simplify your Instagram experience, we are...
Walmart Surges as Sales Outlook Hits New High
Americans are concerned about inflation, so they are shopping more at Walmart.
On Thursday, the US retailer upped its annual sales and profit forecasts for the second time...
US Retail Sales by Category
The top sector for US retail sales so far in 2022 is auto and parts, which make up 24.4% of total sales, according to Insider Intelligence/eMarketer.
The second...
YouTube Shorts adds Narration Voiceovers
YouTube Shorts continues to compete with TikTok by incorporating many of the latter app's most popular features.
On Tuesday, the Google-owned platform introduced a narration voiceover function for iOS,...
Alibaba Plans to Invest Big in Turkey
Alibaba, a major Chinese e-commerce company, has informed Turkish President Tayyip Erdogan that it intends to invest $2 billion there.
Michael Evans, the president of Alibaba, reportedly made...
YouTube Explains the Shorts Algorithm
YouTube released a new video to answer questions from creators about its short-form video platform, YouTube Shorts.
It answered concerns ranging from how the Shorts algorithm differs from...
