L’Oreal Outperforms in US, Europe
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...
Holiday Season E-commerce Shopping has not Started Earlier, Study Reveals
The share of US digital holiday consumer spending in October and November has not increased consistently since 2018, despite businesses moving their holiday sales earlier, according to...
Google’s Digital Ad Growth Outpaces Microsoft
Since Q3 2023, Google has experienced rapid growth in digital ad revenues, doubling the pace of Microsoft's gains. According to recent earnings reports, Google's global dominance in...
YouTube is Testing Adding Links in the Comment Section
YouTube is testing a new feature that could assist marketers and creators in engaging with viewers while creating the least interruption.
For the first time, YouTube will allow...
WhatsApp Boss Says In-App Ads are Coming
While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch.
WhatsApp's...
Google Ads will Automatically Pause Inactive Ad Groups
Google Ads will automatically pause ad groups with low activity.
Ad groups formed at least 13 months ago that have not received impressions in the previous 13 months...
Retail Media Grows Share of US Ad Spend, but Social Still Ahead
Retail media ad spending will account for more than one-fifth of overall US ad spending by 2027, according to an Insider Intelligence/eMarketer forecast.
Through 2027, social media will...
Brands are rushing to TikTok
Brands are using TikTok more than ever because it has over 1 billion users and its ability to make an ad appear natural.
According to a report in...
Strong Amazon Sales could be Positive Signal for E-Commerce
Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...
TikTok Changes its E-Commerce Division to Try to Break into Western Markets
TikTok has revamped its e-commerce operation to emphasize markets such as the United Kingdom and the United States, as the Chinese-owned company struggles to transfer its livestream...
