Facebook Projected to Plateau, not Grow in Coming Years
Facebook monthly users in the United States are projected to remain flat and not grow in the coming years, according to data by Insider Intelligence/eMarketer.
Following a peak...
Daily Facebook Users Drops for First Time in 18 Years
Meta's Facebook daily active users have dropped for the first time in 18-year history.
Meta Platforms announced that daily active users decreased to 1.929 billion in the three...
Email Marketing is Still one of the best ways to Drive Sales
One of the most effective strategies to target clients and increase conversions is still email marketing.
Yet, like many other marketing platforms, data collecting and targeting are...
YouTube is Clamping Down on Ad-Blockers
YouTube is now tightening down on ad-blocker use globally, displaying warnings about violating the platform's terms of service.
The effort encourages users to allow ads or use YouTube...
Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments
Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...
YouTube Experimenting with Blocking Videos for those using Ad Blockers
YouTube confirmed to The Verge that it is testing its ability to disable ad blockers on videos.
The company runs "a small experiment globally that urges viewers with...
Shopify for Wine Now Live in US Market
Shopify is now the all-in-one commerce platform for winemakers and retailers to help you sell your wine.
The wine industry is embracing new technical sales channels, such as...
Influencer Marketing is Booming
American social media marketers are likelier to commission creators to produce how-to videos, user reviews, and unboxings so their audiences can learn and grow alongside their favorite...
TikTok and Instagram Lead Social Media Platforms among Gen Z Shoppers
TikTok and Instagram are the most popular social media channels for Gen Z shoppers to discover brands, according to EMarketer data.
Brand websites and social media platforms are...
Shopify Buys Wholesale Platform
Shopify is investing in wholesale platform Faire in a global arrangement that would see the start-up use Shopify technology for its clients, the firms announced on Wednesday.
Reuters...
