Digital Wallet will Account for Nearly Half of POS Transaction Value Share
The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...
Instagram Remains Essential for Influencer Marketing, even as TikTok Grows
This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform.
According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...
Use Google Business Messages with customers
Google Business Messages is a function that allows customers to start a chat with your business directly from Google Search, Google Maps, your website, or Google Business...
Personalization is Critical for Email Marketing in 2022
Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer.
In the US,...
Meta to Launch Twitter-like App Called Threads
Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...
Child Internet Users far Exceeds Teen Users
Although Gen Alpha is still developing, technology is already a part of their daily life. For example, 36 million children in the US use the internet regularly,...
Shein Leads US Apparel Retail Sites
Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled...
WhatsApp Boss Says In-App Ads are Coming
While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch.
WhatsApp's...
YouTube Warns Channel Owners about Deleting Videos
YouTube's product lead for homepage and recommendations, Todd Beaupre, stated on X that YouTubers should not "delete videos unless you have a very, very good reason."
"When you...
Amazon to Close Most of its Physical Stores
Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores.
“After careful consideration, we’ve decided to close our...
