The Leading Social Media Platforms Where Customers Engage with Brands
Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...
Reddit Tops Google Search with Surging Ad Revenue
Reddit soared to become the fifth highest-visibility domain in Google's organic search results in July 2024, a remarkable leap from its No. 68 position in July 2023,...
Meta Ads Dominate: 3x More Than Time Spent
Meta's ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube's 5.6% and Netflix's...
Gary Vee: TikTok became Popular because of its Algorithm
In a recent Youtube post, Gary Vee said that TikTok became popular because of its algorithm, which shows users what they are interested in.
On the other hand,...
SEO Tips to Boost your Website
Here are 15 ways to improve your store's SEO ranking, according to Ahrefs.
Use internal links for key pagesUse a caching plugin since 70% of consumers find page...
Tips on building your brand value
Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine...
The Most Popular UK E-Commerce Payment Methods
As the UK's cost of living problem feeds worries that retailers are passing fees onto customers by raising prices, card fees will continue to be a hot...
Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...
The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
Etsy Expects a Slow First Quarter Due to Weak Demand
Etsy warned Wednesday of a drop in first-quarter gross merchandise sales due to lackluster demand for handcrafted goods and personalized presents sold through its online marketplace.
Etsy shares...
