Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
Google says it may Reduce Visibility of Out of Stock Products
Google’s Search Advocate, John Mueller, said that the company may reduce the visibility of a product page if the item is out of stock.
“If something is out...
Facebook is losing younger users fast
Facebook is trying to find a solution to its loss of younger users, with teenage users declining 13% since 2019 and predicted to drop 45% over the...
Digital Ad Revenues Fell in Q1, Companies are Anxious
Google and Meta have maintained a consistent lead in digital ad revenues globally, ahead of Amazon, Twitter, and Snapchat, according to data from Insider Intelligence/eMarketer.
However, Meta and...
$90 cream, $10 toothpaste: Businesses target high-spenders.
Businesses ranging from toothpaste manufacturers to discounters are offering more luxury items such as designer body lotions and services to appeal to wealthier shoppers who are still...
Facebook Shifts from News to Creators
By putting more emphasis on creators and video, Meta's Facebook is shifting attention away from its News tab and Bulletin newsletter platform.
According to a report in The...
Strong US Retail Sales Boost First-Quarter Growth
Retail sales in the United States climbed more than predicted in March, owing to a jump in e-commerce revenues. This demonstrated that the economy concluded the first...
Shopify announces new Dawn theme
Shopify announced the release of Dawn on Friday, a new theme created by Shopify that allows for flexibility and more features.
Shopify said that the new theme makes...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
US Store Brand Sales Growth Led by Beauty in 2023
Store brand beauty product sales in the United States increased by 10.5% in 2023, according to data from the Private Label Manufacturers Association and Circana as of...
