Over Half of Brands Partner with Retailers that Don’t Carry their Products
Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.
Recognizing the potential for...
Tips for Selling B2B
One of the first questions a company needs to answer is who are the strongest competitors in online search and off.
According to an article in Search Engine...
Retail Media will Account for One-Fifth of Global Digital Ad Spend this Year
Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer.
Examples of retail media websites are Amazon, Walmart, and...
Clothes from some online retailers such as Aliexpress may have high levels of chemicals
An investigation by Marketplace, of the Canadian media outlet CBC, found that some cheap online clothing retailers sell products that have high levels of chemicals.
Out of a...
As Expected, Retail Sales in Europe Fell in December
According to figures from the European Union's statistics office Eurostat, retail sales in the eurozone declined in December broadly in line with predictions, highlighting the weakness in...
On Smartphones, Bigger Ads Mean More Attention
The average smartphone user pays 6.6 seconds of attention to mobile ads that cover 80% of the screen, according to a report by Yahoo and OMD Worldwide....
ChatGPT Helps Amazon Merchants Write Product Listings
ChatGPT is quickly becoming popular among lawyers, clinicians, professors, and their students. But it's also proving useful in the business sector, particularly for Amazon sellers looking for...
TikTok to Make a Push into Messaging
TikTok has messaging functions, yet no one considers TikTok to be a messaging app.
However, the firm's parent company, ByteDance, is looking for several positions on a...
X Outs Dropshipping Ad, Revealing Aliexpress Supplier
X, formerly Twitter, added context to a dropshipping ad on its platform revealing an Aliexpress supplier that sells the product cheaper.
Community Notes, which are written by X...
Use Google Business Messages with customers
Google Business Messages is a function that allows customers to start a chat with your business directly from Google Search, Google Maps, your website, or Google Business...
