Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
2022 Email Marketing Trends
Email remains a vital tool for brands to keep their customers informed about their products. However, the way email is used continues to change.
The coronavirus pandemic and...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Meta’s Latest Business Tools Update: What Advertisers Need to Know
Meta has announced new updates to its Business Tools, focusing on enhancing user privacy.
According to a report by the Search Engine Journal, these changes will restrict...
Instagram reaches 2 billion monthly users
Instagram surpassed two billion monthly active users worldwide in October, employees told CNBC.
The last time Facebook revealed Instagram numbers was in 2018, when it reached over one...
Consumers Respond Most to Ads on Shopping, News, and Social Media Websites
Integral Ad Science data from Q3 2023 shows that in the US, people are most open to ads on websites for shopping (36%), news (35%), social media...
Instagram Remains Essential for Influencer Marketing, even as TikTok Grows
This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform.
According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...
TikTok announces new video tool, ‘TikTok Library’
TikTok announced on Tuesday a new in-app creation tool - TikTok Library - with content from GIPHY that will allow access to content.
The TikTok Library will make...
Bing vs Google Ads
Google and Bing are the most popular search engines in the United States.
According to CBT News, Bing and Google have different kinds of ads, though they tend...
Some Instagram Users Complaining it is Becoming Too Much Like TikTok
Some users are dissatisfied with the impulse to imitate the expanding social media platform, as Instagram has shifted its focus to short videos in recent years to...
