African E-Commerce Continues to Grow

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The pan-African e-commerce company Jumia continued its consistent growth with double-digit growth in orders for the first quarter of 2022 compared to the previous year. Revenue reached $47.6...

Should you run Snapchat ads?

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Snapchat ads are a little talked about alternative to Facebook ads and many brands are using the social media platform to promote their products. Shopify released a complete...

Twitter to combine shopping with livestreams

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Twitter will host its first shopping live stream by Walmart on November 28, the company announced on Monday. The 30-minute stream called "Cyber Deals Sunday" collaborates with Walmart...

Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...

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Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages. According to an article in the Search Engine Journal, Google...

Tips on building your brand value

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Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing. According to an article in Search Engine...

YouTube Shorts adds Narration Voiceovers

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YouTube Shorts continues to compete with TikTok by incorporating many of the latter app's most popular features. On Tuesday, the Google-owned platform introduced a narration voiceover function for iOS,...

2022 Digital Marketing Trends

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Digital marketing is set for significant changes in 2022, according to an article by Forbes, which lists the top 12 trends to watch for. 1. Marketers should pay...

Walmart lets you virtually try on clothes.

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Walmart customers can now virtually try on items from the comfort of their own homes, thanks to AR technology in the retailer's app. Customers must upload a full-body...

Areas where US Consumers are Cutting Spending because of Inflation

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Rising prices in the United States are causing adult consumers to lower their costs and cut back on spending, according to CivicScience in May. The categories where most...

Twitter starts testing a new shopping feature

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Twitter is going to start testing a shopping option at the top of the profile pages for businesses, the company announced on Wednesday. Twitter said that in the...