Meta Launches Instagram, Facebook Ad-Free Plans in Europe

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To comply with European Union rules, Meta Platforms announced on Monday that it will offer European customers a subscription plan to use Facebook and Instagram without advertisements. Monthly...

Poor December Sales for UK Retailers, Pessimism about January.

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Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start of 2024, according to a Confederation of British...

TikTok lengthens video length to 10 minutes

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TikTok is lengthening its videos to 10 minutes, which appears to be a challenge to YouTube. According to a report by The Verge, TikTok announced on Monday that...

Retailers to Spend More on Social Media in 2024

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Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...

Crypto Winter Could Turn Icy

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Following a spectacular crash earlier this year, the crypto industry's most popular tokens have gone to sleep, implying that amateur investors have lost interest in the once...

Instagram has Long Earned More from Ads than YouTube

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Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years. The Verge...

Shopify’s Google Sales Channel to be Run by Google

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Google will own and operate the Google sales channel, rather than Shopify, beginning September 2, announced Shopify in an email on Wednesday. You will be migrated to the...

Large Number of TikTok Users in Countries with Efforts to Ban App

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The United States isn't the only country considering TikTok bans. Japan, the United Kingdom, Germany, and France each have over 15 million TikTok users. According to a report...

US Product Returns increased by 78% in 2021

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US consumers are returning significant amounts of purchases and creating difficulties for brands. According to a report in the Financial Times on Tuesday, retail returns jumped 78% to...

E-Commerce Tips

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To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand's messaging. According to a report in...