Chat-Based Search Ad Marketers are Optimistic
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital.
Google and Microsoft are experimenting with incorporating...
One-Third of US Online Shoppers Buy from Foreign Sellers
There will be 71.8 million cross-border e-commerce customers worldwide in 2024, or close to a third of all US digital shoppers, according to a forecast by Insider...
Online Ad Spend by 10 Industries
Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction...
YouTube Will Soon Launch a Co-Streaming Feature Called ‘Go Live Together’
YouTube is preparing to launch a new feature that will allow select creators to invite a guest to go live with them, according to a blog post...
Tips for Keyword Discovery with ChatGPT
While Google's Keyword Planner is an excellent tool for discovering new keywords, ChatGPT is a viable option. You can tell it the landing page you want keywords...
British MP says TikTok reaches Younger People
An MP with over 400,000 TikTok followers said she will continue to use the site to reach out to younger people.
Zarah Sultana, the Labour MP for Coventry...
US Travel Ad Spend Growth Leads Other Industries Again
The US travel industry's digital ad expenditure will increase by 14.3% this year to $6.79 billion, according to a forecast by Insider Intelligence/eMarketer.
As mentioned in Insider Intelligence's...
Meta invests in Take App to help sell via WhatsApp
Meta, which owns Facebook, Instagram, and WhatsApp, recently invested in Take App, a Singaporean startup founded by Youmin Kim, a former Facebook engineer, that facilitates online orders...
Facebook Shifts from News to Creators
By putting more emphasis on creators and video, Meta's Facebook is shifting attention away from its News tab and Bulletin newsletter platform.
According to a report in The...
Shopify Ranks the Top 10 Social Media Platforms for E-commerce
The internet purchasing experience has evolved. Customers no longer find a product and then go to a retailer's website to buy it. Social media is helping to...
