YouTube Influencers Successfully Promoting Brands, Study Says
YouTube creators effectively influence viewers to purchase products they promote.
According to a report by Insider Intelligence/eMarketer, 43% of US consumers surveyed by Hub Research in December 2021...
TikTok surpasses Youtube for viewing time per user
TikTok has overtaken Youtube for the average time spent per user in the United States and the United Kingdom, according to a new report.
According to app monitoring...
TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban
Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
Instagram Now Allows Five Links in Your Bio
Meta CEO Mark Zuckerberg revealed on his Instagram channel on Tuesday that your Instagram bio can now include up to five links.
"Probably one of the most requested...
Instagram is Removing the Home Feed Shopping Tab
Last year, Instagram began experimenting with a home feed without the Shop tab. Starting in February, the app's main navigation will not include the shopping tab at the bottom...
Google Ads ads new features
Google Ads launched four new features that give businesses more data on the Insights Page.
Google says that 53% of consumers plan to shop more online this year...
Poor December Sales for UK Retailers, Pessimism about January.
Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start of 2024, according to a Confederation of British...
Google on importance of About Us and Contact Pages
Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant.
Mueller...
Walmart and Amazon Top the top 10 US Retailers by Sales
Walmart was the largest US retailer by US sales in 2022, with about $500 billion in sales, more than double the size of runner-up Amazon, according to...
