How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
Instagram, TikTok, Testing a New Repost Feature Similar to Twitter’s Retweet
The social network Instagram revealed to TechCrunch that it is working to implement a feature that would allow users to repost the posts and reels of other...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
New Facebook ads strategy to deal with iOS update
Dropshipping influencer Anton Kraly revealed on Youtube his strategy for dealing with Apple's iOS 15 update that makes tracking more difficult for marketers.
Most iPhone users decided not...
US Creators Choose Instagram Despite Revenue Concerns with Reels
Mavrck says that about 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels.
According to Insider Intelligence/eMarketer, this means that Instagram is used by...
Most Adults Rarely use ChatGPT.
According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to...
Americans Buying Less Luxury Goods
Luxury shoppers in the United States are cutting back on high-end fashion and leather goods purchases, according to LVMH's first-quarter sales report, adding to evidence that a...
Main cause of for Abandoned Online Carts is Extra Costs
According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...
US Senate Passes Legislation Prohibiting Federal Employees from Using TikTok on government devices
The United States Senate voted by voice late Wednesday to prohibit federal employees from using the Chinese-owned short video-sharing app TikTok on government-owned devices.
The bill must still...
Shopify Ranks the Top 10 Social Media Platforms for E-commerce
The internet purchasing experience has evolved. Customers no longer find a product and then go to a retailer's website to buy it. Social media is helping to...
