When and How to use Youtube Ads
Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...
YouTube is adding new features for creators to monetize content and shopping
YouTube is creating new products and tools for its users in 2022 to monetize content, interact with their audience, and create content ideas.
According to a new post...
Shopify releases new free themes
Shopify recently announced the release of three new themes in January with layouts meant to support trends in various industries.
The Crave theme is designed for food and...
Big Tech Dominates US Digital Ad Market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...
Amazon Sellers Seek Lower Fees
Merchants who sell on Amazon want the online retailer to reduce fees, and some are concerned that the US Federal Trade Commission's case launched on Tuesday could...
Shopify’s Q3 results show e-commerce is booming
Shopify's third-quarter results indicate that retail's transition online is accelerating.
Shopify's growth is slower than last year's incredible numbers, but investors seem to be focusing on the fact...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
YouTube is Testing Adding Links in the Comment Section
YouTube is testing a new feature that could assist marketers and creators in engaging with viewers while creating the least interruption.
For the first time, YouTube will allow...
Brand Value is the Top Factor Driving US Purchases
According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...
African E-Commerce Continues to Grow
The pan-African e-commerce company Jumia continued its consistent growth with double-digit growth in orders for the first quarter of 2022 compared to the previous year.
Revenue reached $47.6...





















