Despite AI, Google is Still the Best Place for Ad Spend
Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional...
Best Buy’s Weak Profit Forecast is Bad News for Electronics Stores
The uncertainty surrounding the U.S. economic outlook dampens prospects for a resurgence in demand for TVs, laptops, and other electronic devices, prompting Best Buy to join peers...
Amazon to Close Most of its Physical Stores
Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores.
“After careful consideration, we’ve decided to close our...
Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...
The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...
FBI Director Expresses TikTok National Security Worries
TikTok is causing national security worries, according to FBI Director Chris Wray, who warned on Friday that management of the popular video sharing app is in the...
Instagram testing ads in Shop tab
Instagram, which is owned by Facebook, is pushing its e-commerce business with a new ads feature in Instagram Shop.
The company announced it is testing using both single...
E-Commerce Tips
To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand's messaging.
According to a report in...
Gen Z: The Next Wave of Digital Shoppers
Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z.
According to EMarketer, this generation’s digital...
TikTok’s Universal Music Group Dispute is Harming Viral Trends
As a result of TikTok failing to reach an agreement to renew licensing rights with Universal Music Group last week, the removal of its songs has drastically...
Instagram Targets TikTok Users with Algorithm Updates
Changes to its content recommendation system, particularly on Reels, its short-form video service, will favor original content and "give all creators an equal chance of breaking through."
The...
