SMS marketing can boost your sales
Consumers want brands to be sending them text messages. According to Yotpo research that found that 72% of all UK consumers signed up for SMS messages to...
Gen Z’s Holiday Shopping Secret: Social Commerce Takes the Spotlight
Gen Z is leading the way in holiday shopping through social media, with 42% of Gen Zers planning to buy gifts directly via social platforms, more than...
Google says it may Reduce Visibility of Out of Stock Products
Google’s Search Advocate, John Mueller, said that the company may reduce the visibility of a product page if the item is out of stock.
“If something is out...
Nielsen Data Shows YouTube Outranks Netflix in US TV Viewership
YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen's "The...
Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
Meta and Google Continue to Lose their Dominance in US Digital Ad Market
Meta and Google continue to monopolize the US digital advertising market, but their share has been diminishing since 2015.
According to eMarketer, in 2015, Google dominated the digital...
Over Half of Brands Partner with Retailers that Don’t Carry their Products
Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.
Recognizing the potential for...
Report: Tiktok is Developing a New Photo Sharing Platform to Compete with Instagram
TikTok has long dominated the short-form video market, and other platforms such as Instagram and YouTube have imitated its popularity and integrated it into their apps under...
Retail Media Struggles with Cost and Verification
Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...
Online Ad Spend by 10 Industries
Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction...
