Monetizing Longer Videos is More Effective for Social Media Platforms
Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer.
Instead, ads are interspersed between videos, making them easy to...
TikTok is Catching up to YouTube
More than two-thirds of the US population and three-quarters of internet users visited YouTube monthly in 2021, according to Insider Intelligence/eMarketer.
More users viewed videos on YouTube last...
TikTok Launches E-Commerce Feature in the US
TikTok has officially launched its online shopping feature in the United States after months of testing, according to a blog post published on Tuesday, as its Chinese...
TikTok lengthens video length to 10 minutes
TikTok is lengthening its videos to 10 minutes, which appears to be a challenge to YouTube.
According to a report by The Verge, TikTok announced on Monday that...
Retail Executives Worldwide say Physical Stores Personalize Customer Experiences
42% of retail leaders worldwide believe that the most essential role of physical retail as omnichannel buying advances is to give an in-person component to the customer...
Etsy to Offer Purchase Protection for Buyers and Sellers
Etsy launched its purchase protection program for buyers and sellers, the company announced on Monday.
The program will refund buyers when something goes wrong with the order. Etsy...
Views on TikTok Lead to Shares and Purchases, Particularly for Women
Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024.
For example, women are 9% more...
5 eCommerce advertising trends you should know to plan your strategy for 2023
Global eCommerce sales reached approximately 5.2 trillion U.S. dollars in 2021. This figure is growing by over 50% annually and is expected to be about 8.1 trillion...
B2B Marketers Claim that Social Media Increases Sales
According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023.
According to Insider...
Ecom King Reveals $3 Million Loss in 2022 in Brutally Honest Video
Mohammed Kamil Sattar (The Ecom King) says in a new YouTube video that dropshipping is not a quick and easy money-making scheme and reveals mistakes in 2022 that lost him...
