Wedding Niche is Booming
Weddings are trending this year as couples that postponed their weddings because of the coronavirus pandemic are now making it official.
According to a study by The...
YouTube Warns Channel Owners about Deleting Videos
YouTube's product lead for homepage and recommendations, Todd Beaupre, stated on X that YouTubers should not "delete videos unless you have a very, very good reason."
"When you...
US Marketers Spend More on Email Marketing to Boost Engagement
US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...
Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
Influencer Marketing Tops Social Ad Spending
Social media ad spending growth has slowed compared to influencer marketing since the pandemic.
According to Insider Intelligence/eMarketer, social ad spending and influencer marketing spending growth spiked in...
CROSSPOSTING AND INSIGHTS ARE TWO NEW FEATURES ADDED TO INSTAGRAM REELS.
Three new tools, including the ability to crosspost to Facebook, are being introduced by Instagram for users who create Reels videos.
Adam Mosseri, Head of Instagram, announced the...
The Dropshipping Market will be Worth $2032 billion in 2032
The dropshipping market was worth $228.92 billion in 2022 and is predicted to grow to $2032 billion by 2032.
According to the data published on EnterpriseAppsToday, the product...
Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...
The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...
TikTok Growth is Slowing
TikTok may have been the world's most downloaded and consumer spending app in 2023, but it was not the most used.
Last year, Facebook remained the top...
Sources say Alphabet Progresses in Talks to Buy HubSpot
Talks about buying marketing software provider HubSpot have advanced, according to people familiar with the situation at Google parent Alphabet.
Bloomberg reported that Alphabet has discussed the details...
