Macy’s Forecasts Lower Annual Sales, will Close 150 Stores
Macy's estimated yearly revenues below market expectations due to lackluster demand for its apparel and shoes, and it announced plans to eliminate 150 locations by 2026 as...
Twitter to Introduce Gold Checkmarks for Verified Businesses
Twitter's subscription option will be relaunched on Monday, and the social media network will further color-code timelines by introducing gold checkmarks for businesses and, later, gray checkmarks...
Email marketing to take a hit from iOS 15 update
Apple's iOS 15 update is going to greatly damage email marketing by allowing users to avoid being tracked by email.
“When it comes to email marketing, this move...
Meta Ads Dominate: 3x More Than Time Spent
Meta's ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube's 5.6% and Netflix's...
Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
Brand Value is the Top Factor Driving US Purchases
According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...
Congress will Not Pass TikTok legislation this year, Senator says
The Senate Commerce Committee chair indicated on Thursday that the Senate will not consider legislation this year that would give the Biden administration new authorities to confront...
Apple’s iOS update damaging Facebook advertising
The Apple iOS 14.5 update is creating problems for advertisers who count on Facebook to run their businesses.
According to a report in CNBC, Apple is causing damage...
Meta Starts Giving All Advertisers AI Tools
Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of...
Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter
Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform.
The company's revenue increased by 21% to...
