By 2025, Gen Z will have More Digital Buyers in the US than Gen...
By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults.
According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...
Retail Media Grows Share of US Ad Spend, but Social Still Ahead
Retail media ad spending will account for more than one-fifth of overall US ad spending by 2027, according to an Insider Intelligence/eMarketer forecast.
Through 2027, social media will...
Google Boosts Ads on YouTube Shorts
Amid platform expansion and broader income problems, Google is upgrading YouTube Shorts advertising and offering new options for brand awareness.
Google is unveiling new advertising options on YouTube...
Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays
Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...
Google Merchant Center-Ads integration Simplifies Ads
Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search...
TikTok partners with Vimeo and Canva to streamline advertising creation
TikTok announced this week that it is partnering with Vimeo and Canva to streamline the making of creatives with the TikTok Ads Manager.
Businesses will now be able...
People are Fine with More Ads Given Content is Free
Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services.
According to a report by EMarketer, while...
Google Launches Shopping Features to Increase Conversions
Google is introducing new capabilities to assist brands in engaging with customers throughout the holiday season.
According to Search Engine Land, marketers should stay up to date on...
Tips on building your brand value
Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine...
Big Changes Coming To Ecomhunt – New Dashboard, Better Design, Awesome Features And New...
Ecomhunt is getting a major upgrade in all areas to make it easier for our users to dropship!
From a new & improved dashboard that will make every...
