Meta Still Gets Way More Ad Dollars than TikTok, YouTube
Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million.
However, according to estimates by Insider...
5 eCommerce advertising trends you should know to plan your strategy for 2023
Global eCommerce sales reached approximately 5.2 trillion U.S. dollars in 2021. This figure is growing by over 50% annually and is expected to be about 8.1 trillion...
PayPal Introduces Stablecoin for Payments and Transfers
Stablecoins that are fully supported and regulated have the potential to revolutionize payments in web3 and digitally native contexts. PayPal USD, a US dollar-denominated stablecoin, was launched...
Google: Search Rankings Cannot be Predicted
Google's Search Liaison stated on social media that there is no "perfect page" formula that websites need to adhere to in order to rank highly in search...
Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
2022 US E-commerce Sales to Top $1 Trillion
US retail e-commerce sales will reach over $1 trillion this year, an increase of 9.4% from $960.44 billion last year.
According to data by Insider Intelligence/eMarketer, more than...
Meta holds top spots on top 10 mobile apps
Meta - the new name for Facebook - dominates the list of the top 10 mobile apps worldwide.
Meta holds the top four spots with Whatsapp, Facebook Messenger,...
Should You Drop Ship in 2024?
Torchbanks estimates that more than one-third of e-commerce enterprises use the drop shopping approach, as reported on Alibaba.com.
Interestingly, an article on Alibaba's website promotes dropshipping from...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage
Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey.
According to Earnest...
