L’Oreal Outperforms in US, Europe
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...
$90 cream, $10 toothpaste: Businesses target high-spenders.
Businesses ranging from toothpaste manufacturers to discounters are offering more luxury items such as designer body lotions and services to appeal to wealthier shoppers who are still...
Instagram, TikTok, Testing a New Repost Feature Similar to Twitter’s Retweet
The social network Instagram revealed to TechCrunch that it is working to implement a feature that would allow users to repost the posts and reels of other...
SMS marketing can boost your sales
Consumers want brands to be sending them text messages. According to Yotpo research that found that 72% of all UK consumers signed up for SMS messages to...
2022 Digital Marketing Trends
Digital marketing is set for significant changes in 2022, according to an article by Forbes, which lists the top 12 trends to watch for.
1. Marketers should pay...
Younger Beauty buyers are Less Price-Conscious than Older Consumers
Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt.
Pricing...
Holiday Season E-commerce Shopping has not Started Earlier, Study Reveals
The share of US digital holiday consumer spending in October and November has not increased consistently since 2018, despite businesses moving their holiday sales earlier, according to...
Instagram Remains Essential for Influencer Marketing, even as TikTok Grows
This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform.
According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...
Shopify Decides to End Oberlo Dropshipping App
Shopify, which acquired Oberlo, has decided to shut down the Oberlo dropshipping app on June 15, 2022.
Oberlo stated that it has partnered with DSers App, which will...
Instagram, Facebook, TikTok, Top Apps of Q2
App downloads continued strong growth in the second quarter this year, with total consumer spending up 21% since Q2 2020.
According to data.ai, which analyzes the mobile market,...
