Many Marketers are Not Confident in their Ads Success Rate
When calculating the return on investment (ROI) for their efforts in social media, video, search, and display marketing, more than half of global advertisers are either highly...
Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail
TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...
WhatsApp Will Soon Support Dual Logins
Soon, you will be able to access both of your WhatsApp accounts—even if you have two—from a single device.
Meta CEO Mark Zuckerberg announced on Thursday that WhatsApp...
How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
Consumers have Started Back-to-School Shopping
According to an LTK study conducted in March 2024, nearly half (49%) of US adults will start buying back-to-school supplies by early July.
According to EMarketer, back-to-school retail...
US Retail Sales by Category
The top sector for US retail sales so far in 2022 is auto and parts, which make up 24.4% of total sales, according to Insider Intelligence/eMarketer.
The second...
Etsy Tops Revenue Estimates on Personalized Product Demand, Higher Fees
Etsy surpassed market estimates for quarterly sales on Wednesday, thanks to increased demand for products like personalized gifts sold on its e-commerce platform and higher transaction fees,...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Snap Falls as Ad Sales Behind Competition
Snap fell 31% on Wednesday after fourth-quarter sales fell short of Wall Street expectations.
According to the Reuters report, Snapchat has difficulty competing for advertising dollars with...
10 Marketing Programs to Help you Grow your Business
Marketers need tools to more efficiently run their online businesses. Here are 10 of the most popular tools on the market now, according to a report by...
