Meta holds top spots on top 10 mobile apps
Meta - the new name for Facebook - dominates the list of the top 10 mobile apps worldwide.
Meta holds the top four spots with Whatsapp, Facebook Messenger,...
The 3 Google Analytics Stats You Should Track
Google Analytics leaves many overwhelmed by all the information gathered about visitors to your website, but here are three key metrics you should be following.
According to an...
Which Platform is Leading Video Ad Spend?
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer.
TikTok is gaining...
Top Ways Adults in US, Canada, Mexico, and Brazil Use to Find Products
Shopping has become more complex as it occurs on so many different types of websites and still in physical stores.
Insider Intelligence/eMarketer presented its 2024 Retail Road Map...
Retail Ad Revenue Projected to Surpass TV by 2028
Global advertising revenue from retailer-owned e-commerce sites is rising so quickly that the medium, known as retail media, is expected to surpass television revenue by 2028.
According to...
Using ChatGPT for Content Creation
ChatGPT can generate new content, and its applications are nearly limitless, ranging from whole essays to blog entries and song lyrics to cover letters and resumes.
ChatGPT can...
Meta is Simplifying Ads Campaign Setup
To ease advertisers using Facebook Ads Manager, Meta is redesigning the objective selection process when starting new campaigns.
The company announced in December that it is moving towards...
Holiday Shopping in the US and UK will begin before Thanksgiving this year
According to a Salsify study conducted in April 2024, 27% of adults in the UK and the United States want to begin shopping for holiday items as...
Gaming Niche Strong, Most Say it is a Top Activity
Around 96% of Gen Z (1997-2007) and Millenials (1983-1996) listed video games as one of their top three most frequent activities, according to a Deloitte digital media...
Snapchat Users will be able to Shop on Snapchat
Snapchat users in the United States will be able to buy select products featured on the e-commerce website directly from the social media app, similar to a...
