Instagram Allows in App Scheduled Posts and Reels

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Instagram users with professional accounts can use the mobile app to schedule posts and reels up to 75 days in advance, Instagram announced on Tuesday. “You’ve been asking...

Retail Media Struggles with Cost and Verification

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Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...

Numerous Companies Worldwide have not Adopted AI

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Most businesses worldwide have yet to implement AI and machine learning or are still in the research phase. According to a June Workday poll, 42% of firms...

Meta’s Latest Business Tools Update: What Advertisers Need to Know

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Meta has announced new updates to its Business Tools, focusing on enhancing user privacy. According to a report by the Search Engine Journal, these changes will restrict...

Consumers Prefer Receiving Coupons Via Email

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According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email. Only 31%...

Top Ways Adults in US, Canada, Mexico, and Brazil Use to Find Products

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Shopping has become more complex as it occurs on so many different types of websites and still in physical stores. Insider Intelligence/eMarketer presented its 2024 Retail Road Map...

Facebook Projected to Plateau, not Grow in Coming Years

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Facebook monthly users in the United States are projected to remain flat and not grow in the coming years, according to data by Insider Intelligence/eMarketer. Following a peak...

Google Tools to Keep Shoppers Safe Include Store Badges, Monitoring

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Before products and merchants can be listed on Google, they must pass stringent safety checks. “Thanks to the Shopping Graph, our data set of the world’s products and sellers,...

61% of Customers would Use Loyalty Programs if Automatically Applied

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The top reason consumers worldwide would use loyalty programs more is if the rewards were automatically applied, according to Salesforce, “Fifth Edition State of the Connected Customers,”...

Facebook, YouTube, are the Most Popular Social Platforms

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Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b. According to a tweet by World of...