Email Marketing Tips
Email marketing produces excellent outcomes and provides the highest ROI. Examine the channels and the ROI they generate, according to an article on Mobile App Daily.
That is...
Heavy Discounts Drove Record US Online Holiday Spending, Research says
Adobe Analytics reported that U.S. digital spending during the holiday season of 2022 increased by a greater-than-anticipated 3.5%, with businesses using steep discounts to entice inflation-weary shoppers...
Snap Falls as Ad Sales Behind Competition
Snap fell 31% on Wednesday after fourth-quarter sales fell short of Wall Street expectations.
According to the Reuters report, Snapchat has difficulty competing for advertising dollars with...
Meta’s Q2 Revenue Rose 22%
Revenues increased by 22% year over year to $39.07 billion, marking the fourth consecutive quarter of growth exceeding 20%.
Meta expects revenues to range between $38.5 billion and...
US Creators Choose Instagram Despite Revenue Concerns with Reels
Mavrck says that about 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels.
According to Insider Intelligence/eMarketer, this means that Instagram is used by...
Tech Giants Bid for Ad Revenue while TikTok’s Future Uncertain
Short-form video took center stage at the internet and social media companies' annual presentations to advertisers, as platforms such as Snap and Meta seek to capitalize on...
Facebook updates how it counts people for ads
Facebook is changing the way it connects Facebook and Instagram accounts of users, giving the user the choice to connect the accounts or not, and that this...
Google Unveils March 2024 Core Update, including Anti-Spam Updates
Google is launching numerous initiatives to improve the quality of its search results, the company announced on its website on March 5.
Google stated, "We're making algorithmic enhancements...
YouTube Continues to Draw New Advertisers
The share of US companies investing in digital video advertising that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022,...
Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail
TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...
