How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Conversational Marketing, Key trend for 2022
Here are five digital trends for 2022 to help grow your business, according to an article published on Monday on the Media Update website.
1. Conversational marketing is...
YouTube Continues to Draw New Advertisers
The share of US companies investing in digital video advertising that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022,...
AI Chatbots are Mostly Used for Product Research while Shopping
According to SurveyMonkey, 59% of US adults interested in using AI chatbots for shopping-related tasks would use the technology for product research.
Amazon has now released Q, a...
On Smartphones, Bigger Ads Mean More Attention
The average smartphone user pays 6.6 seconds of attention to mobile ads that cover 80% of the screen, according to a report by Yahoo and OMD Worldwide....
Facebook is losing ad spend to other social media, media buyers say
Facebook and Instagram have been the go-to social media platforms for advertisers, but now things are changing.
Hallie Wyckoff, group director of social media at Wunderman Thomson Commerce,...
Google Trends Unleashed: Faster Insights, Smarter Analytics, Total Customization
Google Trends has just received a significant update, making it faster, smarter, and more customizable.
The "Trending Now" tool detects trends ten times more effectively and refreshes...
Adults have More Access to Smartphones than Children, but Not All Devices
According to Razorfish and GWI data from December 2023, adults globally have 98 percent more smartphone access than children (90%).
However, reported EMarketer, youngsters are more likely...
The Popularity of Video Games Among US Consumers
A recent report by the Collage Group reveals that over half of US consumers, specifically 53%, enjoy playing video games. This enthusiasm is even more pronounced among...
