Digital Wallet will Account for Nearly Half of POS Transaction Value Share

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The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...

Global E-Commerce Sales to Exceed $6 Trillion, 20% of All Retail Sales

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Worldwide retail e-commerce sales will account for one-fifth (20.1%) of overall retail sales this year, totaling $6.334 trillion, according to a forecast by EMarketer. In the following three...

New Research Shows User Confidence in Social Media is Declining.

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Digital trust is the belief that a platform will safeguard user information and offer a secure environment to produce and interact with content. In critical categories, including...

US Marketers Spend More on Email Marketing to Boost Engagement

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US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...

Meta’s Threads has 175 Million Users Nearly a Year Since Launch

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Meta's latest social media platform, Threads, has over 175 million monthly active users, CEO Mark Zuckerberg said on Wednesday, as the company approaches its one-year anniversary. In less...

Despite AI, Google is Still the Best Place for Ad Spend

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Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer. Google remains the dominant player in traditional...

Tips for Selling B2B

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One of the first questions a company needs to answer is who are the strongest competitors in online search and off. According to an article in Search Engine...

Too many choices can harm conversion rates

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Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision. Research shows...

20% of Young Online Buyers Made a Purchase on TikTok

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Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023. According to an Insider Intelligence/eMarketer survey, US online buyers made...

Personalization is Critical for Email Marketing in 2022

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Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer. In the US,...