2022 Email Marketing Trends
Email remains a vital tool for brands to keep their customers informed about their products. However, the way email is used continues to change.
The coronavirus pandemic and...
Ecomhunt CEO says Apple customers buy more
CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying...
One-Third of US Online Shoppers Buy from Foreign Sellers
There will be 71.8 million cross-border e-commerce customers worldwide in 2024, or close to a third of all US digital shoppers, according to a forecast by Insider...
Google on importance of About Us and Contact Pages
Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant.
Mueller...
Snapchat Users will be able to Shop on Snapchat
Snapchat users in the United States will be able to buy select products featured on the e-commerce website directly from the social media app, similar to a...
Which Platform is Leading Video Ad Spend?
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer.
TikTok is gaining...
Americans Buying Less Luxury Goods
Luxury shoppers in the United States are cutting back on high-end fashion and leather goods purchases, according to LVMH's first-quarter sales report, adding to evidence that a...
Despite AI, Google is Still the Best Place for Ad Spend
Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional...
Even after coronavirus, a quarter of small businesses without a website
A new survey found that still, 23% of small retail businesses do not have a website.
According to a recent Digital.com survey of 1250 small retail business owners...
US Store Brand Sales Growth Led by Beauty in 2023
Store brand beauty product sales in the United States increased by 10.5% in 2023, according to data from the Private Label Manufacturers Association and Circana as of...
