In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
Meta invests in Take App to help sell via WhatsApp
Meta, which owns Facebook, Instagram, and WhatsApp, recently invested in Take App, a Singaporean startup founded by Youmin Kim, a former Facebook engineer, that facilitates online orders...
2022 Facebook Ad Trends
There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday.
1. Use video as it accounts...
Microsoft Bing and Shopify now integrated
The integration between Microsoft Bing and Shopify is now active with Bing Shopping and Bing Search results, the company announced on Tuesday.
It is possible to click "Buy...
September US Antitrust Trial for Google Ads
In a lawsuit, the US Justice Department and a group of states filed against Google accuses the company of abusing its dominance of digital advertising technology.
A...
Shopify Releases 2023 Commerce Trends
Over the last year, millions of businesses have demonstrated resilience in the face of adversity, contributing to more than $27 trillion in retail sales worldwide. However, according...
Google Study Finds 90% of Customers Willing to Share Email for a Discount
Most customers are willing to share their email address with a business for a small incentive such as a discount, found a study between Google and Boston...
Forecast: TikTok users will Spend 54 Minutes Each Day on App
Active TikTok users will spend 54 minutes per day on the app, according to a forecast by eMarketer.
The following graph shows the average daily time spent on...
Cryptocurrency is in Freefall
Bitcoin's price has fallen 63%, while the whole cryptocurrency market capitalization has declined by $1.63 trillion, reported Reuters.
Bitcoin balances on crypto exchanges, where individual investors frequently transact,...
Tips on building your brand value
Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine...
