Meta Still Gets Way More Ad Dollars than TikTok, YouTube
Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million.
However, according to estimates by Insider...
TikTok is Nearing the Release of its Instagram Competitor
TikTok's future Instagram competitor app for photo sharing could be called TikTok Notes, according to screenshots uploaded by users, reported TechCrunch.
TikTok also stated that the app was...
2022 Facebook Ad Trends
There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday.
1. Use video as it accounts...
Sources say Alphabet Progresses in Talks to Buy HubSpot
Talks about buying marketing software provider HubSpot have advanced, according to people familiar with the situation at Google parent Alphabet.
Bloomberg reported that Alphabet has discussed the details...
Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
WhatsApp’s Business Directory Launches in Five Countries
WhatsApp is launching a new business directory function in Brazil, the United Kingdom, Indonesia, Mexico, and Colombia.
According to Meta, customers can browse by business category (such as...
People are spending a third of their time on the phone
People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring company App Annie.
According to a recent App Annie report,...
Google Planning Response to ChatGPT
With the founders who left three years ago re-engaging and more than 20 AI initiatives in the pipeline, a competing chatbot has jolted Google out of its...
Following Apple, Google Plans Privacy Updates
Google recently announced it will make new privacy changes that will decrease tracking capabilities on Android devices.
According to a report by CNBC, Google plans to slowly roll...
Retailers to Spend More on Social Media in 2024
Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...
