On Which Social Media Platforms are Americans Buying?
E-commerce purchases via social media and live-streaming are growing on TikTok, especially among younger buyers.
According to Insider Intelligence/eMarketer, Facebook leads social media platforms with 20.5% of purchases....
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Meta’s Latest Business Tools Update: What Advertisers Need to Know
Meta has announced new updates to its Business Tools, focusing on enhancing user privacy.
According to a report by the Search Engine Journal, these changes will restrict...
95% of Users Engage with SMS Messages within 3 Minutes
The average US user checks their mobile phone up to 200 times per day, making SMS marketing very attractive, according to Forrester research.
An article published in Insider...
US Store Brand Sales Growth Led by Beauty in 2023
Store brand beauty product sales in the United States increased by 10.5% in 2023, according to data from the Private Label Manufacturers Association and Circana as of...
Etsy Expects Weak Third Quarter Demand
Etsy estimated third-quarter sales below market estimates on Wednesday, indicating a slowing in demand for handcrafted goods on its online marketplace, sending its shares down 6% after...
US Retailers Expect a Tough Holiday Season Despite Discounts
US merchants in fashion, electronics, and home improvement are prepared for a difficult holiday season, indicating that more significant discounts may not elicit the level of spending...
Does Keyword Stuffing Help your Google Ranking?
Keyword stuffing is a technique used to rank high on Google search results, but it does not work anymore.
According to an article in the Search Engine Journal,...
Personalization is Critical for Email Marketing in 2022
Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer.
In the US,...
Shopify President Gives Advice on Growing your Business
Shopify's President Harley Finkelstein told Entrepreneur that people are shifting their mindset from "how to get a job to how to create my own job."
"Applications for new...
