Almost all US TikTok Shoppers Also use Amazon
According to Earnest Analytics data from February 2024, 97% of TikTok users in the United States shopped at Amazon in the previous year.
Amazon Prime has much more...
Influencer Marketing is Booming
American social media marketers are likelier to commission creators to produce how-to videos, user reviews, and unboxings so their audiences can learn and grow alongside their favorite...
Companies’ Cost Inflation is Slowing but Shoppers may Wait for Lower Prices
The world's largest consumer goods companies, which produce everything from instant noodles to soap and ice cream, are paying less for raw materials and energy. Still, it...
Online Ad Spending Projected to Keep Growing until At Least 2027
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Google Ads ads new features
Google Ads launched four new features that give businesses more data on the Insights Page.
Google says that 53% of consumers plan to shop more online this year...
British Retail Sales Rise Despite Cash-Strapped Households
Cash-strapped Official data released on Friday revealed that British households cut back on eating out and takeaways last month and instead shopped at supermarkets and discount stores,...
Retail Media Grows Share of US Ad Spend, but Social Still Ahead
Retail media ad spending will account for more than one-fifth of overall US ad spending by 2027, according to an Insider Intelligence/eMarketer forecast.
Through 2027, social media will...
Shopify Increases Prices
In 2023, the economic environment has undergone a tremendous transformation, stated Shopify in an email to customers on Tuesday.
"Today, we're making some adjustments to reflect some of...
Ecom King reveals secrets to success on TikTok ads
Mohammed Kamil Sattar (The Ecom King) revealed in his latest Youtube video the TikTok ads strategy for his business partner that led to what he claims was...
