US TV Viewers Find Shorter Ads More Reasonable
The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research.
Additionally, only...
Cryptocurrency is in Freefall
Bitcoin's price has fallen 63%, while the whole cryptocurrency market capitalization has declined by $1.63 trillion, reported Reuters.
Bitcoin balances on crypto exchanges, where individual investors frequently transact,...
TikTok expands pilot of its Stories feature
TikTok is expanding its Stories feature, which is similar to Instagram story in that it is deleted after 24 hours.
In addition, Stories appear on the For You...
Spanish Fashion Retailer Mango to Expand African Online Sales
Mango, a Spanish family-owned apparel store, announced on Thursday that it has increased its online sales in 20 regions, most of which are in Africa.
Mango announced it...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
Social Media Video to Peak
The popularity of short videos on social media networks is set to peak, according to Insider Intelligence/eMarketer data.
Time spent on video is set to plateau in 2024...
Meta’s Threads has 175 Million Users Nearly a Year Since Launch
Meta's latest social media platform, Threads, has over 175 million monthly active users, CEO Mark Zuckerberg said on Wednesday, as the company approaches its one-year anniversary.
In less...
Gen Z: The Next Wave of Digital Shoppers
Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z.
According to EMarketer, this generation’s digital...
Using Pre-Orders on Shopify
Shopify allows merchants to sell using pre-orders where the customer pays now, a deposit, or later, or a product in the future.
According to an article published by...
Shopify-Amazon Partnership?
Amazon launched a new service called Buy with Prime. Prime, of course, refers to Amazon's membership program.
According to an article in The Motley Fool, one of...
