Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
Shopify Offers 4 Buy Now, Pay Later Shop Pay Installments
Shop Pay allows customers to pay in 4 interest-free payments while the store gets all the money upfront.
Shopify says that allowing the function can increase average order...
Online Shoppers’ Biggest Concern is Privacy
The most crucial aspect for individuals worldwide when determining whether to deal with a business online is data security, according to TransUnion.
The convenience of payment is...
Where do US Consumers Start Their Search When Shopping Online?
When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to...
TikTok’s US Ad Revenue Spikes by 184.4%
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok's fast ad growth...
Google Boosts Ads on YouTube Shorts
Amid platform expansion and broader income problems, Google is upgrading YouTube Shorts advertising and offering new options for brand awareness.
Google is unveiling new advertising options on YouTube...
Amazon Made Up 40% of E-Commerce Sales
Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse.
A forecast...
TikTok Ad Revenue to Top $11 Billion by 2024
Since YouTube, Meta, and other platforms attempt to mimic TikTok's viral format, it is impossible to ignore the app's influence on advertising.
However, recent reports indicate that TikTok...
TikTok is First App to Reach $10 Billion in User Spending
TikTok became the first app to cross $10 billion in cumulative consumer spending, propelling mobile app sales to a new high in a year when revenue from...
Meta is Simplifying Ads Campaign Setup
To ease advertisers using Facebook Ads Manager, Meta is redesigning the objective selection process when starting new campaigns.
The company announced in December that it is moving towards...
