TikTok to Triple Revenue this Year, Challenging Facebook

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TikTok was the most downloaded app of 2021 and now has over 1 billion users, taking in almost $4 billion last year, reported Bloomberg. Facebook has 2.9...

New 2022 Marketing Trends

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Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value. According to an article in Entrepreneur,...

Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail

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TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...

Global Ad Spend will Rise Steadily through 2028

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An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year. Its growth is primarily driven by digital ad spend, which is...

Amazon, Others Change “Free” Shipping as Prices Rise

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Amazon and other online merchants who utilize so-called free delivery to develop customer loyalty are scrambling to prevent it from eroding profitability as prices rise and e-commerce...

Influencer Marketing Tops Social Ad Spending

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Social media ad spending growth has slowed compared to influencer marketing since the pandemic. According to Insider Intelligence/eMarketer, social ad spending and influencer marketing spending growth spiked in...

Etsy Stock Plummets after Cuts to Workforce

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Etsy shares fell on Wednesday after the e-commerce platform announced it would lay off 11% of its personnel in order to decrease expenses in the face of...

Younger Beauty buyers are Less Price-Conscious than Older Consumers

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Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing...

Analyzing Social Media Platform Users by Age

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Advertisers may predict where to target generational advertisements by studying where each group spends its time and how their needs change over time. According to Insider Intelligence/eMarketer, Millennials...

E-commerce growing in Latin America

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E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%. According to an article by Entrepreneur, a recent report found that...