Google Launches More Shopping Tools
Google is unveiling new shopping capabilities to assist shoppers during the approaching summer sales season, responding to rising interest in online purchasing.
Search Engine Land reported that the...
Should you run Snapchat ads?
Snapchat ads are a little talked about alternative to Facebook ads and many brands are using the social media platform to promote their products.
Shopify released a complete...
Meta Still Gets Way More Ad Dollars than TikTok, YouTube
Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million.
However, according to estimates by Insider...
Google-backed Anthropic Releases Claude, an Easier-to-talk to AI Chatbot
Anthropic, an artificial intelligence startup created by ex-OpenAI workers, has released Claude, its AI chatbot. While the tool performs many of the same functions as OpenAI's ChatGPT,...
People want AI to Find Products and Talk to Customers
IBM data from October 2023 shows that 86% of adults worldwide want AI to help them research or find information about products to improve their shopping experience,...
Instagram Targets TikTok Users with Algorithm Updates
Changes to its content recommendation system, particularly on Reels, its short-form video service, will favor original content and "give all creators an equal chance of breaking through."
The...
Google Ads ads new features
Google Ads launched four new features that give businesses more data on the Insights Page.
Google says that 53% of consumers plan to shop more online this year...
US TV Viewers Find Shorter Ads More Reasonable
The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research.
Additionally, only...
TikTok and Universal Resolve Music Royalties Disagreement
After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform.
However, the schism appears to have been bridged, with the...
Facebook Projected to Plateau, not Grow in Coming Years
Facebook monthly users in the United States are projected to remain flat and not grow in the coming years, according to data by Insider Intelligence/eMarketer.
Following a peak...
