Amazon drawing advertisers from Facebook ads because of Apple privacy update
Amazon has started to grab advertisers from Facebook because of the Apple privacy update in June that makes Facebook advertising less effective.
According to the report by Bloomberg,...
FedEx to Launch E-Commerce Platform
FedEx, the logistics giant, announced Monday the launch of its own commerce platform dubbed FDX.
The platform will most likely compete with Amazon by providing merchants with...
Etsy Stock Plummets after Cuts to Workforce
Etsy shares fell on Wednesday after the e-commerce platform announced it would lay off 11% of its personnel in order to decrease expenses in the face of...
Most US Adults Disable Cookies for Online Privacy
The Pew Research Center conducted a survey in May 2023 and found that 67% of US adults turn off cookies or website tracking to protect their privacy....
TikTok Outperforms Instagram Reels in Terms of Engagement
Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory...
Instagram is Removing the Home Feed Shopping Tab
Last year, Instagram began experimenting with a home feed without the Shop tab. Starting in February, the app's main navigation will not include the shopping tab at the bottom...
Influencer Marketing on the Rise with TikTok
The influencer marketing blitz by TikTok is nothing short of remarkable, reports Insider Intelligence/eMarketer.
In 2019, the app accounted for 2.3% of all spending on creator campaigns...
Shopify is Changing Customized Order SMS Notifications
Shopify announced in an email to merchants on Tuesday that it is working to reduce the number of notifications sent to customers by your brand.
These updates will assist...
Buy Now Pay Later is Trending as Inflation Soars
As customers' budgets get squeezed by the rising cost of living, products that let them buy items now and pay for them later (BNPL) are growing in...
Snapchat will Pass TikTok as the Social App with the Most New Users
Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer.
"Almost half (48.3%)...
