Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
Three New Features Released by YouTube, including Live Stream Reaction Analytics
YouTube has released three new improvements for video creators that aim to provide them with a better insight of their audience and improve the user experience they...
Consumer Electronics will Struggle this Holiday Season, but Apparel will Outperform
As the holidays approach, American consumers do not lack disposable income and are generally in superb financial shape.
However, they no longer require the high-priced items—such as...
Over Half of Brands Partner with Retailers that Don’t Carry their Products
Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.
Recognizing the potential for...
AI-Made Ads are the Next Big Thing for Google, Meta, and Amazon.
Google's push to rapidly incorporate new artificial intelligence technologies into its core businesses is making its way into the advertising market, reported CNBC.
According to internal documents, the...
Apple’s iOS 15 will make tracking even more difficult
Apple's iOS 15 operating system is scheduled to launch in the coming weeks and it will increase privacy protection for its users, making tracking more difficult for...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Shopify starts bank to manage business money
Shopify is now offering an online bank account called "Shopify Balance" to manage your money and business in one place.
Shopify is advertising the service to skip using...
Facebook ad spend keeps growing, mainly among Android users
Facebook ad spend is growing despite Apple's iOS privacy changes.
Facebook ads accuracy has diminished because most Apple users have opted out of being tracked by advertisers, yet...
YouTube Continues to Draw New Advertisers
The share of US companies investing in digital video advertising that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022,...
