MasterCard Data Shows US Holiday Retail Sales Up 7.6%
According to a Mastercard survey released on Monday, retail sales in the United States increased 7.6% between November 1 and December 24, including the most of the...
Global E-Commerce Sales to Exceed $6 Trillion, 20% of All Retail Sales
Worldwide retail e-commerce sales will account for one-fifth (20.1%) of overall retail sales this year, totaling $6.334 trillion, according to a forecast by EMarketer.
In the following three...
AI Chatbots are Mostly Used for Product Research while Shopping
According to SurveyMonkey, 59% of US adults interested in using AI chatbots for shopping-related tasks would use the technology for product research.
Amazon has now released Q, a...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
5 eCommerce advertising trends you should know to plan your strategy for 2023
Global eCommerce sales reached approximately 5.2 trillion U.S. dollars in 2021. This figure is growing by over 50% annually and is expected to be about 8.1 trillion...
Twitter User Growth Drops in North America
Twitter user growth has dropped in North America so far this year, according to data gathered in April by Insider Intelligence/eMarketer.
Internet users who accessed their Twitter account...
Video Accounts for Over Half of Social Media Time, but Growth is Slowing
This year, video will make up 56.4% of all daily social network time in the US, according to a prediction by Insider Intelligence/eMarketer.
Even though that share will...
Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
Influencer marketing trends for 4th quarter
Investments by brands in influencer marketing is booming.
An article on the Financial Express website names five influencer marketing trends to be aware of for the fourth quarter...
Americans Buying Less Luxury Goods
Luxury shoppers in the United States are cutting back on high-end fashion and leather goods purchases, according to LVMH's first-quarter sales report, adding to evidence that a...
