Social Media is the Leading Way Buyers Find and Buy Products
Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products.
According to...
Social Media Video to Peak
The popularity of short videos on social media networks is set to peak, according to Insider Intelligence/eMarketer data.
Time spent on video is set to plateau in 2024...
Musk’s X to Remove Headlines from News Articles
Elon Musk is attempting to change how news links show on his social media platform X, formerly known as Twitter, in a move that might weaken news...
TikTok’s Universal Music Group Dispute is Harming Viral Trends
As a result of TikTok failing to reach an agreement to renew licensing rights with Universal Music Group last week, the removal of its songs has drastically...
Twitter starts testing a new shopping feature
Twitter is going to start testing a shopping option at the top of the profile pages for businesses, the company announced on Wednesday.
Twitter said that in the...
Are Advertisers Putting Too Much Weight on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time on the platform, according to Insider Intelligence/eMarketer.
Meta earns significantly...
B2B Marketers Worldwide Prefer LinkedIn
LinkedIn is the social platform most regularly used by B2B marketers and their clients worldwide. YouTube is the runner-up, followed by Facebook and Instagram, According to an...
When and How to use Youtube Ads
Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...
TikTok Announces New Features, Including Photo Mode Similar to Instagram
A set of upgraded video editing tools is the first of the new features recently released by TikTok.
These capabilities let producers produce more complex material without relying...
Return Policies are Critical to Consumer Decisions
According to a Happy Returns survey commissioned by PayPal, 81% of US adult digital consumers evaluate return policies before making a first-time purchase, and 55% abandon their...
