People are Fine with More Ads Given Content is Free
Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services.
According to a report by EMarketer, while...
TikTok’s US Ad Revenue Spikes by 184.4%
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok's fast ad growth...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
Shein Leads US Apparel Retail Sites
Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled...
Google Merchant Center-Ads integration Simplifies Ads
Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search...
By 2025, Gen Z will have More Digital Buyers in the US than Gen...
By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults.
According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...
Facebook is losing ad spend to other social media, media buyers say
Facebook and Instagram have been the go-to social media platforms for advertisers, but now things are changing.
Hallie Wyckoff, group director of social media at Wunderman Thomson Commerce,...
Congress will Not Pass TikTok legislation this year, Senator says
The Senate Commerce Committee chair indicated on Thursday that the Senate will not consider legislation this year that would give the Biden administration new authorities to confront...
Top 10 US Mobile Shopping Apps
Amazon topped the most downloaded US shopping apps in 2021 with 40 million downloads.
According to a report by Insider Intelligence/eMarketer, the Chinese fashion store Shein jumped to...
Instagram Simplifies Resharing
Instagram is developing a new feature that will allow you to easily see your most recently shared Reels. This enables users to reshare a Video they enjoyed...
