61% of Customers would Use Loyalty Programs if Automatically Applied
The top reason consumers worldwide would use loyalty programs more is if the rewards were automatically applied, according to Salesforce, “Fifth Edition State of the Connected Customers,”...
Biden Plans to Sign TikTok Divestment-or-Ban Bill after it Passes Senate
The US Senate voted overwhelmingly late Tuesday in favor of legislation that would ban TikTok in the United States if its owner, Chinese tech firm ByteDance, fails...
Brand Value is the Top Factor Driving US Purchases
According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...
Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays
Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...
Which luxury products do buyers prefer to get in a physical store?
Compared to all US shoppers, luxury consumers are much more likely to purchase in a physical store rather than online.
According to a report by Insider Intelligence/eMarketer,...
Online Fashion Resale Market is Growing
Various companies, including Another Tomorrow, Cuyana, Moda Operandi, Target, and Urban Outfitters, have launched online resale programs such as Trove Recommerce and luxury bag and accessories reseller...
Most consumers still not using pay later services
Most US adults have still not used buy now, pay later (BNPL) services, but it is a growing trend among younger consumers.
According to a report by Insider...
Snap Falls as Ad Sales Behind Competition
Snap fell 31% on Wednesday after fourth-quarter sales fell short of Wall Street expectations.
According to the Reuters report, Snapchat has difficulty competing for advertising dollars with...
Email Marketing is B2B Marketers’ Most Effective Channel
Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...
TikTok’s Universal Music Group Dispute is Harming Viral Trends
As a result of TikTok failing to reach an agreement to renew licensing rights with Universal Music Group last week, the removal of its songs has drastically...
