Consumer Electronics will Struggle this Holiday Season, but Apparel will Outperform

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As the holidays approach, American consumers do not lack disposable income and are generally in superb financial shape. However, they no longer require the high-priced items—such as...

Meta Launches Instagram, Facebook Ad-Free Plans in Europe

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To comply with European Union rules, Meta Platforms announced on Monday that it will offer European customers a subscription plan to use Facebook and Instagram without advertisements. Monthly...

Online Shoppers’ Biggest Concern is Privacy

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The most crucial aspect for individuals worldwide when determining whether to deal with a business online is data security, according to TransUnion. The convenience of payment is...

Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...

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The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...

ChatGPT Boosts Amazon AI-Written E-Books

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After learning about ChatGPT artificial intelligence, Brett Schickler realized he could publish a book quickly. "The idea of writing a book finally seemed possible," said Schickler, a salesman...

Google Ads will Automatically Pause Inactive Ad Groups

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Google Ads will automatically pause ad groups with low activity. Ad groups formed at least 13 months ago that have not received impressions in the previous 13 months...

Tips for Keyword Discovery with ChatGPT

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While Google's Keyword Planner is an excellent tool for discovering new keywords, ChatGPT is a viable option. You can tell it the landing page you want keywords...

Instagram to Put Ads on Profiles and Explore Page

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Meta’s Instagram now allows businesses to place advertising on the Explore homepage, which is the grid of images and videos you land on when opening the tab,...

Amazon to Charge Sellers an Extra 5% for Fuel and Inflation

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Sellers who use Fulfillment by Amazon (FBA) will be charged an extra 5% because of the rise in shipping and fuel prices. Starting on April 28, Amazon...

Even after coronavirus, a quarter of small businesses without a website

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A new survey found that still, 23% of small retail businesses do not have a website. According to a recent Digital.com survey of 1250 small retail business owners...