Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Adults have More Access to Smartphones than Children, but Not All Devices
According to Razorfish and GWI data from December 2023, adults globally have 98 percent more smartphone access than children (90%).
However, reported EMarketer, youngsters are more likely...
New York City Bans TikTok on Government-Owned Devices for Security Reasons
New York City banned TikTok on government-owned smartphones on Wednesday, citing security concerns, following several other cities and states in restricting the short video-sharing software.
TikTok "posed a...
Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
Instagram Simplifies Resharing
Instagram is developing a new feature that will allow you to easily see your most recently shared Reels. This enables users to reshare a Video they enjoyed...
Meta Still Gets Way More Ad Dollars than TikTok, YouTube
Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million.
However, according to estimates by Insider...
Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter
Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform.
The company's revenue increased by 21% to...
Facebook, Instagram, WhatsApp are down globally
Facebook, Instagram, and WhatsApp all are not functioning across the world affecting e-commerce advertising on the platforms.
Security experts said the outage was likely due to a configuration...
Top 10 US Mobile Shopping Apps
Amazon topped the most downloaded US shopping apps in 2021 with 40 million downloads.
According to a report by Insider Intelligence/eMarketer, the Chinese fashion store Shein jumped to...
Alibaba Beats Quarterly Revenue Predictions as COVID-19 Curbs Loosen
Alibaba's efforts to reduce costs and China's relaxation of COVID-19 limitations helped it report better-than-expected quarterly revenue on Thursday.
For its fiscal third quarter through December 31, revenue...
