Instagram Tests Hiding the Shop Tab
Meta’s latest test makes it more difficult to discover the Shop option on Instagram.
“As part of our continued work to simplify your Instagram experience, we are...
High-End Shoppers are Driving US Luxury Sales
Luxury brands in the United States that cater to wealthier consumers outperform those that cater to lower-income shoppers who are put off by economic uncertainty, according to...
TikTok’s US Ad Revenue Spikes by 184.4%
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok's fast ad growth...
Google’s Retail Search for Your Store
A new tool for e-commerce websites called Retail Search allows store owners to use the Google search engine and recommendations to increase conversions.
According to Google, the tool...
Many Marketers are Not Confident in their Ads Success Rate
When calculating the return on investment (ROI) for their efforts in social media, video, search, and display marketing, more than half of global advertisers are either highly...
US E-Commerce Ad Spend Predicted to Continue Strong Growth through 2027
Digital retail media is expected to have an annual spending increase of more than 19% through 2027, according to a forecast by Insider Intelligence/eMarketer.
The graph shows retail...
Europe to tighten tracking restrictions for Facebook and Google
Google, Facebook, and other tech platforms will face tighter ad-targeting restrictions in Europe.
According to a report by the Business Standard on Thursday, The European Parliament voted for...
Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...
The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...
When it Comes to Finance, Clothes, and Skincare, Social Media Users Prefer Brands Over...
According to an October survey by Snap Inc. and IPG Magna, social media users in select nations (the United States, United Kingdom, Australia, France, and Saudi Arabia)...
Big Tech Dominates US Digital Ad Market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...
