Gen Z Chooses Social Media to Research Brands Instead of Search Engines
Data from GWI in 2023 shows that 51% of Gen Z consumers worldwide research brands on social media versus 45% on search engines.
According to an October 2023...
Google Ads ads new features
Google Ads launched four new features that give businesses more data on the Insights Page.
Google says that 53% of consumers plan to shop more online this year...
Meta to Test $11.99 Monthly Subscription
In an effort to support content creators as they expand and create communities, Meta Platforms on Sunday announced that it is piloting a monthly subscription service called...
Video Game Developers: Future of Gaming will be Streaming
According to video game creators, streaming will have the most growth of any gaming platform by 2025, as indicated by 40% of those questioned, according to Perforce...
As Expected, Retail Sales in Europe Fell in December
According to figures from the European Union's statistics office Eurostat, retail sales in the eurozone declined in December broadly in line with predictions, highlighting the weakness in...
Survey: Most Mobile Users Do Not Click on Google Search Results
A surprisingly large amount of users do not click through Google search results on their smartphones, according to a survey by Semrush.
More users click search results on...
Influencer Marketing on the Rise with TikTok
The influencer marketing blitz by TikTok is nothing short of remarkable, reports Insider Intelligence/eMarketer.
In 2019, the app accounted for 2.3% of all spending on creator campaigns...
Second-Quarter US Consumer Spending is Strong
Consumer spending in the United States looks to have climbed significantly in April, with households increasing their purchases at online shops and spending more at restaurants and...
How to grow newsletter advertising?
Newsletter advertising is becoming a critical tool growing in popularity but remains largely untapped.
According to an article by SocialMediaToday, many marketers neglect email.
"Newsletter advertising is the...
Walmart Surges as Sales Outlook Hits New High
Americans are concerned about inflation, so they are shopping more at Walmart.
On Thursday, the US retailer upped its annual sales and profit forecasts for the second time...
