By 2025, Gen Z will have More Digital Buyers in the US than Gen...
By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults.
According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...
Online Ad Spending Projected to Keep Growing until At Least 2027
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear...
Twitter starts testing a new shopping feature
Twitter is going to start testing a shopping option at the top of the profile pages for businesses, the company announced on Wednesday.
Twitter said that in the...
Companies’ Cost Inflation is Slowing but Shoppers may Wait for Lower Prices
The world's largest consumer goods companies, which produce everything from instant noodles to soap and ice cream, are paying less for raw materials and energy. Still, it...
Some Helpful New Features are Coming to YouTube, but You Can’t Get Them Yet
Google is now experimenting with automatic transcription, dubbing, and translation for YouTube videos, according to a report by Android Police.
At its annual Google for India conference, the...
Meta Still Gets Way More Ad Dollars than TikTok, YouTube
Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million.
However, according to estimates by Insider...
TikTok is banned by US House from official devices
An internal notice distributed to House personnel states that TikTok has been banned from electronic devices under the purview of the US House of Representatives.
According to the...
How Brands can Handle Lower Conversion Rates
The digital advertising sectors with the highest conversion rates have higher costs per acquisition (CPA), posing a barrier for cost-conscious advertisers wanting to reach customers online, according...
Instagram Continues to Shift Toward TikTok, Making Almost All Videos Reels
Instagram continues its shift toward TikTok's short video platform by making almost all its videos reels, according to a report by The Verge.
Additionally, there is a new...
Poor December Sales for UK Retailers, Pessimism about January.
Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start of 2024, according to a Confederation of British...
