Shopify is Changing Customized Order SMS Notifications
Shopify announced in an email to merchants on Tuesday that it is working to reduce the number of notifications sent to customers by your brand.
These updates will assist...
Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
Consumers Value Points and Rewards Over other Loyalty Benefits
More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...
Google and Facebook allegedly colluded to rig ad market
A judge in New York unsealed documents on Friday in an anti-trust case led by the State of Texas against Google with one of the main charges...
Target’s Holiday Sales were boosted by Discounts
Target Corp reported an unexpected increase in holiday-quarter sales on Tuesday, owing to increased store visits from bargain-hunting Americans, even as it joined other retailers in issuing...
Email Marketing Tips
Email marketing produces excellent outcomes and provides the highest ROI. Examine the channels and the ROI they generate, according to an article on Mobile App Daily.
That is...
TikTok’s US Ad Revenue Spikes by 184.4%
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok's fast ad growth...
Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...
Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages.
According to an article in the Search Engine Journal, Google...
Retail Executives Worldwide say Physical Stores Personalize Customer Experiences
42% of retail leaders worldwide believe that the most essential role of physical retail as omnichannel buying advances is to give an in-person component to the customer...
On Smartphones, Bigger Ads Mean More Attention
The average smartphone user pays 6.6 seconds of attention to mobile ads that cover 80% of the screen, according to a report by Yahoo and OMD Worldwide....
