US Product Returns increased by 78% in 2021
US consumers are returning significant amounts of purchases and creating difficulties for brands.
According to a report in the Financial Times on Tuesday, retail returns jumped 78% to...
Email Marketing Tips
Email marketing produces excellent outcomes and provides the highest ROI. Examine the channels and the ROI they generate, according to an article on Mobile App Daily.
That is...
TikTok is banned by US House from official devices
An internal notice distributed to House personnel states that TikTok has been banned from electronic devices under the purview of the US House of Representatives.
According to the...
Instagram to Put Ads on Profiles and Explore Page
Meta’s Instagram now allows businesses to place advertising on the Explore homepage, which is the grid of images and videos you land on when opening the tab,...
Advertising Spending Recovering after Apple’s AppTracking Transparency
A year after Apple launched its App Tracking Transparency (ATT) update, mobile ad spending is starting to recover, according to a report by AppsFlyer.
After an initial drop,...
Retail Ad Revenue Projected to Surpass TV by 2028
Global advertising revenue from retailer-owned e-commerce sites is rising so quickly that the medium, known as retail media, is expected to surpass television revenue by 2028.
According to...
Google’s Ranking System No Longer uses mobile-friendly, page speed, secure sites, and page experience
Google's documented ranking systems page has been amended to remove four ranking methods, including three ranking systems, from the list.
According to an article on the Search...
Shopify Introduces Bill Pay
Shopify Bill Pay, a service for merchants to manage and pay vendors directly in the Shopify admin dashboard with no membership fees, is being added to the...
US TV Viewers Find Shorter Ads More Reasonable
The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research.
Additionally, only...
Apple Privacy Updates Led Advertisers to boost Android Spend
Apple's iOS privacy updates in 2021 made tracking more difficult for Meta's Facebook and led advertisers to increase their investment in Android.
According to a report by Insider...
