Increased Ad Spend per Buyer Fueling Sales Growth
Yearly social commerce sales per buyer in the United States will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to a forecast by Insider...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
Amazon drawing advertisers from Facebook ads because of Apple privacy update
Amazon has started to grab advertisers from Facebook because of the Apple privacy update in June that makes Facebook advertising less effective.
According to the report by Bloomberg,...
For the Third Straight Year, Amazon’s Market Share Drops during Prime Day
According to an EMarketer's July 2024 forecast, over 181 million people in the United States will be Amazon Prime members this year, accounting for over seven out...
TikTok to gain 1.5 billion users by next year
TikTok may reach 1.5 billion monthly users within the next year, according to data from App Annie's 2022 Mobile Forecast report.
This number is higher than Instagram, with...
Personalization is Critical for Email Marketing in 2022
Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer.
In the US,...
Best Buy Fires Hundreds as Sales Shift Online
BestBuy is laying off employees across the country as the electronics and appliance company strives to cut expenses and shift its business online.
Persons acquainted with the matter...
Facebook and Shopify could become fierce competitors
While Facebook's main business focus has been advertising, it is now moving more into e-commerce and competing more directly with Shopify.
According to an article by Jeremy Bowman...
Digital Wallet will Account for Nearly Half of POS Transaction Value Share
The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...
