Snapchat will Pass TikTok as the Social App with the Most New Users

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Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer. "Almost half (48.3%)...

Reddit’s New Strategy: Interest-Based Ad Targeting

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Reddit's New Strategy: Interest-Based Ad Targeting Reddit has launched a new interest-based ad targeting approach to attract more advertisers by improving ad relevancy. According to a report in...

Sources say Alphabet Progresses in Talks to Buy HubSpot

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Talks about buying marketing software provider HubSpot have advanced, according to people familiar with the situation at Google parent Alphabet. Bloomberg reported that Alphabet has discussed the details...

Shopify report shares future e-commerce trends

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E-commerce will slow before increasing in 2022 as sales are at an all-time high after the coronavirus pandemic boosted years of growth in just weeks, according to...

Digital Ad Revenues Fell in Q1, Companies are Anxious

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Google and Meta have maintained a consistent lead in digital ad revenues globally, ahead of Amazon, Twitter, and Snapchat, according to data from Insider Intelligence/eMarketer. However, Meta and...

Ecomhunt CEO says Apple customers buy more

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CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying...

Users Spending Less Time on TikTok

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Time spent on TikTok is expected to decline this and next year, according to a report by Insider Intelligence/eMarketer. In 2021, time spent on TikTok reached 40 minutes...

Snap Falls as Ad Sales Behind Competition

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Snap fell 31% on Wednesday after fourth-quarter sales fell short of Wall Street expectations. According to the Reuters report, Snapchat has difficulty competing for advertising dollars with...

Congested Ports Threaten Fall, holiday shipments

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Although shipping costs are declining, delays still occur due to labor shortages at important European ports, which disrupts global supply chains, The Wall Street Journal reported. When commodities...

The Leading Social Media Platforms Where Customers Engage with Brands

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Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...