Facebook says underreporting conversions by 15% due to Apple’s iOS changes
Facebook said on Wednesday that due to Apple's iOS update which makes tracking conversions more difficult, it is underreporting website conversions by about 15%.
"The cost of achieving...
Customers most frequently use YouTube to find and buy products
The most reliable social commerce platform in the US is YouTube.
Nearly two-thirds of US consumers consider YouTube to be somewhat or very trustworthy for finding and...
Does Amazon Rally Signal E-Commerce Boom?
Amazon's stock rose to its highest level in more than two months on Friday after a research group forecast the online retailer's North American retail operation will...
Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
TikTok Projected to Overtake Facebook in Time Spent
TikTok will surpass Facebook in terms of time spent in 2025, with US adults spending more than 5.19 billion total minutes per day on the platform, compared...
Email Marketing Mistakes to Avoid
Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes.
1. Not providing value to the prospective customer is a big...
Clothes from some online retailers such as Aliexpress may have high levels of chemicals
An investigation by Marketplace, of the Canadian media outlet CBC, found that some cheap online clothing retailers sell products that have high levels of chemicals.
Out of a...
Google Merchant Center-Ads integration Simplifies Ads
Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search...
95% of Users Engage with SMS Messages within 3 Minutes
The average US user checks their mobile phone up to 200 times per day, making SMS marketing very attractive, according to Forrester research.
An article published in Insider...
For Community Chats, Facebook and Messenger take a cue from Discord.
Facebook is making it easier for group organizers to build curated live Messenger chat groups.
It is called Community Chats, and it lets you browse chats sorted...
