High-End Shoppers are Driving US Luxury Sales
Luxury brands in the United States that cater to wealthier consumers outperform those that cater to lower-income shoppers who are put off by economic uncertainty, according to...
Common Email Marketing Fixes
Here are 10 common email marketing mistakes and how to fix them, according to an article at CMSWIRE.
1. Do not allow simple spelling, grammar, and other formatting...
Large Number of TikTok Users in Countries with Efforts to Ban App
The United States isn't the only country considering TikTok bans. Japan, the United Kingdom, Germany, and France each have over 15 million TikTok users.
According to a report...
Consumers Value Points and Rewards Over other Loyalty Benefits
More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...
Best digital marketing for 2022
Here are the top six suggestions for digital marketing for 2022, according to an article at Entrepreneur.
1. Video marketing is huge! Brand awareness grows faster when using...
Consumers Respond Most to Ads on Shopping, News, and Social Media Websites
Integral Ad Science data from Q3 2023 shows that in the US, people are most open to ads on websites for shopping (36%), news (35%), social media...
$90 cream, $10 toothpaste: Businesses target high-spenders.
Businesses ranging from toothpaste manufacturers to discounters are offering more luxury items such as designer body lotions and services to appeal to wealthier shoppers who are still...
Tips on Reaching TikTok Users on Other Platforms
TikTok's parent firm, ByteDance, must sell the company by January 19, 2025, or face a US ban.
The company is suing to avoid the ban. Still, if...
On Which Social Media Platforms are Americans Buying?
E-commerce purchases via social media and live-streaming are growing on TikTok, especially among younger buyers.
According to Insider Intelligence/eMarketer, Facebook leads social media platforms with 20.5% of purchases....
Elon Musk said X to Start Collecting ‘Small’ Monthly Fees from Users
Elon Musk, the CEO of X, suggested today that the social network formerly known as Twitter may no longer be free.
Musk stated that the firm was...
