Instagram’s Templates Simplify Reels Creation
Instagram announced on Tuesday that it is updating its Reels templates to make it even easier for users to make short, exciting videos.
"Reels templates allow you to...
TikTok Ad Revenue to Top $11 Billion by 2024
Since YouTube, Meta, and other platforms attempt to mimic TikTok's viral format, it is impossible to ignore the app's influence on advertising.
However, recent reports indicate that TikTok...
Product shortages cause shoppers to change their plans
As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.
Between August and October, most US shoppers...
Facebook to remove ad targetting options
Facebook announced in a statement on Tuesday that it is going to remove ad-targeting options that they see as "sensitive" such as subjects related to race, health,...
Instagram is Moving to Stop Reposting of TikToks on Reels
Instagram is making changes that include promoting original content, said Instagram head Adam Mosseri.
"Creators are so important to the future of Instagram, and we want to make...
IMF Increases 2023 Global Economy Outlook
The global economy’s prognosis is improving slightly as China relaxes its zero-COVID policies and the world demonstrates unexpected resilience in the face of high inflation, soaring interest...
Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
Twitter starts testing a new shopping feature
Twitter is going to start testing a shopping option at the top of the profile pages for businesses, the company announced on Wednesday.
Twitter said that in the...
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Numerous Companies Worldwide have not Adopted AI
Most businesses worldwide have yet to implement AI and machine learning or are still in the research phase.
According to a June Workday poll, 42% of firms...
