US Retail Sales Indicate Economic Strength

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Following the disproportionate increase in January, U.S. retail sales decreased somewhat in February. Still, the underlying momentum remained robust, indicating that the economy expanded in the first...

Google to Ban Ads that Lead to Pages that Contain Intrusive Advertising

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Google Ads is adopting a new policy mandating that landing pages adhere to “better ads standards” as outlined by the Coalition For Better Ads. Google sent an email...

Global E-Commerce Sales to Exceed $6 Trillion, 20% of All Retail Sales

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Worldwide retail e-commerce sales will account for one-fifth (20.1%) of overall retail sales this year, totaling $6.334 trillion, according to a forecast by EMarketer. In the following three...

Three New Features Released by YouTube, including Live Stream Reaction Analytics

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YouTube has released three new improvements for video creators that aim to provide them with a better insight of their audience and improve the user experience they...

Crypto Contagion Spreads: Coinbase to lay off 950 Workers

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Coinbase Global announced on Tuesday that it will eliminate around 950 positions, or 20% of its employees, as part of a reorganization plan that represents the third...

TikTok Launches E-Commerce Feature in the US

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TikTok has officially launched its online shopping feature in the United States after months of testing, according to a blog post published on Tuesday, as its Chinese...

Ecomhunt CEO says Apple customers buy more

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CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying...

When and How to use Youtube Ads

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Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...

TikTok Launches a Brand Hub to Improve Engagement

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TikTok announced on Tuesday the debut of a new "TikTok World Hub" for companies, which would teach them how to interact with audiences and get noticed. The...

Twitter to Emphasize Video, Commerce in Business Revamp

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Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and...