Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage
Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey.
According to Earnest...
Poor December Sales for UK Retailers, Pessimism about January.
Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start of 2024, according to a Confederation of British...
Instagram Changes its algorithm, Makes Sharing Content More Important
In a recent Instagram Reel, Instagram's CEO, Adam Mosseri, highlighted a key metric the platform uses to evaluate content.
This indicator compares the number of users who share...
By 2025, Gen Z will have More Digital Buyers in the US than Gen...
By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults.
According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...
Pinterest Increases Revenue as Digital Marketing Recovers
Pinterest topped second-quarter revenue projections on Tuesday as monthly active users increased and digital advertising recovered from a slump caused by an uncertain economy.
The quarterly results of...
How Different US Age Groups Shop for Beauty Products
Beauty and personal care shoppers of all ages in the United States are more inclined to shop in-store. However, Ipsos data from March 2024 shows that younger...
TikTok is Catching up to YouTube
More than two-thirds of the US population and three-quarters of internet users visited YouTube monthly in 2021, according to Insider Intelligence/eMarketer.
More users viewed videos on YouTube last...
YouTube Requires Content made by AI to Include a Disclaimer
YouTube now asks creators to indicate whether their videos contain AI-generated or altered content that could be mistaken as genuine.
Google announced on its blog that disclosure labels...
Shopify Ranks the Top 10 Social Media Platforms for E-commerce
The internet purchasing experience has evolved. Customers no longer find a product and then go to a retailer's website to buy it. Social media is helping to...
Influencer Marketing Tops Social Ad Spending
Social media ad spending growth has slowed compared to influencer marketing since the pandemic.
According to Insider Intelligence/eMarketer, social ad spending and influencer marketing spending growth spiked in...
