Instagram has Long Earned More from Ads than YouTube
Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years.
The Verge...
Musk: Meta was ‘Falsely Claiming Credit for Sales’ from X
Elon Musk, the owner of X, posted on Thursday that "Meta was also falsely claiming credit for sales that actually originated from X" after advertisers filed a...
A Third of Gen Z Purchased Product from Influencer-Founded Brand
33% of US Gen Z customers purchased a product from an influencer-founded firm in the previous year, followed by millennials (29%), according to Morning Consult.
Influencers are no...
The luxury pet wear market is huge
Luxury pet wear is a profitable niche as data from the European Pet Food INdustry show that services and non-food products are worth 21.2 billion euros per...
How Brands can Handle Lower Conversion Rates
The digital advertising sectors with the highest conversion rates have higher costs per acquisition (CPA), posing a barrier for cost-conscious advertisers wanting to reach customers online, according...
Amazon Competitors Start E-Commerce Sites
The US Federal Trade Commission and 17 state attorneys general have filed an antitrust case against Amazon for what they claim monopolistic pricing to customers and fees...
Shopify announces shopping on TikTok
TikTok and Shopify announced a new partnership on Tuesday that includes pilot testing TikTok shopping with some Shopify sellers in the United States, U.K., and Canada.
TikTok shopping...
Influencer Marketing is Booming
American social media marketers are likelier to commission creators to produce how-to videos, user reviews, and unboxings so their audiences can learn and grow alongside their favorite...
Chat-Based Search Ad Marketers are Optimistic
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital.
Google and Microsoft are experimenting with incorporating...
Facebook is losing younger users fast
Facebook is trying to find a solution to its loss of younger users, with teenage users declining 13% since 2019 and predicted to drop 45% over the...
