Chat-Based Search Ad Marketers are Optimistic
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital.
Google and Microsoft are experimenting with incorporating...
OpenAI Launches an AI Model that Converts Text into Video
Microsoft-backed OpenAI is developing software that can generate minute-long videos based on text cues, the company announced on Thursday.
The program, known as Sora, is currently available for...
Shopify has record Black Friday with sales up 21%
The Canadian-owned e-commerce platform Shopify announced on Saturday that it sold $2.9 billion worldwide on Black Friday, a 21% increase from the previous year.
The company said that...
Mobile Gamers Spending Big
US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer.
Therefore mobile gamers...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
Top 10 US Retailers by Sales Led by Walmart
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar.
Amazon ranked second among...
Apple’s iOS 15 will make tracking even more difficult
Apple's iOS 15 operating system is scheduled to launch in the coming weeks and it will increase privacy protection for its users, making tracking more difficult for...
New 2022 Marketing Trends
Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value.
According to an article in Entrepreneur,...
TikTok is now the world’s most downloaded app, beating Facebook
According to a global survey of app downloads in 2020, the video-sharing social media app TikTok overtook Facebook as the most downloaded app.
This was the first time...
Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
