Shopify starts bank to manage business money
Shopify is now offering an online bank account called "Shopify Balance" to manage your money and business in one place.
Shopify is advertising the service to skip using...
Two-Thirds of US Adults used a Credit Card in Last 12 Months
Two-thirds (66%) of US individuals have used a credit card in the last year, making it the most prevalent way of credit usage, according to an April...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
TikTok is the Favorite Social Media App Among Teens
TikTok is the favorite media platform for the first time among teens with a 33% share compared to Snapchat with 31% and Instagram with 22%.
According to Piper...
Google to Ban Ads that Lead to Pages that Contain Intrusive Advertising
Google Ads is adopting a new policy mandating that landing pages adhere to “better ads standards” as outlined by the Coalition For Better Ads.
Google sent an email...
Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays
Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...
YouTube’s Streaming Video Marketplace Advances
According to people familiar with the recent discussions, YouTube is preparing to open an online store for streaming video services and has resumed talks with entertainment companies...
Tips for Keyword Discovery with ChatGPT
While Google's Keyword Planner is an excellent tool for discovering new keywords, ChatGPT is a viable option. You can tell it the landing page you want keywords...
Sources say Alphabet Progresses in Talks to Buy HubSpot
Talks about buying marketing software provider HubSpot have advanced, according to people familiar with the situation at Google parent Alphabet.
Bloomberg reported that Alphabet has discussed the details...
