TikTok is Catching up to YouTube
More than two-thirds of the US population and three-quarters of internet users visited YouTube monthly in 2021, according to Insider Intelligence/eMarketer.
More users viewed videos on YouTube last...
Best PayPal alternatives
PayPal is one of the leading payment platforms used on e-commerce websites as it is fast, easy, and secure.
However, according to an article in Search Engine Journal,...
NFTs, Cryptocurrency Trending Down
According to Google Trends, the search term NFT (non-fungible tokens) and the topic of Cryptocurrency are trending downward.
NFT's hit a high in January this year and since...
Influencer Marketing Tops Social Ad Spending
Social media ad spending growth has slowed compared to influencer marketing since the pandemic.
According to Insider Intelligence/eMarketer, social ad spending and influencer marketing spending growth spiked in...
High-End Shoppers are Driving US Luxury Sales
Luxury brands in the United States that cater to wealthier consumers outperform those that cater to lower-income shoppers who are put off by economic uncertainty, according to...
Google-backed Anthropic Releases Claude, an Easier-to-talk to AI Chatbot
Anthropic, an artificial intelligence startup created by ex-OpenAI workers, has released Claude, its AI chatbot. While the tool performs many of the same functions as OpenAI's ChatGPT,...
Top E-Commerce Trends to Look Out For in 2023
After a year of economic difficulty, it is interesting to predict what to look out for in online retail in 2023.
According to a report by eMarketer/Insider Intelligence,...
YouTube Continues to Draw New Advertisers
The share of US companies investing in digital video advertising that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022,...
Shopify Releases 2023 Commerce Trends
Over the last year, millions of businesses have demonstrated resilience in the face of adversity, contributing to more than $27 trillion in retail sales worldwide. However, according...
Shoppers Buying Online as Stores Cut Prices Before Cyber Monday
According to statistics from retailer websites collated by third parties, holiday shoppers in the United States are seeking out the best offers and carefully nabbing the deepest...
