Meta is Simplifying Ads Campaign Setup
To ease advertisers using Facebook Ads Manager, Meta is redesigning the objective selection process when starting new campaigns.
The company announced in December that it is moving towards...
Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail
TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...
ChatGPT Helps Amazon Merchants Write Product Listings
ChatGPT is quickly becoming popular among lawyers, clinicians, professors, and their students. But it's also proving useful in the business sector, particularly for Amazon sellers looking for...
How Different US Age Groups Shop for Beauty Products
Beauty and personal care shoppers of all ages in the United States are more inclined to shop in-store. However, Ipsos data from March 2024 shows that younger...
In-game advertising is strong this year.
Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices.
This year, there has been an explosion of interest...
Sources say OpenAI will Start Competing with Google
OpenAI could launch its artificial intelligence-powered search tool on Monday, upping the stakes in its fight with search giant Google, two sources familiar with the situation told...
TikTok lengthens video length to 10 minutes
TikTok is lengthening its videos to 10 minutes, which appears to be a challenge to YouTube.
According to a report by The Verge, TikTok announced on Monday that...
Questions over Amazon’s future growth
Amazon is undergoing its largest leadership change since its founding, raising new questions about its continued growth, according to a report by Insider Intelligence/eMarketer.
The E-commerce giant had strong...
Google Ads ads new features
Google Ads launched four new features that give businesses more data on the Insights Page.
Google says that 53% of consumers plan to shop more online this year...
Too many choices can harm conversion rates
Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision.
Research shows...
