Twitter ad revenue jumps despite Apple iOS changes
Twitter reported a 37% jump in third-quarter ad revenue despite the new Apple privacy updates and shipping disruptions.
The company announced on Tuesday that it had a revenue...
Meta’s Q2 Revenue Rose 22%
Revenues increased by 22% year over year to $39.07 billion, marking the fourth consecutive quarter of growth exceeding 20%.
Meta expects revenues to range between $38.5 billion and...
US Store Brand Sales Growth Led by Beauty in 2023
Store brand beauty product sales in the United States increased by 10.5% in 2023, according to data from the Private Label Manufacturers Association and Circana as of...
Analyzing Social Media Platform Users by Age
Advertisers may predict where to target generational advertisements by studying where each group spends its time and how their needs change over time.
According to Insider Intelligence/eMarketer, Millennials...
Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
Gaming Niche Strong, Most Say it is a Top Activity
Around 96% of Gen Z (1997-2007) and Millenials (1983-1996) listed video games as one of their top three most frequent activities, according to a Deloitte digital media...
SMS marketing can boost your sales
Consumers want brands to be sending them text messages. According to Yotpo research that found that 72% of all UK consumers signed up for SMS messages to...
5 Dropshipping Youtube Channels You MUST Follow
Dropshipping videos on Youtube isn't something new and they've been there for years. But something happened and in 2019, dropshipping became the hottest niche there and some...
150 Million US TikTok users, up from 100 Million in 2020.
TikTok announced on Monday that it has 150 million monthly active users in the United States, up from 100 million in 2020.
Reuters reported that the Chinese-owned app...
Users spend more time on TikTok than all other social media
Users are spending more time on TikTok than any other social media platform in the US, according to Insider Intelligence/eMarketer.
Adult TikTok users are expected to spend an...
