Pinterest Increases Revenue as Digital Marketing Recovers
Pinterest topped second-quarter revenue projections on Tuesday as monthly active users increased and digital advertising recovered from a slump caused by an uncertain economy.
The quarterly results of...
Instagram testing ads in Shop tab
Instagram, which is owned by Facebook, is pushing its e-commerce business with a new ads feature in Instagram Shop.
The company announced it is testing using both single...
Twitter Provides Free Ads to Bring Brands Back
To entice brands back to the social media platform after its ad sales declined due to Elon Musk's $44 billion buyout, Twitter is now providing advertisers with...
Shopify Updates Include Drag-and-Drop Checkout Editor
With Shopify's new checkout editor, you can easily customize the design of your checkout and integrate with Shop Pay to ensure a consistent brand and consumer experience.
This...
Too many choices can harm conversion rates
Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision.
Research shows...
Digital ad spending continues to explode
US digital retail media ad spending is expected to reach over $41 billion in 2022 and over $52 billion by 2023, according to Insider Intelligence/eMarketer.
According to the...
Almost Two Thirds of US States have Passed or are Considering Privacy Laws
According to the International Association of Privacy Professionals, 16 states in the United States have implemented broad consumer privacy legislation as of April 2024.
EMarketer reported that five...
Meta and Google Continue to Lose their Dominance in US Digital Ad Market
Meta and Google continue to monopolize the US digital advertising market, but their share has been diminishing since 2015.
According to eMarketer, in 2015, Google dominated the digital...
BigCommerce offers $1000 for TikTok ads
E-commerce platform BigCommerce announced a new advertising coupon program with TikTok to give ad credits to qualified merchants in the US, UK, Australia, and Canada.
Merchants that spend...
In all Consumer Goods Categories, Amazon Subscribe & Save Lost Market Share
Amazon's Subscribe & Save program lost market share in nine of the top ten consumer packaged goods (CPG) categories between 2023 and 2024, according to Numerator data...
