Musk: Meta was ‘Falsely Claiming Credit for Sales’ from X
Elon Musk, the owner of X, posted on Thursday that "Meta was also falsely claiming credit for sales that actually originated from X" after advertisers filed a...
When and How to use Youtube Ads
Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...
FedEx to Launch E-Commerce Platform
FedEx, the logistics giant, announced Monday the launch of its own commerce platform dubbed FDX.
The platform will most likely compete with Amazon by providing merchants with...
Google to Launch Trusted Store Badge for Sellers
Google says it wants to reward merchants for good customer service and improve their reputation with potential buyers.
Google announced on Monday its Shopping Experience Scorecard program...
A Third of Gen Z Purchased Product from Influencer-Founded Brand
33% of US Gen Z customers purchased a product from an influencer-founded firm in the previous year, followed by millennials (29%), according to Morning Consult.
Influencers are no...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
Instagram Targets TikTok Users with Algorithm Updates
Changes to its content recommendation system, particularly on Reels, its short-form video service, will favor original content and "give all creators an equal chance of breaking through."
The...
TikTok Outperforms Instagram Reels in Terms of Engagement
Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory...
2022 US E-commerce Sales to Top $1 Trillion
US retail e-commerce sales will reach over $1 trillion this year, an increase of 9.4% from $960.44 billion last year.
According to data by Insider Intelligence/eMarketer, more than...
Best PayPal alternatives
PayPal is one of the leading payment platforms used on e-commerce websites as it is fast, easy, and secure.
However, according to an article in Search Engine Journal,...
