US Retail Sales Indicate Economic Strength
Following the disproportionate increase in January, U.S. retail sales decreased somewhat in February. Still, the underlying momentum remained robust, indicating that the economy expanded in the first...
US Marketers Spend Most on Social Media and TV
US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...
Gen Z Chooses Social Media to Research Brands Instead of Search Engines
Data from GWI in 2023 shows that 51% of Gen Z consumers worldwide research brands on social media versus 45% on search engines.
According to an October 2023...
UK Gets Assurances from Amazon and Meta about Retail Platforms
The UK's competition watchdog announced on Friday that it has accepted commitments from internet firms Meta and Amazon to help guarantee fair competition on their retail platforms.
The...
Even after coronavirus, a quarter of small businesses without a website
A new survey found that still, 23% of small retail businesses do not have a website.
According to a recent Digital.com survey of 1250 small retail business owners...
Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays
Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...
Facebook to remove ad targetting options
Facebook announced in a statement on Tuesday that it is going to remove ad-targeting options that they see as "sensitive" such as subjects related to race, health,...
Best Prices Drive US Shoppers to Retail Apps
According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.
EMarketer predicts that 163.8 million US...
Google Notes New E-Commerce Trends
Consumers are more willing than ever to buy from brands they have never heard of.
According to an article published by Google, "shoppers aren't necessarily focused on bargain...
E-commerce growing in Latin America
E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%.
According to an article by Entrepreneur, a recent report found that...
