Instagram testing ads in Shop tab
Instagram, which is owned by Facebook, is pushing its e-commerce business with a new ads feature in Instagram Shop.
The company announced it is testing using both single...
TikTok and Instagram Lead Social Media Platforms among Gen Z Shoppers
TikTok and Instagram are the most popular social media channels for Gen Z shoppers to discover brands, according to EMarketer data.
Brand websites and social media platforms are...
Email marketing is still crucial for 2022
Despite the growth of mobile messaging apps and social media platforms, email still is an essential tool to communicate with customers and potential customers.
According to an article...
Amazon drawing advertisers from Facebook ads because of Apple privacy update
Amazon has started to grab advertisers from Facebook because of the Apple privacy update in June that makes Facebook advertising less effective.
According to the report by Bloomberg,...
TikTok and Universal Resolve Music Royalties Disagreement
After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform.
However, the schism appears to have been bridged, with the...
ChatGPT Helps Amazon Merchants Write Product Listings
ChatGPT is quickly becoming popular among lawyers, clinicians, professors, and their students. But it's also proving useful in the business sector, particularly for Amazon sellers looking for...
Snap Falls as Ad Sales Behind Competition
Snap fell 31% on Wednesday after fourth-quarter sales fell short of Wall Street expectations.
According to the Reuters report, Snapchat has difficulty competing for advertising dollars with...
Despite Retail’s Resurgence, Malls Losing Relevance.
Despite the growth of traditional brick-and-mortar retail, shopping malls, particularly those of a lower tier, are having trouble maintaining their relevance.
While high-end developers command high square...
New Research Shows User Confidence in Social Media is Declining.
Digital trust is the belief that a platform will safeguard user information and offer a secure environment to produce and interact with content.
In critical categories, including...
Views on TikTok Lead to Shares and Purchases, Particularly for Women
Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024.
For example, women are 9% more...
