Europe to tighten tracking restrictions for Facebook and Google
Google, Facebook, and other tech platforms will face tighter ad-targeting restrictions in Europe.
According to a report by the Business Standard on Thursday, The European Parliament voted for...
Which Platform is Leading Video Ad Spend?
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer.
TikTok is gaining...
Retailers Rely on Data and AI to Personalize Content
71% of US retail decision-makers have put money into data and AI-enabled content for personalization, according to a report from Coresight Research and Obsess in August 2023.
According...
Social Media Video to Peak
The popularity of short videos on social media networks is set to peak, according to Insider Intelligence/eMarketer data.
Time spent on video is set to plateau in 2024...
AI Chatbots are Mostly Used for Product Research while Shopping
According to SurveyMonkey, 59% of US adults interested in using AI chatbots for shopping-related tasks would use the technology for product research.
Amazon has now released Q, a...
Customers’ Limited budgets Dampen Amazon’s outlook
Amazon.com said on Thursday that its operating profit could fall to zero in the current quarter as layoff savings fail to offset the financial impact of consumers...
TikTok overtakes Google as most popular domain
TikTok overtook Google as the world's most popular domain toward the end of 2021, according to rankings from web security company Cloudflare.
Here are the rankings for the...
On Which Social Media Platforms are Americans Buying?
E-commerce purchases via social media and live-streaming are growing on TikTok, especially among younger buyers.
According to Insider Intelligence/eMarketer, Facebook leads social media platforms with 20.5% of purchases....
Instagram Now Allows Five Links in Your Bio
Meta CEO Mark Zuckerberg revealed on his Instagram channel on Tuesday that your Instagram bio can now include up to five links.
"Probably one of the most requested...
E-commerce Keyword Research Tips
Understanding which terms Google ranks for allows you to climb to the top of search engine results pages, increasing visibility, visitors, and conversion rates.
According to an article...
