Instagram Remains Top Platform for Influencer Marketing
Marketers continue to increase their investment in creator campaigns.
However, successfully allocating those dollars is becoming more difficult as prices rise, the number of channels expands, and...
Consumers Cut Clothing Spending Due to Inflation
Gap's fourth-quarter loss was more extensive than expected, and the company's sales forecast for the year was lower than Wall Street expected.
This shows that people buy...
Too many choices can harm conversion rates
Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision.
Research shows...
E-commerce trends for 2022 and beyond
The coronavirus pandemic accelerated an already existing trend for retailers to move online.
According to Insider Intelligence/eMarketer, US total retail sales are trending each year upward as non-e-commerce...
Shopify President Gives Advice on Growing your Business
Shopify's President Harley Finkelstein told Entrepreneur that people are shifting their mindset from "how to get a job to how to create my own job."
"Applications for new...
Brand Value is the Top Factor Driving US Purchases
According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...
Google Planning Response to ChatGPT
With the founders who left three years ago re-engaging and more than 20 AI initiatives in the pipeline, a competing chatbot has jolted Google out of its...
Universal Music and Meta Strike New Deal
Universal Music Group and Meta have expanded their license arrangement, providing more opportunities for artists and songwriters across Meta's platforms, including Facebook, Instagram, Messenger, and WhatsApp.
Reuters...
Amazon to Close Most of its Physical Stores
Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores.
“After careful consideration, we’ve decided to close our...
One-Third of US Online Shoppers Buy from Foreign Sellers
There will be 71.8 million cross-border e-commerce customers worldwide in 2024, or close to a third of all US digital shoppers, according to a forecast by Insider...
