Product shortages cause shoppers to change their plans
As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.
Between August and October, most US shoppers...
Nearly 65% of Internet Merchants are pulling ads.
Nearly two thirds of eCommerce companies are removing their products from advertising, according to the recently released Feed Marketing Report by DataFeedWatch by Cart.com.
DataFeedWatch’s data comes form...
Meta May Let EU Facebook and Instagram Users Pay to Avoid Ads
As a result of regulatory scrutiny, Meta Platforms is exploring premium versions of Facebook and Instagram with no advertisements for users in the European Union (EU), reported...
Social Media Video to Peak
The popularity of short videos on social media networks is set to peak, according to Insider Intelligence/eMarketer data.
Time spent on video is set to plateau in 2024...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Amazon Prime Day Sales Surge as Discounts Entice Buyers
The first day of Amazon.com's Prime Day, a two-day shopping event, saw U.S. online sales increase by nearly 6% to $6.4 billion, compared to the same day...
Twitter to Introduce Gold Checkmarks for Verified Businesses
Twitter's subscription option will be relaunched on Monday, and the social media network will further color-code timelines by introducing gold checkmarks for businesses and, later, gray checkmarks...
CROSSPOSTING AND INSIGHTS ARE TWO NEW FEATURES ADDED TO INSTAGRAM REELS.
Three new tools, including the ability to crosspost to Facebook, are being introduced by Instagram for users who create Reels videos.
Adam Mosseri, Head of Instagram, announced the...
People are Fine with More Ads Given Content is Free
Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services.
According to a report by EMarketer, while...
Over Half of Gen Zers View Long-Form Videos on Social Media
In the US, 53.1% of Gen Zers watch long-form videos on social media.
However, short-form videos are more popular among this age group, with 61.6% watching it, according...
