Meta Starts Giving All Advertisers AI Tools
Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of...
UK may Protect Businesses from Rising Credit Card Fees
The UK's Payment Systems Regulator contacted credit card companies after discovering that merchant fees have "increased significantly" in recent years, according to a report by Insider Intelligence/eMarketer.
The...
Which Marketing Tools do Pros Plan to Use in 2022?
Most marketing professionals say they plan to invest in a customer data platform and, after that, segmentation and targeting solutions, according to data from Ascend2 and Oracle.
The...
EU Users will Pay Meta for Ad-Free Instagram and Facebook
Users in Europe would have the choice to accept personalized ads or pay a fee, according to the company's pitch to regulators, reported The Wall Street Journal...
TikTok’s US Ad Revenue Spikes by 184.4%
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok's fast ad growth...
How Brands can Handle Lower Conversion Rates
The digital advertising sectors with the highest conversion rates have higher costs per acquisition (CPA), posing a barrier for cost-conscious advertisers wanting to reach customers online, according...
Consumers Cut Clothing Spending Due to Inflation
Gap's fourth-quarter loss was more extensive than expected, and the company's sales forecast for the year was lower than Wall Street expected.
This shows that people buy...
2022 Facebook Ad Trends
There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday.
1. Use video as it accounts...
Brand Value is the Top Factor Driving US Purchases
According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...
Holiday Season E-commerce Shopping has not Started Earlier, Study Reveals
The share of US digital holiday consumer spending in October and November has not increased consistently since 2018, despite businesses moving their holiday sales earlier, according to...
