Macy’s Forecasts Lower Annual Sales, will Close 150 Stores
Macy's estimated yearly revenues below market expectations due to lackluster demand for its apparel and shoes, and it announced plans to eliminate 150 locations by 2026 as...
Facebook testing new ways to control News Feed
Facebook parent company Meta announced on Thursday that it is testing more ways for users and brands to control the News Feed.
"As part of this, people can...
Where do US Consumers Start Their Search When Shopping Online?
When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to...
Experts Claim US Government Phone Ban Threatens TikTok’s Ad Revenue
A proposal to prohibit federal employees from using the Chinese app TikTok on government devices seems poised to become law, endangering the company's brand and scaring away...
You can Now Organize your Products into Collections using Google Performance Max
Google's new feature allows businesses to associate creative assets such as photographs, videos, and text.
According to a report by Search Engine Land, a new feature in Google...
After Deal Dreakdown, TikTok Removes Universal Music content.
TikTok has begun removing Universal Music Publishing Group (UMPG) content from its video app after failing to secure a new license arrangement with the music label, the...
In all Consumer Goods Categories, Amazon Subscribe & Save Lost Market Share
Amazon's Subscribe & Save program lost market share in nine of the top ten consumer packaged goods (CPG) categories between 2023 and 2024, according to Numerator data...
Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage
Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey.
According to Earnest...
Ecomhunt CEO says Apple customers buy more
CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying...
Meta to Expand Ability for Brands to Search for Stolen Content on Facebook, Instagram
Meta is giving new options for businesses to detect whether other accounts on Facebook and Instagram are using their intellectual property.
According to a report in the Search...
