Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage

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Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey. According to Earnest...

Google on importance of About Us and Contact Pages

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Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant. Mueller...

Twitter Provides Free Ads to Bring Brands Back

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To entice brands back to the social media platform after its ad sales declined due to Elon Musk's $44 billion buyout, Twitter is now providing advertisers with...

Some Helpful New Features are Coming to YouTube, but You Can’t Get Them Yet

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Google is now experimenting with automatic transcription, dubbing, and translation for YouTube videos, according to a report by Android Police. At its annual Google for India conference, the...

US Holiday E-commerce Sales Will Rise 2.5%

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US e-commerce holiday sales will rise by 2.5% this year, compared to 8.6% growth in 2021 and a 33.0% increase in 2020, according to Adobe. According to Insider...

Etsy to Offer Purchase Protection for Buyers and Sellers

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Etsy launched its purchase protection program for buyers and sellers, the company announced on Monday. The program will refund buyers when something goes wrong with the order. Etsy...

TikTok’s Popularity as an E-commerce Search Engine is Fading, study says

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A survey conducted by CivicScience found that fewer adults in the United States are beginning their product searches on TikTok than a year ago. Overall, Amazon is where...

TikTok Increasingly being Used as a Search Engine

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There is a trend of web users utilizing TikTok as a search engine. According to an article in the Search Engine Journal on Friday, some people prefer searching...

Google’s Retail Search for Your Store

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A new tool for e-commerce websites called Retail Search allows store owners to use the Google search engine and recommendations to increase conversions. According to Google, the tool...

B2B Marketers Worldwide Prefer LinkedIn

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LinkedIn is the social platform most regularly used by B2B marketers and their clients worldwide. YouTube is the runner-up, followed by Facebook and Instagram, According to an...