Digital Wallet will Account for Nearly Half of POS Transaction Value Share
The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...
Global E-Commerce Sales to Exceed $6 Trillion, 20% of All Retail Sales
Worldwide retail e-commerce sales will account for one-fifth (20.1%) of overall retail sales this year, totaling $6.334 trillion, according to a forecast by EMarketer.
In the following three...
New Research Shows User Confidence in Social Media is Declining.
Digital trust is the belief that a platform will safeguard user information and offer a secure environment to produce and interact with content.
In critical categories, including...
US Marketers Spend More on Email Marketing to Boost Engagement
US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...
Meta’s Threads has 175 Million Users Nearly a Year Since Launch
Meta's latest social media platform, Threads, has over 175 million monthly active users, CEO Mark Zuckerberg said on Wednesday, as the company approaches its one-year anniversary.
In less...
Despite AI, Google is Still the Best Place for Ad Spend
Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional...
Tips for Selling B2B
One of the first questions a company needs to answer is who are the strongest competitors in online search and off.
According to an article in Search Engine...
Too many choices can harm conversion rates
Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision.
Research shows...
20% of Young Online Buyers Made a Purchase on TikTok
Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023.
According to an Insider Intelligence/eMarketer survey, US online buyers made...
Personalization is Critical for Email Marketing in 2022
Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer.
In the US,...
