Digital Wallet will Account for Nearly Half of POS Transaction Value Share

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The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...

Instagram Remains Essential for Influencer Marketing, even as TikTok Grows

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This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform. According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...

Use Google Business Messages with customers

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Google Business Messages is a function that allows customers to start a chat with your business directly from Google Search, Google Maps, your website, or Google Business...

Personalization is Critical for Email Marketing in 2022

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Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer. In the US,...

Meta to Launch Twitter-like App Called Threads

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Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...

Child Internet Users far Exceeds Teen Users

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Although Gen Alpha is still developing, technology is already a part of their daily life. For example, 36 million children in the US use the internet regularly,...

Shein Leads US Apparel Retail Sites

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Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data. This success is fueled...

WhatsApp Boss Says In-App Ads are Coming

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While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch. WhatsApp's...

YouTube Warns Channel Owners about Deleting Videos

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YouTube's product lead for homepage and recommendations, Todd Beaupre, stated on X that YouTubers should not "delete videos unless you have a very, very good reason." "When you...

Amazon to Close Most of its Physical Stores

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Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores. “After careful consideration, we’ve decided to close our...