Google may have Deceived Dozens of Advertisers, Report says
According to a new study, Google may have misled dozens of business and government advertisers about the viewership of ads running on third-party websites and apps.
Advertising research...
Chinese TikTok Sellers Complain about Intensifying US Rule Enforcement
Chinese e-commerce merchants looking to sell products on TikTok Shop in the United States as an alternative to Amazon are concerned about measures the short video app...
Wedding Niche is Booming
Weddings are trending this year as couples that postponed their weddings because of the coronavirus pandemic are now making it official.
According to a study by The...
Email marketing to take a hit from iOS 15 update
Apple's iOS 15 update is going to greatly damage email marketing by allowing users to avoid being tracked by email.
“When it comes to email marketing, this move...
You can Now Organize your Products into Collections using Google Performance Max
Google's new feature allows businesses to associate creative assets such as photographs, videos, and text.
According to a report by Search Engine Land, a new feature in Google...
Ecomhunt CEO says Shopify Deal with DSers Good Sign for Dropshipping
CEO and founder of Ecomhunt Mordechai Arba responded to news that Shopify is waiving fees for PayPal transactions worldwide and shutting down Oberlo's dropshipping app by saying that...
US Holiday E-commerce Sales Will Rise 2.5%
US e-commerce holiday sales will rise by 2.5% this year, compared to 8.6% growth in 2021 and a 33.0% increase in 2020, according to Adobe.
According to Insider...
Facebook’s Ads irk Users
Nearly half of YouTube and Instagram users in the US said they saw more adverts on those platforms, and 52% of Facebook users in the US said...
Instagram and TikTok are Best Platforms for Gen Z Shoppers
TikTok and Instagram are the most popular social media channels for Gen Z customers to find new brands, according to EMarkerter data.
Brand websites or apps are also...
TikTok is Catching up to YouTube
More than two-thirds of the US population and three-quarters of internet users visited YouTube monthly in 2021, according to Insider Intelligence/eMarketer.
More users viewed videos on YouTube last...
