TikTok to Triple Revenue this Year, Challenging Facebook
TikTok was the most downloaded app of 2021 and now has over 1 billion users, taking in almost $4 billion last year, reported Bloomberg. Facebook has 2.9...
New 2022 Marketing Trends
Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value.
According to an article in Entrepreneur,...
Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail
TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...
Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Amazon, Others Change “Free” Shipping as Prices Rise
Amazon and other online merchants who utilize so-called free delivery to develop customer loyalty are scrambling to prevent it from eroding profitability as prices rise and e-commerce...
Influencer Marketing Tops Social Ad Spending
Social media ad spending growth has slowed compared to influencer marketing since the pandemic.
According to Insider Intelligence/eMarketer, social ad spending and influencer marketing spending growth spiked in...
Etsy Stock Plummets after Cuts to Workforce
Etsy shares fell on Wednesday after the e-commerce platform announced it would lay off 11% of its personnel in order to decrease expenses in the face of...
Younger Beauty buyers are Less Price-Conscious than Older Consumers
Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt.
Pricing...
Analyzing Social Media Platform Users by Age
Advertisers may predict where to target generational advertisements by studying where each group spends its time and how their needs change over time.
According to Insider Intelligence/eMarketer, Millennials...
E-commerce growing in Latin America
E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%.
According to an article by Entrepreneur, a recent report found that...
