Most US Adults Disable Cookies for Online Privacy
The Pew Research Center conducted a survey in May 2023 and found that 67% of US adults turn off cookies or website tracking to protect their privacy....
Virtual Reality Headset Market Booming
The global market for virtual reality (VR) headsets grew by 241.6% in the first quarter of this year, according to data from the International Data Corporation (IDC).
Meta...
The Most Popular Luxury Items Among US Customers
Footwear is the most popular product category among US luxury purchasers, followed by handbags and leather goods, cosmetics and beauty products, and perfume.
According to an Insider...
Instagram Remains Essential for Influencer Marketing, even as TikTok Grows
This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform.
According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...
Consumers have Started Back-to-School Shopping
According to an LTK study conducted in March 2024, nearly half (49%) of US adults will start buying back-to-school supplies by early July.
According to EMarketer, back-to-school retail...
How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Global Dropshipping Market to Reach $623 Billion by 2028, says Report
The e-commerce industry is growing, which increases the demand for dropshipping services.
According to Globe Newswire, the Global Dropshipping Market is estimated to be worth $623 billion...
Google: Search Rankings Cannot be Predicted
Google's Search Liaison stated on social media that there is no "perfect page" formula that websites need to adhere to in order to rank highly in search...
Facebook and Instagram to Stop Paying for News, Shift to Creator Content
Meta's Facebook and Instagram will be relying primarily on AI-creator content, and Facebook will stop paying publishers for news content.
According to sources speaking to Axios, Meta began...
