Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Facebook testing new feature to allow cross-posting to Instragam
Facebook is testing a new feature that would allow users to cross-post their Facebook posts that include photos or videos over to their Instagram.
The feature would save...
Shopify Releases 2023 Commerce Trends
Over the last year, millions of businesses have demonstrated resilience in the face of adversity, contributing to more than $27 trillion in retail sales worldwide. However, according...
Sources say OpenAI will Start Competing with Google
OpenAI could launch its artificial intelligence-powered search tool on Monday, upping the stakes in its fight with search giant Google, two sources familiar with the situation told...
Top Ways Adults in US, Canada, Mexico, and Brazil Use to Find Products
Shopping has become more complex as it occurs on so many different types of websites and still in physical stores.
Insider Intelligence/eMarketer presented its 2024 Retail Road Map...
How do Users from Around the World Shop on TikTok?
A TikTok Commerce study provides crucial data and insights for understanding the TikTok ecosystem, allowing marketers to zero in on chances to cultivate communities that will form...
New Research Shows User Confidence in Social Media is Declining.
Digital trust is the belief that a platform will safeguard user information and offer a secure environment to produce and interact with content.
In critical categories, including...
Top 10 US Retailers by Sales Led by Walmart
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar.
Amazon ranked second among...
YouTube would be the 6th Largest Ad Platform without Google
YouTube revealed last week that ad sales rose 13% year on year to $8.7 billion, while connected TV (CTV) views increased 130%, illustrating the platform's enormous potential...
