Podcast Listeners Growing Worldwide
This year, North America has the most podcast listeners, with 149.4 million, according to a forecast by Insider Intelligence/eMarketer.
By 2027, China will have 178.7 million listeners.
The...
Spanish Fashion Retailer Mango to Expand African Online Sales
Mango, a Spanish family-owned apparel store, announced on Thursday that it has increased its online sales in 20 regions, most of which are in Africa.
Mango announced it...
Instagram is Removing the Home Feed Shopping Tab
Last year, Instagram began experimenting with a home feed without the Shop tab. Starting in February, the app's main navigation will not include the shopping tab at the bottom...
Email Marketing Mistakes to Avoid
Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes.
1. Not providing value to the prospective customer is a big...
Retail Marketers Prioritize Media that Get Results
Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023.
The...
TikTok’s Popularity as an E-commerce Search Engine is Fading, study says
A survey conducted by CivicScience found that fewer adults in the United States are beginning their product searches on TikTok than a year ago.
Overall, Amazon is where...
Quality Viral TikTok products
A team at Wired tested out some of the most popular products trending on TikTok to find out if they really work.
Here are some of the products...
What Kinds of Products do US Advertisers Predict will have High Spending on Retail...
Advertisers in the United States predicted that there would be an increase in spending for specific product categories, according to a report by McKinsey & Company.
The survey...
Etsy to Offer Purchase Protection for Buyers and Sellers
Etsy launched its purchase protection program for buyers and sellers, the company announced on Monday.
The program will refund buyers when something goes wrong with the order. Etsy...
E-commerce growing in Latin America
E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%.
According to an article by Entrepreneur, a recent report found that...
