Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...

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US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast. Data from December 2023 from...

US Marketers Spend Most on Social Media and TV

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US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...

Tips on Reaching TikTok Users on Other Platforms

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TikTok's parent firm, ByteDance, must sell the company by January 19, 2025, or face a US ban. The company is suing to avoid the ban. Still, if...

Future of Browsing: US Could See the End of Cookies Across Major Browsers

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As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing. According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...

Global Ad Spend will Rise Steadily through 2028

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An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year. Its growth is primarily driven by digital ad spend, which is...

Facebook Offers New Moneymaking Opportunities and Faster Payouts

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Meta is releasing new ways to earn money on Facebook and an update that enables creators to receive payment more quickly, the company announced. Meta is enabling Stars...

Gen Z: The Next Wave of Digital Shoppers

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Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. According to EMarketer, this generation’s digital...

L’Oreal Outperforms in US, Europe

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Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...

Google to Ban Ads that Lead to Pages that Contain Intrusive Advertising

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Google Ads is adopting a new policy mandating that landing pages adhere to “better ads standards” as outlined by the Coalition For Better Ads. Google sent an email...

Meta to Launch Twitter-like App Called Threads

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Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...