US Senate Passes Legislation Prohibiting Federal Employees from Using TikTok on government devices
The United States Senate voted by voice late Wednesday to prohibit federal employees from using the Chinese-owned short video-sharing app TikTok on government-owned devices.
The bill must still...
Most Adults Rarely use ChatGPT.
According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to...
Instagram testing new ‘Get Quote’ button for businesses
Instagram is testing a new "Get Quote" button with some businesses and an easier way to create ads that start a WhatsApp chat, Meta announced on Wednesday.
The...
Report: Sources say ByteDance Prefers US TikTok Shutdown if Legal Options Fail
TikTok owner ByteDance would rather close its loss-making app than sell it if the Chinese company exhausts all legal options in fighting legislation to remove the site...
Top 10 Countries for E-Commerce
China will continue being the world's top e-commerce market in 2022, with 46.3% of the country's retail sales taking place online.
According to Insider Intelligence/eMarketer, in second place...
Users Spending Less Time on TikTok
Time spent on TikTok is expected to decline this and next year, according to a report by Insider Intelligence/eMarketer.
In 2021, time spent on TikTok reached 40 minutes...
US Travel Ad Spend Growth Leads Other Industries Again
The US travel industry's digital ad expenditure will increase by 14.3% this year to $6.79 billion, according to a forecast by Insider Intelligence/eMarketer.
As mentioned in Insider Intelligence's...
Amazon Prime Day US Online Sales Reach $14.2 Billion Record
During the 48-hour Amazon Prime Day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics...
Video Ads Reign Supreme on Amazon, say Retail Experts
According to March 2024 data by Zogby Analytics and Feedvisor, 48% of US retail decision-makers believe video ads deliver the highest return on ad spend (ROAS) on...
Monetizing Longer Videos is More Effective for Social Media Platforms
Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer.
Instead, ads are interspersed between videos, making them easy to...
