Top 2022 Downloaded Apps in UK

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The list of the top ten downloaded apps in the UK in 2022 was led by TikTok. Interestingly, no other traditional social media giant such as Facebook,...

Meta Launches Instagram, Facebook Ad-Free Plans in Europe

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To comply with European Union rules, Meta Platforms announced on Monday that it will offer European customers a subscription plan to use Facebook and Instagram without advertisements. Monthly...

US Marketers Spend Most on Social Media and TV

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US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...

TikTok seeks more ad revenue

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TikTok is trying to find a way to boost its revenue and announced a new plan on Tuesday to achieve this. The launch of TikTok World is meant...

Meta holds top spots on top 10 mobile apps

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Meta - the new name for Facebook - dominates the list of the top 10 mobile apps worldwide. Meta holds the top four spots with Whatsapp, Facebook Messenger,...

E-commerce growing in Latin America

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E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%. According to an article by Entrepreneur, a recent report found that...

Future of Browsing: US Could See the End of Cookies Across Major Browsers

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As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing. According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...

Google’s Ranking System No Longer uses mobile-friendly, page speed, secure sites, and page experience

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Google's documented ranking systems page has been amended to remove four ranking methods, including three ranking systems, from the list. According to an article on the Search...

New 2022 Marketing Trends

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Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value. According to an article in Entrepreneur,...

TikTok to gain 1.5 billion users by next year

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TikTok may reach 1.5 billion monthly users within the next year, according to data from App Annie's 2022 Mobile Forecast report. This number is higher than Instagram, with...