Consumers Like Tailored Loyalty Rewards
According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
"Consumer data is key to creating a more...
Top 2022 Downloaded Apps in UK
The list of the top ten downloaded apps in the UK in 2022 was led by TikTok. Interestingly, no other traditional social media giant such as Facebook,...
ChatGPT Boosts Amazon AI-Written E-Books
After learning about ChatGPT artificial intelligence, Brett Schickler realized he could publish a book quickly.
"The idea of writing a book finally seemed possible," said Schickler, a salesman...
Instagram Targets TikTok Users with Algorithm Updates
Changes to its content recommendation system, particularly on Reels, its short-form video service, will favor original content and "give all creators an equal chance of breaking through."
The...
Which Platform is Leading Video Ad Spend?
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer.
TikTok is gaining...
TikTok Ads Business Booms as Meta, Rivals Struggling
TikTok is growing even as digital advertising is declining due to the global economic slowdown.
Snap, Google, and Meta have all suffered due to the slowdown. And...
Some Helpful New Features are Coming to YouTube, but You Can’t Get Them Yet
Google is now experimenting with automatic transcription, dubbing, and translation for YouTube videos, according to a report by Android Police.
At its annual Google for India conference, the...
Nearly 65% of Internet Merchants are pulling ads.
Nearly two thirds of eCommerce companies are removing their products from advertising, according to the recently released Feed Marketing Report by DataFeedWatch by Cart.com.
DataFeedWatch’s data comes form...
Social Media Users are increasing their use of Reddit Compared to other Channels
Reddit has experienced the largest increase in average daily time spent by active US users of social networks, according to an EMarketer June 2024 forecast.
This year, users...
20% of Young Online Buyers Made a Purchase on TikTok
Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023.
According to an Insider Intelligence/eMarketer survey, US online buyers made...
