Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall
While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...
Amazon, Others Change “Free” Shipping as Prices Rise
Amazon and other online merchants who utilize so-called free delivery to develop customer loyalty are scrambling to prevent it from eroding profitability as prices rise and e-commerce...
E-commerce will Boost Air Freight Demand, says Air Cargo Handler CEO
The CEO of one of the world’s top air cargo handlers dismissed the dismal global trade forecast, stating that the growth of e-commerce and increased demand for...
New Research Shows User Confidence in Social Media is Declining.
Digital trust is the belief that a platform will safeguard user information and offer a secure environment to produce and interact with content.
In critical categories, including...
TikTok Ads Business Booms as Meta, Rivals Struggling
TikTok is growing even as digital advertising is declining due to the global economic slowdown.
Snap, Google, and Meta have all suffered due to the slowdown. And...
Bing Chat AI is Now Available to Everyone
Microsoft has made its Bing GPT-4 chatbot available to everyone Thursday, with no waiting list required.
Simply sign in to the new Bing or Edge with your...
Twitter to Emphasize Video, Commerce in Business Revamp
Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and...
10 Marketing Programs to Help you Grow your Business
Marketers need tools to more efficiently run their online businesses. Here are 10 of the most popular tools on the market now, according to a report by...
Top Ways Adults in US, Canada, Mexico, and Brazil Use to Find Products
Shopping has become more complex as it occurs on so many different types of websites and still in physical stores.
Insider Intelligence/eMarketer presented its 2024 Retail Road Map...
TikTok Changes its E-Commerce Division to Try to Break into Western Markets
TikTok has revamped its e-commerce operation to emphasize markets such as the United Kingdom and the United States, as the Chinese-owned company struggles to transfer its livestream...
