Twitter starts testing a new shopping feature
Twitter is going to start testing a shopping option at the top of the profile pages for businesses, the company announced on Wednesday.
Twitter said that in the...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
Instagram Reveals How its Algorithm Works
Instagram revealed some information on how it ranks content on the platform in a blog posted on Wednesday by Adam Mosseri, the head of Instagram.
The company breaks...
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
X Outs Dropshipping Ad, Revealing Aliexpress Supplier
X, formerly Twitter, added context to a dropshipping ad on its platform revealing an Aliexpress supplier that sells the product cheaper.
Community Notes, which are written by X...
Facebook says underreporting conversions by 15% due to Apple’s iOS changes
Facebook said on Wednesday that due to Apple's iOS update which makes tracking conversions more difficult, it is underreporting website conversions by about 15%.
"The cost of achieving...
5 Dropshipping Youtube Channels You MUST Follow
Dropshipping videos on Youtube isn't something new and they've been there for years. But something happened and in 2019, dropshipping became the hottest niche there and some...
Congested Ports Threaten Fall, holiday shipments
Although shipping costs are declining, delays still occur due to labor shortages at important European ports, which disrupts global supply chains, The Wall Street Journal reported.
When commodities...
$90 cream, $10 toothpaste: Businesses target high-spenders.
Businesses ranging from toothpaste manufacturers to discounters are offering more luxury items such as designer body lotions and services to appeal to wealthier shoppers who are still...
Shein Leads US Apparel Retail Sites
Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled...
