Nielsen Data Shows YouTube Outranks Netflix in US TV Viewership
YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen's "The...
TikTok and Universal Resolve Music Royalties Disagreement
After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform.
However, the schism appears to have been bridged, with the...
Facebook, YouTube, are the Most Popular Social Platforms
Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b.
According to a tweet by World of...
Top 2022 Influencer Marketing Trends
Influencer marketing can quickly make a significant impact.
It is becoming more apparent that multiple posts by an influencer are necessary to get results, not just a single...
One-Third of US Online Shoppers Buy from Foreign Sellers
There will be 71.8 million cross-border e-commerce customers worldwide in 2024, or close to a third of all US digital shoppers, according to a forecast by Insider...
Apple allowing Facebook and other companies to track despite iOS privacy updates
Apple allows app developers to track data from iPhone users to get around the privacy updates that damaged advertising tracking on Apple users.
According to a report by...
Shopify Allows You to Upload Store to YouTube
To make it simple for viewers to find, shop, and buy from you, Shopify allows you to tag products in your videos.
Shopify announced on its website that...
Retail Media will Account for One-Fifth of Global Digital Ad Spend this Year
Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer.
Examples of retail media websites are Amazon, Walmart, and...
TikTok is Catching up to YouTube
More than two-thirds of the US population and three-quarters of internet users visited YouTube monthly in 2021, according to Insider Intelligence/eMarketer.
More users viewed videos on YouTube last...
People are Fine with More Ads Given Content is Free
Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services.
According to a report by EMarketer, while...
