Increased Ad Spend per Buyer Fueling Sales Growth
Yearly social commerce sales per buyer in the United States will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to a forecast by Insider...
Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall
While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...
Top 10 Countries for E-Commerce
China will continue being the world's top e-commerce market in 2022, with 46.3% of the country's retail sales taking place online.
According to Insider Intelligence/eMarketer, in second place...
Best digital marketing for 2022
Here are the top six suggestions for digital marketing for 2022, according to an article at Entrepreneur.
1. Video marketing is huge! Brand awareness grows faster when using...
New Facebook ads strategy to deal with iOS update
Dropshipping influencer Anton Kraly revealed on Youtube his strategy for dealing with Apple's iOS 15 update that makes tracking more difficult for marketers.
Most iPhone users decided not...
Alibaba Plans to Invest Big in Turkey
Alibaba, a major Chinese e-commerce company, has informed Turkish President Tayyip Erdogan that it intends to invest $2 billion there.
Michael Evans, the president of Alibaba, reportedly made...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
TikTok announces new video tool, ‘TikTok Library’
TikTok announced on Tuesday a new in-app creation tool - TikTok Library - with content from GIPHY that will allow access to content.
The TikTok Library will make...
Consumers Like Tailored Loyalty Rewards
According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
"Consumer data is key to creating a more...
Amazon Dominates June Traffic: Most-Visited Digital Retailer
In June 2024, Amazon led the US digital retail landscape, drawing an impressive 236.9 million unique visitors, according to Comscore.
This figure far surpassed Walmart, which ranked...
