Macy’s Forecasts Lower Annual Sales, will Close 150 Stores
Macy's estimated yearly revenues below market expectations due to lackluster demand for its apparel and shoes, and it announced plans to eliminate 150 locations by 2026 as...
Strong Amazon Sales could be Positive Signal for E-Commerce
Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...
TikTok is First App to Reach $10 Billion in User Spending
TikTok became the first app to cross $10 billion in cumulative consumer spending, propelling mobile app sales to a new high in a year when revenue from...
TikTok to gain 1.5 billion users by next year
TikTok may reach 1.5 billion monthly users within the next year, according to data from App Annie's 2022 Mobile Forecast report.
This number is higher than Instagram, with...
Marketers using AI Most for Content Creation, Productivity
Nearly four in ten (38%) Chief Marketing Officers (CMOs) worldwide believe content creation and optimization are the areas where generative AI can be most applied and integrated,...
TikTok announces new video tool, ‘TikTok Library’
TikTok announced on Tuesday a new in-app creation tool - TikTok Library - with content from GIPHY that will allow access to content.
The TikTok Library will make...
Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage
Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey.
According to Earnest...
Etsy to Offer Purchase Protection for Buyers and Sellers
Etsy launched its purchase protection program for buyers and sellers, the company announced on Monday.
The program will refund buyers when something goes wrong with the order. Etsy...
Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays
Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...
Apple’s iOS update damaging Facebook advertising
The Apple iOS 14.5 update is creating problems for advertisers who count on Facebook to run their businesses.
According to a report in CNBC, Apple is causing damage...
