TikTok Growth is Slowing
TikTok may have been the world's most downloaded and consumer spending app in 2023, but it was not the most used.
Last year, Facebook remained the top...
By 2025, Gen Z will have More Digital Buyers in the US than Gen...
By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults.
According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...
Ecomhunt CEO says a breaking even product can be a winner
CEO and founder of Ecomhunt Mordechai Arba said that a product that is breaking even during the testing phase could be a winner.
"If a product is breaking...
TikTok announces new video tool, ‘TikTok Library’
TikTok announced on Tuesday a new in-app creation tool - TikTok Library - with content from GIPHY that will allow access to content.
The TikTok Library will make...
New 2022 Marketing Trends
Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value.
According to an article in Entrepreneur,...
Most US Adults Disable Cookies for Online Privacy
The Pew Research Center conducted a survey in May 2023 and found that 67% of US adults turn off cookies or website tracking to protect their privacy....
Ecomhunt CEO says Apple customers buy more
CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying...
Travel Niche Rebounds Post-Covid
A third of US adults indicated they will travel this holiday season, while another quarter said they are likely to do so.
According to data in September from...
Retail Media Grows Share of US Ad Spend, but Social Still Ahead
Retail media ad spending will account for more than one-fifth of overall US ad spending by 2027, according to an Insider Intelligence/eMarketer forecast.
Through 2027, social media will...
Apple Privacy Updates Led Advertisers to boost Android Spend
Apple's iOS privacy updates in 2021 made tracking more difficult for Meta's Facebook and led advertisers to increase their investment in Android.
According to a report by Insider...
