US Travel Ad Spend Growth Leads Other Industries Again
The US travel industry's digital ad expenditure will increase by 14.3% this year to $6.79 billion, according to a forecast by Insider Intelligence/eMarketer.
As mentioned in Insider Intelligence's...
Almost Two Thirds of US States have Passed or are Considering Privacy Laws
According to the International Association of Privacy Professionals, 16 states in the United States have implemented broad consumer privacy legislation as of April 2024.
EMarketer reported that five...
Amazon drawing advertisers from Facebook ads because of Apple privacy update
Amazon has started to grab advertisers from Facebook because of the Apple privacy update in June that makes Facebook advertising less effective.
According to the report by Bloomberg,...
Meta is Simplifying Ads Campaign Setup
To ease advertisers using Facebook Ads Manager, Meta is redesigning the objective selection process when starting new campaigns.
The company announced in December that it is moving towards...
TikTok Ads Tips
TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns.
According to an article in SearchEngineJournal on...
Instagram, TikTok, Testing a New Repost Feature Similar to Twitter’s Retweet
The social network Instagram revealed to TechCrunch that it is working to implement a feature that would allow users to repost the posts and reels of other...
Video Ads Reign Supreme on Amazon, say Retail Experts
According to March 2024 data by Zogby Analytics and Feedvisor, 48% of US retail decision-makers believe video ads deliver the highest return on ad spend (ROAS) on...
Instagram to Put Ads on Profiles and Explore Page
Meta’s Instagram now allows businesses to place advertising on the Explore homepage, which is the grid of images and videos you land on when opening the tab,...
Large Number of TikTok Users in Countries with Efforts to Ban App
The United States isn't the only country considering TikTok bans. Japan, the United Kingdom, Germany, and France each have over 15 million TikTok users.
According to a report...
Brands Continue to Spend Big in Sponsored Social Media Content
US Marketers will spend $8.14 million in social media-sponsored content, up 16.0% year over year, according to a March 2023 forecast by EMarketer.
Although spending will increase to...
