Apple’s iOS update damaging Facebook advertising
The Apple iOS 14.5 update is creating problems for advertisers who count on Facebook to run their businesses.
According to a report in CNBC, Apple is causing damage...
Google and Facebook allegedly colluded to rig ad market
A judge in New York unsealed documents on Friday in an anti-trust case led by the State of Texas against Google with one of the main charges...
Shopify announces shopping on TikTok
TikTok and Shopify announced a new partnership on Tuesday that includes pilot testing TikTok shopping with some Shopify sellers in the United States, U.K., and Canada.
TikTok shopping...
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
TikTok new features allow creators to accept payments and gifts
TikTok announced on Wednesday that it is allowing creators to make money from their content.
The new feature is going to allow users to accept payments and gifts...
Tips on building your brand value
Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine...
Report: Tiktok is Developing a New Photo Sharing Platform to Compete with Instagram
TikTok has long dominated the short-form video market, and other platforms such as Instagram and YouTube have imitated its popularity and integrated it into their apps under...
Shopify Offers 4 Buy Now, Pay Later Shop Pay Installments
Shop Pay allows customers to pay in 4 interest-free payments while the store gets all the money upfront.
Shopify says that allowing the function can increase average order...
Facebook says underreporting conversions by 15% due to Apple’s iOS changes
Facebook said on Wednesday that due to Apple's iOS update which makes tracking conversions more difficult, it is underreporting website conversions by about 15%.
"The cost of achieving...
Shopify President Gives Advice on Growing your Business
Shopify's President Harley Finkelstein told Entrepreneur that people are shifting their mindset from "how to get a job to how to create my own job."
"Applications for new...
