Shopify Struggles to Get its Fulfillment Network Functioning
Shopify President Harley Finkelstein sought to calm investors as the stock dropped Friday to a two-year low.
Bloomberg reported that the Canadian company's shares have decreased by 22%...
Facebook, YouTube, are the Most Popular Social Platforms
Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b.
According to a tweet by World of...
Google may have Deceived Dozens of Advertisers, Report says
According to a new study, Google may have misled dozens of business and government advertisers about the viewership of ads running on third-party websites and apps.
Advertising research...
2022 Digital Marketing Trends
Digital marketing is set for significant changes in 2022, according to an article by Forbes, which lists the top 12 trends to watch for.
1. Marketers should pay...
FedEx to Launch E-Commerce Platform
FedEx, the logistics giant, announced Monday the launch of its own commerce platform dubbed FDX.
The platform will most likely compete with Amazon by providing merchants with...
Almost 25% of US Adults Purchased Online using a Link next to a Video
More than half (52%) of US consumers have used or are interested in shoppable commerce- purchasing a product by clicking a link immediately within or next to...
Too many choices can harm conversion rates
Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision.
Research shows...
US Retail Sales Indicate Economic Strength
Following the disproportionate increase in January, U.S. retail sales decreased somewhat in February. Still, the underlying momentum remained robust, indicating that the economy expanded in the first...
Walmart and Amazon Top the top 10 US Retailers by Sales
Walmart was the largest US retailer by US sales in 2022, with about $500 billion in sales, more than double the size of runner-up Amazon, according to...
Email Marketing is Still one of the best ways to Drive Sales
One of the most effective strategies to target clients and increase conversions is still email marketing.
Yet, like many other marketing platforms, data collecting and targeting are...
