Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
US Marketers Spend Most on Social Media and TV
US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...
Tips on Reaching TikTok Users on Other Platforms
TikTok's parent firm, ByteDance, must sell the company by January 19, 2025, or face a US ban.
The company is suing to avoid the ban. Still, if...
Future of Browsing: US Could See the End of Cookies Across Major Browsers
As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing.
According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...
Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Facebook Offers New Moneymaking Opportunities and Faster Payouts
Meta is releasing new ways to earn money on Facebook and an update that enables creators to receive payment more quickly, the company announced.
Meta is enabling Stars...
Gen Z: The Next Wave of Digital Shoppers
Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z.
According to EMarketer, this generation’s digital...
L’Oreal Outperforms in US, Europe
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...
Google to Ban Ads that Lead to Pages that Contain Intrusive Advertising
Google Ads is adopting a new policy mandating that landing pages adhere to “better ads standards” as outlined by the Coalition For Better Ads.
Google sent an email...
Meta to Launch Twitter-like App Called Threads
Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...
