Where do US Consumers Start Their Search When Shopping Online?
When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to...
YouTube Warns Channel Owners about Deleting Videos
YouTube's product lead for homepage and recommendations, Todd Beaupre, stated on X that YouTubers should not "delete videos unless you have a very, very good reason."
"When you...
Email marketing is still crucial for 2022
Despite the growth of mobile messaging apps and social media platforms, email still is an essential tool to communicate with customers and potential customers.
According to an article...
TikTok Follows YouTube with Longer Videos
TikTok appears to be rewarding creators to begin publishing horizontal movies longer than a minute, according to a prompt observed by @candicedchap and @kenlyealtumbiz.
The platform promises to...
Product shortages cause shoppers to change their plans
As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.
Between August and October, most US shoppers...
Social Video Ad Revenue is Starting to Slow
In 2023, social video accounted for 52.5% of total US social ad spending.
By 2025, social video will earn more ad revenue than conventional television, according to...
Etsy Stock Plummets after Cuts to Workforce
Etsy shares fell on Wednesday after the e-commerce platform announced it would lay off 11% of its personnel in order to decrease expenses in the face of...
Nielsen Data Shows YouTube Outranks Netflix in US TV Viewership
YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen's "The...
Amazon, Others Change “Free” Shipping as Prices Rise
Amazon and other online merchants who utilize so-called free delivery to develop customer loyalty are scrambling to prevent it from eroding profitability as prices rise and e-commerce...
Google: Your Domain Name is Not Everything for Your SEO
Google's John Mueller said regarding domain names and SEO on Mastodon that it is not a critical factor in ranking your website.
"Your domain name is never going...
