Some Instagram Users Complaining it is Becoming Too Much Like TikTok
Some users are dissatisfied with the impulse to imitate the expanding social media platform, as Instagram has shifted its focus to short videos in recent years to...
US Marketers Spend Most on Social Media and TV
US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...
Trust in social media declines in 2022
Trust in social media platforms is declining this year, according to an Insider Intelligence/eMarketer reporter.
Instagram is leading the list in declining social media platforms with a 5.9%...
People are spending a third of their time on the phone
People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring company App Annie.
According to a recent App Annie report,...
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Global Dropshipping Market to Reach $623 Billion by 2028, says Report
The e-commerce industry is growing, which increases the demand for dropshipping services.
According to Globe Newswire, the Global Dropshipping Market is estimated to be worth $623 billion...
Meta to Test $11.99 Monthly Subscription
In an effort to support content creators as they expand and create communities, Meta Platforms on Sunday announced that it is piloting a monthly subscription service called...
TikTok Launches E-Commerce Feature in the US
TikTok has officially launched its online shopping feature in the United States after months of testing, according to a blog post published on Tuesday, as its Chinese...
Global E-Commerce Sales to Exceed $6 Trillion, 20% of All Retail Sales
Worldwide retail e-commerce sales will account for one-fifth (20.1%) of overall retail sales this year, totaling $6.334 trillion, according to a forecast by EMarketer.
In the following three...
Retail Marketers Prioritize Media that Get Results
Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023.
The...
