Best Buy Fires Hundreds as Sales Shift Online

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BestBuy is laying off employees across the country as the electronics and appliance company strives to cut expenses and shift its business online. Persons acquainted with the matter...

Online Ad Spending Projected to Keep Growing until At Least 2027

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Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer. The following graph includes ads that appear...

Shopify Breaks Black Friday Sales Record with $3.36 Billion

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Shopify, an e-commerce platform for stores, reported a record-breaking Black Friday, with sales totaling $3.36 billion from the start of Black Friday in New Zealand to the...

Twitter ad revenue jumps despite Apple iOS changes

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Twitter reported a 37% jump in third-quarter ad revenue despite the new Apple privacy updates and shipping disruptions. The company announced on Tuesday that it had a revenue...

Google Study Finds 90% of Customers Willing to Share Email for a Discount

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Most customers are willing to share their email address with a business for a small incentive such as a discount, found a study between Google and Boston...

Apple’s iOS 15 will make tracking even more difficult

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Apple's iOS 15 operating system is scheduled to launch in the coming weeks and it will increase privacy protection for its users, making tracking more difficult for...

US Senate Passes Legislation Prohibiting Federal Employees from Using TikTok on government devices

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The United States Senate voted by voice late Wednesday to prohibit federal employees from using the Chinese-owned short video-sharing app TikTok on government-owned devices. The bill must still...

By 2025, Gen Z will have More Digital Buyers in the US than Gen...

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By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults. According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...

Ecom King reveals secrets to success on TikTok ads

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Mohammed Kamil Sattar (The Ecom King) revealed in his latest Youtube video the TikTok ads strategy for his business partner that led to what he claims was...

Shopify Makes Major Update to Improve Store Functions

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The most recent version of Shopify contains a significant redesign of its checkout pages to offer a more simplified customer experience. This update includes a "one-page" checkout...