Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
Online Ad Spending Projected to Keep Growing until At Least 2027
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear...
Amazon Sees $20 billion in Indian Exports by 2025
An Amazon official said on Friday that Amazon aims to increase its exports from India to $20 billion by 2025 by adding thousands of small vendors to...
About 40% of E-Commerce Marketers Use AI for Customer Support
Qualtrics and Klaviyo's February 2024 data show that 37% of e-commerce marketers worldwide utilize AI for customer service and assistance.
Another 29% of e-commerce marketers worldwide would consider...
Customers’ Limited budgets Dampen Amazon’s outlook
Amazon.com said on Thursday that its operating profit could fall to zero in the current quarter as layoff savings fail to offset the financial impact of consumers...
Instagram’s New Transparency Features Will Alert You Whether Your Content is Unrecommended
Instagram announced Wednesday that it is launching new transparency capabilities so you can check whether your pictures and videos are being promoted in the app.
“We’re expanding Account...
E-commerce Keyword Research Tips
Understanding which terms Google ranks for allows you to climb to the top of search engine results pages, increasing visibility, visitors, and conversion rates.
According to an article...
Second-Quarter US Consumer Spending is Strong
Consumer spending in the United States looks to have climbed significantly in April, with households increasing their purchases at online shops and spending more at restaurants and...
Amazon Prime Day Sales Surge as Discounts Entice Buyers
The first day of Amazon.com's Prime Day, a two-day shopping event, saw U.S. online sales increase by nearly 6% to $6.4 billion, compared to the same day...
TikTok lengthens video length to 10 minutes
TikTok is lengthening its videos to 10 minutes, which appears to be a challenge to YouTube.
According to a report by The Verge, TikTok announced on Monday that...
