Virtual Reality Headset Market Booming

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The global market for virtual reality (VR) headsets grew by 241.6% in the first quarter of this year, according to data from the International Data Corporation (IDC). Meta...

Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays

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Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...

Instagram Reveals How its Algorithm Works

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Instagram revealed some information on how it ranks content on the platform in a blog posted on Wednesday by Adam Mosseri, the head of Instagram. The company breaks...

Influencer marketing trends for 4th quarter

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Investments by brands in influencer marketing is booming. An article on the Financial Express website names five influencer marketing trends to be aware of for the fourth quarter...

Number of Shopify stores grew by over 200%

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E-commerce has spiked since the coronavirus began, with the number of Shopify websites growing by 201.53% from March 2020 to January 2022. According to data obtained by Genus...

Top 10 US Retailers by Sales Led by Walmart

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Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar. Amazon ranked second among...

Snapchat will Pass TikTok as the Social App with the Most New Users

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Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer. "Almost half (48.3%)...

Facebook’s Ads irk Users

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Nearly half of YouTube and Instagram users in the US said they saw more adverts on those platforms, and 52% of Facebook users in the US said...

Toggling this Setting on Instagram will Make Your Posts Look Better

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In Instagram's settings menu, you can toggle "Upload at Highest Quality," which uploads pictures and videos to the highest quality. This setting is automatically toggled off when you...

Time on Facebook and Instagram Rose this Year, says Meta

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According to Meta's third-quarter earnings, time spent on Facebook and Instagram increased by 7% and 6%, respectively. "It's just incredible growth considering how much time people are already...