Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
Brand Value is the Top Factor Driving US Purchases
According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...
Instagram and TikTok are Best Platforms for Gen Z Shoppers
TikTok and Instagram are the most popular social media channels for Gen Z customers to find new brands, according to EMarkerter data.
Brand websites or apps are also...
TikTok to Triple Revenue this Year, Challenging Facebook
TikTok was the most downloaded app of 2021 and now has over 1 billion users, taking in almost $4 billion last year, reported Bloomberg. Facebook has 2.9...
Which Platform is Leading Video Ad Spend?
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer.
TikTok is gaining...
Etsy Expects a Slow First Quarter Due to Weak Demand
Etsy warned Wednesday of a drop in first-quarter gross merchandise sales due to lackluster demand for handcrafted goods and personalized presents sold through its online marketplace.
Etsy shares...
TikTok, Instagram, Snapchat, most downloaded apps in US
TikTok was the most downloaded app in the US last year, with 94 million downloads.
According to Insider Intelligence/eMarketer, the next most popular apps were Instagram and Snapchat,...
The 3 Google Analytics Stats You Should Track
Google Analytics leaves many overwhelmed by all the information gathered about visitors to your website, but here are three key metrics you should be following.
According to an...
US YouTube Users Spending Less Time on Mobile
US adults are watching YouTube more on connected TVs and less on mobile phones, according to a report by Insider Intelligence/eMarketer.
This is the first time less than...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
