In today’s market, no company can afford to ignore social media.

“Your social profiles are often the first touchpoint customers have with your organization – and as such, social media is a potent branding tool that affects brand perception, sentiment, authority, and trust,” according to an article at Search Engine Journal.

According to the article, some key factors to consider when building a social media strategy are brand identity, voice, content strategy, and audience engagement.

Brand identity comprises logos, colors, and fonts, while the brand voice is the language you use to communicate with your target audience.

Your content strategy deals with the kinds of formats and topics that are best for your message.

Audience engagement is how you interact with your followers in a way that represents your brand.

According to Search Engine Journal, knowing your target audience, including their demographics, interests, desires, and problems, is critical.

Another critical point is to know which social media platforms your target audience is present.


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