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By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults. According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58%...

Instagram and Facebook users in Europe now have more alternatives to opt out of Meta's recommendation algorithms, according to a blog post published today by the company....

According to video game creators, streaming will have the most growth of any gaming platform by 2025, as indicated by 40% of those questioned, according to Perforce...

Google is launching numerous initiatives to improve the quality of its search results, the company announced on its website on March 5. Google stated, "We're making algorithmic enhancements...

To make it simple for viewers to find, shop, and buy from you, Shopify allows you to tag products in your videos. Shopify announced on its website that...

In 2020, there were four billion people using email around the world, and 59% of consumers indicated that marketing emails influenced their choice of products to purchase....

Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer. Examples of retail media websites are Amazon, Walmart, and...

Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...

As customers' budgets get squeezed by the rising cost of living, products that let them buy items now and pay for them later (BNPL) are growing in...

Google Business Messages is a function that allows customers to start a chat with your business directly from Google Search, Google Maps, your website, or Google Business...