Europe to tighten tracking restrictions for Facebook and Google
Google, Facebook, and other tech platforms will face tighter ad-targeting restrictions in Europe.
According to a report by the Business Standard on Thursday, The European Parliament voted for...
Consumers Cut Clothing Spending Due to Inflation
Gap's fourth-quarter loss was more extensive than expected, and the company's sales forecast for the year was lower than Wall Street expected.
This shows that people buy...
US Online Shoppers Spent Record $12 bln on Cyber Monday
Online spending on Cyber Monday was projected to top $12 billion, a record, as bargain seekers took up offers on items such as Barbie dolls, Lego sets,...
WhatsApp Boss Says In-App Ads are Coming
While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch.
WhatsApp's...
3 Ways to Build Email Marketing Trust
In 2020, there were four billion people using email around the world, and 59% of consumers indicated that marketing emails influenced their choice of products to purchase....
Shopify lists top 17 trending products for 2022
Shopify listed the top trending product categories on the platform from February to August and the top spot went to toys.
Toys grew sharply in the first half...
B2B Influencer Marketing is Expanding
A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article...
Musk Making Big Changes at Twitter
In Elon Musk's first significant update to the social media platform, Twitter updated its app on Saturday and started charging $8 for coveted blue check verification marks.
Twitter...
TikTok, Instagram, Snapchat, most downloaded apps in US
TikTok was the most downloaded app in the US last year, with 94 million downloads.
According to Insider Intelligence/eMarketer, the next most popular apps were Instagram and Snapchat,...
Online Ad Spending Projected to Keep Growing until At Least 2027
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear...
