Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.

The following graph includes ads that appear on both desktop and mobile.


The Worldwide Digital Ad Spending Report Update 2023 projects a 9.5% growth in digital ad spending, the second slowest rate since 2011.

Digital ad spending is projected to surpass $700 billion in 2025 and $800 billion in 2026.


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