Google’s new feature allows businesses to associate creative assets such as photographs, videos, and text.
According to a report by Search Engine Land, a new feature in Google Performance Max ads allows you to mix products and create collections – for ads or free product listings.
“The ability to associate different products and assets simplifies the product listing experience, saving you time and money,” the article stated. “Collections can also enrich product data, which could result in enhanced product performance, increased engagement and a richer customer experience,” it added.
Collections can contain up to 100 items. They are only accessible for local products sold within Performance Max to meet store objectives.
Google notes, “At this time collections are only used by promotion of local products within Performance Max for store goals.”
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
