The ability to reach target audiences effectively at scale is the top worry for more than half (53%) of CEOs worldwide, according to the IDC.

Despite the impending cookie deprecation in 2024, according to IDC, 41% of advertisers are marginally or not familiar with targeting approaches other than third-party cookies or IDs.

According to the Insider Intelligence/eMarketer report, Google Topics, universal IDs, seller-defined audiences, and data clean rooms are a few identification solutions developed to help marketers negotiate a post-cookie world.

Most (51%) of company leaders voiced concern over maximizing return on ad spend.


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