Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer.

“Almost half (48.3%) of the world and 81.7% of all internet users are already on social media, according to our forecast. The report states that growth has slowed significantly and is highest in the Middle East, Africa, and Asia-Pacific.

“Snapchat is growing in India, with an expected 183.6 million users this year, largely as a result of the country’s TikTok ban,” it added.

Over a fifth (21.7%) of the world’s population will use TikTok or its Chinese equivalent, Douyin, this year. On the other hand, a possible ban in the US may harm future US growth.


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