Google Merchant Center-Ads integration Simplifies Ads
Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search...
How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
Most Adults Rarely use ChatGPT.
According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to...
In all Consumer Goods Categories, Amazon Subscribe & Save Lost Market Share
Amazon's Subscribe & Save program lost market share in nine of the top ten consumer packaged goods (CPG) categories between 2023 and 2024, according to Numerator data...
Why does the US Ad Market Still Feel so Grim Despite 14 months of...
According to Guideline, the US advertising market has increased for 14 months in a row.
The most recent data shows a 1.9% year-over-year increase in May, a...
Views on TikTok Lead to Shares and Purchases, Particularly for Women
Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024.
For example, women are 9% more...
Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
Amazon Prime Day US Online Sales Reach $14.2 Billion Record
During the 48-hour Amazon Prime Day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics...
Best Prices Drive US Shoppers to Retail Apps
According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.
EMarketer predicts that 163.8 million US...
Google on importance of About Us and Contact Pages
Google's John Mueller responded to a concern regarding whether adding a "contact page" and/or a "about page" was a good idea because Google considers them significant.
Mueller...