Amazon Prime Day US Online Sales Reach $14.2 Billion Record
During the 48-hour Amazon Prime Day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics...
Over a Third of Amazon Merchants Write and Optimize Listings with AI
Based on data collected by Jungle Scout in January 2024, it was found that more than one-third (34%) of Amazon sellers and brands worldwide utilize artificial intelligence...
US House Passes TikTok Ban if Chinese Ownership not Ended
The House passed a bill on Saturday that would force the Chinese company ByteDance, which owns TikTok, to sell or ban the app.
This brings a law that...
Facebook Dominates Social Media for Adults, But Gen Z Tunes Out
Despite Facebook being the top platform for US adults, with an average of 20 minutes spent daily, it's not capturing Gen Z's attention.
Instead, younger adults (ages 18...
Retailers to Spend More on Social Media in 2024
Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...
Brands Continue to Spend Big in Sponsored Social Media Content
US Marketers will spend $8.14 million in social media-sponsored content, up 16.0% year over year, according to a March 2023 forecast by EMarketer.
Although spending will increase to...
Retail Marketers Prioritize Media that Get Results
Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023.
The...
Monetizing Longer Videos is More Effective for Social Media Platforms
Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer.
Instead, ads are interspersed between videos, making them easy to...
YouTube and Instacart to Offer Shoppable Ads
Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement...
Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter
Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform.
The company's revenue increased by 21% to...
