Social Media Users are increasing their use of Reddit Compared to other Channels

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Reddit has experienced the largest increase in average daily time spent by active US users of social networks, according to an EMarketer June 2024 forecast. This year, users...

Google Merchant Center-Ads integration Simplifies Ads

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Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises. According to Search...

Views on TikTok Lead to Shares and Purchases, Particularly for Women

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Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024. For example, women are 9% more...

Top 10 US Retailers by Sales Led by Walmart

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Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar. Amazon ranked second among...

Future of Browsing: US Could See the End of Cookies Across Major Browsers

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As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing. According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...

Adults have More Access to Smartphones than Children, but Not All Devices

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According to Razorfish and GWI data from December 2023, adults globally have 98 percent more smartphone access than children (90%). However, reported EMarketer, youngsters are more likely...

The Popularity of Video Games Among US Consumers

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A recent report by the Collage Group reveals that over half of US consumers, specifically 53%, enjoy playing video games. This enthusiasm is even more pronounced among...

Meta’s Latest Business Tools Update: What Advertisers Need to Know

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Meta has announced new updates to its Business Tools, focusing on enhancing user privacy. According to a report by the Search Engine Journal, these changes will restrict...
Shopify One-Page Checkout Is Finally Here

Shopify Soars: AI-Driven Growth Propels Record-Breaking Quarter

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Shopify exceeded analysts' expectations for its second-quarter results, driven by implementing AI-powered tools that attracted more merchants to its platform. The company's revenue increased by 21% to...

Meta’s Q2 Revenue Rose 22%

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Revenues increased by 22% year over year to $39.07 billion, marking the fourth consecutive quarter of growth exceeding 20%. Meta expects revenues to range between $38.5 billion and...