Retailers Rely on Data and AI to Personalize Content
71% of US retail decision-makers have put money into data and AI-enabled content for personalization, according to a report from Coresight Research and Obsess in August 2023.
According...
New York City Bans TikTok on Government-Owned Devices for Security Reasons
New York City banned TikTok on government-owned smartphones on Wednesday, citing security concerns, following several other cities and states in restricting the short video-sharing software.
TikTok "posed a...
US Retailers Expect a Tough Holiday Season Despite Discounts
US merchants in fashion, electronics, and home improvement are prepared for a difficult holiday season, indicating that more significant discounts may not elicit the level of spending...
Tips on Reaching TikTok Users on Other Platforms
TikTok's parent firm, ByteDance, must sell the company by January 19, 2025, or face a US ban.
The company is suing to avoid the ban. Still, if...
Musk Claims a ‘New High’ in Monthly Users of X
Elon Musk announced Friday on X that monthly users of social media site X, formerly known as Twitter, had reached a "new high," and he released a...
Over Half of Gen Zers View Long-Form Videos on Social Media
In the US, 53.1% of Gen Zers watch long-form videos on social media.
However, short-form videos are more popular among this age group, with 61.6% watching it, according...
Many Marketers are Not Confident in their Ads Success Rate
When calculating the return on investment (ROI) for their efforts in social media, video, search, and display marketing, more than half of global advertisers are either highly...
Consumers Like Tailored Loyalty Rewards
According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
"Consumer data is key to creating a more...
Consumers Value Points and Rewards Over other Loyalty Benefits
More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...
Strong US Retail Sales Boost First-Quarter Growth
Retail sales in the United States climbed more than predicted in March, owing to a jump in e-commerce revenues. This demonstrated that the economy concluded the first...
