People Came for Discounts, but Black Friday Sales were the Lowest in Years
In-store retail sales in the United States increased by the most since December, thanks to aggressive discounts. However, the year-over-year sales increase for the week covering the...
Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
TikTok’s Popularity as an E-commerce Search Engine is Fading, study says
A survey conducted by CivicScience found that fewer adults in the United States are beginning their product searches on TikTok than a year ago.
Overall, Amazon is where...
New York City Bans TikTok on Government-Owned Devices for Security Reasons
New York City banned TikTok on government-owned smartphones on Wednesday, citing security concerns, following several other cities and states in restricting the short video-sharing software.
TikTok "posed a...
Bing vs Google Ads
Google and Bing are the most popular search engines in the United States.
According to CBT News, Bing and Google have different kinds of ads, though they tend...
Many Marketers are Not Confident in their Ads Success Rate
When calculating the return on investment (ROI) for their efforts in social media, video, search, and display marketing, more than half of global advertisers are either highly...
Brands Continue to Spend Big in Sponsored Social Media Content
US Marketers will spend $8.14 million in social media-sponsored content, up 16.0% year over year, according to a March 2023 forecast by EMarketer.
Although spending will increase to...
AI Chatbots are Mostly Used for Product Research while Shopping
According to SurveyMonkey, 59% of US adults interested in using AI chatbots for shopping-related tasks would use the technology for product research.
Amazon has now released Q, a...
Etsy Expects Weak Third Quarter Demand
Etsy estimated third-quarter sales below market estimates on Wednesday, indicating a slowing in demand for handcrafted goods on its online marketplace, sending its shares down 6% after...
September US Antitrust Trial for Google Ads
In a lawsuit, the US Justice Department and a group of states filed against Google accuses the company of abusing its dominance of digital advertising technology.
A...
