Over a Third of Amazon Merchants Write and Optimize Listings with AI
Based on data collected by Jungle Scout in January 2024, it was found that more than one-third (34%) of Amazon sellers and brands worldwide utilize artificial intelligence...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
TikTok and Universal Resolve Music Royalties Disagreement
After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform.
However, the schism appears to have been bridged, with the...
Over Half of Brands Partner with Retailers that Don’t Carry their Products
Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.
Recognizing the potential for...
YouTube and Instacart to Offer Shoppable Ads
Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement...
Gen Z’s Holiday Shopping Secret: Social Commerce Takes the Spotlight
Gen Z is leading the way in holiday shopping through social media, with 42% of Gen Zers planning to buy gifts directly via social platforms, more than...
Adults in the US Watch Less TV and More Digital Video Online
US individuals would spend 55 minutes daily watching digital video rather than traditional TV in 2024, according to EMarketer's February 2024 projection.
The drop in TV time spent...
Meta’s Q2 Revenue Rose 22%
Revenues increased by 22% year over year to $39.07 billion, marking the fourth consecutive quarter of growth exceeding 20%.
Meta expects revenues to range between $38.5 billion and...
Social Search Works Best when Combined with Organic Search
Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results.
However, when available, social search advertisements...
Why does the US Ad Market Still Feel so Grim Despite 14 months of...
According to Guideline, the US advertising market has increased for 14 months in a row.
The most recent data shows a 1.9% year-over-year increase in May, a...
