Bing vs Google Ads
Google and Bing are the most popular search engines in the United States.
According to CBT News, Bing and Google have different kinds of ads, though they tend...
MasterCard Reports 3.1% US Holiday Retail Sales Growth, Less than Last Year
Retail sales in the United States increased 3.1% between November 1 and December 24, according to a Mastercard study released on Tuesday.
The increase is lower than the...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Online Shoppers’ Biggest Concern is Privacy
The most crucial aspect for individuals worldwide when determining whether to deal with a business online is data security, according to TransUnion.
The convenience of payment is...
September US Antitrust Trial for Google Ads
In a lawsuit, the US Justice Department and a group of states filed against Google accuses the company of abusing its dominance of digital advertising technology.
A...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
Google: Search Rankings Cannot be Predicted
Google's Search Liaison stated on social media that there is no "perfect page" formula that websites need to adhere to in order to rank highly in search...
Retailers to Spend More on Social Media in 2024
Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...
New York City Bans TikTok on Government-Owned Devices for Security Reasons
New York City banned TikTok on government-owned smartphones on Wednesday, citing security concerns, following several other cities and states in restricting the short video-sharing software.
TikTok "posed a...
Monetizing Longer Videos is More Effective for Social Media Platforms
Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer.
Instead, ads are interspersed between videos, making them easy to...
