Over Half of Gen Zers View Long-Form Videos on Social Media
In the US, 53.1% of Gen Zers watch long-form videos on social media.
However, short-form videos are more popular among this age group, with 61.6% watching it, according...
Social Search Works Best when Combined with Organic Search
Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results.
However, when available, social search advertisements...
The Popularity of Video Games Among US Consumers
A recent report by the Collage Group reveals that over half of US consumers, specifically 53%, enjoy playing video games. This enthusiasm is even more pronounced among...
Biden Plans to Sign TikTok Divestment-or-Ban Bill after it Passes Senate
The US Senate voted overwhelmingly late Tuesday in favor of legislation that would ban TikTok in the United States if its owner, Chinese tech firm ByteDance, fails...
Sources say OpenAI will Start Competing with Google
OpenAI could launch its artificial intelligence-powered search tool on Monday, upping the stakes in its fight with search giant Google, two sources familiar with the situation told...
Monetizing Longer Videos is More Effective for Social Media Platforms
Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer.
Instead, ads are interspersed between videos, making them easy to...
How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
Why does the US Ad Market Still Feel so Grim Despite 14 months of...
According to Guideline, the US advertising market has increased for 14 months in a row.
The most recent data shows a 1.9% year-over-year increase in May, a...
Top 10 US Retailers by Sales Led by Walmart
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar.
Amazon ranked second among...
Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
