Gen Z’s Holiday Shopping Secret: Social Commerce Takes the Spotlight
Gen Z is leading the way in holiday shopping through social media, with 42% of Gen Zers planning to buy gifts directly via social platforms, more than...
September US Antitrust Trial for Google Ads
In a lawsuit, the US Justice Department and a group of states filed against Google accuses the company of abusing its dominance of digital advertising technology.
A...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
Holiday Season E-commerce Shopping has not Started Earlier, Study Reveals
The share of US digital holiday consumer spending in October and November has not increased consistently since 2018, despite businesses moving their holiday sales earlier, according to...
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Consumers have Started Back-to-School Shopping
According to an LTK study conducted in March 2024, nearly half (49%) of US adults will start buying back-to-school supplies by early July.
According to EMarketer, back-to-school retail...
Google Merchant Center-Ads integration Simplifies Ads
Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search...
TikTok and Universal Resolve Music Royalties Disagreement
After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform.
However, the schism appears to have been bridged, with the...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Holiday Shopping in the US and UK will begin before Thanksgiving this year
According to a Salsify study conducted in April 2024, 27% of adults in the UK and the United States want to begin shopping for holiday items as...
