Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.

According to an article in Search Engine Journal, these improvements will be implemented gradually over the next few months, impacting many campaign management and reporting.

Google said the adjustments are part of its continuous attempts to improve ad performance using AI technology.

The company says new AI-powered advancements have increased broad match performance by 10% for Smart Bidding advertisers.

Google will soon include misspelled search queries with their correctly spelled equivalents in search term reports.

The report also notes that Google Ads will automatically include misspellings of words listed as negative keywords, potentially lowering the manual work required to maintain these lists.


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