YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen’s “The Gauge” report.

Netflix came in second with 7.6%.

“YouTube’s vast reach and ability to attract advertising dollars make it a formidable player in media; while traditional companies mull how to compete, its dominance continues to grow,” according to EMarketer.


Please enter your comment!
Please enter your name here