News

Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results. However, when available, social search advertisements...

Two-thirds (66%) of US individuals have used a credit card in the last year, making it the most prevalent way of credit usage, according to an April...

In 2025, social media users in the US will outnumber linear TV viewers for the first time, according to EMarketer's June 2024 forecast. According to the data, 236.4...

Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer. Instead, ads are interspersed between videos, making them easy to...

Google is unveiling new shopping capabilities to assist shoppers during the approaching summer sales season, responding to rising interest in online purchasing. Search Engine Land reported that the...

Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...

The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...

A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market. According to an article...

US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast. As upfront linear ad...

According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks. This places social media use only behind digital video viewing, but...