Despite AI, Google is Still the Best Place for Ad Spend
Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional...
YouTube and Instacart to Offer Shoppable Ads
Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement...
Almost all US TikTok Shoppers Also use Amazon
According to Earnest Analytics data from February 2024, 97% of TikTok users in the United States shopped at Amazon in the previous year.
Amazon Prime has much more...
Retail Marketers Prioritize Media that Get Results
Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023.
The...
Two-Thirds of US Adults used a Credit Card in Last 12 Months
Two-thirds (66%) of US individuals have used a credit card in the last year, making it the most prevalent way of credit usage, according to an April...
Adults in the US Watch Less TV and More Digital Video Online
US individuals would spend 55 minutes daily watching digital video rather than traditional TV in 2024, according to EMarketer's February 2024 projection.
The drop in TV time spent...
Universal Music and Meta Strike New Deal
Universal Music Group and Meta have expanded their license arrangement, providing more opportunities for artists and songwriters across Meta's platforms, including Facebook, Instagram, Messenger, and WhatsApp.
Reuters...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
Instagram Changes its algorithm, Makes Sharing Content More Important
In a recent Instagram Reel, Instagram's CEO, Adam Mosseri, highlighted a key metric the platform uses to evaluate content.
This indicator compares the number of users who share...
Retailers to Spend More on Social Media in 2024
Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...
