UK Gets Assurances from Amazon and Meta about Retail Platforms
The UK's competition watchdog announced on Friday that it has accepted commitments from internet firms Meta and Amazon to help guarantee fair competition on their retail platforms.
The...
People Came for Discounts, but Black Friday Sales were the Lowest in Years
In-store retail sales in the United States increased by the most since December, thanks to aggressive discounts. However, the year-over-year sales increase for the week covering the...
MasterCard Reports 3.1% US Holiday Retail Sales Growth, Less than Last Year
Retail sales in the United States increased 3.1% between November 1 and December 24, according to a Mastercard study released on Tuesday.
The increase is lower than the...
Report: Tiktok is Developing a New Photo Sharing Platform to Compete with Instagram
TikTok has long dominated the short-form video market, and other platforms such as Instagram and YouTube have imitated its popularity and integrated it into their apps under...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
Musk’s X to Remove Headlines from News Articles
Elon Musk is attempting to change how news links show on his social media platform X, formerly known as Twitter, in a move that might weaken news...
About 40% of E-Commerce Marketers Use AI for Customer Support
Qualtrics and Klaviyo's February 2024 data show that 37% of e-commerce marketers worldwide utilize AI for customer service and assistance.
Another 29% of e-commerce marketers worldwide would consider...
Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
B2B Influencer Marketing is Expanding
A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article...
