TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban
Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...
Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Shoppers Buying Online as Stores Cut Prices Before Cyber Monday
According to statistics from retailer websites collated by third parties, holiday shoppers in the United States are seeking out the best offers and carefully nabbing the deepest...
Younger Shoppers Visit Malls, Older Consumers Buy Online during Holidays
Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...
Google Merchant Center-Ads integration Simplifies Ads
Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search...
Adults have More Access to Smartphones than Children, but Not All Devices
According to Razorfish and GWI data from December 2023, adults globally have 98 percent more smartphone access than children (90%).
However, reported EMarketer, youngsters are more likely...
MasterCard Reports 3.1% US Holiday Retail Sales Growth, Less than Last Year
Retail sales in the United States increased 3.1% between November 1 and December 24, according to a Mastercard study released on Tuesday.
The increase is lower than the...
Musk: Meta was ‘Falsely Claiming Credit for Sales’ from X
Elon Musk, the owner of X, posted on Thursday that "Meta was also falsely claiming credit for sales that actually originated from X" after advertisers filed a...
Consumers Prefer Receiving Coupons Via Email
According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email.
Only 31%...
Despite Changes in TikTok Shopping Content, More than Two-Thirds of users Boosted Usage
Only 8.3% of users who saw shopping-related content changes reported a drop in TikTok usage, according to an EMarketer April 2024 "US Social Commerce" survey.
According to Earnest...
