Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Big Tech Dominates US Digital Ad Market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...
TikTok and Universal Resolve Music Royalties Disagreement
After settling a royalty dispute with Universal Music Group, TikTok will restore millions of songs to its platform.
However, the schism appears to have been bridged, with the...
Nielsen Data Shows YouTube Outranks Netflix in US TV Viewership
YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen's "The...
Meta’s Threads has 175 Million Users Nearly a Year Since Launch
Meta's latest social media platform, Threads, has over 175 million monthly active users, CEO Mark Zuckerberg said on Wednesday, as the company approaches its one-year anniversary.
In less...
TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban
Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...
How Different US Age Groups Shop for Beauty Products
Beauty and personal care shoppers of all ages in the United States are more inclined to shop in-store. However, Ipsos data from March 2024 shows that younger...
Despite AI, Google is Still the Best Place for Ad Spend
Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional...
Top 10 US Retailers by Sales Led by Walmart
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar.
Amazon ranked second among...
When it Comes to Finance, Clothes, and Skincare, Social Media Users Prefer Brands Over...
According to an October survey by Snap Inc. and IPG Magna, social media users in select nations (the United States, United Kingdom, Australia, France, and Saudi Arabia)...