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According to Earnest Analytics data from February 2024, 97% of TikTok users in the United States shopped at Amazon in the previous year. Amazon Prime has much more...

According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences. "Consumer data is key to creating a more...

Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic. According to an article in Search Engine Journal, these...

Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities. Viewers who click on the advertisement...

Meta's latest social media platform, Threads, has over 175 million monthly active users, CEO Mark Zuckerberg said on Wednesday, as the company approaches its one-year anniversary. In less...

Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023. The...

The US Senate voted overwhelmingly late Tuesday in favor of legislation that would ban TikTok in the United States if its owner, Chinese tech firm ByteDance, fails...

OpenAI could launch its artificial intelligence-powered search tool on Monday, upping the stakes in its fight with search giant Google, two sources familiar with the situation told...

Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...

In the US, 53.1% of Gen Zers watch long-form videos on social media. However, short-form videos are more popular among this age group, with 61.6% watching it, according...