Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Shoppable Media Enables Marketers Monetize Live Events
Almost half of all US adults who have purchased through shoppable commerce did so via social media, according to EMarketer's Bizrate Insights' February 2024 poll.
Paramount tested a...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
Meta’s Q2 Revenue Rose 22%
Revenues increased by 22% year over year to $39.07 billion, marking the fourth consecutive quarter of growth exceeding 20%.
Meta expects revenues to range between $38.5 billion and...
Tips on Reaching TikTok Users on Other Platforms
TikTok's parent firm, ByteDance, must sell the company by January 19, 2025, or face a US ban.
The company is suing to avoid the ban. Still, if...
TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban
Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...
Retailers Rely on Data and AI to Personalize Content
71% of US retail decision-makers have put money into data and AI-enabled content for personalization, according to a report from Coresight Research and Obsess in August 2023.
According...
Shoppers Buying Online as Stores Cut Prices Before Cyber Monday
According to statistics from retailer websites collated by third parties, holiday shoppers in the United States are seeking out the best offers and carefully nabbing the deepest...
Congress will Not Pass TikTok legislation this year, Senator says
The Senate Commerce Committee chair indicated on Thursday that the Senate will not consider legislation this year that would give the Biden administration new authorities to confront...
Musk: Meta was ‘Falsely Claiming Credit for Sales’ from X
Elon Musk, the owner of X, posted on Thursday that "Meta was also falsely claiming credit for sales that actually originated from X" after advertisers filed a...
