Main cause of for Abandoned Online Carts is Extra Costs

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According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...

Traditional Search will Get Most US Ad Dollars in 2024

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Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...

Consumers Like Tailored Loyalty Rewards

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According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences. "Consumer data is key to creating a more...

Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments

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Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...

Global Ad Spend will Rise Steadily through 2028

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An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year. Its growth is primarily driven by digital ad spend, which is...

Retailers to Spend More on Social Media in 2024

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Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...
How To Create Stunning Video Ads For Your Dropshipping Products In 2024

Social Search Works Best when Combined with Organic Search

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Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results. However, when available, social search advertisements...

Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028

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The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...

YouTube and Instacart to Offer Shoppable Ads

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Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities. Viewers who click on the advertisement...
How To Increase Your Online Store Sales With ChatGPT

Most Adults Rarely use ChatGPT.

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According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to...