Elon Musk, the owner of X, posted on Thursday that “Meta was also falsely claiming credit for sales that actually originated from X” after advertisers filed a $7 billion lawsuit against Meta.
The advertisers accuse Meta of allegedly inflating ad viewership, reported Search Engine Land.
Advertisers allege they were unlawfully charged excessive prices to advertise on Facebook and Instagram.
The advertisers suing Meta claim that the Potential Reach statistic used by the company to calculate advertising expenses is based on the total number of social media accounts rather than individual users, noted in the report. They claim this strategy is problematic since it may contain bots and phony accounts, resulting in advertisers paying more money to deliver their ads to bots.
Meta rejected the allegations, stating that the price advertisers pay is based on performance measures, not the Potential Reach metric, as the case claimed.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
