Almost all US TikTok Shoppers Also use Amazon
According to Earnest Analytics data from February 2024, 97% of TikTok users in the United States shopped at Amazon in the previous year.
Amazon Prime has much more...
Instagram Changes its algorithm, Makes Sharing Content More Important
In a recent Instagram Reel, Instagram's CEO, Adam Mosseri, highlighted a key metric the platform uses to evaluate content.
This indicator compares the number of users who share...
OpenAI Launches an AI Model that Converts Text into Video
Microsoft-backed OpenAI is developing software that can generate minute-long videos based on text cues, the company announced on Thursday.
The program, known as Sora, is currently available for...
Shoppable Media Enables Marketers Monetize Live Events
Almost half of all US adults who have purchased through shoppable commerce did so via social media, according to EMarketer's Bizrate Insights' February 2024 poll.
Paramount tested a...
US Retailers Expect a Tough Holiday Season Despite Discounts
US merchants in fashion, electronics, and home improvement are prepared for a difficult holiday season, indicating that more significant discounts may not elicit the level of spending...
Return Policies are Critical to Consumer Decisions
According to a Happy Returns survey commissioned by PayPal, 81% of US adult digital consumers evaluate return policies before making a first-time purchase, and 55% abandon their...
Big Tech Dominates US Digital Ad Market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...
In 2024, TV Ad Spend Keeps Dropping
US upfront TV ad expenditure will fall by 2.5% this year and 4.5% in 2025, for a three-year fall, according EMarketer's May 2024 forecast.
As upfront linear ad...
Future of Browsing: US Could See the End of Cookies Across Major Browsers
As the digital landscape evolves, reliance on third-party cookies is rapidly diminishing.
According to an EMarketer analysis of StatCounter data, nearly 87% of US browsers could transition...
Consumers Value Points and Rewards Over other Loyalty Benefits
More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...
