Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
Consumers Prefer Receiving Coupons Via Email
According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email.
Only 31%...
US House Passes TikTok Ban if Chinese Ownership not Ended
The House passed a bill on Saturday that would force the Chinese company ByteDance, which owns TikTok, to sell or ban the app.
This brings a law that...
Brands Continue to Spend Big in Sponsored Social Media Content
US Marketers will spend $8.14 million in social media-sponsored content, up 16.0% year over year, according to a March 2023 forecast by EMarketer.
Although spending will increase to...
Tech Giants Bid for Ad Revenue while TikTok’s Future Uncertain
Short-form video took center stage at the internet and social media companies' annual presentations to advertisers, as platforms such as Snap and Meta seek to capitalize on...
TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban
Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...
Big Tech Dominates US Digital Ad Market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...
Social Video Ad Revenue is Starting to Slow
In 2023, social video accounted for 52.5% of total US social ad spending.
By 2025, social video will earn more ad revenue than conventional television, according to...
Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Most Social Media Users Research on social Platforms before Purchasing
A March 2024 survey by IZEA found that 67% of US social media users are at least somewhat likely to look up information about products on social...
