According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email.

Only 31% prefer to receive coupons by text, 30% using the store’s mobile app, and 19% via direct mail.

According to SeQuel Response and ISG data from April 2023, nearly two-thirds of US marketers have increased their annual email marketing budget in the last year, according to a report by EMarketer.

According to Zendesk statistics from August 2023, 53% of global business leaders expect generative AI to significantly impact customer emails during the next two years.

According to Marigold statistics from November 2023, half of all individuals globally made a purchase via email in the previous year, outnumbering other select digital channels (social media ad or post, SMS, banner ad), the report noted.


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