Based on data collected by Jungle Scout in January 2024, it was found that more than one-third (34%) of Amazon sellers and brands worldwide utilize artificial intelligence to compose and optimize product listings.

Amazon released a generative AI assistant in September of last year. The e-commerce retailer asserts that its tool enables users to compose more engaging product descriptions, titles, and listing details, thereby assisting consumers in making more informed purchasing decisions and enabling sellers to operate more efficiently, reported EMarketer.

More of Amazon’s efforts to improve the shopping experience and reduce returns involve artificial intelligence. Fit Review Highlights, a tool that summarizes real customer reviews, and an algorithm that makes fashion recommendations based on the customer’s tastes and the brand’s sizing systems are two examples of innovative AI products, noted the report.


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