An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.

Its growth is primarily driven by digital ad spend, which is expected to increase 12.2% year on year.

EMarketer’s March 2024 forecast predicts that digital will account for 70.0% of all media ad spend worldwide.

Nearly every country EMarketer tracks will increase digital advertising spending this year except for Argentina.
Global advertising spending will surpass $1 trillion next year.


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