According to statistics from retailer websites collated by third parties, holiday shoppers in the United States are seeking out the best offers and carefully nabbing the deepest discounts ahead of Cyber Monday.

According to Rob Garf, vice president and general manager for retail at Salesforce, which tracks data flowing through its Commerce Cloud e-commerce service, strong online traffic on Black Friday demonstrated a notable pattern of shoppers putting time and effort into selecting the lowest-cost, best-value merchandise, reported Reuters.

Cyber Monday, the first Monday following the Thanksgiving holiday, is expected to be the most significant online shopping day of the year in the United States.

On Black Friday, the day following Thanksgiving, businesses in the United States “stepped up the discounting” to around 30% on average, said Garf. According to Salesforce, “consumers clicked the buy button,” spending $16.4 billion online in the United States and $70.9 billion globally that day.

Salesforce expects to see discounts averaging 30% again on Cyber Monday. The risk for consumers, he says, is that products will be unavailable if they wait.


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