71% of US retail decision-makers have put money into data and AI-enabled content for personalization, according to a report from Coresight Research and Obsess in August 2023.

According to the survey reported on by Insider Intelligence/eMarketer, more than three-quarters (77%) of organizations that have invested in data/AI-enabled content for personalization have seen significant or moderate improvements in online sales.

Clickthrough rate, time spent visiting stores, and net promoter score were the top three performance measures that improved after investing in this technology.


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