Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023.
The importance of measurement and attribution capabilities is endorsed by over half (53%) of global retail marketers, according to the same TechValidate and Mediaocean report.
Performance, measurement, and attribution are becoming increasingly important for marketers as they react to the devaluation of third-party cookies, according to EMarketer.
According to a WARC survey published in December 2023, four out of every ten marketers worldwide aim to raise their performance marketing investment this year.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
