Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by Mediaocean.

According to an EMarketer forecast, the retail industry will spend $88.13 billion on digital advertising this year, of which approximately 29% ($25.51 billion) will be spent on social media networks.

IZEA found in a March 2024 survey that two-thirds of social media users in the United States are at least somewhat likely to conduct product research via social media before making a purchase.


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