Google’s John Mueller responded to a concern regarding whether adding a “contact page” and/or a “about page” was a good idea because Google considers them significant.

Mueller explained why the contact and about us sections were valuable.

The Search Engine Journal summarized Meuller’s answers, stating that identifying who is responsible for a webpage is easier when an about page outlines the individuals behind the website and why site users should trust them.

Meuller tweeted: I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there’s nothing in our search developer documentation that suggests this is needed.

“And the reality is that the length of content is not a ranking factor or an influence on ranking, it simply doesn’t matter to Google. The only thing that matters is if it’s useful or helpful and offers a good and satisfying experience for users,” summarized the Search Engine Journal.


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