Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results.
However, when available, social search advertisements are not a stand-alone offering. They are offered as an extension of larger social efforts, according to an article published by EMarketer.
“Savvy advertisers are taking advantage of organic social search,” noted the report.
According to EMarketer, adding paid support to posts that perform well organically is a sensible next step.
A sizable proportion of small-business owners polled in January by Adobe Express said that a variety of TikTok content surpassed traditional search engine results.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
