Instagram is testing a new “Get Quote” button with some businesses and an easier way to create ads that start a WhatsApp chat, Meta announced on Wednesday.

The Get Quote button on the Instagram profile and as a sticker in Stories allows customers to quickly request a quote from a business.

Also, businesses will be able to provide lead filtering forms to filter leads that may not be good for them.

In addition, Facebook and Instagram ads will be able to open a WhatsApp chat to get in touch with new customers and start a conversation.

Another feature is to include WhatsApp in the same Inbox with Facebook Messenger and Instagram Direct all in one place.

Further, Meta is testing a new feature that will allow businesses to send promotional message campaigns in Messenger to customers who opt in.


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