Instagram is testing a new “Get Quote” button with some businesses and an easier way to create ads that start a WhatsApp chat, Meta announced on Wednesday.
The Get Quote button on the Instagram profile and as a sticker in Stories allows customers to quickly request a quote from a business.
Also, businesses will be able to provide lead filtering forms to filter leads that may not be good for them.
In addition, Facebook and Instagram ads will be able to open a WhatsApp chat to get in touch with new customers and start a conversation.
Another feature is to include WhatsApp in the same Inbox with Facebook Messenger and Instagram Direct all in one place.
Further, Meta is testing a new feature that will allow businesses to send promotional message campaigns in Messenger to customers who opt in.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
