Instagram is testing a new “Get Quote” button with some businesses and an easier way to create ads that start a WhatsApp chat, Meta announced on Wednesday.
The Get Quote button on the Instagram profile and as a sticker in Stories allows customers to quickly request a quote from a business.
Also, businesses will be able to provide lead filtering forms to filter leads that may not be good for them.
In addition, Facebook and Instagram ads will be able to open a WhatsApp chat to get in touch with new customers and start a conversation.
Another feature is to include WhatsApp in the same Inbox with Facebook Messenger and Instagram Direct all in one place.
Further, Meta is testing a new feature that will allow businesses to send promotional message campaigns in Messenger to customers who opt in.