Retail Media will Account for One-Fifth of Global Digital Ad Spend this Year

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Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer. Examples of retail media websites are Amazon, Walmart, and...

Etsy Expects a Slow First Quarter Due to Weak Demand

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Etsy warned Wednesday of a drop in first-quarter gross merchandise sales due to lackluster demand for handcrafted goods and personalized presents sold through its online marketplace. Etsy shares...

Consumers Value Points and Rewards Over other Loyalty Benefits

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More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...

Amazon Tops List of Best Online Shops in US

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According to the number of unique monthly visitors, Amazon's website is by far the most visited e-commerce site in the United States, according to Similarweb data from...

Getting Social Media Branding Right

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In today's market, no company can afford to ignore social media. "Your social profiles are often the first touchpoint customers have with your organization – and as such,...

OpenAI Launches an AI Model that Converts Text into Video

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Microsoft-backed OpenAI is developing software that can generate minute-long videos based on text cues, the company announced on Thursday. The program, known as Sora, is currently available for...

Google’s AI Detects Fake Online Reviews Faster

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Google is using new AI technologies to combat an increase in bogus internet reviews, which mislead shoppers and harm local businesses. In a blog post, Google announced its...

Top Ways Adults in US, Canada, Mexico, and Brazil Use to Find Products

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Shopping has become more complex as it occurs on so many different types of websites and still in physical stores. Insider Intelligence/eMarketer presented its 2024 Retail Road Map...

Consumers Respond Most to Ads on Shopping, News, and Social Media Websites

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Integral Ad Science data from Q3 2023 shows that in the US, people are most open to ads on websites for shopping (36%), news (35%), social media...

Pinterest’s Poor Outlook Shows Heavy Competition for Ad Spend

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Pinterest estimated first-quarter revenue considerably below Wall Street expectations on Thursday, indicating that it will face stiff competition from larger social media competitors even as the digital...