Home Blog

Best Prices Drive US Shoppers to Retail Apps

0

According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.

EMarketer predicts that 163.8 million US consumers will use retail apps on smartphones in 2024, accounting for 76.5% of all smartphone users.

According to SPAR Group, shoppers use retail apps for various reasons, many of which are price-related. These include accessing loyalty points (46%), receiving personalized coupons (34%), and checking on retailer deals and promotions (26%).

Nearly half (47%) of US retailers feel branded apps and loyalty programs attract shoppers, according to Jumpmind data from April 2024. According to the SPAR Group survey, 42% of shoppers find apps helpful.

According to SPAR Group, four out of every ten shoppers use a mobile device during in-store shopping journeys, primarily for price comparisons (47%), researching discounts and promotions (40%), and accessing coupons (35%).

Mobile is having a greater impact on how customers make purchases. EMarketer expects retail mobile commerce sales, including those via retail applications, to reach $534.88 billion this year, representing a 12.7% year-on-year rise.

In all Consumer Goods Categories, Amazon Subscribe & Save Lost Market Share

0

Amazon’s Subscribe & Save program lost market share in nine of the top ten consumer packaged goods (CPG) categories between 2023 and 2024, according to Numerator data from June.

“Consumers continue to be cautious about how they’re spending money, which may mean putting their subscriptions on pause and researching the best deals,” according to EMarketer.

According to an EMarketer forecast, Amazon’s US sales of health, personal care, and beauty items, as well as pet products (which account for the vast majority of the top ten CPG Subscribe & Save categories), will continue to increase by double digits this year and next.

Health, personal care, and beauty will be the fastest-growing Amazon category this year, expanding 14.8% to $51.55 billion and accounting for 10.5% of total US e-commerce sales (up from 7.5% in 2021).

According to EMarketer, Amazon’s US e-commerce sales of pet products will amount to $11.78 billion this year, accounting for 2.4% of Amazon’s overall e-commerce sales in the United States. However, sales growth is declining, from a high of 38.3% in 2021 to 11.3% by 2024.

Social Media Users are increasing their use of Reddit Compared to other Channels

0

Reddit has experienced the largest increase in average daily time spent by active US users of social networks, according to an EMarketer June 2024 forecast.

This year, users will spend an average of 11% more time on Reddit.

According to EMarketer’s forecast, Reddit users will spend an average of 31 minutes every session, up from 28 minutes last year.

EMarketer’s March 2024 forecast found Reddit US ad revenue will increase by 27.9% this year to reach $741.2 million.

Amazon Prime Day US Online Sales Reach $14.2 Billion Record

0

During the 48-hour Amazon Prime Day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics on Thursday.

The Amazon sales event has also seen businesses like Walmart and Target post deals to entice customers looking for big savings, reported Reuters.

The two-day Amazon shopping extravaganza has transformed July, usually a sluggish month for businesses, into a time when parents hunt for deals, particularly on back-to-school clothing, electronics, uniforms, backpacks, dorm decorations, and supplies.

Adobe reported that total online sales increased by 11% on July 16 and 17, from $12.7 billion over the same two days in 2023.

Amazon stated that this year’s Prime Day event had record sales and sold more items over the two days than in any previous year.

Marketers using AI Most for Content Creation, Productivity

0
How To Increase Your Online Store Sales With ChatGPT
How To Increase Your Online Store Sales With ChatGPT

Nearly four in ten (38%) Chief Marketing Officers (CMOs) worldwide believe content creation and optimization are the areas where generative AI can be most applied and integrated, reported EMarketer.

According to data from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, adults worldwide believe generative AI will have the greatest impact over the next five years on social media companies (72%), search engine companies (71%), the news media, and scientists (both 66%).

Generative AI alleviates the stress of content creation: Hootsuite reports that 61% of marketers utilize AI for social media to minimize staff workloads, 86% use it to edit, and polish text and 82% write ad copy from scratch.

Holiday Shopping in the US and UK will begin before Thanksgiving this year

0

According to a Salsify study conducted in April 2024, 27% of adults in the UK and the United States want to begin shopping for holiday items as early as October.

Amazon launched Prime Big Deal Days, formerly known as the Prime Early Access sale, to encourage early holiday shopping. In October 2023, shoppers spent $5.90 billion during the sales event, reported EMarketer.

Cyber Five, the five days between Thanksgiving and Cyber Monday, remains an attraction for buyers searching for holiday deals. According to Salsify, 62% of buyers expect to spend on Black Friday.

Cyber Five’s percentage of overall e-commerce sales has decreased from the 20.0% peak in 2019. This year, we expect Cyber Five to account for 15.7% of holiday e-commerce sales, totaling $42.66 billion in the United States.

According to EMarketer’s February 2024 forecast, US holiday retail and e-commerce sales will total $1.372 trillion this year.

How Brands can Handle Lower Conversion Rates

0

The digital advertising sectors with the highest conversion rates have higher costs per acquisition (CPA), posing a barrier for cost-conscious advertisers wanting to reach customers online, according to EMarketer’s Industry KPI data via SellerApp.

Electronics led all tracked sectors in Q1 2024, with a US ad conversion rate of 6.2%. However, CPAs were also on the higher end of the scale, at $76.

Other high-converting industries were clothing, shoes, and jewelry (conversion rate of 5.5%; CPA of $66) and supermarket and gourmet food (4.94%; $53).

Some sectors had significantly higher CPAs but poor conversion rates. Home and kitchen had CPAs of $77 but conversion rates of only 1.3%. Automotive had the highest CPAs ($78) but only a 1.4% conversion rate.

“Brands in the electronics and gourmet foods sectors face a difficult challenge: The cost of advertising online is steep, but so is competition. Those that opt not to advertise to save money could cede ground to rivals,” noted EMarketer.

Top 8 Dropshipping Niches

0
Dropshipping Niche

Dropshipping has revolutionized the e-commerce industry. By allowing business owners to sell products without holding inventory, it opens up possibilities. The key to success in Dropshipping lies in choosing the right niche. The right selection can drive sales, enhance profitability, and elevate your brand’s reputation.

Selecting a very profitable and trending products in your niche is not just about making a sale; it’s about building customer loyalty and trust in your brand. Today, we’ll delve into how you can identify the best Dropshipping niches and share an extensive list of the best Dropshipping products.

Why Choosing the Right Products Matters?

When you’re running an e-commerce business, especially one that revolves around Dropshipping, the importance of selecting the right products cannot be overstated. The right products can lead to higher conversion rates, better profit margins, and more satisfied customers. But how exactly do these products make a difference?

Competitive Advantage

Firstly, these products have a competitive advantages over other products. By choosing trending and unique products, you gain a competitive edge over other Dropshippers who are sticking to more saturated markets. Finding lesser-known gems can make your store stand out.

Profit Margins

Not all products offer the same profit margins. Some items have slim margins where every penny counts, while others provide more room for profit. Identifying the latter can help you scale your business more effectively.

Customer Satisfaction

Offering high-quality and relevant products keeps your customers happy. Satisfied customers are more likely to return, leave positive reviews, and refer others to your store.

Time Saving

Efficient product selection and research save you invaluable time that you can invest in other parts of your business, like marketing or customer service.

How to Find Best Dropshipping Niches

Identifying winning products requires a strategic approach. One of the best way to learn find best product is through the Ecomhunt.

Market Research

Conducting thorough market research can help you understand what your audience is looking for. You can use tools like Google Trends, keyword research, and competitor analysis to get a clear picture. 

Customer Feedback

Listening to your customers can provide invaluable insights. Conduct surveys or read reviews to understand their needs and preferences.

Product Quality and Uniqueness

Ensure the products you select are of high quality. Unique products that are not readily available elsewhere can give you an edge over competitors.

Sourcing from Reliable Suppliers

Sourcing products from reliable suppliers is crucial. Look for suppliers with good reviews and a track record of timely delivery. Websites like USAdrop can provide a wide range of quality products and reliable suppliers.

Optimizing Product Listings

Optimize your product listings for maximum visibility. Use high-quality images, compelling product descriptions, and relevant keywords to enhance searchability.

Top 8 Dropshipping Niches

Top 8 Dropshipping Niches

Here is a curated list of Dropshipping products divided into different niches categories.

1. Gadgets and Electronics

The gadgets and electronics niche is a thriving market with constant demand and innovation. Here’s why this niche has many winning Dropshipping products:

  • High Demand: Consumers are always looking for the latest technology to make their lives easier and more efficient.
  • Diverse Product Range: There’s a wide variety of products to choose from, allowing you to cater to different customer needs.
  • Frequent Upgrades: Technology evolves rapidly, providing ongoing opportunities for new product releases.

Some examples of gadgets and electronics are as follows:

Smart Home Devices Smart home devices are increasingly popular as more people look to automate their homes. Some examples are:

  • WiFi Light Bulbs: Allow users to control their lights via their smartphones.
  • Smart Plugs: Useful for turning devices on and off remotely.
  • Home Assistants: Devices like Google Home and Amazon Echo are driving the market forward.
  • Security Cameras: Provide a sense of security and are always in demand.

Wearable Technology Fitness and health-conscious consumers are increasingly turning to wearable tech to monitor various health metrics. Some wearable technology products are:

  • Fitness Trackers: Devices like Fitbit help keep track of steps, heart rates, and more.
  • Smartwatches: Can be paired with phones for notifications, health tracking, and more.
  • Sleep Monitors: Help users keep tabs on their sleep patterns for better health.

Mobile Accessories Mobile phones are now an integral part of our lives, and the market for accessories is booming with an endless array of items to choose from. Some include:

  • Wireless Chargers: No more tangled cables; these make charging a breeze.
  • Phone Cases: Available in different styles, themes, and even custom designs.
  • Screen Protectors: Essential for keeping smartphones scratch-free.
  • Bluetooth Earbuds: Popular due to the prevalence of remote working and workouts.

A sample product is the Bluetooth earbuds, and below is the google trend

Bluetooth earbuds Google Trend

Bluetooth Earbuds Price Comparison:

  • USAdrop: Available for $2.77
Bluetooth Earbuds Price On USAdrop
  • AliExpress: Available for $12.92
Bluetooth Earbuds Price On Aliexpress

Price Difference: AliExpress price – USAdrop price = $12.92 – $2.77 = $10.15

By purchasing from USAdrop, you save $10.15 per pair of Bluetooth earbuds.

Potential Profit: If you sell the earbuds on Shopify, you can sell it for up to $30.

2. Beauty and Health Products

The beauty and health industry is booming, offering endless opportunities for Dropshippers to tap into various lucrative niches. Here’s why this niche is a winning choice for Dropshippers:

  • High Demand: Beauty and health products are always in demand as people constantly seek to improve their well-being.
  • Diverse Product Range: You can offer a wide variety of products to meet different customer needs.
  • Frequent Purchases: Many beauty and health products are consumable, ensuring repeat customers.

Let’s delve into specific categories and spotlight an exemplary product to showcase potential profits.

Skincare Products Skincare is a fast-growing industry with a lot of niches to explore, from anti-aging products to specialized treatments. Examples are as follows:

  • Face Masks: Popular due to their easy application and effectiveness.
  • Serums: Vitamin C serums, hyaluronic acid serums, etc.
  • Acne Treatments: Solutions for one of the most common skin issues.

Hair Care People are increasingly investing in the health and aesthetics of their hair, making hair care products a lucrative business. For example;

  • Hair Growth Oils: Essential oils and homemade blends.
  • Shampoos and Conditioners: Specialized for different hair types.
  • Heat Protectants: Essential for those who use styling tools frequently.

Wellness Products Items in this category help customers make healthier lifestyle choices. For example:

  • Smoothie Blenders: For those interested in making health-focused drinks.
  • Yoga Mats: Popular amongst the wellness crowd.
  • Essential Oil Diffusers: Often used for stress relief and relaxation.

An example of such a product in this niche is the Gold Collagen Peel-Off Mask. Below is the Google trend for this item

Gold Collagen Peel-Off Mask Google Trend

Gold Collagen Peel-Off Mask Price Comparison:

  • AliExpress: Sells for $11.23
Gold Collagen Peel-Off Mask Aliexpress Price
  • USAdrop: Only for $0.65
Gold Collagen Peel-Off Mask USAdrop Price

Price Difference: By purchasing from USAdrop, you save $10.58 per item.

Potential Profit: If you sell the mask $20, which is around the market price, your profit would be more than $15 on an item.

3. Home and Kitchen Essentials

The home and kitchen essentials niche is a goldmine for dropshippers, offering a diverse range of products that cater to everyday needs. From innovative kitchen gadgets to stylish home decor and efficient cleaning supplies, these items are always in demand. 

Kitchen Gadgets The kitchen is where innovation meets necessity. There’s always room for new gadgets that make cooking faster and easier. For example:

  • Air Fryers: A healthier way to fry food that’s increasingly popular.
  • Instant Pots: Multi-functional kitchen tools.
  • Spiralizers: Great for making vegetable noodles.

Home Decor Making a house feel like a home is important to many people, and home decor items always have a market. Some home decor include

  • Wall Art: Prints, canvases, and more.
  • Throw Pillows: Easy way to change the look of a room.
  • LED Candles: Provide ambiance without the risks associated with real candles.

Cleaning Supplies High-quality cleaning supplies are always in demand, especially innovative products that make the job easier. They include:

  • Robot Vacuums: Automate the tedious task of vacuuming.
  • Reusable Cleaning Cloths: Eco-friendly and cost-effective in the long run.
  • Natural Cleaning Sprays: Appeal to eco-conscious consumers.

Consider the LED candle as an illustration. Below, you’ll find the Google trend for this particular item.

LED Candle Google Trend

LED Candle Price Comparison:

  • AliExpress: Sells at $10.34
LED Candle Aliexpress Price
  • USAdrop: Only $2.95
LED Candle USAdrop price

Price Difference: By purchasing from USAdrop, you save $7.39 per item.

Potential Profit: You can sell the LED candle for more than $20 which will earn you more than $15 per item.

4. Fashion and Accessories

The fashion and accessories niche is a vibrant and lucrative market for dropshippers. With constant demand for new styles and trends, this niche offers an array of products that cater to diverse tastes and preferences. 

Now, let’s explore some specific categories and highlight an example product to illustrate the potential profits.

Apparel Fashion is a huge industry and an ever-evolving one. There’s a constant need for new and trending products. For example:

  • Athleisure: Combining comfort and style, suitable for wearing during a workout or a day out.
  • Seasonal Clothing: Winter coats, summer dresses, etc.
  • Eco-Friendly Clothes: Made from sustainable materials.

Accessories No outfit is complete without the right accessories, and this category offers a lot of variety. Some include:

  • Jewelry: Affordable pieces like rings, necklaces, and bracelets.
  • Sunglasses: Fashionable and functional.
  • Hats and Caps: From fedoras to baseball caps.

Footwear People are always on the lookout for comfortable and stylish footwear. Examples are shown below

  • Sneakers: Ever-popular, especially trendy or limited-edition ones.
  • Sandals: Perfect for summer or casual wear.
  • Boots: A staple for colder months.

Let’s take a look at the Athleisure Women as a sample. Refer to the Google trend provided below

Athleisure Women Google Trend

Athleisure Women Price Comparison:

  • AliExpress: Sells at $24.34
Athleisure Women Aliexpress Price
  • USAdrop: $4.45
Athleisure Women USAdrop Price

Price Difference: By purchasing from USAdrop, you save $19.89 per item.

Potential Profit: If you sell the athleisure women’s apparel at more than $30, your profit would be more than $20.

5. Fitness and Sports

The fitness and sports niche is booming as more people commit to healthy lifestyles and outdoor activities. This market offers a wide range of products that cater to both indoor and outdoor fitness enthusiasts. Here’s why this niche is a winning choice for dropshippers:

  • Growing Market: With the increasing focus on health and fitness, demand for related products is rising.
  • Diverse Product Range: From exercise equipment to outdoor gear and specialized apparel, the variety is vast.
  • Frequent Upgrades: Fitness enthusiasts often seek the latest and most effective equipment and gear.

Now, let’s explore some specific categories and highlight an example product to illustrate the potential profits.

Exercise Equipment As more people adopt healthy lifestyles, the demand for exercise equipment is on the rise.

  • Resistance Bands: Great for home workouts.
  • Yoga Mats: Essential for any yoga practice.
  • Dumbbells and Kettlebells: Found in every fitness enthusiast’s home.

Outdoor Gear Whether it’s for hiking, camping, or other outdoor activities, specialized gear is always in demand.

  • Trekking Poles: Assist hikers on challenging trails.
  • Camping Tents: Lightweight and durable options.
  • Portable Water Filters: Essential for safe drinking water in the wild.

Apparel and Footwear Specialized clothing and footwear for fitness and sports.

  • Moisture-Wicking Clothing: Keeps you dry during intense workouts.
  • Running Shoes: Designed to provide extra support.
  • Swimwear: For both serious swimmers and beachgoers.

For demonstration, let’s examine the Resistance Band. See the Google trend chart below for its performance

Resistance Band Google Trend

Resistance Band Price Comparison:

  • AliExpress: $8.86
Resistance Band Aliexpress Price
  • USAdrop: $1.24
Resistance Band USAdrop Price

Price Difference: AliExpress price – USAdrop price = $8.86 – $1.24 = $7.62

By purchasing from USAdrop, you save $7.62 per item.

Potential Profit: If you sell the resistance bands at up to $20, your profit would be more than $14 per item.

6. Pet Supplies

The pet supplies niche is a highly profitable market as pet owners are always looking for ways to pamper and care for their furry friends. From essential care products to fun toys and accessories, there is a wide range of items that can cater to various pet needs. Here’s why this niche is a winning choice for dropshippers:

  • High Demand: Pet owners continuously seek new and innovative products for their pets.
  • Emotional Connection: People are willing to spend on high-quality products for their beloved pets.
  • Diverse Product Range: A wide variety of items from food to toys ensures there’s always something to offer.

Now, let’s explore some specific categories and highlight an example product to illustrate the potential profits.

Pet Care Products People love to pamper their pets, making this a lucrative niche.

  • Pet Food: High-quality, organic, specialized food options.
  • Grooming Products: Brushes, shampoos, nail clippers, etc.
  • Pet Health Supplements: Vitamins and other supplements for pets.

Toys and Accessories Pets need stimulation and comfort, making this a consistently popular product category.

  • Interactive Toys: Keep pets entertained.
  • Beds and Blankets: For comfort and warmth.
  • Carriers and Crates: Essential for pet travel.

Training Supplies Training products can help pet owners instill good behaviors in their pets.

  • Training Collars: Useful for teaching commands.
  • Treats: Effective for positive reinforcement.
  • Training Pads: For housebreaking puppies.

A sample of the pet supplies is the Pet Flying Disc, 

Pet Flying Disc Price Comparison:

  • AliExpress: $7.59
Pet Flying Disc Aliexpress Price
  • USAdrop: $1.11
Pet Flying Disc USAdrop Price

Price Difference: AliExpress price – USAdrop price = $7.59 – $1.11 = $6.48

By purchasing from USAdrop, you save $6.48 per item.

Potential Profit: If you sell the pet flying disc at around $16.00, your profit would be more than $10 per item.

7. Baby and Kids Products

The baby and kids products niche is a lucrative market as parents are always on the lookout for high-quality, safe, and innovative items for their children. From essential baby gear to fun and educational toys, this market offers a wide range of products that cater to the needs and desires of both parents and kids. Here’s why this niche is a winning choice for dropshippers:

  • High Demand: Parents are willing to spend generously on products for their children.
  • Constant Growth: New parents enter the market continuously, ensuring ongoing demand.
  • Wide Variety: Offers a diverse range of products from necessities to luxury items.

Now, let’s explore some specific categories and highlight an example product to illustrate the potential profits.

Baby Gear Parents always want the best for their kids, making baby gear a hot-selling category.

  • Strollers: Essential for new parents.
  • Car Seats: Necessary for safe travel.
  • High Chairs: For feeding time.

Toys and Educational Supplies Parents love products that are both fun and educational for their kids.

  • Educational Toys: Promote learning and development.
  • Building Blocks: Encourage creativity.
  • Storybooks: Great for bedtime and bonding.

Clothing Practical and stylish clothing for babies and kids is always in demand.

  • Onesies: Soft and comfortable.
  • Winter Wear: Keep the little ones warm.
  • Footwear: From first walkers to school shoes.

Corgi toy for babies is the sample product in this niche. 

The price on Aliexpress is as follows

Baby Corgi Toy Price Comparison:

  • AliExpress: $11.18
Baby Corgi Toy Aliexpress Price
  • USAdrop: $2.40
Baby Corgi Toy USAdrop Price

Price Difference: By purchasing from USAdrop, you save $8.78 per item.

Potential Profit: If you sell the Baby Corgi Toy at about $20, your profit would be more than $14 per item.

8. Travel Essentials

The travel essentials niche is a highly profitable market as travelers are constantly looking for reliable, stylish, and functional products to enhance their travel experience. From durable luggage to handy travel accessories, this market offers a wide range of products that cater to various travel needs. Here’s why this niche is a winning choice for dropshippers:

  • High Demand: Travelers continually seek innovative and practical travel gear.
  • Frequent Purchases: Many travel items need regular updating or replacing.
  • Diverse Product Range: Offers a wide variety of items, from luggage to safety gear.

Now, let’s explore some specific categories and highlight an example product to illustrate the potential profits.

Luggage and Bags Travelers always need reliable and stylish options for carrying their belongings.

  • Suitcases: Durable, lightweight options.
  • Backpacks: For both casual travel and serious hiking.
  • Travel Organizers: Help keep things tidy and accessible.

Travel Accessories Small, useful items that make travel easier and more enjoyable.

  • Neck Pillows: For comfortable travel.
  • Packing Cubes: Organize luggage efficiently.
  • Portable Chargers: Keep devices powered on the go.

Safety Gear Travel safety products are increasingly in demand as people prioritize their well-being.

  • Travel Locks: Secure your belongings.
  • First Aid Kits: Always handy to have.
  • Portable Water Purifiers: Make any water safe to drink.

The sample for this niche is the Neck Pillow. Here is the google trend for it

Neck Pillow Google Trend

Neck Pillow Price Comparison:

  • AliExpress: $8.52
Neck Pillow Aliexpress Price
  • USAdrop: $2.19
Neck Pillow USAdrop Price

Price Difference: AliExpress price – USAdrop price = $8.52 – $2.19 = $6.33

By purchasing from USAdrop, you save $6.33 per item.

Potential Profit: If you sell the Neck Pillow for more than $20, which is the normal market price, your profit would be up to $15 per item.

Benefits of Dropshipping with USAdrop

Zero Inventory Risks: Bid farewell to the burden of managing inventory. With USAdrop, you can operate your Dropshipping business without the financial risk and logistical headaches of stocking products. Focus your energy on growing your business instead.

Expansive Product Selection: Dive into a vast catalog of high-quality products, meticulously curated to cater to diverse niches. Whether you’re in fashion, electronics, or home décor, USAdrop ensures you’ll find the perfect fit for your audience.

Lightning-Fast Shipping: Delight your customers with swift delivery times that outpace the competition. Unlike other platforms, USAdrop prioritizes quick shipping, ensuring your customers receive their orders promptly, leading to enhanced satisfaction and repeat business.

Direct Sourcing Advantage: Gain a competitive edge by sourcing directly from USAdrop’s trusted network of suppliers. Enjoy better pricing and superior product quality, thanks to our rigorous vetting process. Rest assured, you’re providing your customers with the best.

Unrivaled Customer Support: Partner with a team that values your success as much as you do. USAdrop’s dedicated customer support team is always at your service, ready to assist with any queries or concerns you may have. Your satisfaction is our top priority.

Conclusion

Selecting the right Dropshipping niche and showcasing high-demand Dropshipping products is crucial for e-commerce success. The right products can drive sales, build customer loyalty, and improve your brand’s reputation.

Sourcing from USAdrop offers unique benefits such as a vast catalog, reliable suppliers, and user-friendly interface, making it a superior choice over other platforms. Dive into the world of Dropshipping with confidence, and choose products that will set your business up for success.

Despite AI, Google is Still the Best Place for Ad Spend

0

Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.

Google remains the dominant player in traditional search. Google’s search ad revenues are expected to hit $62.87 billion this year, according to EMarketer. By 2026, its search ad business will be more than ten times as large as Microsoft’s.

Google’s AI Overviews and the Meta AI Chatbot, now included in Meta platform search bars, ease consumers’ transition to generative AI search. According to Vox Media and The Circus statistics from December 2023, 61% of Gen Zers prefer to use AI tools over search engines.

Over Half of Brands Partner with Retailers that Don’t Carry their Products

0

Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.

Recognizing the potential for increased revenue, retailers such as Walmart, Home Depot, and Albertsons have recently allowed brands they do not carry to access their retail media networks, reported EMarketer.

Given the disappearance of legacy identifiers, retailers are well-positioned to benefit from the growing significance of first-party data. According to LiveIntent’s April 2024 study, 84% of US marketers are more inclined to invest in retail media because of third-party cookie deprecation.

According to EMarketer, retailers must ensure that the ads complement – rather than compete with – the brands they carry.