This week’s product is the Animal Baby Romper.

Right on time for the Winter, Moms and Dads will be looking to buy warm clothes for their kids. These rompers are super cute and they’re selling like crazy on aliexpress now with a lot of excellent reviews. This product looks like a possible winner and you should give this one a solid chance!

So let’s jump in and see how can we sell this product with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

The targeting options are pretty easy time for these baby rompers. We are going to target parents with newborn babies with a bit more focus on Moms first as I believe they are the ones who will get it(or ask their husbands to get it).

Now we have few options here:

1. Create one product page all rompers(Not recommended) – One product page with all rompers and colors displayed for parents to choose which one they like. This will give parents a lot of options to choose from and it can hurt the conversion rate.
2. Create two product pages: One for the bat romper and the second one for bunny&dinosaur(Recommended) – This way we give less options to parents to speed up the buying process and I can maybe target parents who are Batman fans and sell them the cute bat romper.
3. Create three product pages: One for each romper(Recommended) – Less options to choose from and we can target parents who like bunnies, dinosaurs(jurassic park, etc) or bats(Batman, or just bats as animals).

Important: By targeting Batman or Jurassic Park, I am not committing copyright infringement. These are just animal rompers with no Batman or JP logo on them and have no connection to any trademarked brand. I am also not allowed to call for Batman fans in my ad text so it must be clean – For example:

“This bat romper is a must have for Parents who are Batman fans!” – Not allowed

“This bat romper is so cute <3 Your baby needs one!” – Allowed

Note: If you have trademarked products on your store, even if it’s parody, you should remove them ASAP. The best case scenarion is getting a DMCA and the worst case scenario is getting sued by a big company.

I decided to target:

• Women(18-37) with kids aged 0-2 – I am going to offer them the dinosaur & bunny rompers together as if I had one product page for both.
• Men with kids aged 0-2 – Same as above but only with men.
• Men and Women(18-37) with kids aged 0-2 who like Batman– One product page with only the bat romper displayed. We can keep only the black color romper as an option but if you like, you can offer the other colors too. Targeting the “nerdy” parents.

Women(18-37) with kids aged 0-2:

Men(18-37) with kids aged 0-2:

Men and Women(18-37) with kids aged 0-2 who like Batman:

With Batman interest, my audience size was 63,000 so I decided to add a few more Batman related interests like DC Comics, DC Universe and more. There’s no problem targeting small audiences but when testing, I prefer having an audience of 100k or more. But if you want to, you can always test it out only with Batman interest.

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

 

5. Ad Type & Copy:

The photos we have on the aliexpress page are amazing and we can create some amazing photo ads – This will be enough for testing. You can always send a message to the aliexpress seller and ask if he has available video footage for you to use. A video of the baby in the bat romper moving his hands can be really cool and will probably get A LOT of attention.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad for women and men with kids:

The second 1200×1200 photo ad for women and men with kids who like Batman:

These photo ads are perfect for both Facebook and Instagram Feeds. And as you can see, I showed both the bunny and the dinosaur rompers in the first ad.

Make sure to offer a few color options so your customers spend less time choosing. Go for white, black, pink and another color – This will be enough.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $4~$5 depending on the size and $5 for epacket shipping(USA) which is a bit expensive… That makes our total price somewhere from $9 to $10. You should look around and find maybe a different seller with a lower epacket cost. If you can’t find one, we can still work with this seller and make some good profit 😉

I think we can easily sell this product for $24.99 + free shipping. Maybe even for a bit more like $27.99 + free shipping. You need to have a good looking product page with a cool description + photos showing the fabric and every small detail. And don’t forget adding reviews!

Sometimes a lower sale price with a small shipping fee(like $21.99 + $2.95 shipping) can work much better than just selling it with free shipping. This is something you’ll have to test for yourselves.

Selling Strategy:

Profit margin is normal and we will use quantity discounts for parents who are looking to buy more than 1 romper. Don’t forget that Christmas is coming so even if a parent has only 1 child, they can buy another one for their friends or family kids.

Offer your customers a good quantity discount. Don’t just go with 5% or 10% for 2 items but start from 15% for 2, 20% for 3 and 25% for 4.

 

Summary:

This product is HOT and parents seem to really love the quality. There’s a lot of reviews on that aliexpress listing which will help to increase our conversion rate when we import the reviews to our product page. Photo ads for this product are great and you can create more of your own from the photos provided by the aliexpress seller.

Overall this product looks like a real winner and it can easily sell in non english speaking countries as well.

Keep testing and success will come – Good Luck!

 

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• 5 Tips To Successfully Promote Products Using Instagram Influencers
• How To Scale Your Facebook Ad Campaigns Like A Boss
• 4 Possible Reasons Why You’re Not Getting Sales

This week’s product is the Christmas Reindeer Costume For Pets.

The most wonderful time of the year is coming and it’s time to think about some Christmas themed products we can start selling right now. This reindeer Christmas costume is selling really well on aliexpress with excellent reviews! It fits both for dogs & cats which gives us endless ways to sell this product.

So let’s jump in and see how can we sell this product with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

The available audience is huge and we have a lot of ways to target cat and small dog owners. As for the dogs, our targeting options are easier because we should only focus on small breeds first. And later if everything goes well and we get sales, we can let go a bit and let Facebook find the relevant audience for us.

As for cats, we’ll just use the best possible interests to find cat owners. In my opinion, 60% or more of the budget should go for targeting dog owners because small dogs will have no problem wearing such costumes. As for cats, some will hate it and cat owners(like me) won’t even bother to click on the link because their cat will never wear it peacefully.

So if we’re testing three adsets, two of them should target small dog owners and only one for cat owners.

I decided to target:

• Women dog owners (small breeds only age: 22-65+) – First targeting option are women who own small dogs. We’ll use a few general dog interests and then add small breed interests in the last layer. This to guarantee we actually target dog owners and the last layer will be to catch only the small breed owners.
• Women dog owners (small breeds only age: 22-65+) – Same as above but we’ll be targeting dog celebrities on Facebook. If you ever visited cat or dog celebrity pages on Facebook or Instagram, you probably noticed people post their pet photos(sometimes the same breed as the pet celebrity) in the comments and stuff like that. I didn’t have too many options for small dog celebrities but I’ve found 2 and that’ll be enough for testing.
• Women cat owners (age: 35-65+) – Nothing too special. We’ll target a few general cat interests combined with a bit more precise interests like popular cat food companies.

Women dog owners (small breeds only age: 22-65+):

Women dog owners (small breeds only age: 22-65+) *celebrity version*:

Women cat owners (age: 35-65+):

In the first targeting option, you can see that I didn’t stack all the available small breeds in the last layer. If I do that, the audience will be pretty big and you know that I don’t like to target more than 1.5 million. I usually prefer audiences from 100k to 1.2m.

And the second reason is because I believe it’s enough. A few alternative targeting options you can test out is to use popular dog food companies in the first layers, and small dog breeds in the second one.

Another option is to use one small dog breed per adset. Example:

If we decide to test out 5 adsets targeting only dog owners then each adset will target only 1 specific small dog breed. French bulldogs, Chihuahua, Yorkshire Terrier, etc. And for best possible results, each adset will have it’s own ad with that dog breed we’re targeting. If we target French Bulldogs, then our ad will be a French Bulldog wearing this costume. And so on…

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

 

5. Ad Type & Copy:

The photos we have on the aliexpress page are enough to make some amazing photo ads. They look professional and some of them already have cool Christmas decorations we can use for our ads. A perfect example of a product that can sell well only with photo ads.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad:

First 1200×1200 photo ad but with different ad copy:

Second 1200×1200 photo ad:

Third 1200×1200 photo ad:

My main goal is to make this product exciting and to talk a bit in the dog/cat owners language. A lot of women call their little pets “fur babies” so I made sure to use that in one of my ad texts. To give this product a bit of a WOW effect, we can’t rely only on our video or photo ads… We need to have a good ad copy as well so I used “OMG!” in the beginning on one of my ads.

On the cat ad, I made sure to include that this costume is great for Christmas family photos. A lot of families like to take professional family photos and later make them into postcards or just for themselves. The cat photos provided by the aliexpress seller look professional and I instantly thought about how good it will look on family photos. It could be that the person who sees this ad might get it only because I mentioned family photos. And if I didn’t, he wouldn’t even bother clicking on my ad.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.39~$4.24 depending on the size and $2.35 for epacket shipping(USA). That makes our total price somewhere from $5.70 to $6.60.

I think we can easily sell this product for $19.99 + $2.95 shipping fee. If customer buys 2 or more, then shipping should be free.

Or we can sell it for $21.99 + Free Shipping.

Sometimes a lower sale price with a small shipping fee can work much better than just selling it with free shipping. This is something you’ll have to test for yourselves.

Selling Strategy:

Profit margin is ok and quantity discounts is something we absolutely MUST offer to our customers. People with multiple pets will need more than 1 costume.

Offer your customers a good quantity discount. Don’t just go with 5% or 10% for 2 items but start from 15% for 2, 20% for 3 and 25% for 4.

 

Summary:

This product is exploding on aliexpress and has excellent reviews. The quality seems to be really good and we have plenty of photos we can use for both our ads and product page description. And you can always target different countries as well and try your luck not only in the USA.

Photo ads are perfect and there’s no reason they won’t work. If you still want a video, I’m sure the aliexpress seller can hook you up with some footage you can use.

Keep testing and success will come – Good Luck!

 

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Must Read Articles:

• How To Scale Your Facebook Ad Campaigns Like A Boss
• How To Test Products The Right Way Using Facebook Ads
• 5 E-Commerce Myths You’ve Probably Heard That Are Wrong

This week’s product is the Cat Scatch Mat.

As a cat owner with 2 cats that LOVE to scratch my sofas, this product is something I would definitely consider buying for myself and I’m sure a lot of cat owners around the world would like one too. This product has a good amount of orders on aliexpress and the reviews look great.

So let’s jump in and see how can we sell it with ad examples, selling strategy and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

It’s a problem solving product in a really big niche so we will have to do our best and think what are the best possible audiences to target here. Going for just “cats” or “cat food” interests can bring sales but the audience will be too broad and I want to hit a bit more specific audience to increase my success rate. I have a general idea of the audience I’ll be aiming for and you’ll see my line of thought below.

I decided to target:

• Women interested in home improvement & are cat owners (age: 25-65+) – For the first targeting option, I decided to catch women who are into interior design and home improvement. My hope here is to catch women who think about buying new furniture and our product is something they might need.
• Women with cats (age:35-65+) – As simple as it is without any special additions. Just trying one of many options to target women with cats.
• Men who own cats & have their own favorite furniture piece (age:35-65+) – Some men have mancaves, some just have favorite sofa chair they bought to relax after a long day at work. If there are cats in the house, then our product can keep their favorite furniture scratch free.

Women cat owners are the most active on cat related fan pages and it’s not a secret that they like cats more than men. So my choice of targeting women only is nothing out of the ordinary. I went for ages higher than 25 because that’s where the majority of cat owners are.

My targeting included the big general interests like “cats” and I made sure to add popular cat food brands to make sure I get the cat owners and not just someone who like cats. Later on, when your pixel gets more data, you can then target “cats” and Facebook will make sure to target cat owners for you. Even without any interest, Facebook will know you’re looking for cat owners.

And my last targeting option are men who have a favorite piece of furniture like a fancy leather massage chair or a whole mancave filled with sofas and more stuff. If there’s a cat around, they probably really need our product!

BONUS TARGETING OPTION:

Target women+men who own cats and live in a wealthy area – You can target wealthy regions or target by income.

Women interested in home improvement & are cat owners (age: 25-65+):

Women with cats (age: 35-65+):

Men who own cats & have their own favorite furniture piece (age: 35-65+):

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

 

5. Ad Type & Copy:

In this case, I strongly recommend using a video ad. A video that shows cats scratching and ruining sofas followed by a few seconds footage of a cat sharpening his claws on this mat is the best way for people to get the idea behind this product. It’s also funny and relatable. You can use the video on aliexpress page and ask the seller if he has more footage of cats using this scratching mat.

The photos on the page are cool too and I created two photo ads. Cat owners will instantly understand what this product is about.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad.

Second 1200×1200 photo ad.

Instagram 1200×1200 photo ad:

As you can see, the first photo ad has a text on top to better catch the attention of our audience. You’ve probably seen these text bars used on video ads and know how effective these can be. Same goes for photo ads, you can use them just be careful with the 20% text rule. To be sure your ad follows the 20% text rule, go to this link and upload your ad photo – https://www.facebook.com/ads/tools/text_overlay

In our case, it gave us the green “OK” approval which means our ad text is less than 20% and it will run normally. Anything more than “LOW” will dramatically impact your ads reach. If you get “Medium” or “High” amount of text, make sure you edit your ad to at least get the “Low” text amount. Unless of course your text is on your product – Then you can ask for a manual review and Facebook will approve your ad and it will run normally without any reach penalties.

The second photo ad is another one I took from the sellers page but this time I added a customer photo(bottom left photo) from Czechoslovakia. I did this to show a better side scratch protector and I wanted to remove that pole scartch mat because I don’t plan selling it at all(I want to focus on sofas, that’s why I’ll use only side and corner protectors).

The third ad is for Instagram – As you can see I used the same photo I used for Facebook feed but the text is different. This is because Instagram description text length is much shorter than Facebook’s and the links are not clickable. My call-to-action is to ask them to click the “Shop Now” button.

Note: If you’re planning only using photo ads, then make sure your product page explains really well how this product works. You can copy and edit some of the description photos you can find on aliexpress seller page and insert them into your description. If we don’t have a video, at least we can show some photos of how this product works.

These ads can also be used for the 3rd targeting option. Just change the ad text to men’s version.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

The product price on aliexpress is $7.70 for the corner protector and $12 for the side protector. Epacket shipping(USA) is free so our total is $7.70 for the corner protector and $12 for the side protector.

I think we can sell the corner one for $19.99 and the side protetor for minimum $24.99 or maximum $29.99 with free shipping. OR we can sell the corner one for $15.99 +$2.99 shipping and the side one for $21.99 + $2.99 shipping.

Sometimes a lower sale price with a small shipping fee can work much better than just selling it with free shipping. This is something you’ll have to test for yourselves.

Selling Strategy:

Profit margin isn’t the best so quantity discounts are a must here!

Offer your customers a good quantity discount. Don’t just go with 5% or 10% for 2 items but start from 15% for 2, 20% for 3 and 25% for 4. I believe most cat owners will look to buy more than one product so it’s important to give them a good discount.

 

Summary:

This product has good reviews on aliexpress and has enough sales to show us that this product has big potential. For many cat owners, like myself, this product is a must to stop the cats ruining our sofas. And with a good ad + price, this product might be the Christmas winner you were looking for.

I strongly suggest creating a video ad for this product but if you don’t want to or eager to try selling this product right now, photo ads are good too 🙂

Keep testing and success will come – Good Luck!

 

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Click here to join now for free 🙂

 

Must Read Articles:

• How To Test Products The Right Way Using Facebook Ads
• 5 E-Commerce Myths You’ve Probably Heard That Are Wrong
• How A Puerto Rico 22-Year-Old Built a 7 Figure Ecommerce Company

This week’s product is the Kids Shoe Dryer.This product sells really well on aliexpress with excellent reviews. And we can say that it’s also a seasonal product because kids around the world are about to start jumping into puddles and their Moms will have a lot of work cleaning and drying their wet shoes. This product is a big problem solver for Moms and it’s the right time to start selling these!

And as always, I have prepared ad examples, selling strategy and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having 0 data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test by yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

It’s a product that saves time for Moms and Dads too so I won’t target only women here. With these kind of products where the Mom(in most cases) is the one who will do all the hard lifting(cleaning and drying), targeting Dads can be a wise decision. Saving time for their wives and earning bonus points – We may see Dads buying this product like crazy!

I decided to target:

• Married Moms With Kids (age 3-12) – Pretty much self-explanatory. I decided to add the “married” part so they can tag their husbands to buy this product for the children.
• Married Dads With Kids (age 3-12) – Same as targeting married Moms. I chose married Dads because they might find this product interesting and tag the wives to get “permission” to buy it 😉
• Single Moms or Single Dads – Why “single” you may ask? Well I don’t want to dive too deep into the whole “psychology” stuff here but there are cases where emotion plays a really big part and we as marketers should use it to our favor.

I was thinking that if I target a single mom, she might be tired all day because she probably works a lot and the kids need to be taken care off. So if she sees our product, she may buy it without any hesitations because saving time for her is really important. But if she wasn’t single, maybe she would just tag her husband and move on because the Father helps too with the daily chores.

And for single dads, it might be a divorced dad who lives alone and gets to see his son once every 2nd weekend. And if they like to play football or soccer together, our product can be really helpful if it’s raining outside and they still want to play. Or if the kid is in some sort of sport club, the dad can earn some bonus points by keeping his son’s shoes clean and dry.

My point here is that sometimes emotion can beat buying power and I have a really good example from my personal experience:

You probably saw at some point on your feed the “to my daughter/son” necklaces/dogtags right? Well I of course sold these too because I’m also doing print-on-demand. And I remember targeting married men or woman to sell these. And I was selling – Not much but selling…

Until I tried targeting “widows” or single dads and this is where the sales were coming in like crazy! You see emotion is a powerful thing. Some may think it’s a bit dark to target widows or stuff like that but this is how marketing works.

And in the end, I provided a great quality product to women who lost their husbands to gift to their sons/daughters.

Married Moms With Kids (age 3-12):

Married Dads With Kids (age 3-12):

Single Moms:

Single Dads:

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have 0 pixel data.

 

5. Ad Type & Copy:

In this case, the photos we find on aliexpress are ok but not great. You can create photo ads and people will understand what this product does but a video ad is necessary. If you’re serious about testing this product, you can always send a message to the aliexpress sellers and ask for a video or maybe new photos. If you can’t get any raw video footage to use, then make a slideshow or even go with just photo ads. This product is amazing and worth a shot!

Anyways, I created photo ads and ad text example for you to see and replicate if you want.

Examples:

A 1200×1500 photo ad for Moms and Dads, married or single.

Dads version:

People will get from the ad text and the photo that this is a shoe dryer so if that’s a concern, don’t let that worry you. It’s just that with a video ad, we can build a cool story of kids coming back from a football game with wet shoes and later show how Mom or Dad use this product to dry the shoes and stop the bacteria from spreading.

If you’re planning on using only photo ads, then make sure your product page explains really well how this product works. You can copy and edit some of the description photos you can find on aliexpress seller page and insert them into your description. If we don’t have a video, at least we can show some photos of how this product works.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales at all.

The product price on aliexpress is $4.75. Epacket shipping is $2 so our total price is almost $7.

I think we can easily sell this product for $19.99 or max $24.99. If we sell it for $19.99, we can add a $1.95 or $2.95 shipping price. And if we sell it for $24.99, then we should offer free shipping.

Selling Strategy:

There’s enough profit to make with this product with selling price being pretty low. Product also doesn’t look cheap which works in our favor.

I think offering quantity discount in this case will be a wise thing to do. Moms and Dads will buy more than 1 product if they have multiple kids. There are some apps on the app store you can install to offer quantity discounts and there’s even one that offers a free package(limited to 1 product) so use it and test the quantity discount on this product for free.

 

Summary:

This product has tons of sales on aliexpress and we will definitely see a rise in sales because the rains are already here. I also went a bit into emotinal marketing here and gave you examples of how we can sometimes use our targeting options to possible increase our chances to get sales. And with the example I gave you when I was selling daughter/son necklaces/dogtags, you should definitely try this angle. Even change the original text I gave you to fit more the single dads & moms.

Even with no video ads, I strongly suggest you try selling this product only with photo ads.

Keep testing and success will come – Good Luck!

 

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This week’s product is the Tactical Paintball Skull Mask.

 

This time I decided to go on a niche product and not something general. Paintball is an expensive hobby so if we can offer something that looks really good and for a reasonable price, we might find ourselves a winner here. And open a door to a new and exciting niche where people are willing to spend their money!

And as always, I have prepared ad examples, selling strategy and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having 0 data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test by yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

This is a niche product. In order to sell this mask, I’ll have to choose the right audience. But to my surprise, I had a big problem finding interests for this niche…

I was sure that I will be able to find at least 2-3 big interests with audiences larger than 500k, but when doing my research it wasn’t the case. Unfortunately, I found only 1 paintball interest to work with but this is actually good because it’ll show you what to do in such cases.

I decided to target:

1. Paintball Equipment – The single interest I found related to paintball and it’s not a big one. I found fan pages with over million likes about paintball and a few Paintball store business pages with big audiences, but “Paintball equipment” is the only interest available.
2. Laser Tag – A popular laser gun game which has nothing to do with Paintball BUT I hope that if I target them, then maybe some of the audience also plays Paintball.
3. Tactical Gear – Paintball & Airsoft users buy tactical gear for their games outside so my hope is if I target popular tactical gear stores, then I can catch Paintball players.

Paintball Equipment:

Laser Tag:

Tactical Gear:

Explanation:

1. “Paintball equipment” is the only single direct interest I found for Paintball and it’s quite small. With USA only, it gives me an audience size of 70K+ people for men 18-45. So instead of only targeting USA, I decided that I’ll go with USA + good countries such as Canada, Australia, United Kingdom, Germany & more. Feel free to add France, Austria, Netherlands, Sweden, etc. But please, don’t just target “WORLDWIDE” because you don’t want to waste a single cent on a countries that don’t buy.
2. Lasertag – Like I said, I hope that some of the Lasertag players are also Paintball players. I wouldn’t count too much on this interest and I don’t plan testing it right off the bat. It’s just there showing another “possible” option to target when you don’t have too many options. It can be an option if this mask takes off and you’re looking to scale by expanding to new interests.
3. Tactical gear – I believe that with this interest, my chances are much higher than “Lasertag” to find paintball users. Maybe even Airsoft users if that mask fits their game.

If you ask why didn’t I use “Airsoft” interest, then the answer is because it doesn’t exist. Why? No idea. Sometimes, it’s really hard to find interests for a certain niche even if that niche is really popular.

And don’t be afraid of the small audience. I had audiences as small as 5-10k bringing me good sales. With 120k audience or even 70k(if you target USA only), you can generate a lot of sales! And with lookalikes you can create from your visitors to this product, there will be plenty of ways to find Paintball users.

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have 0 pixel data.

 

5. Ad Type & Copy:

It may surprise you but video ad isn’t the default ad type I use. Sometimes a photo ad can outperform a video ad especially with this Paintball mask. We have some high quality photos from aliexpress we can use and these are perfect for both Facebook and Instagram.

Examples:

For the Paintball equipment audience, I have prepared a 1200×1500 Facebook Feed image ad. The ad text is simple, showing the popularity of this mask and that it’s selling really fast. 50% off and a limited time offer(first 100 orders) should do the trick.

I just noticed that this mask can also work for Airsoft users and that’s why I included “Airsoft” in my ad text as well. As I wrote before, both Paintball & Airsoft interests are nowhere to be found on Facebook so we have to work with what we have.

This is a Facebook Feed 1200×1500 photo ad that can work well both for “Paintball equipment” and “Tactical gear” interests. Now that I know this mask works both for Paintball & Airsoft, we have a better chance of selling it.

 

And finally, I decided that this mask must be tested on Instagram alone and that’s why I have prepared a 1200×1200 image. 1200×1500 ad must be cropped to fit the square shape on Instagram ads.

As you can see, with Instagram ads I don’t include any link in the description and usually keep it short. I make sure I have a good and visible call to action because we only have 2 or 3 lines of text before the “see more” button. This is why I prefer to separate Facebook Feed ads and Instagram Feed ads.

The first ad is the same photo I used for the Facebook Feed. Only difference being it’s size which is 1200×1200. The second ad is a photo I took from the aliexpress seller page and decided to edit it to show two possible styles. “Camo” and “All Black” masks just so people can see there’re multiple options.

When I create new ads for a new product, I sometimes skip the Instagram feeds and only advertise on Facebook Feeds. But if you plan to test this mask, then Instagram ads are a must! And I think that Airsoft/Paintball players are pretty active Instagram users because they love taking cool shots wearing all their gear.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

The product price on aliexpress is $9.5 for the black/green/brown mask and $17.5 for the 2 camo style masks. Epacket shipping is $6.32 so our total price is almost $16 for the black/brown/green masks and almost $24 for the camo style masks.

I think the black/brown/green mask can go for $29.99 + Free shipping or $29.99 + $2.95 shipping. The camo masks $39.99 + Free Shipping.

Selling Strategy:

The profit margin on this product is ok but the price for the camo mask is a bit high. I  suggest talking to the seller and hopefully get a discount or find a different seller who sells these masks cheaper.

That being the case, I would offer only the Full Black Mask and the Black Camo Mask. I don’t like giving too many options to my customers to choose from because it can hurt the conversion rate. $29.99 + Free Shipping or $39.99 + Free Shipping with quantity discounts is the way I would go.

If you think the camo mask is too expensive, then only offer the full black mask with quantity discounts.

Summary:

This product has really great reviews on aliexpress and it looks badass! The Airsoft & Paintball niches are big but for some reason I had a big problem finding suitable interests. But that’s not something that will stop me so I still found a few interests that should work.

And with the tools Facebook gives us, after getting visitors and sales, we can create A LOT of custom and lookalike audiences to later use for our ads.

Keep testing and success will come!

 

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

 

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