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This Makeup Box Is Exploding In Sales Right Now – Ecomhunt Product Suggestions

By
Daniel Aloni
-
2
This Makeup Box Is Exploding In Sales Right Now - Ecomhunt Product Suggestions
This Makeup Box Is Exploding In Sales Right Now - Ecomhunt Product Suggestions

Just a few hours ago, a really cool ad for a really good product caught my attention on Facebook. It looks like this product is becoming viral and the original seller is probably making A LOT of sales as we speak!

Lucky for you, I caught this product in an early stage so there’s still plenty of time to jump on it and sell it too. It’s also in the beauty niche which is absolutely gigantic and you can sell non-stop there if you have the right product.

In this week’s article, I’m going to show you this product and everything around it like the ads/store. I’ll point some mistakes(if found) and give my own tips on how you can take this product and make bank too.

And as a bonus, I will also add my own targeting suggestions to ease up the process for those who would like to test this product ?

find winning products to dropship

 

1. The Ad & Ad Copy

As you can see the engagement on this ad isn’t something crazy like tens of thousands of likes and shares, but based on how it slowly grows I think this product can easily reach those numbers. One of the things I usually do to judge an ad is to check the most recent comments on it.

And if I see that a couple of comments appear in a span of less than one hour between them, this is a really good sign! New comments that pile up fast show you that this seller is spending a good amount on ads because he’s making sales and probably scaling.

So as I see it, this ad is gaining a lot of traction and it will probably triple the engagement on it in a really short time.

And based on the start date which is May 5th and the oldest comments on this video ad, I can see that this ad started slowly and gained real traction only 2-3 weeks ago:

You don’t see a lot of comments from 4-5 weeks ago but quite a lot of them start appearing from the 2-3 weeks mark. And if we check the ad library, we can see the main push on it towards scaling happened on May 22nd. That’s when a bunch of ads were launched to start scaling this product.

The ad itself is really simple showcase of this product with the same music as on aliexpress. They added some text and cropped some stuff out, nothing too special. The ad copy is also super simple which works only because the product is cool enough.

My advice is to start the ad copy with 1-2 lines of text about the product and a CTA under it. You can also add an emoji to make it more appealing and you’ll get much more clicks than this guy right here. CTAs work so please use them!

IMPORTANT:

When I was looking for this product on Aliexpress, I found some that sell for $34 with a normal shipping fee and some that sell for $15 with insanely expensive shipping. I also didn’t find too many listings which means this product is fairly new too…

So how do they sell this product for $34.90 + Free Worldwide Shipping on their store? I have 3 possible answers to this question:

  1. They use an agent – A Chinese agent sourced this product for them for something like $14 or probably less than that. And he ships it for them for a normal cost and it arrives safely to their customers. It’s not a problem to find an agent nowadays or you can always use sourcing services to get product at a much cheaper price + normal shipping rates. You can learn more about it by reading our How To Dropship During COVID-19 article.
  2. They are chinese dropshippers – Much less likely than the first option but this exists. Chinese manufacturers who run Facebook ads for their own products. I really don’t think this is what happens here.
  3. They ordered a stock and ship it from a private warehouse – This way they get a much lower price when they buy in bulk and they control the shipping rates. Possible but requires upfront investment and some experience.

Quick note:

The “how to dropship during COVID-19” article was written some time ago when the shipping rates went up and there was a bit of chaos everywhere. Now the situation is MUCH better and the shipping costs are much lower from what they were. But still for some products, like this one, you probably need an agent or use a dropshipping company to source it for you for a normal price + normal shipping rates.

 

2. The Product Page

There’s almost nothing bad I can say about their product page. It’s clean and has a very good description with high quality pictures and GIFs. At the bottom you’ll see the store’s guarantees and the shipping times which is how it should be.

The thing I’m missing are:

  1. Trust badges – Adding trust badges is easy and requires no effort at all. It takes 3 minutes to place it manually and only one click if you have an app.
  2. Reviews – I explained it maybe a hundred times by now on how important product reviews are. They have a HUGE impact on your store’s conversion rate and adding them by using an app is super simple. So no matter what product you test, make sure you add reviews at the bottom of the product page!

 

3. Cart Page

The cart page is as standard as it gets and the only thing I don’t like here is the text below the subtotal. They offer free worldwide shipping but they still write “shipping is calculated at checkout”. I already saw they have an expedited shipping option which isn’t free, but It’s always better to keep the “better looking” option for the customers to see.

If you have a free shipping option, then just write it down everywhere on your site. When the customer arrives to the shipping page, he’ll decide if he wants to continue with the free option or take the express one for extra cost.

 

4. Checkout

At the bottom, they have all the necessary policy links and TOS which is how it should be. And on top, they forgot to update their logo so Shopify is using text by default… Remember to double check everything on your store including the checkout pages.

The logo on the checkout page shouldn’t be a text logo and you also need to add trust badges to it.

Like this:

 

5. Shipping

They offer 2 options here, the free standard one and the express one for $9.90. It’s all good BUT a big mistake here is not mentioning the shipping times for the express shipping option. Customers have a short-term memory and seeing express shipping times once on the product page isn’t enough.

Just adding the shipping time in brackets like this “Express(3-5 business days)” will make the customer’s life much easier.

 

6. Payment

They only accept credit cards and have no PayPal at all – There could be many reasons to that like bad experience with PayPal, but it’s always better to offer both PayPal and CC. Give your customers the option to checkout the way they want.

Limiting them by offering only one option can reduce your store’s conversion rate. It doesn’t mean you won’t be able to get sales or scale(we scaled without any issues only with PayPal), just expect getting a bit less sales.

 

BONUS: Targeting

You really have a lot of targeting options here – You can go with beauty companies, beauty magazines, beauty gurus, general beauty interests, etc… Like I said, it’s one of the largest niches out there so it will require some testing.

If I were to target, I would go with:

  1. Kylie cosmetics – A really popular cosmetics brand especially with the younger audience. I think this interest has a very engaged audience and they should like this product 🙂
  2. Women in college – This case is portable and I think ladies currently in college will find it very useful. Some of them live in small dorms so this compact product is a good thing to have.

Kylie cosmetics targeting:

Women in college targeting:

I went with a younger(18-34) audience with both examples because this is the base audience for these interests. If you’re trying different beauty interests, don’t forget to target all ages.

 

To Sum It Up:

This product is super trending right now and you have enough time to jump and make some profit too. This product can also work really well as a one-product store so if you have time to do some branding and prepare a really good store, then go for it 😉

You will find some high quality pictures and videos on Aliexpress you can use so there’s plenty of material to make a much better video ad from the one you saw here. Even a photo ad can work here so try it out as well.

Good Luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt Store Reviews – This Is How A One-Product Store Should Look Like (Almost Perfect)

By
Daniel Aloni
-
11
Ecomhunt Store Reviews – This Is How A One-Product Store Should Look Like (Almost Perfect)
Ecomhunt Store Reviews – This Is How A One-Product Store Should Look Like (Almost Perfect)

The first store I reviewed here was a really bad one-product Shopify store. It looked like the person who created it gave up on making sales even before launching his first Facebook campaign… You can check this article here.

So for this week’s store review article, I wanted to see if there’s someone with a normal looking one-product store who asked for a review. Fortunately for me, there was such person and this is his Digital Flask one-product store – https://digiflask.co.uk/

Kris, the owner of this store, did a pretty good job and the store looks nice! BUT there are still some mistakes to be fixed and I think this will be a great lesson to anyone who thinks of opening a one-product store 🙂

find winning products to dropship

 

1. The Front Page

Right off the bat there’s that annoying notification popup which EVERYONE hates! This is the wrong way to welcome your customers and it’s just isn’t worth it… Customers hate these kind of popups and it can just push them away from your store on the spot.

If you want to introduce some kind of popups to collect emails do it after certain amount of time spent on the site, and preferably with some kind of immediate discount. Messages like “Subscribe now and get 10% on your order” are fine. Future discounts, that no one knows when they’ll get them, substantially lower the chance of getting new subscribers.

Other than that, I like the name you gave to the store and the domain name is cool. The logo is cute, the fonts are fine, the front page banner is looking good with a short description and a buy now button. So far so good 🙂

Scrolling down we have a detailed explanation about the product:

The photo used is high quality and there’s a buy now button to click when you finish reading. Looks good to me and clearly explains what this product is about.

Next are the product features:

Nothing to add here! Everything that needs to be covered about this flask is shown here.

And to finish it, we have some reviews:

The reviews are really detailed and it’s important to showcase only the best ones and not just random ones. Still, there’s a small problem with the third review on the right side which isn’t very positive… It basically says the mug doesn’t work so remove this one 😉

Remember to showcase only the good and the most detailed reviews. You can have 4 stars review with like small complaints in them but not something like we see here.

Notes:

1. When clicking on the Buy Now button, it transfers the customer to the collections page and not to the product page as it should.

You have to click again on the product to go to the product page so make sure to fix that. Same goes for “SHOP DIGIFLASK” button in the header.

2. Change the color button from red to green – It’s not like the theme of your store is red and usually green will work and look better on buttons than red. *OPTIONAL*

3. Currency converter doesn’t automatically change the currency depending on the region. If you also target Worldwide, you should show the right currency right away. Upgrade the app or keep it as it is if you plan on targeting only the UK.

 

2. Store Links

Privacy policy is missing so add it ASAP and some short text under the Newsletter. All the other pages are fine except the tracking one which doesn’t work for some reason. Make sure to fix it because it just looks bad…

Add a “About Digi Flask” page too and explain a bit again about the product + some regular stuff about your mission.

 

3. The Product Page

I understand everything about this product is explained on the front page but it doesn’t mean the product page can be left almost empty. Use some of the texts from the front page and put some pictures in the description.

Remember that customers have a short-term memory and if one of them wants to see how the anti-slip base looks like, he shouldn’t need to scroll the pics or go back to the front page just to see it. Give your customer the option to scroll down the product page to see all the necessary data and pictures.

On top of that, I didn’t see any details about the charging process in the product page description or on the front page. There’s only one picture on the product page that shows it’s rechargeable(probably USB) and this isn’t good.

You can’t miss a single detail about a product – No matter how good your product, ad, or store, the customer won’t purchase if he doesn’t know all the details.

Also remove COUNTRY OF ORIGIN from the specification box. People understand that most of the items purchased today are made in China but that doesn’t mean you have to point it at their face.

The trust badges are good although the color is a bit strange. Red isn’t a color I would use for my product page trust badges but it’s fine if you don’t want to touch it.

 

4. Product Reviews

For some reason you have only 5 reviews on your product page when you have 6 on the front page. And the six reviews there are all different from what I see here… I always recommend importing at least 20~30 reviews so fix it somehow. Find a seller on aliexpress with the same product and import more reviews.

And here’s a quick fact from BrightLocal about reviews:

Most of your reviews are 5 months old and it looks bad! A Customer checking out the reviews will wonder why there’s almost no reviews and why they’re so old. This just shows the product ain’t popular and he might skip it. So here’s another thing for you to fix.

 

5. Cart Page

Before I talk about the cart page, please, for the LOVE OF GOD, transfer customers STRAIGHT to the cart page after clicking the Add to Cart button. Especially if it’s a one-product store where there’s no reason to “Continue shopping”.

Focus on getting the customer to checkout as fast as possible!

The cart page is fine and I like it’s good that you mention the price is tax included. I think it’s important to mention if you sell in the UK because of VAT.

 

6. Checkout Page

The checkout page has 2 main issues:

  1. There are no policy links in the footer – To display them, simply go to settings and generate the 3 pages with Shopify and click save.
  2. There are no trust badges next to the logo – Just having the logo isn’t enough and you should add some trust badges right next to it like in the photo below.

And there’s also the issue with the phone and second address field:

I’ve seen stores where the phone number is required because the payment company is asking for it to process payments. I explained about this in detail in my last article here so make sure to check it out and see if you can make the phone number optional.

But I’ve never seen the secondary address field as required on any store I reviewed, so this is the first time really. If it’s a UK thing and it’s needed then I get it, but if you plan on selling to USA and other countries this will definitely hurt your sales.

Adding extra steps and forcing information on customers is a big NO-NO.

 

7. Shipping Page

From the shipping price to the USA and the domain I understand this is mostly targeted to the UK. If you bought some stock and now ship from the UK then the shipping price is logical although 8 pounds inside the UK is still a bit high.

If you dropship from china then I suggest editing your shipping prices because both UK and US are too high. Keep the shipping around $5 max.

Another thing is the announcement bar with a 10% discount flash sale:

It’s better to apply the discount code automatically on the checkout page. Don’t expect customers to remember the discount code or copy it on their mobile phone. Customer checking out can suddenly remember there was a 10% discount code advertised so he’ll try to go back and copy it.

This just prolongs the checkout process and in the end, he’ll leave your store without buying. Also it’s pretty cool to see a sudden 10% discount applied on the checkout page and it surely will help you get more sales 😉

 

8. Payment Page

I guess you’re from the UK so I really don’t understand why you only accept a credit card and don’t offer PayPal as well. Being from the UK, most of the payment methods should be open for you and you should allow people to choose there preferred payment method.

Maybe you have bad history with PayPal and you don’t want to use them at all, but consider fixing it and adding PayPal because there are enough people in the UK that like to pay only with PayPal.

 

To Sum It Up:

You have some mistakes here and there but overall it’s a pretty good one-product store with decent branding. I hope this review helps you out to perfect your store and others will surely learn from it as well.

If you want your store reviewed then let me know in the comments. Maybe your store will be the next one I review 😉

Good luck.

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

5 Small Changes To Your Shopify Store You Probably Forgot Doing

By
Daniel Aloni
-
4
5 Small Changes To Your Shopify Store You Probably Forgot Doing
5 Small Changes To Your Shopify Store You Probably Forgot Doing

We probably reviewed thousands of dropshipping stores here on Ecomhunt and it’s always the same stuff people forget. Some of these changes are small but each and everyone of these will make your life much easier! If it’s to increase your overall conversion rate by making the checkout process much faster, or by saving you some money along the way.

In this week’s article, I’m going to show you 5 changes a lot of new and even advanced dropshippers forget doing.

So make sure to read it so you don’t make the same mistakes 🙂

find winning products to dropship

 

1. Setting The Phone Number As “Optional” On The Checkout Page

The last time I checked, Shopify default option for the phone number on your checkout page is still “Required”. This means customers cannot proceed with the checkout process without a phone number. It may seem as a logical thing to do because in most cases, the phone number will be used for shipping only purposes.

If the package couldn’t be delivered, the shipping company can always contact the customer and decide on a different delivery date or ask him to pick it up from the local post office. So it’s a really good thing to have a working phone number just in case something goes wrong.

But what if the customer doesn’t want to give his phone number?

Telemarketers, SMS messages, etc, are considered to be the worst type of spam you can receive so there are A LOT of people that prefer keeping their phone number private. And if you force them and they really don’t want to give up their number, then they will simply leave your store without buying.

It’s not like they’re buying something they can’t live without… In most cases, it’s just some casual stuff that costs $30 so they’re not going to risk their phone number for it. They’ll just leave your store without buying and search for a different store that doesn’t require a phone number(if they really want that product).

Having explanation texts that the phone number is only used for shipping updates can help, but it won’t help you if they don’t like giving their phone number away. So make sure change the phone number field from “Required” to “Optional”.

Important:

Some payment processors require a working phone number in order to process payments so you don’t really have a choice, and you have to set the phone number field as required. I know this isn’t the case with PayPal or Stripe and I only use those two so I have no idea which ones actually require a phone number.

If your payment processor is requiring a phone number then:

  1. Try switching to a different payment processor that doesn’t require a phone number.
  2. Don’t panic! Let people know it will only be used for shipping updates and they’re not going to receive any spam messages. If your product is good, people will buy from you even with a required phone number. Keep it up and make sales!

So if you can change to a better payment processor like Stripe it will be great! If not and you’re stuck with a payment processor that requires a phone number, then just keep selling as usual and don’t worry too much about losing customers. A good store with a good product will deliver sales with no issues 😉

Note:

Some sellers keep the phone number for SMS marketing and it’s for you to decide if you want that. In this case, make sure you test things out and see which option is better. You may receive less sales with a required phone number BUT the sales SMS marketing will bring you in the future will be worth it.

 

2. Changing Button Text & Colors On Checkout Page

This may seem like small thing and you can even call it nitpicking but the buttons color and the text they have REALLY do matter. A lot of new dropshippers often do these mistakes and I’ll divide them right now into 2 parts.

Buttons color:

Every color means something – It’s not by chance that when companies advertise a deal, they use a bright red color. Or decide their logo will have only 2 colors in it. They do it because it has influence over us. We see colors as emotions and each color brings a different emotion in us.

Most of the “Add to Cart” buttons you will see are green so it will be smart to follow the same strategy and use the same color. Even if your logo is orange and it goes against your theme, green button will always work better than an orange one.

So remember to choose the right color AND have the same color everywhere(some sellers forget to edit the button color on their checkout page).

Buttons text:

The button text is important too – Take a look at the screenshot above I took from a random Shopify store I found. For some reason, the default text on the last checkout button on Shopify is “Pay now” and it’s a bit aggressive. I have no idea why Shopify does that but this button text sucks…

Instead, you should rename it to something that sounds much better like “Complete your order”. You button text and color needs to express a positive vibe and not sound like some sort of order “pay now!!!”.

 

3. Mentioning Your Deals Everywhere Possible On Your Store

Most of the dropshipping stores I reviewed offered Free Shipping on every order, but the issue is when I found some contradictions when I was trying to checkout. You visit the product page and there’s an announcement bar saying shipping is free. On the product page, there’s a small text saying free shipping for a limited time only.

BUT then you add the product to the cart and on the cart page, there’s a completely different text! Instead of “Free shipping is applied” or “Your order is eligible for free shipping”, there’s the default Shopify text “Taxes and shipping are calculated at checkout”.

Now what do you think the customer who received a promise for free shipping only 10 seconds ago is thinking?

He’s probably a bit confused that’s for sure! You need to treat your customers like you treat little kids and that’s by keeping things as simple as possible. If you offer free shipping, check every page on your store to ensure there are no contradictions. Mention your deals everywhere, don’t let them doubt for a second they will not get the deal that was promised!

So instead of the default “Taxes and shipping are calculated at checkout” text, change it to the text in the screenshot above. There’s also the default text on the checkout page which says “shipping – calculated at checkout” which you can change too. Change it to something as simple as “Free Shipping” so they don’t get confused 🙂

 

4. Manually Capture Payments For Orders

I think the default option on Shopify is still automatic capture so do yourselves a big favor and change it to manual. This option is to save you some money in case you’re out of stock or you can’t process the order.

As you probably heard, Once you refund a customer, PayPal, Stripe, and other companies no longer return back the commission they have taken from you. So if you capture payment automatically, you’re going to lose a few dollars.

Now imagine you’re scaling and suddenly your supplier is out of stock so you have to cancel 50 orders? That’s a lot of money in commissions which you’re about to lose. But if you capture the payments manually, you can just cancel the orders and you’ll lose nothing.

 

5. Disabling The Add to Cart Notification

On my general dropshipping store where I test products, my sole focus is to get sales and fast! I don’t have dreams about being Amazon and thinking people will add the product I advertise to their cart and continue shopping. Then proceed to checkout with 10 products in their cart page…

This is a dream and unfortunately a lot of new dropshippers think this is how customers will behave on their store. So instead of transferring the customer straight to the cart page, they just notify the customer the product was added to their cart thinking he’s now going to continue shopping and spend more money.

In reality, it gives your customer more time to think if he wants to buy this product while he checks other products on your store. And this is a big NO-NO because thinking is BAD. Your customer needs to checkout as fast as possible without any interferences.

Remember:

It’s much easier to convert an already existing customer than a new one.

Focus on getting that first sale and worry later about increasing your AOV or selling other products on your store. To transfer the customer straight to the cart page, go to theme settings like you see in the screenshot above and click on “Add to cart notification”.

There just un-check the notification box:

That’s it! Now your customers are going straight to cart after clicking the “Add to Cart” button.

 

To Sum It Up:

To get sales, your product, ad, and store need to be perfect! As small as some of these changes are, I guarantee that doing these will increase your conversion rate and save you some money.

I hope you liked this week’s article and let me know if you have any questions in the comments below.

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt Store Reviews – A Pawsome Pet Niche Store Review

By
Daniel Aloni
-
7
Ecomhunt Store Reviews – A Pawsome Pet Niche Store Review
Ecomhunt Store Reviews – A Pawsome Pet Niche Store Review

You guys LOVED my last article where I reviewed a one product store so I decided to pick yet another store from the comments and do a full review. This time, it’s a pet niche store with really cool personalized products – https://www.pawradiseshop.com/

It looks like this niche store was built with care and love, but it still has some issues… If you ever thought of creating a niche store, then make sure to check out this review so you don’t do any of the mistakes mentioned here.

find winning products to dropship

 

1. The Front Page

A simple and clean looking front page and I love it. Some people think the front page must have moving banners in it, especially if it’s a niche store, but this isn’t a MUST. Keeping it clean and displaying the top selling products like that is enough. Remember that most of the traffic will land straight on the product page so don’t go too crazy about the front page 🙂

The logo is really well made and it fits the theme of this store. The logo is a dog head although you also sell cat products but I don’t think this will be an issue… If it were me, I would’ve gone for a more general logo to fit both cats and dogs.

The promotional banner on top is one thing that needs a quick change:

Most people announce some sort of deal on their site like free shipping, but here you see a 100% money back guarantee message followed by “if not satisfied”. In this case, it doesn’t really help you build any trust.

This message can do the opposite and make your visitors question the quality of your products – Keep it simple, advertise some other deal you’re currently running and that’s it.

For example: “Free US Shipping on all orders!”

Important Note:

I am reviewing this store on my desktop so I might miss some stuff which appear only on mobile. On desktop, the logo is a bit too big and you should reduce the size a bit. There are also some spaces that can be reduced between the announcement bar, the logo, and the top sellers section.

 

2. Store Links

Perfection!

You didn’t miss a thing and made sure every must page is on your store. The contact us and tracking page are looking great, all the necessary policy pages are here too, and there’s a nice About Us text for your store.

I think the About Us text needs to be changed because it sounds a bit amateur and not so “USA/CA” based. No idea where’s your store is really based, but the About Us text gives me Indian/Pakistani vibes haha. Some really small typos here and there so make sure to also go through your other pages and see if there are more typos to be fixed ?

Good job!

 

3. The Product Page

This isn’t a one product store so I had to quickly check all other product pages and give some general tips. I’ll start with saying that your product pages are almost fine with no major, conversion killing issues.

You’re using the good old green color for your buy buttons and it looks good on your store. You also have trust badges although the one you’re using is a bit too “crowded”. Too many symbols and icons, my advice is to keep it simple. Check the trust badges “Ultimate Sales Booster” app offers in the free version(no need for a paid one).

Your discounts on this product and on other products are a bit weird tho… No idea if this works good for you but I would’ve just reduced the price of the product and offer the second product for 50% OFF.

I don’t remember how much this pet bed costs on aliexpress but I think you’re working with really low profit margins which isn’t good. If you’re driving traffic with Facebook ads, you need bigger profit margins. I think the same pet bed was selling on a different store for about $50 and here you sell one for $38 and offer another one for free. On top of that, you also have free shipping which I think leaves you with non-existent profit.

Go through your numbers and adjust your price + deals.

The rest of your product description looks fine and you have everything there – Description about the product, sizes, shipping times and guarantees. Although this part in the end just ruins the flow of your product description.

This is the description import straight from aliexpress and you either delete it or re-arrange it so it looks normal. People don’t need any model numbers and they surely understand this isn’t a smart device.

It looks like some of your products are photo and text personalized but you don’t offer anyway for your customer to upload an image or write a text:

I have some experience selling personalized products and in every case, I had a custom field option. If it’s a personalized photo product, my customers will first upload their picture and only then proceed to checkout. This whole aliexpress “email your text & picture” style makes the whole process much longer and can lead to the customer deciding not to purchase from your store because of that.

Maybe I’m wrong here and you’re getting amazing sales but I suggest you somehow A/B test it to see which one converts better. Duplicate the same product on your store but this time use an app to add the needed custom fields and drive traffic to it. Check which one brings better conversions and stick to the method that works the best 🙂

And like I said earlier, go over all your texts to fix the typos so they make an actual sense.

Another important advice about product variants:

Offering too many options like colors can hurt your conversions. Customers will have tough time to decide which color they should choose thus leaving your store without buying a thing… Learn more about this phenomenon here:

The paradox of choice by Barry Schwartz is a MUST watch video for every e-com seller out there!

 

4. Product Reviews

A good amount of text + photo reviews for each product which is good. I think you should go through the reviews to fix the typos and re-write some of them so it makes sense in English. Some of the reviews are auto translated into English and it doesn’t look good when your 5 star reviews are gibberish.

And like I said on my previous article, this one review app isn’t one of my favorites but don’t go looking for other apps just because I don’t like it. Reviews are being displayed in a normal looking way and that’s what really matters.

 

5. Cart Page

The cart page looks fine and reminds the customer he has free shipping which is good. I would remove the “continue shopping” button from the cart page if that’s possible because it’s better to first focus on getting that first sale. Later when we already have this customer in our pocket, we can start thinking about selling him more stuff.

Remember that converting an already existing customer is much easier than getting a new one!

 

6. Checkout Page

The checkout page clearly needs some adjustments with the logo and trust badges so make sure to quickly fix it up 🙂

I love that you changed the regular shipping text “calculated at next step” to “Free Shipping”. The policy links are also in place at the bottom of the checkout page so just make sure to fix this HUGE logo bug and you’re good to go 🙂

 

7. Shipping Page

Sometimes too many options can lead to the customer abandoning the checkout process – In this case, there are too many options with almost no difference between them so I’m sure he will have hard time deciding the shipping method.

It’s better to just keep one of the options like the 3 business days package on top of the free one and that’s it. Or just offer the 3 business days shipping option as the free option which is going to increase your total conversion rate. 3 business days shipping is a HUGE conversion boost!

If you still want to offer a paid shipping option, at least let the customers know how much time the free one will take so they can compare and choose the one that suits them best.

 

8. Payment Page

PayPal and credit cards are accepted, looks fine and the one thing I would change is the button text. “Pay now” is a bit aggressive and I really have no idea why this is the default button text on every new Shopify store…

Change it to something that sounds nicer like “Complete your order”.

 

To Sum It Up:

Overall, a really good looking pet niche store with some small issues here and there. This store was made with love and it’s time for you to finally perfect it so you can drive traffic and get some sales!

If you want your store reviewed then let me know in the comments. Maybe your store will be the next one I review 😉

Good luck.

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

New To Dropshipping? Here’s Why You Should Start With A General Store And Not A Niche Store

By
Daniel Aloni
-
17
New To Dropshipping? Here's Why You Should Start With A General Store And Not A Niche Store
New To Dropshipping? Here's Why You Should Start With A General Store And Not A Niche Store

It’s probably one of the first issues new dropshippers face and that’s if they should just open a general store or a niche store. Some may feel like a niche store would allow them to better express themselves and they connect to it more, but even with that it’s always better to start with a general store.

In this week’s article, I’m going to show you why it’s much better to start with a general store and how this decision will save you a lot of time & money.
find winning products to dropship

 

1. Building A General Store Requires Much Less Time

I can build a general store that’s ready to receive traffic in less than 3 hours. This store will have about 3-5 products, a good looking logo, and it will be optimized so I don’t have to worry about not getting sales due to technical issues. But if you ask me to build a niche store, then it’s a whole different story and it will take me about a day or two to complete.

If you’re building a niche store, you have to focus more on choosing the right domain name – It took about 10 minutes for me to find a good .com domain name for my general store. When for a niche store, finding the right domain name can take some time…

It’s a lot easier to create a logo for a general store than a niche store – I used Placeit to create the logo for my general store but I won’t use it if I need a logo for a niche store. If I need a logo for a niche store, I use a designer for it and give him some pointers(The pointers are usually logos from competitors I liked).

It’s much easier to find products to sell on a general store – There’s no need to look only for niche specific products. If there’s a product on Ecomhunt or somewhere else that’s doing well, I can quickly list it on my store and sell it. Sometimes dropshippers that start from a niche store are missing a lot of money just because the product isn’t connected to their niche.

I better build a general store in 3 hours and focus the rest of my time on the ads for the products I’m going to sell. This will give me a much better chance of actually making sales than focusing all that time on choosing the right banner for my niche store.

 

2. Building A General Store Is Cheaper

When creating a general store, All I basically need is a logo and sometimes some banners. For both the logo and the banners, there’s no need for me to hire a designer. The logo is usually created on Placeit which is free with my subscription and for the banners I just use the free ones. If it’s for a niche store, I usually hire a designer and I invest at least $100 or even more for my store design.

$100 isn’t much but when you’re a beginner and have no experience in dropshipping, every cent matters! Customers are not going to buy from your store because of your beautiful logo and banners. You better spend this money to make a better ad or to test a different audience.

And what about Shopify’s monthly subscription and all the app costs?

Shopify’s monthly cost + apps can easily get to $70 or even $100 a month but if you can quickly create your store, then the first weeks are almost free. So for the first few weeks, they only money you’re going to spend will be to drive traffic. Again, $70 isn’t much but it adds up… As a beginner, you should look for anyway to save your money 😉

 

3. A General Store Is Much More Flexible

Take a look at this Baby water mat product on Ecomhunt – This product was posted on Ecomhunt about a week ago and it’s a product I would definitely try! It had 1.3k likes and 170 comments when it was first posted and since then it gained a lot more engagement:

This product is definitely making sales!

I, as a general store owner, would have absolutely no problem to quickly import this product to my store and start focusing on the ads I’m going to run. But if I had a niche store, let’s say a cat niche store, then there’s no chance I could sell this product.

It will be strange to sell this baby product from a pet niche store… So in most cases, the dropshippers with a niche store just ignore this wonderful product and continue with their niche store. This product can be a real winner which will make 6-figures and you will miss it only because you’re too focused on your niche store.

And if one of the products on your general store sells well, you don’t have to run and create a new niche store around it – You can simply convert your already existing general store into a niche store.

You can even keep the same domain and slowly add more related products to the one that actually sells. This will save you a lot of time and money instead of creating a new store from scratch and paying the regular monthly Shopify fees + Apps.

Trust me, when you’re a new dropshipper, every cent counts! You may look at my suggestions and say “what’s the problem of creating another store, it’s only $70/month with apps”, but in the end everything adds up and you may find yourself unable to continue because you’re short on cash.

 

4. There Are More Opportunities To Make Money With A General Store

Political statements, worldwide events, Presidential tweets, etc, are all opportunities to make money from. During COVID-19 outbreak when everyone was sitting at home, this posture corrector product that sold really well in the past made a HUGE comeback. The original seller realized that people are spending a lot more time now in front of the screens so this posture corrector can be sold again.

Now if you were quick enough to spot this product when it only started to explode, you could easily import it to your general store to sell it too. You don’t need to think about any special logo or design… You just need to import this product, make some video ads, and launch it to make sales while it’s still HOT!

Remember the COVFEFE tweet by Donald Trump? This was a really strange tweet by the US President that went super viral almost instantly. Most people just laughed and talked about it, but some sellers who were fast enough designed Covfefe mugs, t-shirts, and made bank! Those with general stores simply installed one of the available POD(Print-on-Demand) Shopify apps and quickly turned this tweet into hot selling merchandise.

These are just some quick examples of past opportunities that made people huge amounts of money.

 

To Sum It Up:

Even if you have a deep connection to a certain niche, it’s still risky to start from a niche store and not a general store. Especially if you’re a beginner… There are so many opportunities to make good money but those who usually succeed are people with more flexibility than others.

Don’t just sit on that “Pet niche” store of yours and ignore the hot selling products all around you – If you want to make money by dropshipping, you have to be creative and look for money making opportunities!

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt Store Reviews – I Reviewed A Fitness Exerciser One Product Shopify Store

By
Daniel Aloni
-
11
Ecomhunt Store Reviews - I Reviewed A Fitness Exerciser One Product Shopify Store
Ecomhunt Store Reviews - I Reviewed A Fitness Exerciser One Product Shopify Store

On the last week’s video, we asked our subscribers to post their store link if they want their store to be reviewed. Unfortunately, Serban can’t cover all the stores so he will pick only 3 to review for his next video.

So for this week’s article, I decided to pick a random store from the comments and do written review here with pictures and examples. This is a one product fitness exerciser store and it doesn’t take long to spot A LOT of mistakes…

One product stores, if done right, usually convert much better than general stores so the decision to take this product and brand it is understandable. But for this to work and to get some sales, you have to do it the right way. If you ever thought of building a one product store, make sure to first read this article so you don’t make the same mistakes!
find winning products to dropship

 

1. The Front Page

Even if you have a one product store, it’s the same as with all other stores where you still drive traffic to the product page and not to the front page. The front page of a one product store is there to act as a “loop” – If the customer decides to move to the front page, he will once again see the same product on the front page too. And if he clicks on a button, he will be transferred to the same product page again he first visited. Like a loop, all there is to discover is the only product you sell on your store.

But for this to work, you have to give the front page a much better look. Most one product stores I’ve seen have at least 3 pictures of the product with descriptions on them and a call to action button. The also have a beautifully designed banner on top with a short description + call to action button.

In this case, you only have a product preview with Add to Cart button and that’s basically it… There’s a Full Details button to transfer customers to the product page with more details but this just isn’t enough. If you’re creating a one product store, give the front page much more thought.

It’s a brand store so treat it like one. Even if it’s a fake one.

 

2. The Logo

If you’re one of my dedicated readers, you already know what I think about logos. You shouldn’t invest more than $50 on a logo and I usually pay about $30 to $35 for one with almost unlimited revisions. Even if it’s a one product store which require much more thought on the branding, you still don’t need to pay absurd amounts like $300 or even more. You even don’t need a designer and you can use services like Placeit to get your own logo done for basically the monthly cost.

In this case, the logo is just the name of a product with a free Microsoft font and it just doesn’t look good at all… Zero thought and zero effort when it comes to the logo and if you expect your store to get sales with a logo like that then keep dreaming.

 

3. The Store Links

The links in your store have 2 purposes:

  1. To cover you from unjust refunds and other unjust actions by explaining the rules of your store to your visitors.
  2. To build trust and make the customer feel safe when he shops from your store.

So right away I can see the regular policies like Refund and Privacy are missing. It takes 5 minutes to automatically generate them so please don’t forget to include these in your store because it just makes you look amateur. On top of that, if you plan to advertise your store without these page then Facebook will simply reject your ads.

No “About Us” page too which is a must on any store and especially on a one product store. This is a trust building page where you should tell a quick story about your store and your mission to make your shoppers more comfortable.

 

4. The Product Page

I would expect to see some trust badges and messages about Free US Shipping but that’s nowhere to be found. If you think the announcement bar on top is enough for people to understand that shipping is free, then you got it wrong.

The customer needs a constant reminder everywhere he goes about your deals – If there’s a free shipping deal on the entire store it should be on the announcement bar, on the product page, one the cart page, and on every page till the checkout.

This product Ships from the USA but it isn’t necessary to put it down as a variant so just mention it on the product page and that will be enough.

Trust badges:

Unfortunately, these are missing and it’s really a shame because it can really lower your conversion rate. It’s so easy and also free to put some trust badges so please don’t forget to put these on your store. There’s even a Shopify app called “Ultimate Sales Boost” where the free version is kind enough to add some messages + trust badges on your product page with no limits.

Product Description:

It’s boring and has no pictures or GIFs. I’m not saying text descriptions don’t work but a description with pictures or some GIFs will really make you standout and look much more professional. It also doesn’t take too much time to make a good looking product page so it’s just being lazy if you don’t do that.

Also make the description a bit more interesting. This description just states some facts about the product and doesn’t have any cool promo texts like “Looking to remove the extra pounds you made during quarantine? Our home exerciser will help you with that at the comfort of your home!”. Give your product description a bit more thought and Love ?

 

5. The Product Reviews

I have no idea what review app the store owner is using but in my opinion, there are better looking review apps out there to use instead of this one. The design doesn’t stand out and it’s really not an app I would use to display my reviews.

And why only 6 reviews? Maybe this is a limit for the free version but I suggest displaying at least 20 reviews with pictures and text on them. Also make sure to pin the best ones so when the customer scrolls down, he sees the best review first.

 

6. The Cart Page

Clicking on the Add to Cart button transferred me straight to the cart page which is how it should be. The only issue is the “Taxes and shipping calculated at checkout” text which can confuse people because just a second ago, there was a message about Free US Shipping. So what’s going on? Is it a scam?

If you offer free shipping on your entire store, please just make sure to change these text too so it doesn’t confuse your customers.

 

7. The Checkout Page

My main problem here is the lack of a normal logo + trust badges – I usually edit the checkout logo and include trust badges with it so it looks more professional. If you have an app that includes also a reservation timer + a short message, that’s good too!

Example of a checkout logo + trust badges:

From the right you can see the message that shipping is calculated at the next step which should be changed to “free”. And it looks like he actually generated and saved the policy links because they appear at the bottom of the checkout page. The store owner simply forgot to add them to the “important links” section in the footer.

 

8. The Shipping Page

It looks like the owner offers also expedited shipping but he forgets to mention the time it will take to arrive… People don’t even know how much time the regular shipping will take so how will they know how much faster is the expedited one? If you’re looking to confuse your customers to the point they decide to leave your store without buying, this is how it’s done!

If you offer expedited shipping, please add the shipping times.

 

9. The Payment Page

Looks like both PayPal and credit cards are accepted so no real issues here. The only issue I have is the default button text which is “Pay Now”:

I always find it a bit too aggressive and prefer changing it to “Complete your order”. Also the red button color is too strong and I prefer using the good old green one 🙂

 

To Sum It Up:

Stores like these are what I like to call “money burners” – No matter the budget, you won’t land a single sale and you will just burn your money and help Mark Z get richer. This is a good example on how to not build a one product store.

I covered almost everything about this store and pointed the biggest mistakes so I hope that by reading this article, you will learn from it and make a better job on the next store you build.

If you want your store reviewed then let me know in the comments, and maybe your store will be the next one I review.

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

How Much Ads Money Do You Really Need To Start Dropshipping?

By
Daniel Aloni
-
0
How Much Ads Money Do You Really Need To Start Dropshipping?
How Much Ads Money Do You Really Need To Start Dropshipping?

It’s probably one of the most asked questions out there by beginners and the answer is always different… Some will say you need at least a $2,000 budget for ads to start you dropshipping journey, and some will say $500 is enough.

My answer is a bit different and it is “Money in, Money out” – This means that as long as you’re able to make sales, even if it isn’t much, nothing stops you from having a successful dropshipping store.

I had niches where after spending $100, I was already getting consistent sales and I was slowly scaling and building my money flow. And I had niches where it took me $700 to hit some sales and I had to spend even more to get consistent sales. The one thing in common to all these attempts is that I had a clear plan, and I knew exactly what I was doing.

In this week’s article, I’m going to answer this question once and for all! I’ll show you different scenarios and provide detailed explanations so you don’t have to look for answers from different sources that will only confuse you.find winning products to dropship

 

Plan, Research, Build, And Only Then Launch Your Ads

This is the #1 mistake new dropshippers do and it’s what makes the difference between having success after only $300 spend or after $2,000 spend.

Dropshipping is a really exciting business… You hear about all these dropshippers out there making millions from home and if you read more about it, you realize that nothing stops you from doing the same.

There’s no need in stock so you don’t need a big capital to start dropshipping. There’s no need in a physical place and pay rent + other taxes – An online store is all you need so you can have it done in a single day.

The investment is so low compared to a physical business that it makes people think this is going to be a walk in the park. And this thought exactly is what leads people to spend so much money for absolutely ZERO results!

People are so excited to begin their dropshipping journey that they launch ads with no planning – Their store looks like a screenshot from the nineties, their ads are terrible, and the product they think is a winner won’t sell even for free…

And then you see posts on groups like these: “I have spent $1,000 on ads and I didn’t get even 1 sale. please help!”. And when you check their store or ads, you don’t have to be a professional to see it’s a half-a** job(excuse my french).

So to avoid that, I have prepared a few steps for you to have a successful dropshipping business with the minimum investment possible.

 

1. Plan

Like all businesses out there, you need to have a plan in order to succeed, and this brings me back to one of my first niche stores I created where I had success only with $250 in my PayPal. This was back in December 2017 and I really wanted to have a cool niche store with a passionate audience.

So I was thinking about what store to open and about my chances of getting sales with only $250 for testing and after about a week, I remembered that the next big holiday after Christmas is Valentine’s Day. Like Christmas, a gift is an absolute must and it’s basically a death sentence if the man forgets to buy something for his wife.

So right then I understood that the Family niche has the highest success rate because of Valentine’s Day and it’s my safest bet. I quickly created a beautiful Family niche Shopify store by using a free theme and with minimum investment and I still have it to this day 🙂

As you see, I didn’t need $2,000 to achieve success and I was able to slowly sell my Valentine’s Day products to build my capital. After that, I was already looking towards Mother’s/Father’s Day which also were part of my plan and by then, I already had much more money to spend.

This is an example on the importance of a plan and how I didn’t let other people’s opinions stop me from launching my dropshipping business!

Important:

How much does it cost to open a Shopify store? You will be surprised but it’s nowhere near the numbers other sources suggest. I even wrote an article about it a few months ago so make sure to check it out here.

 

2. Research

I already had a niche and for targeting I knew to target married men or men in a relationship. What I really needed is a product and one that’s going to sell for sure… So instead of randomly looking for products on Aliexpress, I searched for products on Facebook in the Family niche that exploded in the past.

I found ads for necklaces with touching quotes on them, beautiful accessories for women, and other stuff. My strategy was to find a product that sold well in the past and to try and upgrade it so I can sell it again.

I was lucky to find a really cool keychain with a custom engraved design in it and after a quick search on Aliexpress, I found a similar keychain with a custom photo option. So right away I knew this product has potential and this was the product I chose.

The setup on Shopify was pretty easy and I used a simple app to allow my customers to upload a photo. I had a good supplier that was sending these keychains in less than 24 hours and with quick shipping so my customers had to wait 15 days max for their order.

As you see, my way to sell was by finding a product that already sells(similar to what Ecomhunt does) and upgrading it. I could possibly sell the same product that sold in the past BUT it would require a better ad and this means more investment I couldn’t afford. Or I could target a different country but my main focus for Valentine’s Day was US audience so this option was out too.

 

3. Build

Once you have your plan and done your research, it’s time to build it into a single money making unit – Everything needs to be perfect before you can launch your ads and let Facebook do its magic…

I always recommend checking out what other successful dropshippers are doing to take some inspiration:

I have enough experience creating video/photo ads but if there’s a product I want to sell, I always make sure to check out the previous ads to see how they did it. I hate wasting time so it really helps checking out how other successful ads look and do the same.

Next is spying on their store and checking out the product page:

I can build a perfectly optimized Shopify store in about 2-3 hours but it doesn’t hurt to check out other successful stores out there and maybe learn something new. Just last week I found a store where they put a “60-day refund guarantee” trust badge on every picture, and I thought it was really cool and really adds to your store’s trust. So my plan is to do the same and start adding this badge on the next products I test.

It also helps figuring out the right price for the product you’re about to sell and the selling strategy.

Preparing your ads:

Once everything is ready to go, all we have to do is to prepare our ads to be launched. Optimizations, targeting, multiple ads to see which one works better, and all the usual stuff. If you have no idea how to do that, make sure to check out our free Facebook CBO ads e-book:

Everything you need to know about Facebook ads is there – It’s the ultimate A to Z guide on how to create Facebook ads from scratch.

The last step is to launch your ads and when everything is done correctly, your chances of getting sales drastically increase!

 

To Sum It Up:

If you just launch your ads hoping to get sales when everything else isn’t 100% prepared, then even a $100,000 testing budget won’t help… I’ve seen dropshippers that get their first sale after the first $5 spent and I’ve seen dropshippers with ZERO sales after spending $1,000.

The difference between them is how they approached this whole business – If you want fast sales and don’t like waiting, then be prepared to waste a lot of money. But if you’re serious and understand that first you need everything else to be in perfect condition, then you could possibly make sales after spending your first $50.

So my answer to this question: It all depends on how serious you are!

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt Dropshipping Tips – Start Selling Summer Products Right Now!

By
Daniel Aloni
-
0
Ecomhunt Dropshipping Tips - Start Selling Summer Products Right Now!
Ecomhunt Dropshipping Tips - Start Selling Summer Products Right Now!

It looks like the world is slowly getting out of this pandemic and with Summer just around the corner, it’s the best time to look for summer products you can sell. Swimwear, pool accessories, stylish summer clothes, etc, are currently trending and you have to act fast if you want to make some money!

In this week’s article, I’ll show you the data and give general tips on how you can profit this Summer season. I’ll also share with you some winning products that are doing really well right now so make sure to read the whole article 😉

There’s also a winning Father’s day product as a bonus at the end of this article – The type of products that sell really well during Father’s Day!

 

find winning products to dropship

 

People Had Enough And They’re Looking For A Break

All over the world people were stuck for months at their homes, and I don’t need to tell you how much they want their old life back. So it doesn’t surprise me that the moment it’s allowed, you see masses of people on the beaches and in national parks.

People everywhere just had enough and there’s no chance anything is stopping them especially when it’s sooo hot outside… I see this as an opportunity to start searching for Summer related products so you can score really big.

Remember that the CPMs on Facebook are still super low because a lot of companies that were spending absurd amounts of money on advertising are currently on hold. And they only spend the minimum they can to keep things afloat. Right now is the best time to launch ads and start your dropshipping business!

I prepared a quick strategy plan just for you, our dear Ecomhunt users, so you can too make sales and hopefully score big this Summer:

1. Pick Your Niche

For this to really work, you should start by picking a niche and sticking with it – Swimwear, camping, water toys, etc, are all Summer niches that can sell really well right now and there are a lot of products on Aliexpress to choose from.

I recommend opening a general Summer products niche store so you can sell all these products from the same store. Some will prefer to just pick a niche like Swimwear and make the whole store only about it. That’s fine too but it limits you if you want to try different, really unrelated products in a niche like camping.

How to pick a Summer related niche?

  1. Pick something close to your heart – If you think there’s a niche you can dominate in or you have some sort of advantage, you should just go with it. It’s possible you have a really fine taste when it comes to swimwear or you know a supplier with some fantastic looking swimwear. So this gives you the advantage over sellers like me with absolutely no taste at all haha.
  2. Pick a niche based on research – If you have a hard time picking a niche, then you can always check how the numbers behind them. Use google trends, check the trending summer products on Aliexpress and pick your niche based on sales.

 

2. Research

Once you have a niche, you’re ready to pick a product to sell after doing some research. As a kid, I didn’t really like going to the beach and I preferred pools and water theme parks instead. So everything related to pools like water toys and accessories is something close to my heart.

And the first place I go to find products I can sell is Ecomhunt – It saves me a lot of time by showing me already selling products with all the information I need like Facebook ads and related Influencers. So the product above, the baby swim trainer, is definitely a product I would try to sell.

Another product to sell is this portable pool for dogs:

When it was first posted a week ago, it had “only” 3.7k likes and 1.8k comments and since then it really exploded.

The original ad has now more than 16k likes and almost 6.5k comments!!

This is a product I would definitely list on my store and sell – Dogs deserve to have some fun in the water too 🙂

So as you can see, it didn’t take me 10 minutes to find amazing products that actually sell on Ecomhunt + all the needed details like Facebook ads, sale statistics and much more.

 

3. Creating & Launching Ads

Now that we have a niche and the products we would want to test, it’s time to create some creatives and launch ads. When I create a video for a product, I always look for successful ads that do well to inspire me. I NEVER copy the same video ad because it’s wrong and you can also get your ad account shut down.

I copy the structure, I use similar elements and effects, and if possible I like to create my own materials. It really helps me speed up the process by checking out other successful video ads – I never create video ads on blind because that just takes too much time.

Once we have a video, it’s time to launch our ads and get sales – CBO ads is what works the best for me right now and if you have no idea how Facebook ads work, feel free to download our free e-book about Facebook CBO ads.

Facebook ads is the preferred method to drive traffic by most dropshippers, but it doesn’t mean you have to use this method too. When it comes to Summer niche products, one of the best ways to advertise and get a lot of traffic is by using Influencers.

You can find related Instagram influencers on Ecomhunt for every product – The screenshot above is the suggested list of Influencers you can use for the portable dog pool. So if you don’t like Facebook ads, even after going through our free e-book, you can always use Influencers to get relevant traffic and sales.

Some niches, like the swimwear niche, can do much better only with Influencers and it would be a good decision to start with Influencers than with regular Facebook ads.

 

BONUS – Winning Product For Father’s Day:

As promised, here’s a winning product I think can sell really well for Father’s Day. This custom photo wallet I found on Aliexpress is exploding in sales right now and the best part that they also ship from the USA.

A quality product father’s will love and it’s pretty cheap – Only $12.37 + about $6 for shipping from the USA. This is the type of products that sell really well during Father’s day and you can easily scale it due to fast shipping times.

Good luck!

 

To Sum It Up:

There’s a chance that a second wave of COVID-19 will hit the world but this really isn’t the time to worry about that and it shouldn’t stop you from making money as we speak. Even during the peak of the crisis, when China was half closed, there were dropshippers who didn’t give up and found a way to sell and ship their products.

The situation right now is far better, packages from China arrive without any issues, and they even reduced the shipping fees – It’s time to wake up and start selling!

Hope you liked this week’s article and feel free to leave a comment if you have any questions. Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Trending Product Drill Down – Sell This Winning Product Right Now!

By
Daniel Aloni
-
1
Trending Product Drill Down - Sell This Winning Product Right Now!
Trending Product Drill Down - Sell This Winning Product Right Now!

From what I’ve seen in the news about 2 weeks ago, the first businesses to be fully booked are the hair and beauty salons. There are those who urgently need a haircut and those who need a full makeover after sitting for almost 2 months at home.

It’s logical because in most countries, people were not allowed to go outside and non-essential businesses had to be closed for some time. So this product that popped on my feed didn’t really surprise me because I know how much it is needed especially now!

This product is the laser hair removal handset and it’s currently EXPLODING in sales – If you’re quick enough, you can definitely launch ads for the same product and make bank!

In this week’s article, I will review everything around this product so you can do the same and sell it too.

So let’s jump in and analyze this winning product 🙂

 

find winning products to dropship

 

1. The Ad & Ad Copy

First of all and to make things clear, this is a chinese branded product where they ordered a bunch of it and just slapped their logo on it. The same exact product with the same colors can be found on Aliexpress for $50 here.

Product cost is almost $60 with shipping to the USA and you can easily sell it for $100 which leaves you a huge profit margin. The original seller is selling it for $100 and looks like they’re doing great. So let’s get going and start with our video review.

The video ad:

The video ad is absolutely gorgeous! They took a bunch of legit video reviews from regular customers with probably some influencers too and make a really cool, fast paced review compilation. The first seconds of this video are catchy and it definitely stops people from scrolling. They slapped some text on it like 90 day money back guarantee and even showed some 5-star text reviews on top of the already existing video reviews from customers.

Video ends with a call-to-action to try this product risk free and I loved it that they finished it with a video review from a woman who says “I’m obsessed”. A really cool touch which makes this video truly perfect!

The ad copy:

This product is self explanatory and there aren’t really too many features you can write about in the ad copy. One quick sentence about this product + some important points like the money back guarantee and the 600+ reviews is indeed enough.

I would recommend showing the product link in the first 3 lines so it appears before the “See More” button, especially if you don’t have too much to write about the product… It’s an old habit of mine from my POD days back in 2015 just so people don’t miss my link.

More and more ads on Facebook mention good reviews on their call-to-action video button and looks like it’s working great.

They did an amazing job and my rating for this video ad + ad copy is 5/5!

 

2. The Product Page

There’s always room for learning and I LOVED the 100% money back guarantee badge they added on all their product photos. It takes about 2 minutes to add this badge to every product photo and it adds so much to their credibility. I recommend doing the same for the next product you test!

As expected they are selling the product for $100 after a mega Mother’s Day discount – It’s a great strategy especially with the COVID-19 free shipping deal which creates even more urgency. They don’t have any scarcity timers which I think is a good decision because sometimes it can make the product and everything around it look cheap.

Another addition to the product page, which I am already using and you should too, is the “great reasons to…”:

For our store, I have made something similar to what they are using and called it “5 great reasons to buy from us”. It’s a simple picture with text + badges on it like money back guarantee and fast shipping. I include this picture on every new product we launch to boost our conversion rate.

Important:

They used a GIF in their product page which is fine – Just make sure to check your product page loading speed because sometimes GIFs can really slow down your store.

Reviews:

They have an Instagram display feature which is available only on Premium themes which is cool but it’s ok if you don’t have it. Regular reviews just below their Instagram widget are fine. Plenty of reviews you can import from Aliexpress with our without pictures.

 

3. Cart Page

When clicking on the “Add to Cart” button, there’s a quick upsell suggestion of anti-flash lens eyewear:

It isn’t a bad upsell because everyone knows these laser devices have a pretty strong flash so you don’t really want to look on it when working. I personally wouldn’t offer this item as an upsell because it causes a negative impact which can reduce sales.

Think about it… A customer sees this awesome ad of people using this device with no protective glasses and he’s ready to make his purchase. He click on the Add to Cart button and suddenly he sees that you should wear protective gear to use it. I think it may scare our customer away.

I would just offer this product as it is with a different upsell(or no upsell at all) and leave the protective eyewear decision to my customers. You can always write somewhere in your store that anti-flash eyewear is recommended when using this product just to cover your a$$.

Other than that upsell issue, everything looks great on the cart page. They display a free shipping and money back guarantee message instead the usual “taxes and shipping are calculated on checkout” which is good to prevent confusion.

My score for the product page + cart page is 4/5 – I reduced one point only because of that upsell.

 

4. Checkout

Their checkout page is standard – On top they just have their logo and in the bottom the must have policy links. Usually I prefer giving my checkout page a bit more attention so I make sure to have a logo + trust badges on top.

Something like this screenshot above looks a lot better than just a logo – It’s a 5 minute work to create something similar on photoshop and it really upgrades your checkout page!

When filling out the shipping details, I noticed the phone number is a mandatory field:

Usually the phone number on my store is always optional because some customers really hate giving out their phone number. Even if it’s only used for shipping purposes, some customers just don’t want to give their phone number and they will leave if this is mandatory. So if you’re testing products, keep the phone field optional.

In this case tho, I think they didn’t have an option because some payment providers ask for phone numbers to process payments. On top of PayPal and CC processors, they also offer paying with afterpay which I think requires a real phone number.

In any case, keep the phone number field optional if you can.

Their shipping page offers standard shipping for free and express shipping for extra $7.5:

A good strategy to make a bit more money on the shipping. If you can offer express shipping for extra costs, I suggest testing it out 😉

My score is 4/5 – I reduced one point because they had no trust badges with their logo.

 

To Sum It Up:

This product is super trending right now and you have enough time to jump and sell it too. This is a 1-product branded store but you don’t have to do the same to make sales. If you have a general store, all you need is a great looking product page + video ad.

Take inspiration from their product page and create something similar. Order this product or send it to some girl on fiverr to get fresh video material to make some amazing ads.

Are you fluent in German? or maybe Spanish? Good! Create a product page in the language you speak and advertise it – So many ways to make money of this product!

Hope you liked this week’s article and feel free to leave a comment if you have any questions. Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Use These 2 Methods To Get Traffic And Sales For Free – Zero Investment Dropshipping

By
Daniel Aloni
-
11
Use These 2 Methods To Get Traffic And Sales For Free - Zero Investment Dropshipping
Use These 2 Methods To Get Traffic And Sales For Free - Zero Investment Dropshipping

Paying for traffic isn’t the only way to make sales with dropshipping and you don’t need a big Facebook or Instagram page to drive free traffic. So if you don’t have the funds to invest on paid traffic like Facebook or Google ads, then this article is exactly what you need!

In this week’s article, I will show you two powerful methods you can use to drive free and relevant traffic to make sales as a dropshipper.

find winning products to dropship

1. Drive Free Traffic From Youtube To Your Dropshipping Store

One of the most easiest ways to get free and relevant traffic to your dropshipping store is simply by making Youtube videos. As you can see in the screenshot above, this Youtuber is making funny complication videos about cats and getting TONS of views.

This is a trend I’ve seen on Youtube which can make you A LOT of money if you can find yourself a niche and just dominate in it. For it to work you don’t need to buy any video equipment to make your own original content. You only need to make compilation videos 🙂

So how is this Youtuber making money?

He collects TikTok videos about cats, makes a funny compilation out of them, and posts a link to his Shopify store in the description. He won’t get any Google ad revenue from this video because it’s copyrighted from the moment he uploads it, but he gets a decent amount of traffic to his Pet store.

And he links to a specific product most Pet owners will need which is the Pet hair remover.

Note: Someone could be paying this Youtuber to display their Shopify store link on his videos so it isn’t necessarily the Youtuber’s Shopify store.

The best part is that you don’t have to be a professional video editor! If you know some simple video editing skills like cropping and text manipulation, you can easily create the same funny video compilations like this guy.

If you have absolutely no experience with video editing, my advice is to learn the basics right now because it’s very simple. If you don’t have the time for it, you can pay someone to create these compilations for you. I’ve seen guys on Reddit that charge $5 to $15 for making compilation videos because it’s really simple to make.

The next thing you’ll need is a niche and a strategy:

The pet niche is a good choice to start but it won’t be easy to stand out… As you probably understand, this niche is very competitive and you really have to work hard to bring some good content in order to get decent views.

This Youtuber realized it so he decided to niche it down to only Tik Tok videos. He clearly knows his way in the Tik Tok world so he understood the potential of just posting funny cat videos from within Tik Tok. On top of that, Tik Tok generates a lot of content so his users are probably watching him because his videos are fresh.

If he was posting old cat videos the majority of people have already seen, he wouldn’t get so many views.

This Youtuber’s niche is pets and his strategy is to bring pet videos from Tik Tok. You too can do the same exact thing as this guy is doing but you’ll have to be uploading much more content and be fast while doing it. Or maybe niche it down to only Telegram videos? Just a thought 😉

You can also choose your own niche which isn’t as competitive as Pets and make the same video compilations like funny fails, funny kids, funny sport fails, etc. And it doesn’t have to be only from Tik Tok!

Take for example this Youtuber:

His channel is all about Counter Strike Global Offensive, or in short CSGO. He uploads anything from funny compilation videos of Twitch streamers to full match highlights between CSGO professional teams.

I am a gamer myself and my favorite game I play almost everyday is CSGO so it happens that sometimes I watch his videos on Youtube. I was also one of his first subscribers because once a LIVE match has ended, he was already uploading it into his Youtube channel. I really liked it because I didn’t want to waste too much time watching live matches.

So this was his strategy and it paid off because now he has 4 or even more channels where the biggest one has almost 100k subscribers. He’s getting a lot of views and earns from advertising these CSGO websites.

This is just another example of the endless possibilities you have on Youtube so if you’re a gamer, you can easily do something similar to this guy or maybe find a different method no one has ever thought about.

2. Dropship on Etsy

Another method is to open your own store on Etsy for free and dropship products from China. The good thing about Etsy is that you don’t have big monthly fees and you only pay per each listing which is 20 cents from what I remember. And of course the usual sell fees which you pay only after you make a sale.

You also don’t have to start big and list hundreds of items – It’s enough to list 10 or 20 items and just let it sit like that. You can signup through an affiliate link of an Etsy seller and get 20 listings for free. This means you won’t even have to pay 20 cents each month per listing.

When I started my Etsy store, I remember getting my first sale there after listing about 6 mugs and it was pretty fast. The mugs I was selling had a unique design so it ranked pretty well in the search results.

if you plan to dropship items from China, my advice is to pick stuff like you see in the screenshot above. Unique family gifts, custom photo gifts, name necklaces, etc, work the best on Etsy and there’s always something new on Aliexpress you can list on your Etsy store.

Important:

You have to be clear from where you ship your items – When creating a new listing you have to choose the shipping origin of your item so don’t choose USA if your item is shipped from China. If it’s from China, people will understand it takes some time and they won’t give you bad rating.

If you lie and write it ships from the US, people will expect it to be delivered in a week or two MAX. And when it won’t be there in that time frame, they’ll start by sending messages and will surely rate your store with one star.

China isn’t a bad word and if you sell a cool and unique item, people will have no problem to wait for it.

Another good thing about Etsy is that it is very friendly to beginners compared to Amazon or Ebay. When I first opened my Amazon seller’s account, it didn’t take 15 minutes and I already received an email saying I was banned.

Apparently their system marked me and I had to provide bunch of documents and talk to them to bring my account back. With Etsy it took me something like 15 minutes to setup everything and they even accepted PayPal as payment so I didn’t have to bother with Payoneer like with Amazon.

So if you’re looking to start a dropshipping business on a marketplace, Etsy will be a great start to make some money!

Pro tip:

Look for Aliexpress sellers with warehouses in the USA to offer shorter shipping times and have happy customers.

Take this wallet for example:

It’s a custom photo wallet found on Aliexpress and it’s the perfect item to try and sell on Etsy. You can create a listing with the same photo as you see here and when a customer makes an order, he will need to send you his photo.

The good thing about this product is that it can be shipped straight from the US so your customers won’t have to wait weeks for their wallet to arrive from China.

And the seller has probably more items in his US warehouse so make sure to check it out and maybe you’ll find a product that will explode on Etsy!

To Sum It Up:

These 2 powerful methods are completely free and they can make you some good money! You only need to invest your time and not quit after the first video you upload or after listing only three products on your Etsy store.

And when it comes to what products to sell, you already know where to find the best ones 😉

Let me know if you have any questions in the comments.

Good Luck 🙂

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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