This week’s products is the animal ski masks.

The ski season is here and this product should sell like crazy! Skiing is a really popular hobby around the world and people spend A LOT of money on equipment, wears, etc. This mask is really cool and it has plenty of excellent reviews on aliexpress. I have a good feeling about this product and you should definitely test it out after reading this week’s winning product article 😉

So let’s jump in and see how can we sell this animal ski mask with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

This niche is huge so we have plenty of great interests we can use and a lot of targeting combinations we can make. I went for the younger audience and didn’t target people over 35 because they probably won’t wear such masks when skiing. This could be a mistake so feel free to test people aged 35+

The targeting I chose:

1. Men & Women(age 18-34) + skiing interests – Classic targeting suggestions by Facebook.
2. Men & Women(age 18-34) + popular ski resorts – I googled popular ski resorts in U.S/CA and added them.
3. Men & Women(age 18-34) + ski interets + animal interests – This is a combination which I think can work. We target ski lovers + combine it with animal interests. We can combine it with Cats and just show them the cat mask or add multiple animal interests and show them more than one mask.

Note: I targeted only people from the U.S but don’t forget that this is a global niche. You can target European countries like France, Germany, Austria or just target Worldwide(exclude “bad” countries). There are also plenty of popular European ski resorts and ski/snowboard equipment companies.

Men & Women(age 18-34) + skiing interests:

Men & Women(age 18-34) + popular ski resorts:

Men & Women(age 18-34) + ski interets + animal interests:

As you can see in the third targeting option, I went for the “Lion” interest and “Leo” astrology sign interest(we can also target people with birthdays in August). For this audience, we can show only the Lion mask and see how it works.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

We have lots of great pictures to work with and even a portfolio of happy customers wearing these masks. For testing, the photos the aliexpress seller provides are enough but I still think a video with a cool jumpy music will work better.

Here are the photo ads and ad text examples I created.

Examples:

1200×1500 photo ad for men&women + ski interests/resort interests:

1200×1200 photo ad for men&women + ski interests + Lion/Leo interests:

I created this ad image by searching for a copyright free ski photo on pixabay and placed this tiger ski mask on it. This kind of photo ads work well especially if you use a suitable background. In our case, we’re targeting people in the ski niche so a ski background may bring more attention to our ad.

*I know this isn’t a Lion mask but a Tiger mask*

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $4.05 and another $2 for epacket shipping(USA). That makes our total price for the ski mask stand at $6.

I think we can easily price this product for $19.99 + $2.95 shipping.

Selling Strategy:

People will definitely buy more than one ski mask either for themselves or for their friends/family. We should offer quantity discount + Free Shipping.

Example:

We offer a 10% discount for 2 items and for each extra product we add an additional 5%. On top of that, we will offer free shipping for 2 or more items bought. Let them think they’re getting the deal of a lifetime here 😉

Summary:

This is a seasonal product that looks great and has great reviews on aliexpress. If you can make sales with this product, then you’re going to enter into a very lucrative niche where people spend a lot of money!

I hope you liked this week’s winning product article – Feel free to ask questions in the comments 🙂

Good luck!

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Must Read Articles:

• How Much Does It Cost To Open A Dropshipping Store On Shopify?
• 4 Traffic Sources To Get Customers For Free
• 5 Shopify Apps You Must Have In Your Store

This week’s products is the Portable Milk Bottle Warmer.

This product is a great solution for Moms looking to keep their milk bottle warm when they’re outside. Especially now when it’s cold outside and the milk will get cold no matter how good you wrap it. It’s an essential product you can sell LONG after Christmas if you hit the right audience 😉

So let’s jump in and see how can we sell this milk bottle warmer with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

Our targeting options are simple this time and we’re going to target new Moms and Dads. Facebook gives us an option to pick parents based on the child’s age and the interest ‘New Parents’ gives us parents with children aged 0-12 months. Exactly what we need!

The targeting I chose:

1. Women(age 18-34) New Parents(0-12) – Women with babies as simple as that.
2. Men(age 18-34) New Parents(0-12) and who married or engaged – Same principal as above but they have to be married or engaged. Can’t see an option where a man, after seeing our ad, decides to buy this for his ex-wife.
3. Women(age 18-34) New Parents(0-12) Countries(CA, AUS, NZ, UK) – Targeting other english speaking countries.

Women(age 18-34) New Parents(0-12):

Men(age 18-34) New Parents(0-12) and who married or engaged:

Women(age 18-34) New Parents(0-12) Countries(CA, AUS, NZ, UK):

You can always try targeting Worldwide but if you do that, remember to exclude countries with 0 chance of buying. And if you’re page is in english and you don’t plan on translating it, then in “Languages” choose English(All). If we target WW, we want them to at least understand english.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

Unfortunately for us, the photos the seller provides are not the best and we have no video to use. In this case, I strongly recommend to approach the seller and ask for a video or high quality photos you can use. If he doesn’t have any, take a look at different sellers who sell the same product and look for material you can use. Another option is to look for a similar product as this one and you may even find something much better than what I showed you here.

Anyway, I prepared some photo ad examples from the materials we have on the seller’s page.

Note: This is an essential product for Moms with babies and it’s something they would love to have for winter times. Even with the photos we have right now, there’s still a chance our ad will bring enough attention for them to click on it. So you can give it a go with what we have now.

You can never know until you try 😉

Here are the photo ads and ad text examples I created.

Examples:

1200×1200 photo ad for women(18-34) with babies:

1200×1500 photo ad for Dads:

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $2.40 and another $3 for epacket shipping(USA). That makes our total price for the bottle warmer stand at $5.40.

This is an essential product for Moms so I think we can sell it for $19.99 + $2.95 shipping.

Selling Strategy:

This is where things get interesting!

You probably noticed that this product needs to be connected to a power bank in order to work. It has a regular USB cable so connecting it to our phones won’t work. This is an oppotunity to offer a power bank as an upsell.

First you will need to get an app that gives you that option – I can recommend the Unlimited Bundles & Discounts Shopify app by Revy Apps. I’ve been using this one app for all my stores and it does a wonderful job with plenty of options like upsells, quantity discounts and more. And it’s free for the first product so you don’t have to pay anything if it’s your first time testing it 😉

Note: Ecomhunt and I have absolutely no affiliation with this app.

Here’s an example of how it looks:

Once the customer clicks on the “add bundle” button, he is transfered to the cart page with both products already there with a discount. My advice is to offer a discount + Free Shipping. Write something like “Buy this bundle and save 10% + Shipping is Free!”.

You will need to find a power bank, preferably a cheap one, and create a product page just for it. In order to increase our chances of them taking this bundle, give the power bank a name so it feels connected to our product.

For example:

“Baby Bottle Warmer Power Bank”

If you decide to “brand” the baby bottle warmer and give it a name like “Warmy”, make sure to use the same branding on the power bank as well. For example: “Warmy baby bottle heater” and “Warmy bottle heater power bank”.

There’s some cheap DIY power banks on aliexpress going for $3-$5 and they usually require rechargeable batteries to be installed. I would avoid these and pick a normal power bank like this one here:

It sells for $9.99 + free epacket shipping. Click the photo or click here for the product page on aliexpress. Give this power bank a price of $21.99 or $22.99 so it goes down to $20 after a 10% discount. This will give us an extra $10 profit each time they take our upsell 🙂

Summary:

Moms will definitely need this product for the cold season and I think there’s a good chance the upsell will fly as well. Take your time… Look for different materials you can use and maybe you’ll find some quality footage to make this product really stand out.

I hope you liked this week’s winning product article – Feel free to ask questions in the comments 🙂

Good luck!

Looking For More Winning Products?

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Click here to join now for free 🙂

Must Read Articles:

• 4 Traffic Sources To Get Customers For Free
• How To Create A High-Converting Product Page
• Mistakes Online Store Owners Make – Part 3

This week’s products is the zodiac sign gold necklace.

The zodiac sign niche is very lucrative and I’ll never forget the crazy POD(print-on-demand) campaigns I saw when I was still a beginner. These zodiac sign necklaces are looking really good and have big potential to sell really well because of Christmas. If it wasn’t November right now, I would probably not recommend selling this product. But with Christmas just around the corner, we have a real chance!

We just need to be a bit more creative 😉 So let’s jump in and see how can we sell this zodiac necklace with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

We have plenty of ways to sell this product – We can go the classic way and target people who were born in a certain month to show them their zodiac sign necklace OR we can be creative and create something cool which will increase our chances to get sales.

Here are the 3 strategies you can try:

Strategy #1 – Classic photo ad targeted to the right people – Seems like this product has much more interest among young women but men buy it too. So if I were to target, then the age I’d choose will probably be 18~30. I would also go only for women who are in a relationship in order for them to tag their boyfriend or buy 2 necklaces as a Christmas gift.

You can then create an ad for each zodiac sign and target women by their birthday month OR target in bulk. So if we use this photo:

Our targeting will look like this:

Targeting Taurus, Leo & Scorpio women who are in a relationship. What I’d expect here is for the ladies to buy one for their boyfriends or just tag them as a Christmas gift “hint”. A different tactic we can use is to target women who are totally into all this Astrology stuff.

Our targeting will look something like this:

Then we can suggest buying 2 or more necklaces as a gift for their BFF, close family, boyfriend, husband, etc…

Strategy #2 – Video slideshow asking people to comment their zodiac sign and their partners – A cool way to get engagement and clicks will be to target married/engaged/in-a-relationship women and ask them to write their zodiac sign and their partners zodiac sign too. And from here, we can forcast their future in 2020 and comment something nice + link to our product page.

Example: “It looks like both your zodiac signs complete each other! 2020 will be a great year for both of you and it looks like something special will happen in 2020 – Your stars will allign 😉 For more about your future, click here => *link*”

The link will be a product page with both zodiac signs offered together as a bundle. The description will have a short paragraph about both their zodiac signs, their love life and more. Same thing will be for each zodiac combination.

This strategy is me going a bit too far but it might work. You will have to create a bundle page for every zodiac combination and set up a Facebook bot or manually reply on the comments. There’s also a limit to how many times you can reply so it can get complicated. Try this method only if you have the time and the experience in creating engaging ads.

Strategy #3 – A blog post for each zodiac sign – This is what I would go for if I was testing this product.

Create 12 blog posts about each zodiac sign and target Astrology fanatics: Leo for people born in August, Scorpio for people born in November, etc. It will be for you to decide on how you will sell this necklace – You can be straight forward and just show them that this cool zodiac necklace exists OR write about the importance of wearing a zodiac sign necklace(or something else).

You may ask why not just create a product page for each zodiac sign and write about the zodiac in the product description? It might work but in my opinion, an article about the zodiac sign will work much better than just sending them to the product page and expecting them to read the description. People who are into Astrology really like to read this stuff and they are more likely to click your ad if it’s an article.

And in the end of the article, we’ll try to convince our reader on how important it is to wear his zodiac sign so he clicks our link and buys it.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

If we go the classic way, here’s how the ads shoud look

Examples:

1200×1200 photo ad for women(18-30) in a relationship

OR we can be a bit more direct.

It will be up to you to target one zodiac sign at a time or to go in bulk and display it like I showed you here.

If you’re planning to use the article writing strategy, then your ad should be a simple link post ad with a “clickbaity” article like this:

You can download free commercial use stock photos from Pixabay or other websites and use it for your ads – Don’t use someone else’s work.

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.15 and another $3.15 for epacket shipping(USA). That makes our total price for the pocket watch stand at $6.30.

This product looks really good and we can possibly sell it at minimum $19.99+ $2.95 shipping or even $24.99 + $2.95 shipping.

Selling Strategy:

Our goal is to sell more than one necklace at a time – It’s Christmas and we should use it in our favor.

Offer quantity breaks + Free Shipping if the customer decides to buy 2 or more. Quantity discounts can start from 10% for 2 and jump by 5% each time they add 1 more necklace. Free Shipping + quantity discount in 1 package works really well for me. It should work well for this product too!

Summary:

This winning article was a bit different from what I usually write and I shared a few creative selling strategies you can try. Yes, some of them(like strategy #2) are a bit overcomplicated and require a lot of work… But the one where you first send the customers to an article, should work well if done right.

It’s not new for advertisers to send traffic first to an article with product links in it. The logic behind it is the cheap link clicks you can get if your ad creative and title are catchy. If we’re ok with getting 3-4 link clicks per $1 spent, our link click cost to an article can be MUCH lower and get us a lot of traffic(and hopefully sales).

Don’t forget to import the reviews to your product page!

If you have any questions, feel free to ask in the comments 🙂

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

Must Read Articles:

• How To Create A High-Converting Product Page
• Mistakes Online Store Owners Make – Part 3
• 5 Tips To Successfully Promote Products Using Instagram Influencers

This week’s products is the heart shaped pocket watch.

It’s the gift season and men are looking for something special they can bring for their wives/fiancees/girlfriends. On top of being super cute, the quality of this watch looks to be superb and this can be a really great Christmas gift! A really great product to sell which can potentially open us a door to the family niche 🙂

So let’s jump in and see how can we sell this pocket watch with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options here are men who are engaged or married – In order to increase our chances of getting some sales, we need to find those who are more likely to buy. If we just target married men, the audience size will be huge and getting sales with a new pixel will be tough. But if we use some some of the tools facebook provides us like life events & more, we can significantly increase our chances of getting sales.

The targeting I chose:

1. Newly Engaged(3 months) Men [age:18-44] – Newly engaged couples are the happiest and I think it’s enough to understand that this targeting option may give us some really nice conversions if the product is right. It’s the time when they usually plan their wedding, shower each other with small gifts and if we add Christmas to the equation, we may hit gold!
2. Newlyweds(6 months) Men [age:18-44] – Same principal as above.
3. Married Men with anniversary within 0-60 days Men [age:25-65+] – God have mercy on the men who forget their anniversary and come back home empty handed.

Newly Engaged(3 months) Men [age:18-44]:

Newlyweds(6 months) Men [age:18-44]:

Married Men with anniversary within 0-60 days Men [age:25-65+]:

Always remember to hit “browse” and check out what Facebook has there for us to use. It’s just a small example of how we can take larger audiences and find the ones with a better chance to open their wallets and give us their money.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

The photos we have on the aliexpress page for this pocket watch are great and I don’t see a reason to make a video ad for this product. I have prepared a 1200×1500 photo ad from the material this aliexpress seller provides and from a different one who sells the same product.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1500 photo ad for men newly engaged(3m) and newlyweds(6m):

The second 1200×1500 photo ad for married men with anniversary coming soon:

If your product has multiple styles and you want to make an eye catching photo ad, then this one above is a format I personally use for some of my POD(print-on-demand) products and dropshipping products. A beautiful way to display your product of Facebook’s feed 😉

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3 and another $3 for epacket shipping(USA). That makes our total price for the pocket watch stand at $6.

This product looks really good and we can possibly sell it at minimum $24.99 + Free Shipping or even $29.99 + Free Shipping.

Selling Strategy:

Profit margin is really good and but I don’t see men buying more than one piece so quantity discounts won’t work here. If you have a bundle app, you can offer something extra for the men to pick up as a gift. I’m not a big fan of bundles when I’m still in the testing stage because I think it can confuse our customers and they’ll just leave our store without buying anything. I think it’s better to test this product as it is without any bundle offers and if I get sales, then I can think about adding bundles.

Summary:

In my opinion and based from selling a lot in the family niche, this product looks like a potential winner. It’s not a necklace or the usual kind of gifts women receive so there’s a chance it will see because it’s unique. I didn’t check thoroughly if this product was sold in big amounts on Facebook already but even if it did, Christmas is a magical season and you can still make a killing with this product 😉

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

Must Read Articles:

• 5 Shopify Apps You Must Have In Your Store
• 4 Possible Reasons Why You’re Not Getting Sales
• 5 Things You Should Avoid Doing When Running Facebook Ads

This week’s products are these amazing iPhone Christmas cases.

These iPhone cases I just bumped into on aliexpress are looking great and they have tons of excellent reviews. I have a really good feeling about this product and I suggest you test it quickly after reading this article 😉

So let’s jump in and see how can we sell these cases with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options in this case are endless and we’ll have to really think who’s more likely to buy this phone case. Judging by aliexpress reviews and just by looking at the product, I know that women are most likely to buy this case. So we figured out the gender and I will be targeting women.

Fortunately for us, Facebook does a wonderful job at gathering data and I can select people who are most likely to own a certain phone brand like iPhone 7 or iPhone XS MAX. If we were to target people on mobile with an iOS device, we would have more than 15 million and this is not good. With the option to target only a certain mobile brand, we can play with normal size audiences and even target a bit more wealthier audience – You’ll see what I mean in the targeting selection.

Now that we know who to target, here are the targeting I chose:

1. Women with iPhone XS Max (age: 18-28) – I decided to target younger women just because I think they’re more likely to buy one of these cases than older women. I can be wrong here so I suggest testing also women 30-50+ and see for yourselves. I chose to target XS Max users first because they probably have more money to spend right now than someone with an iPhone 5 or 6. This product isn’t solving a problem and it’s also seasonal so I’m looking for people who are more likely to spend their money of stuff they don’t really need – Emotional buyers.
2. Men in a relationship with iPhones (age: 18-28) – If I were to target men then only to suggest this phone case as a Christmas gift for their girlfriends. I think this phone case can be a really cute Christmas gift and it’s worth a shot. We can also target married and engaged men but I think this gift works better as a boyfriend/girlfriend gift – Less emotional attachment.
3. Women with all iPhones and who like Christmas (age: 18-28) – Nothing special about this targeting option really. Just women with iPhones 8 and higher and with some Christmas interests to lower our total audience size. Hopefully we’ll catch some who really love Christmas and they’ll be happy to purchase one of these cases. *We can always add a few more Christmas interests here to really pinpoint the Christmas lovers*

Women with iPhone XS Max (age: 18-28):

Men in a relationship with iPhones (age: 18-28):

Women with all iPhones and who like Christmas (age: 18-28):

If your budget allows you to add a few more adsets to test this product, I suggest targeting older women too.

We’re targeting only mobile users – In order to do that, remove Desktop placements and keep only Mobile.

I want my users to be iPhone users but also to browse from their mobile when they see my ad. And to target iPhone users, we just scroll down and choose iOS devices only and remove everything except iPhones.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

The photos we have on the aliexpress page for these cases are absolutely amazing and I don’t see a reason to make a video ad for this product. A simple 1200×1200 ad for Facebook and Instagram feeds showing the 3 cases together will be more than enough to test.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad for women with Iphone XS Max:

The second 1200×1200 photo ad for men to buy as a gift for their girlfriends:

The third 1200×1200 photo ad for women who love Christmas:

I used the same photo because I think it’s the best one but you can always use something else. Remember that if you advertise on Instagram feed, create a new ad only for Instagram users because the description is shorter and the link cannot be clicked.

Check out this winning product article to see how an Instagram Feed ad should look.

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.33 and $2.74 for epacket shipping(USA). That makes our total price for a case stand at $6.

I think we can easily sell this product for $19.99 + $2.95 shipping. Maybe even for a bit more like $21.99 + $2.95. Make sure to have a good looking product page and include the closeup photos of the case which are provided by the aliexpress seller. Don’t forget to add reviews!

Selling Strategy:

Profit margin is ok and I aim for people to buy more than 1 case to get a free shipping discount. On top of the free shipping discount, we should also offer a quantity discount starting at %10 for 2 items with 5% additional discount for each product added.

Offer your customers only the three cases as you see in the photo attached and only in one color(red). We don’t want them to think about choosing different colors or other styles – I would probably offer the deer and the bear only without the Santa.

Summary:

iPhone cases are usually not something I sell but this product really caught my attention and I was surprised by the amount of sales it has followed by excellent reviews. On top of that, it looks like this seller is sending the product quite fast and knows how to work.

Overall this product looks like a real winner and the ad material we have is top notch – Definitely worth a test!

Keep testing and success will come – Good Luck!

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