Winning Product #11: Portable Milk Bottle Warmer With Full Testing Strategy Using Facebook Ads

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November 24, 2019

Winning Products Complete Facebook Ads Strategy — Winning Product #11: Portable Milk Bottle Warmer With Full Testing Strategy Using Facebook Ads

This week’s products is the Portable Milk Bottle Warmer.

This product is a great solution for Moms looking to keep their milk bottle warm when they’re outside. Especially now when it’s cold outside and the milk will get cold no matter how good you wrap it. It’s an essential product you can sell LONG after Christmas if you hit the right audience 😉

So let’s jump in and see how can we sell this milk bottle warmer with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

Our targeting options are simple this time and we’re going to target new Moms and Dads. Facebook gives us an option to pick parents based on the child’s age and the interest ‘New Parents’ gives us parents with children aged 0-12 months. Exactly what we need!

The targeting I chose:

Women(age 18-34) New Parents(0-12) – Women with babies as simple as that.
Men(age 18-34) New Parents(0-12) and who married or engaged – Same principal as above but they have to be married or engaged. Can’t see an option where a man, after seeing our ad, decides to buy this for his ex-wife.
Women(age 18-34) New Parents(0-12) Countries(CA, AUS, NZ, UK) – Targeting other english speaking countries.

Women(age 18-34) New Parents(0-12):

Men(age 18-34) New Parents(0-12) and who married or engaged:

Women(age 18-34) New Parents(0-12) Countries(CA, AUS, NZ, UK):

You can always try targeting Worldwide but if you do that, remember to exclude countries with 0 chance of buying. And if you’re page is in english and you don’t plan on translating it, then in “Languages” choose English(All). If we target WW, we want them to at least understand english.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

Unfortunately for us, the photos the seller provides are not the best and we have no video to use. In this case, I strongly recommend to approach the seller and ask for a video or high quality photos you can use. If he doesn’t have any, take a look at different sellers who sell the same product and look for material you can use. Another option is to look for a similar product as this one and you may even find something much better than what I showed you here.

Anyway, I prepared some photo ad examples from the materials we have on the seller’s page.

Note: This is an essential product for Moms with babies and it’s something they would love to have for winter times. Even with the photos we have right now, there’s still a chance our ad will bring enough attention for them to click on it. So you can give it a go with what we have now.

You can never know until you try 😉

Here are the photo ads and ad text examples I created.

Examples:

1200×1200 photo ad for women(18-34) with babies:

1200×1500 photo ad for Dads:

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $2.40 and another $3 for epacket shipping(USA). That makes our total price for the bottle warmer stand at $5.40.

This is an essential product for Moms so I think we can sell it for $19.99 + $2.95 shipping.

Selling Strategy:

This is where things get interesting!

You probably noticed that this product needs to be connected to a power bank in order to work. It has a regular USB cable so connecting it to our phones won’t work. This is an oppotunity to offer a power bank as an upsell.

First you will need to get an app that gives you that option – I can recommend the Unlimited Bundles & Discounts Shopify app by Revy Apps. I’ve been using this one app for all my stores and it does a wonderful job with plenty of options like upsells, quantity discounts and more. And it’s free for the first product so you don’t have to pay anything if it’s your first time testing it 😉

Note: Ecomhunt and I have absolutely no affiliation with this app.

Here’s an example of how it looks:

Once the customer clicks on the “add bundle” button, he is transfered to the cart page with both products already there with a discount. My advice is to offer a discount + Free Shipping. Write something like “Buy this bundle and save 10% + Shipping is Free!”.

You will need to find a power bank, preferably a cheap one, and create a product page just for it. In order to increase our chances of them taking this bundle, give the power bank a name so it feels connected to our product.

For example:

“Baby Bottle Warmer Power Bank”

If you decide to “brand” the baby bottle warmer and give it a name like “Warmy”, make sure to use the same branding on the power bank as well. For example: “Warmy baby bottle heater” and “Warmy bottle heater power bank”.

There’s some cheap DIY power banks on aliexpress going for $3-$5 and they usually require rechargeable batteries to be installed. I would avoid these and pick a normal power bank like this one here:

It sells for $9.99 + free epacket shipping. Click the photo or click here for the product page on aliexpress. Give this power bank a price of $21.99 or $22.99 so it goes down to $20 after a 10% discount. This will give us an extra $10 profit each time they take our upsell 🙂

Summary:

Moms will definitely need this product for the cold season and I think there’s a good chance the upsell will fly as well. Take your time… Look for different materials you can use and maybe you’ll find some quality footage to make this product really stand out.

I hope you liked this week’s winning product article – Feel free to ask questions in the comments 🙂

Good luck!

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4 Traffic Sources To Get Customers For Free

By

Daniel Aloni

-

November 19, 2019

5

Use These Traffic Sources To Get Free Customers To Your Shopify Store — 4 Traffic Sources To Get Customers For Free

Getting traffic to your dropshipping store doesn’t have to be always paid for and it looks like everyone thinks free traffic doesn’t exist anymore. Of course, spending money for traffic on Facebook, Instagram, Google, etc is much easier if you have the money to spend. But unfortunately for some people, paid traffic isn’t possible.

In this week’s article, I’ll show you 4 free online traffic sources. On top of that, you will learn a few creative ways you can implement right now to start getting free, quality traffic to your store from these sources. I assure you that some of these sources were never even considered by most of you 😉

1. Reddit As A Free Traffic Source For Your Online Store

Reddit, the front page of the internet, is one of the most visited websites online. In July 2019, almost 1.7 billion visits were measured and the numbers keep on growing. But unfortunately for us, Reddit isn’t at all friendly towards advertisers.

Simple self promotion will get your post downvoted to hell and almost instantly banned. First from the subreddit and if you continue doing it on other subreddits, you’ll eventually lose your account. But there are a few ways around it which will get you free traffic 😉

1. Give before you take – It is said that for each self promotion post, you must at least contribute 10 times to the community – This statement is wrong. I’m an active redditor myself and I know that if a subreddit has a no self promotion rule, then you won’t be allowed to promote yourself no matter how many times you “contribute” to the community. This also means the golden “give-take ratio” doesn’t really exist.

That said, you can still self promote yourself or your products by being sneaky. First of all, you still have to contribute in the specific subreddit you’re in. If we’re in the cat niche, we will post cute photos, memes, etc in the right subreddits about cats. This way we will gather “karma” and become real redditors.

After creating posts, commenting and learning the whole flow of that subreddit, it’s time we get a bit creative and think of some sneaky ways we can promote our store or a certain product. Here’s a cool thing you can try: If we’re in the cat niche, we can maybe create a post about our “funny experience” with one of our customers.

For example:

We create a new post with this title “One of my customers just sent me his cat’s photo wearing my custom pet christmas costume lol”. This title looks genuine and it’s totally ok to post cute pics or funny stories. Our post of course will contain the “customer’s cat photo” in our christmas costume which can be taken from aliexpress reviews.

Now it’s a bit of a risky move as some redditors might do a reverse picture lookup and find it on aliexpress. In my opinion, it’s risk worthy.

Judging from similar posts I’ve seen on dozens of subreddits, people will comment, upvote and your post has a chance to be featured on the front page of that subreddit. Getting from “new” to “Hot”. The second thing to expect are the questions from redditors who want one as well.

This is where we pray and hope for comments like “can you please link your store, I have to get one for my cat!”. When there are upvotes and interest, it’s totally ok to contribute and leave a link to your store with a small “thank you” note: “Hey guys! here’s my store link – “mycatshop.com”, it’s so cool you liked these haha thank you!”

And the only thing left now is to hope for good traffic and eventually sales.

2. Create your own subreddit – There’s nothing to stop you from quickly creating a subreddit with zero investment and zero cost. From here on out, your main focus will have to be around creating posts and thinking of ways to get people to subscribe.

It’s important to know that a general subreddit, if grown, cannot be used by you to advertise products or other stuff even if you created it. This means that if you open a “cat meme” subreddit and suddenly get it to 100k subscribers, posting stuff to sell will get you removed from that subreddit.

Our only way to advertise is to create a subreddit around our store which then will allow us to freely promote no matter the size. But now the problem is on how can we get new subscribers and traffic. Our only way will be to keep posting on our subreddit and within each post, we can link to our store.

Posts can be articles about certain products we sell and various other posts related to our niche. Now when a user searches for something on reddit or on google, there’s a chance one of our posts will appear. If the post is good, there’s a chance he’ll visit our store and hopefully buy our product.

Note: Reddit subreddits with zero or low number of subscribers doesn’t appear in the search suggestions. Even if you search for your exact sub name, you will not find it. To have it appear there, we need to get subscribers and unfortunately for us this number isn’t known by anyone. One subreddit can appear after 15 subscibers, while the other will only appear after 50 subscribers…

But don’t let this worry you because if you search for a topic, our posts will appear and they’ll get indexed in Google and other search engines.

2. Youtube As A Free Traffic Source For Your Online Store

It’s everyday that we hear about some Youtube star making millions or about viral videos popping everywhere. Youtube is probably the best method to get free, high quality visitors to our website. It’s also a really good advertising platform and if you have time, you should learn about Youtube ads.

But this article is about free traffic so here are a few ways you can use Youtube to your favor and get free traffic.

1. Just keep uploading – This method requires almost no skill but to create simple videos for your products. These can be as simple as sliders showing your product with some text in it, but it will be much better if you can create good videos the same way you create for your Facebook ads.

We’ll have to do some keyword research to choose a good title and learn about Youtube tags. We need this to have a better chance of ranking in a good place both on Youtube and Google when someone will search for the product you sell. And that’s it for this method…

We upload, choose a good title, etc and hopefully get some traffic and sales.

Personal note: This method works! I had a few sales to my print-on-demand products coming straight from Youtube. If you invest time into it and keep posting, this can turn out into a really good passive income.

2. Post videos in your niche – If you have the experience and the talent to create good videos in your niche, then this could be a big opportunity for you to strike gold! I like watching meme and cat videos on Youtube and I noticed that some of these channels are opening their own shopify stores and sell various products there.

Meme channels sell funny t-shirts and some cat channels that post funny cat compilations do it too. This is your chance to join the party and create videos around your niche and promote your store. You can never know how many views your videos will gain and how popular you can get. Sometimes one video is enough 😉

3. Imgur As A Free Traffic Source For Your Online Store

Imgur, if you haven’t heard about it, is a very popular online image sharing community. It has crazy amounts of traffic and works about in the same way as reddit with an upvote and downvote system. You have there various boards like popular tv shows, events, hobbies etc…

People post everything there, from personal pictures to gifs/memes and get upvotes or downvotes. If the post is good and new, it will probaby get views and upvotes. If it was already posted or it’s looks like spam, then it will get downvotes and less exposure.

It’s not as easy as reddit to understand and you will probably need more time to understand how things work around there. From what I saw and tried, posting something you sell like a cool t-shirt with a link in your image post won’t get you banned. And you can get even upvotes and some comments.

But you have to be careful there and not spam – The first rule is like on reddit, you will have to contribute. Post memes, funny pics etc and make it look like you’re a regular user. After posting a few times and gaining points, you can get a bit sneaky and post a picture of the product you “just bought” + link to your store.

Another way is to be straight with people and include in your bio that you’re a designer or an online store owner. Then keep contributing in the board you’re in and sometimes try posting a cool product you sell. Don’t make it look too promotional.

Example of a possible good title: “I’m selling these funny custom cat hats on my store and I thought some of you might appreciate these :)”. Then add your link and post it. You will definitely get views, upvotes and downvotes.

I think Imgur as a free advertising platform has a lot of potential if you can understand how it works, so consider the time spent there as a possible good future investment.

4. Twitter As A Free Traffic Source For Your Online Store

Twitter is a bit more complicated and gaining followers won’t be an easy task. If on Instagram you can create a post with a few relevant hashtags and get almost instantly your first likes/followers, then on Twitter you won’t get a thing.

Twitter requires a different approach, patience and persistence. In order to gain followers and traffic to your store’s twitter profile, you will need to post on a daily basis, at least 2-3 times a day, and do a really good research on what tags you should use.

Another method which seems to work is to find relevant twitter pages in your niche and be active there with your account. If we run a dropshipping shopify store for cat products, we’ll need to find relevant pages like cat twitter celebrities, cat food companies, famous veterinarian, etc.

Once we find some pages to follow, we’ll need to engage in every post to make ourselves visible to his follower base. Hopefully when other users see our comment, they’ll decide to visit our Twitter page and follow us or even visit our store.

To increase our chances, the Twitter page needs to look perfect. The profile pic needs to look professional and stick out from other users profile pages. Our page posts need to be perfectly written for our visitors to think of us as a brand. Posting only products won’t do the work. We have to post articles and more interesting stuff to get more reach and look like a real brand.

If you followe these rules and you can keep it up for a long period of time, you have a real chance at growing a twitter page and eventually get free, decent traffic.

To Sum It Up:

Billions of people visit these sites each month to read about their favorite topic, follow their favorite celebrity or just have some laugh with funny cat videos or pictures. Some of them like Reddit and Imgur are basically untapped by dropshippers and advertisers. Some like Youtube and Twitter have a higher entrance bar but it’s really worth it when you succeed!

Patience, persistence and creativity is what you’ll need to have if you want this to work. If you plan on doing it for one week or expect for quick resutls, then this probably isn’t for you. But if you can see the HUGE potential here and understand that the time spent doing the stuff I talk here isn’t really wasted, then you’re on your way to uncover a very lucrative free traffic source.

Time invested is never wasted if you’re persistent enough!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Winning Product #10: Zodiac Sign Gold Necklace With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

November 16, 2019

7

Winning Products Facebook Ads Strategy — Winning Product #10: Zodiac Sign Gold Necklace With Full Testing Strategy Using Facebook Ads

This week’s products is the zodiac sign gold necklace.

The zodiac sign niche is very lucrative and I’ll never forget the crazy POD(print-on-demand) campaigns I saw when I was still a beginner. These zodiac sign necklaces are looking really good and have big potential to sell really well because of Christmas. If it wasn’t November right now, I would probably not recommend selling this product. But with Christmas just around the corner, we have a real chance!

We just need to be a bit more creative 😉 So let’s jump in and see how can we sell this zodiac necklace with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

We have plenty of ways to sell this product – We can go the classic way and target people who were born in a certain month to show them their zodiac sign necklace OR we can be creative and create something cool which will increase our chances to get sales.

Here are the 3 strategies you can try:

Strategy #1 – Classic photo ad targeted to the right people – Seems like this product has much more interest among young women but men buy it too. So if I were to target, then the age I’d choose will probably be 18~30. I would also go only for women who are in a relationship in order for them to tag their boyfriend or buy 2 necklaces as a Christmas gift.

You can then create an ad for each zodiac sign and target women by their birthday month OR target in bulk. So if we use this photo:

Our targeting will look like this:

Targeting Taurus, Leo & Scorpio women who are in a relationship. What I’d expect here is for the ladies to buy one for their boyfriends or just tag them as a Christmas gift “hint”. A different tactic we can use is to target women who are totally into all this Astrology stuff.

Our targeting will look something like this:

Then we can suggest buying 2 or more necklaces as a gift for their BFF, close family, boyfriend, husband, etc…

Strategy #2 – Video slideshow asking people to comment their zodiac sign and their partners – A cool way to get engagement and clicks will be to target married/engaged/in-a-relationship women and ask them to write their zodiac sign and their partners zodiac sign too. And from here, we can forcast their future in 2020 and comment something nice + link to our product page.

Example: “It looks like both your zodiac signs complete each other! 2020 will be a great year for both of you and it looks like something special will happen in 2020 – Your stars will allign 😉 For more about your future, click here => *link*”

The link will be a product page with both zodiac signs offered together as a bundle. The description will have a short paragraph about both their zodiac signs, their love life and more. Same thing will be for each zodiac combination.

This strategy is me going a bit too far but it might work. You will have to create a bundle page for every zodiac combination and set up a Facebook bot or manually reply on the comments. There’s also a limit to how many times you can reply so it can get complicated. Try this method only if you have the time and the experience in creating engaging ads.

Strategy #3 – A blog post for each zodiac sign – This is what I would go for if I was testing this product.

Create 12 blog posts about each zodiac sign and target Astrology fanatics: Leo for people born in August, Scorpio for people born in November, etc. It will be for you to decide on how you will sell this necklace – You can be straight forward and just show them that this cool zodiac necklace exists OR write about the importance of wearing a zodiac sign necklace(or something else).

You may ask why not just create a product page for each zodiac sign and write about the zodiac in the product description? It might work but in my opinion, an article about the zodiac sign will work much better than just sending them to the product page and expecting them to read the description. People who are into Astrology really like to read this stuff and they are more likely to click your ad if it’s an article.

And in the end of the article, we’ll try to convince our reader on how important it is to wear his zodiac sign so he clicks our link and buys it.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

If we go the classic way, here’s how the ads shoud look

Examples:

1200×1200 photo ad for women(18-30) in a relationship

OR we can be a bit more direct.

It will be up to you to target one zodiac sign at a time or to go in bulk and display it like I showed you here.

If you’re planning to use the article writing strategy, then your ad should be a simple link post ad with a “clickbaity” article like this:

You can download free commercial use stock photos from Pixabay or other websites and use it for your ads – Don’t use someone else’s work.

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.15 and another $3.15 for epacket shipping(USA). That makes our total price for the pocket watch stand at $6.30.

This product looks really good and we can possibly sell it at minimum $19.99+ $2.95 shipping or even $24.99 + $2.95 shipping.

Selling Strategy:

Our goal is to sell more than one necklace at a time – It’s Christmas and we should use it in our favor.

Offer quantity breaks + Free Shipping if the customer decides to buy 2 or more. Quantity discounts can start from 10% for 2 and jump by 5% each time they add 1 more necklace. Free Shipping + quantity discount in 1 package works really well for me. It should work well for this product too!

Summary:

This winning article was a bit different from what I usually write and I shared a few creative selling strategies you can try. Yes, some of them(like strategy #2) are a bit overcomplicated and require a lot of work… But the one where you first send the customers to an article, should work well if done right.

It’s not new for advertisers to send traffic first to an article with product links in it. The logic behind it is the cheap link clicks you can get if your ad creative and title are catchy. If we’re ok with getting 3-4 link clicks per $1 spent, our link click cost to an article can be MUCH lower and get us a lot of traffic(and hopefully sales).

Don’t forget to import the reviews to your product page!

If you have any questions, feel free to ask in the comments 🙂

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How To Create A High-Converting Product Page

By

Daniel Aloni

-

November 11, 2019

2

Create High-Converting Product Page On Shopify Store — How To Create A High-Converting Product Page

Unfortunately, many dropshippers don’t give enough attention to their product page. From the product title to their descriptions, they sometimes keep it as it is on aliexpress with a few extra words and then cry about not getting any sales.

In this article, you will learn about the importance and the steps to a high-converting product page. If you’re planning on selling this Christmas and want to increase your conversion rate, then this article is for you!

1. Be Creative With Your Product Titles

A lot of dropshippers are doing the same mistake over and over again which is using the same product title as seen on aliexpress. No matter how cool and special the product you imported from aliexpress, if you use the same boring and super long titles then your chances of getting sales will significantly drop.

In the business world, the first impression you leave counts the most and it’s what will decide if you can get the job or close a client. The first thing people visiting your store see are your product photos and your product title so by using the same long and sometimes not-so-logical aliexpress titles, the first impression you leave is bad.

To leave a good impression, we must be a bit more creative with our titles! One of the tips I always give to beginners is to imagine you’re creating a one product store for that specific product you’re trying to sell. So instead of a regular title name, “brand” it by giving it a cool name.

For example:

Let’s take a look at this oversized hoodie found on aliexpress – A really cool product most of you probably recognize from all the ads running around 1~3 years ago. First things first, we already know it’s a big NO-NO to use the same aliexpress title. So if we’re in a hurry, we can just use something like “Oversized Winter Hoodie” as our title and it will be “ok” and the first impression we leave is ok, nothing special.

But if we “brand” it and use a name like “Lazy Blanket overzied winter hoodie”, “LazyCat overzied winter hoodie”, “Warmy overzied winter hoodie”, “Cozy overzied winter hoodie” for our title, then the first impression we leave is now much better and people will automatically think of it as a brand. And we all know branding does a good job in taking a regular product and suddenly transforming it into a “premium” one.

And if you’re already “branding” your product, then you can always edit your product photos and slap quickly made logo you just made up on each of them to boost your credibility 😉

2. Edit Your Product Photos

There are 2 types of aliexpress sellers:

The first type is what I like to call the “Lazy Sellers” – They have an aliexpress store in which they sell their products and as long as they make sales, everything will stay the same. They barely update and add new products. the photos they provide are not that good and sometimes terrible. If you message them asking for videos or new photos, they’ll likely not even respond and so on…

The second type are the “Entrepreneur Sellers” – They constantly update their products and add new and cool products to sell. They provide superb quality product photos & videos and if asked, they’ll happily provide more. The best kind of sellers you can work with!

But there’s one thing in common and this is their poor english and unfortunately for us, this english sometimes appears on the videos or the photos they provide. Not once, when reviewing shopify stores, I noticed that the photos the store owners used had some terrible english descriptions in them. They thought if the photo quality is good, then the customers will ignore the english typos and non-logical sentences like “Bright at night, good for viewers of your doggie!” (actual description for a dog collar product).

But unfortunately, this isn’t the case and a customer won’t like what he sees even if the products are HQ and the product is really cool. So please pay attention to the media you import from aliexpress and edit it if necessary.

More Photo Product Tips:

Keep it consistent – Try to keep the same background color and photo size between all your photos. This makes your product page look more professional and your photos won’t be cropped and move the screen if they’re all the same size.
Keep it light – You don’t want your photos to be too heavy and load slowly right? This is why you should use JPEG files instead of PNG files and if necessary, you can always use free image compress services found online. Or use a Shopify App to compress every photo on your store.
Import a few customer photos – It’s a good idea to show a few customer taken photos as well to gain more trust and to actually show that your customers are getting their orders. Social proof is always good for conversions!

3. Make Your Product Description Look Professional

The potential customer has seen your title, went through some of your product photos and now he’s about to scroll down and start reading the description. This is what I like to call the “money point” – From your product’s features to your store guarantees, everything needs to be perfect for the potential customer to add this product to his cart and proceed with the checkout process.

Here’s how your product page should look:

Start with an opener – A few lines about your product and what it does accompanied by a call-to-action text. Take your time writing the opener. Make it interesting and catchy. If there’s a holiday coming like Christmas, let people know your product can be a great gift for family or friends.
Add photos, gifs, videos to your description – Having a great video as an ad is cool but we should add more media to our description as well. You can upload a few photos to explain about your product features or how it works. Best if you can create a few short gifs taken from the video or just by combining a few photos. If you don’t know how to create gifs, you can always use free services online like giphy.com or others. These online tools will be enough to create some cool gifs you can then place in your description.
Product features – Write about your product features – I usually organize these in a bulleted or numbered list. Write about the problems your product helps to solve, its many uses(indoors, outdoors), it’s safety, etc. One or two sentences per each feature.
Product specifications – This is where you share the exact details of your product like size, weight, plug type, batteries, available colors, etc. If you forget an important detail, you can be sure the customer reading it will leave your store. If you forget to let them know your product needs x3 AAA batteries, then the users may look for it somewhere else on your page and when not found they’ll leave your store. Make sure to include EVERY detail.
Guarantees & Shipping – Finish with your guarantees(30 days return, refund etc). A few sentences and it will be enough. And, lastly, include your average shipping times and explain a bit about the shipping process like tracking and how can they track their order(best if you have a built-in tracking in your store).

Pro Tip: You can search for shopify stores selling popular products and go through them learning how they organize their product descriptions.

Here’s how you can find shopify stores easily on google:

In the search bar type: “popular product name” followed by “intext:shopify”. It should look like this: halloween led mask intext:shopify

This way google will show you links to shopify stores having they keywords you type.

4. Finish With Reviews

The customer loved everything about your product and read your description so now before he buys, he would really love to read some reviews. As you may know from reading my articles on this blog or by reading different articles, reviews are SUPER important and in my option, are a must have on every product.

For this we will need to install a review app from shopify so we can import them from aliexpress or different sources. Feel free to read my article about must have shopify apps where I share with you the review app I personally use and personal tips about using it correctly. I also share some interesting statistics about the importance of reviews and how it increases your conversion rate.

Not much to explain here after you read the shopify apps article but this is where a lot of users decide to quit or buy your product.

To Sum It Up:

We have so much stuff to focus on – Products, targeting, ad text, ad creatives, testing, scaling and much more. All of this takes a lot of our focus and time so we must at least have some things perfectly made such as our product page. You now know how to create a high-converting product page so at least, you’ll never have worry about your product page being “bad” or hurting sales again.

At first it will go a bit slow but after a few times, you’ll be creating great product pages, and fast!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Winning Product #9: Heart Shaped Pocket Watch With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

November 10, 2019

10

Winning Product Testing With Facebook Ads — Winning Product #9: Heart Shaped Pocket Watch With Full Testing Strategy Using Facebook Ads

This week’s products is the heart shaped pocket watch.

It’s the gift season and men are looking for something special they can bring for their wives/fiancees/girlfriends. On top of being super cute, the quality of this watch looks to be superb and this can be a really great Christmas gift! A really great product to sell which can potentially open us a door to the family niche 🙂

So let’s jump in and see how can we sell this pocket watch with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options here are men who are engaged or married – In order to increase our chances of getting some sales, we need to find those who are more likely to buy. If we just target married men, the audience size will be huge and getting sales with a new pixel will be tough. But if we use some some of the tools facebook provides us like life events & more, we can significantly increase our chances of getting sales.

The targeting I chose:

Newly Engaged(3 months) Men [age:18-44] – Newly engaged couples are the happiest and I think it’s enough to understand that this targeting option may give us some really nice conversions if the product is right. It’s the time when they usually plan their wedding, shower each other with small gifts and if we add Christmas to the equation, we may hit gold!
Newlyweds(6 months) Men [age:18-44] – Same principal as above.
Married Men with anniversary within 0-60 days Men [age:25-65+] – God have mercy on the men who forget their anniversary and come back home empty handed.

Newly Engaged(3 months) Men [age:18-44]:

Newlyweds(6 months) Men [age:18-44]:

Married Men with anniversary within 0-60 days Men [age:25-65+]:

Always remember to hit “browse” and check out what Facebook has there for us to use. It’s just a small example of how we can take larger audiences and find the ones with a better chance to open their wallets and give us their money.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

The photos we have on the aliexpress page for this pocket watch are great and I don’t see a reason to make a video ad for this product. I have prepared a 1200×1500 photo ad from the material this aliexpress seller provides and from a different one who sells the same product.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1500 photo ad for men newly engaged(3m) and newlyweds(6m):

The second 1200×1500 photo ad for married men with anniversary coming soon:

If your product has multiple styles and you want to make an eye catching photo ad, then this one above is a format I personally use for some of my POD(print-on-demand) products and dropshipping products. A beautiful way to display your product of Facebook’s feed 😉

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3 and another $3 for epacket shipping(USA). That makes our total price for the pocket watch stand at $6.

This product looks really good and we can possibly sell it at minimum $24.99 + Free Shipping or even $29.99 + Free Shipping.

Selling Strategy:

Profit margin is really good and but I don’t see men buying more than one piece so quantity discounts won’t work here. If you have a bundle app, you can offer something extra for the men to pick up as a gift. I’m not a big fan of bundles when I’m still in the testing stage because I think it can confuse our customers and they’ll just leave our store without buying anything. I think it’s better to test this product as it is without any bundle offers and if I get sales, then I can think about adding bundles.

Summary:

In my opinion and based from selling a lot in the family niche, this product looks like a potential winner. It’s not a necklace or the usual kind of gifts women receive so there’s a chance it will see because it’s unique. I didn’t check thoroughly if this product was sold in big amounts on Facebook already but even if it did, Christmas is a magical season and you can still make a killing with this product 😉

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

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5 Shopify Apps You Must Have In Your Store

By

Daniel Aloni

-

November 5, 2019

10

Must-Have Shopify Apps For Shopify Online Store — 5 Shopify Apps You Must Have In Your Store

It’s essential to have the right Shopify Apps installed in your online store. Install too many and your store will look spammy, miss a few essential apps and you’ll be losing money! And if you use them in a wrong way, they’ll underdeliver or won’t deliver at all.

In this article, I’ll share with you 5 Shopify Apps that I personally have installed on each of my online stores. For me, these are must-have apps for any online store to have and they’re beginner friendly. This means that they’re easy to use and you’ll likely see a quick return on your investment.

On top of that, I’ll share some personal tips on how I use these apps to generate more sales and make them do a better job.

Note: Ecomhunt and I have no affiliation with these apps and we get nothing from this article.

1. Abandonment Protector By Chilliapps

For only $8 a month and a 30 day free trial(that’s a lot!), this app will pay for itself quickly. In my case, this app brought back two paying customers on my first day of using it. Abandonment Protector offers really beautiful, customizable email templates. They have recovery emails, welcome emails, newsletter emails and much more for you to generate extra sales. On top of that, they help you even with the email titles by giving a warning if your title is “spammy” which could end up in the spam folder.

For example:

If you decide to write “last chance” on the third recovery email, a message will prompt and let you know that “last chance” isn’t a good title choice and you should change it for the emails to not end up in the spam folder.

Personal tips to use Abandonment Protector:

Make it personal – When designing your recovery email templates, welcome email, etc, include your name in there and write in first person. Even if you have a support team and you’re not solo selling, people will like it more when the owner “personally” thanks them or calls them back to complete their purchase.
Use scarcity tactics – Let them know in the email their cart is saved for a “limited time” only their 15% discount will be available for the next 24 hours only. This creates a fake but not spammy urgency and works pretty well.
Use a woman’s name – Now this is something I didn’t test myself but I heard from some of my close colleagues that using a woman’s name instead of men’s can help you to score that sale. Instead of writing “I’m Daniel and thank you for visiting my store”, change it to “I’m Jessica and thank you visiting my store” and it can change their whole thought process and they can buy from your store just because the owner is a woman. It also helps when answering support emails – If you’re dealing with a mad customer and looking for a way to calm him down, reply back nicely and use a woman’s name. It makes wonders 😉

2. Sticky Cart by Uplinkly

A sticky cart is what every shopify store owner must have in his/hers store. It’s simple and does two really important things:

When a customer scrolls down to read the description of your product and reads the reviews, the sticky cart button stays with the customer and gives him the ability to add the product to the cart right away thus reducing the time it will take him to scroll back up and click the button.
It serves as a constant reminder for the customer to add the product to the cart and hopefully proceed with the checkout process. Think of it as a salesperson who accompanies you wherever you go in a physical store and just stands there waiting for you to decide what you want to buy.

And the best part about Sticky Cart by Uplinkly? You can use the free version and it will be enough. You get the basic sticky cart button with no limitations and it should be enough for beginners and advanced dropshippers. You can always upgrade to the advanced edition for better design options, countdown timer, expert level reports and more.

3. Ali Reviews AliExpress Reviews By FireApps

Did you know 91% of 18-34 year old consumers trust online reviews as much as personal recommendations? Or that consumers read an average of 10 online reviews before feeling able to trust a business – By BrightLocal

Reviews are an important part of every business, physical or online, and a must have to build trust with your customers and help them decide to buy the product you advertise. By having this app, your conversion rate will definitely increase and people will be more willing to buy from your store.

Personal tips to use Ali Reviews Shopify App:

Fix spelling mistakes – A lot of the reviews found on aliexpress have spelling mistakes because they’re usually auto-translated from russian/other languages to english. When importing these reviews, make sure to fix the spelling mistakes and make it readable for english speaking customers.
Remove bad looking photos – It could be that a review with a photo attached is positive and the customer really likes the product, but the photo he/she attached is of bad quality or doesn’t do well with the product. It can be one bad photo of many uploaded or just a single one but if you notice such photo, remove it and only keep the written review.

Some people completely edit the reviews by changing the origin country and the review contents – You can do it too but do it at your own risk because it’s illegal.

Pricing: 7 days trial and $9 a month for the PRO versions and $14.90 a month for the UNLIMITED version – For beginners PRO versions is enough.

You can install Ali Reviews Shopify app here.

4. Oberlo ‑ Dropshipping App By Shopify

With the help of Oberlo, you can easily import products straight from aliexpress to your store and not waste time doing it manually. And once you get a sale, place it quickly by using Oberlo instead of doing it manually and waste precious time. Time you could spend to find new products to sell or other work that will actually make you money.

What I love most about Oberlo are there product recommendations and the number of imports per product – A really good way to find new and interesting products to sell. Their product display and filters work much better in my opinion than what we have on aliexpress so a lot of my product research is done through the Oberlo app. If you still don’t have this app installed on your store, I strongly recommend you do it now.

Price: Free (Starter Pack) No need to jump straight to the paid plans.

Install this app here. *You can also import the product found on Ecomhunt with Oberlo to save time – Just use the built in Oberlo button*

5. Unlimited Bundles & Discounts By Revy Apps

My go to bundle/discount app and I have it installed for each of my stores. This app gives you an option to create bundles and quantity discounts easily without any code editing. Unlike some other available bundle/discount apps, this one lets the customer add the product straight to cart when clicking on the “confirm” button instead of manually changing the quantity in the quantity selector. Saves time, removes confusion and increases the chances of a customer picking one of the options. It also supports multiple variants like color or the size of the product – Probably one of my favorite apps to increase AOV(Average Order Value).

Personal tips to use Unlimited Bundles & Discounts Shopify App:

Don’t be greedy – The more profit the better but there’s a line to how much we can try to take. If you offer quantity discounts for a certain product, don’t let your greed take over and offer a mere 5% discount for 2 items. Be a bit more generous and start at least from 10%… If I have enough profit to make, I usually start from 15% per 2 items and with each item I add another 5%.
Special Offers – Play a bit with your app and shipping rates to offer a truly special offer like 10% discount for 2 items + FREE SHIPPING. Let the customer think he just received the deal of a lifetime here. And with a small shipping rate for only 1 product, the probability of a customer picking 2 items for the discount + free shipping will be higher than average.

An example of a promotion I’m currently running for one of my products. If he takes only one item shipping will be $3.95, but if he takes two items then he gets a 10% discount for the entire order and free shipping. It also depends on the product you’re selling – In my case, it’s a couples product and it works quite well 😉

Pricing: Free for 1 bundle or discount, $4.99 a month if you have a basic shopify plan.

Install the app here.

To Sum It Up:

My most favorite Shopify apps are the ones that easily return your investement right back to your pocket. These apps I shared with you in this article are either free(partially) or work so well that they return your investement on the first day of use and make you much more later.

In my opinion, a shopify store simply cannot exist without these apps and if you don’t have them installed, you’re leaving money on the table.

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Winning Product #8: iPhone Christmas Cases With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

November 3, 2019

15

Winning Products Facebook Ads Testing — Winning Product #8: iPhone Christmas Cases With Full Testing Strategy Using Facebook Ads

This week’s products are these amazing iPhone Christmas cases.

These iPhone cases I just bumped into on aliexpress are looking great and they have tons of excellent reviews. I have a really good feeling about this product and I suggest you test it quickly after reading this article 😉

So let’s jump in and see how can we sell these cases with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options in this case are endless and we’ll have to really think who’s more likely to buy this phone case. Judging by aliexpress reviews and just by looking at the product, I know that women are most likely to buy this case. So we figured out the gender and I will be targeting women.

Fortunately for us, Facebook does a wonderful job at gathering data and I can select people who are most likely to own a certain phone brand like iPhone 7 or iPhone XS MAX. If we were to target people on mobile with an iOS device, we would have more than 15 million and this is not good. With the option to target only a certain mobile brand, we can play with normal size audiences and even target a bit more wealthier audience – You’ll see what I mean in the targeting selection.

Now that we know who to target, here are the targeting I chose:

Women with iPhone XS Max (age: 18-28) – I decided to target younger women just because I think they’re more likely to buy one of these cases than older women. I can be wrong here so I suggest testing also women 30-50+ and see for yourselves. I chose to target XS Max users first because they probably have more money to spend right now than someone with an iPhone 5 or 6. This product isn’t solving a problem and it’s also seasonal so I’m looking for people who are more likely to spend their money of stuff they don’t really need – Emotional buyers.
Men in a relationship with iPhones (age: 18-28) – If I were to target men then only to suggest this phone case as a Christmas gift for their girlfriends. I think this phone case can be a really cute Christmas gift and it’s worth a shot. We can also target married and engaged men but I think this gift works better as a boyfriend/girlfriend gift – Less emotional attachment.
Women with all iPhones and who like Christmas (age: 18-28) – Nothing special about this targeting option really. Just women with iPhones 8 and higher and with some Christmas interests to lower our total audience size. Hopefully we’ll catch some who really love Christmas and they’ll be happy to purchase one of these cases. *We can always add a few more Christmas interests here to really pinpoint the Christmas lovers*

Women with iPhone XS Max (age: 18-28):

Men in a relationship with iPhones (age: 18-28):

Women with all iPhones and who like Christmas (age: 18-28):

If your budget allows you to add a few more adsets to test this product, I suggest targeting older women too.

We’re targeting only mobile users – In order to do that, remove Desktop placements and keep only Mobile.

I want my users to be iPhone users but also to browse from their mobile when they see my ad. And to target iPhone users, we just scroll down and choose iOS devices only and remove everything except iPhones.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

The photos we have on the aliexpress page for these cases are absolutely amazing and I don’t see a reason to make a video ad for this product. A simple 1200×1200 ad for Facebook and Instagram feeds showing the 3 cases together will be more than enough to test.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad for women with Iphone XS Max:

The second 1200×1200 photo ad for men to buy as a gift for their girlfriends:

The third 1200×1200 photo ad for women who love Christmas:

I used the same photo because I think it’s the best one but you can always use something else. Remember that if you advertise on Instagram feed, create a new ad only for Instagram users because the description is shorter and the link cannot be clicked.

Check out this winning product article to see how an Instagram Feed ad should look.

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.33 and $2.74 for epacket shipping(USA). That makes our total price for a case stand at $6.

I think we can easily sell this product for $19.99 + $2.95 shipping. Maybe even for a bit more like $21.99 + $2.95. Make sure to have a good looking product page and include the closeup photos of the case which are provided by the aliexpress seller. Don’t forget to add reviews!

Selling Strategy:

Profit margin is ok and I aim for people to buy more than 1 case to get a free shipping discount. On top of the free shipping discount, we should also offer a quantity discount starting at %10 for 2 items with 5% additional discount for each product added.

Offer your customers only the three cases as you see in the photo attached and only in one color(red). We don’t want them to think about choosing different colors or other styles – I would probably offer the deer and the bear only without the Santa.

Summary:

iPhone cases are usually not something I sell but this product really caught my attention and I was surprised by the amount of sales it has followed by excellent reviews. On top of that, it looks like this seller is sending the product quite fast and knows how to work.

Overall this product looks like a real winner and the ad material we have is top notch – Definitely worth a test!

Keep testing and success will come – Good Luck!

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

Must Read Articles:

Mistakes Online Store Owners Make – Part 3

By

Daniel Aloni

-

October 29, 2019

6

Mistakes Store Owners Make Part 3 — Mistakes Online Store Owners Make – Part 3

Christmas is here and we can already see a big increase in sales! This is why I decided to write a third part to this popular series in order for you to have a great Christmas and not worry about possible stuff that can ruin your sales. Enjoy!

Read the previous articles:

1. Making Unnecessary Fields On Checkout Page Mandatory

When you create a new store with Shopify, some of the fields like Phone Number and Company Name are “optional” by default. Unfortunately, some sellers decide to make the phone number a mandatory field thinking that the customer automatically understands that his phone number will be used by the shipping company only.

At first, it may seem like a really logical thing to do. If USPS can’t find the address or there’s something wrong, they can always call the customer or send him a message about the status of his package. But in reality, a big percent of people don’t want to give their phone number because they’re afraid of spam, telemarketing, etc. This is one of the things they prefer to keep private and if their home address is clear and easy to access, the package should just sit in their mailbox without any problems.

So by making phone number mandatory in the checkout, customers who were ready to purchase your product will back down and leave your store. Make sure to double check your checkout settings and change these fields to “optional” if you don’t want to lose extra sales.

2. No Exit Popups

An exit popup is something you must have on your store in order to stop customers from leaving without buying. And it’s also not that spammy like all the other popups that appear to just take your email and are there even before the customer has a chance to check your product.

One more advantage to an exit popup are emails – Some popups don’t offer the discount right away and ask for an email first. It’s a quick process and even the customer doesn’t purchase, you still get something out of it which is his email.

There are quite a lot of apps in the Shopify App Store you can choose from and some of them are free or have a totally free plan you can use. Some are really simple and others offer a lot of customization options and can be trigerred in different locations in your store like only in your cart page. Usually the complex ones are the ones you have to pay for but I strongly recommend trying them because you’ll usually get back a lot more from what you actually paid.

Setting up an exit popup isn’t hard and the default settings are what most store owners use.

3. Focusing Too Much On Your Store’s Looks

What if I told you that I can create a full functional Shopify store and run my first ads in 2-3 hours? I hope you don’t get the wrong idea after reading this and think I’m bragging of how much of a “professional” I am compared to you guys. This is just an example to show you guys that spending days on your store isn’t at all necessary and it’s basically a waste of time.

Some waste their time by not launching their store before they have at least 50 products listed. Some go out of their way and hire designers and copywriters at Fiverr for hundreds of dollars to write their descriptions and design a “top notch” logo/Ultra HD banners. Wasting time and money instead of focusing on the real important stuff like products, understanding your audience, tweaking & optimising your store, selling strategy and more.

This is how I do it: I install a free theme(Debut) and list the product I want to advertise. On top of that product, I list 2-3 more for my front page to look a bit better. I design a simple clean logo on photoshop or use services like Placeit($29 a month – coupons exist for lower price). If I want a banner or two, I either design them myself or use the free stock photos available on each theme and they’re usuall are great to begin with. I arrange the front page a bit like displaying the “top selling” products.

For the descriptions and pages in my store, I just copy them from my existing stores and change the necessary stuff like store name and product details etc. If you don’t know what to write, you can always visit other shopify stores and get ideas how these pages should look. I install necessary apps like sticky cart(free), abandonment protector($8 a month, 30day trial), Oberlo(to import), exit popup, review app(free version to begin) and that’s it. My store is ready and it will definitely get sales if the product, ads, targeting and all the rest are fine.

Now this isn’t a competition and you don’t have to create a store in 2 hours or less but you must not spend weeks just to create one. And later announce to the world that your store is finally “Live and Ready” after 2 weeks of hard work!

You can take your time, but focus on the important stuff and don’t spend your money for jobs and optimisations you can make by yourself.

Not sure what to do? Read these articles:

And just go over the recent articles including the winning product articles just to see how I and Mordechai work. And you can always visit the Ecomhunt Youtube channel for more information

4. Lack Of Trust

Customers are not dumb and they will leave your store if it’s not trustworthy. It isn’t enough just to add some trust Visa/PayPal/Mastercard badges and a “Mcafee Secured” photo on your product page and site’s footer. Customers may look for more details about your store like:

About Us page – Don’t look for shortcuts here and write something interesting about your store and about the people behind it. If you’re in the baby niche store and also happen to be a mom, then talk about how you were looking for cheaper solutions but didn’t find anywhere and because of that, you decided to open this store and help other moms and dads. Add a few photos of yourself if you’re not shy and just be yourself. People like to see a person behind the business.
Contact Us page – It’s really important to have a contact us page and a working contact support email shown both in the header and footer and on each product page. This is to build more trust between your store and the customer in order to show him that he can reach someone if he has a problem.

And of course all the other necessary pages like Returns, Privacy Policy and Shipping times. You also want to pay an extra attention to typos not only in your store’s description and pages but also the reviews you import from aliexpress. Some customers find it hard to purchase from stores with typos or broken english and something as small as writing “custumer” instead of “customer” can make you lose a sale.

If you want to increase your conversion rate, check your store and see how can you make it more trustworthy.

To Sum It Up:

Sometimes something as small as asking for a phone number to ensure your customer’s package arrives safely to it’s destination can lead to you losing a sale. As we approach Christmas, it’s import that every dollar spent will be used to it’s maximum. And in order to do that, we must first tweak and fix our store so our customer’s purchase experience is as smooth as a baby’s bottom.

Hope you loved this week’s article and let me know if you have any questions.

Good Luck 😉

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Winning Product #7: Cute Animal Baby Romper With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

October 27, 2019

7

Winning Product Full Testing Strategy Facebook Ads — Winning Product #7: Cute Animal Baby Romper With Full Testing Strategy Using Facebook Ads

This week’s product is the Animal Baby Romper.

Right on time for the Winter, Moms and Dads will be looking to buy warm clothes for their kids. These rompers are super cute and they’re selling like crazy on aliexpress now with a lot of excellent reviews. This product looks like a possible winner and you should give this one a solid chance!

So let’s jump in and see how can we sell this product with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options are pretty easy time for these baby rompers. We are going to target parents with newborn babies with a bit more focus on Moms first as I believe they are the ones who will get it(or ask their husbands to get it).

Now we have few options here:

Create one product page all rompers(Not recommended) – One product page with all rompers and colors displayed for parents to choose which one they like. This will give parents a lot of options to choose from and it can hurt the conversion rate.
Create two product pages: One for the bat romper and the second one for bunny&dinosaur(Recommended) – This way we give less options to parents to speed up the buying process and I can maybe target parents who are Batman fans and sell them the cute bat romper.
Create three product pages: One for each romper(Recommended) – Less options to choose from and we can target parents who like bunnies, dinosaurs(jurassic park, etc) or bats(Batman, or just bats as animals).

Important: By targeting Batman or Jurassic Park, I am not committing copyright infringement. These are just animal rompers with no Batman or JP logo on them and have no connection to any trademarked brand. I am also not allowed to call for Batman fans in my ad text so it must be clean – For example:

“This bat romper is a must have for Parents who are Batman fans!” – Not allowed

“This bat romper is so cute <3 Your baby needs one!” – Allowed

Note: If you have trademarked products on your store, even if it’s parody, you should remove them ASAP. The best case scenarion is getting a DMCA and the worst case scenario is getting sued by a big company.

I decided to target:

Women(18-37) with kids aged 0-2 – I am going to offer them the dinosaur & bunny rompers together as if I had one product page for both.
Men with kids aged 0-2 – Same as above but only with men.
Men and Women(18-37) with kids aged 0-2 who like Batman– One product page with only the bat romper displayed. We can keep only the black color romper as an option but if you like, you can offer the other colors too. Targeting the “nerdy” parents.

Women(18-37) with kids aged 0-2:

Men(18-37) with kids aged 0-2:

Men and Women(18-37) with kids aged 0-2 who like Batman:

With Batman interest, my audience size was 63,000 so I decided to add a few more Batman related interests like DC Comics, DC Universe and more. There’s no problem targeting small audiences but when testing, I prefer having an audience of 100k or more. But if you want to, you can always test it out only with Batman interest.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

The photos we have on the aliexpress page are amazing and we can create some amazing photo ads – This will be enough for testing. You can always send a message to the aliexpress seller and ask if he has available video footage for you to use. A video of the baby in the bat romper moving his hands can be really cool and will probably get A LOT of attention.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad for women and men with kids:

The second 1200×1200 photo ad for women and men with kids who like Batman:

These photo ads are perfect for both Facebook and Instagram Feeds. And as you can see, I showed both the bunny and the dinosaur rompers in the first ad.

Make sure to offer a few color options so your customers spend less time choosing. Go for white, black, pink and another color – This will be enough.

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $4~$5 depending on the size and $5 for epacket shipping(USA) which is a bit expensive… That makes our total price somewhere from $9 to $10. You should look around and find maybe a different seller with a lower epacket cost. If you can’t find one, we can still work with this seller and make some good profit 😉

I think we can easily sell this product for $24.99 + free shipping. Maybe even for a bit more like $27.99 + free shipping. You need to have a good looking product page with a cool description + photos showing the fabric and every small detail. And don’t forget adding reviews!

Sometimes a lower sale price with a small shipping fee(like $21.99 + $2.95 shipping) can work much better than just selling it with free shipping. This is something you’ll have to test for yourselves.

Selling Strategy:

Profit margin is normal and we will use quantity discounts for parents who are looking to buy more than 1 romper. Don’t forget that Christmas is coming so even if a parent has only 1 child, they can buy another one for their friends or family kids.

Offer your customers a good quantity discount. Don’t just go with 5% or 10% for 2 items but start from 15% for 2, 20% for 3 and 25% for 4.

Summary:

This product is HOT and parents seem to really love the quality. There’s a lot of reviews on that aliexpress listing which will help to increase our conversion rate when we import the reviews to our product page. Photo ads for this product are great and you can create more of your own from the photos provided by the aliexpress seller.

Overall this product looks like a real winner and it can easily sell in non english speaking countries as well.

Keep testing and success will come – Good Luck!

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5 Tips To Successfully Promote Products Using Instagram Influencers

By

Daniel Aloni

-

October 22, 2019

2

5 Tips To Promote Products Using Instagram Influencers — 5 Tips To Successfully Promote Products Using Instagram Influencers

Using Instagram Influencers to promote your products is a great way to make extra sales and if we can find a good influencer to work with, this might be even better than running regular paid ads. But with no experience in this field, your chances of falling on a “fake” or “irrelevant” influencer and losing your money are pretty high!

In this week’s article, I wrote 5 tips to help you spot bad influencers and locate the fake ones. And if and when you finally find a good influencer you would like to work with, these tips will help you to negotiate a beneficial deal for both parties.

1. Manually Check Influencers Instagram Page Engagement

You don’t have to be an Instagram pro to understand if the influencer you’re checking out has good engagement. Start by going through their posts, old and new, to see how many comments and likes they get. A healthy Instagram page should show a constant growth in the number of likes and comments each post gets.

For example:

If two months ago our influencer had 100k followers and he was getting an average of 15k likes and 100 comments per post, we should see an increase in the number of likes and comments per post if he has now 150k followers. If there’s only a rise in the number of likes each post gets but the average number of comments is almost the same, then it’s not a good sign. The cause can be because of bots or maybe he’s not that relevant anymore.

Either way, we should avoid working with this influencer and look for a new, more relevant, genuine influencer.

Note: You can always use a paid service to analyze the engagement of an Instagram page and get a quality score. If you’re don’t like manual research, you can always signup to such services. Or you can signup to Ecomhunt and check out our list of Instagram influencers for each category.

2. Avoid Working With “Beehive” Influencers

A Beehive is how we call a chain of real or fake Influencers working together with each other with one sole purpose: To pump their numbers up thus giving the illusion of a genuine, highly engaged Instagram pages. It’s quite an effective system and they usually manage to attract new unsuspecting customers that get 0 results after getting their product posted.

This is how you can recognize Beehive Influencers:

Their prices are too attractive – An influencer page with 300k followers asking for $20 per post before even negotiating? That’s a big red sign! Don’t be tempted and rush transfering the money because this influencer is not legit and a big chunk of his followers is probably fake. A page this big will never ask for such a low price right from the start.
The PayPal email isn’t personal – When I work with influencers, I pay with PayPal and usually the emails I get to transfer the funds to are personal or connected to their private brand. On the other hand, the Beehive Influencers usually ask you to transfer the money to some generic name “CompanyX” PayPal address. This is an indication to some people who sit at the top and pum bot traffic to a lot of Instagram pages they own. If the PayPal address looks like some kind of Instagram agency, don’t transfer the money.
There’s quite a lot of comments from other pages – This is another way for these Influencer companies to pump their numbers up and show “healthy” stats on their Insta pages. They use all their other Instagram pages and leave random comments like “cool!”, “love it”, etc on their own posts. Did you notice quite a lot of comments coming from other pages? Then avoid using this Influencer and move on.

3. Have Your Store Link Appear In The Influencer’s Instagram Page Description

Instead of just tagging your store’s instagram profile and writing the usual “Get yours from @shopname” text, it will be much better if your link can appear in the influencer’s description. The reason to that is first of all to get more visitors thus increasing your chances to get sales. And the second reason is to avoid the extra step users must do to visit your store – Which is clicking on your page tag and then clicking on your store’s link. An extra step means less people will reach your store and if the link is in the influencer’s page description, his fans will trust your store and will be more likely to complete a purchase from you.

It’s true that by linking your store in the description, you will get less people to visit and follow your Instagram business page. But instead you will gain customers and it’s a lot more valuable than followers 😉

4. Make A Deal – Talk About A Possible Long-Term Partnership

Influencers are people, and people need money. You might think the owner of an Instagram page with 200k followers makes a ton of money but in reality he doesn’t. He earns and probably earns well if he knows how to monetize his page and has some business relationships, but he still craves for more paid partnerships with small business owners and with us, the dropshippers.

This is why you should not accept his first offer and take it as an immovable constant – You should negotiate the price and talk about what to come if the promotional post is a success. If he asks for $100 per post, offer him $50 or less. If he doesn’t agree, convince him that a long-term relationship is much more valuable than a one time payment.

Ask for a test post, even for free. Not everyone you see on Instagram with 100k followers is in the “Influencer Make Money” game. Another option is to offer your product for free in return for a photo or even a video review. An Instagram page with 30k likes can be more valuable than a page with 100k likes and these 30k pages can accept only a free product as a payment. You never know if you don’t try!

5. Make Sure Your Store Is Ready For New Visitors

If you’re running a general or a niche store, organize it so the best selling products are first to appear and offer an “only for instagram” deal. Or design a special banner for your new visitors and just be creative. But the most important part is to be efficient and not let our new visitors get lost in our store – We want them to find a hot product as fast as possible and complete a purchase.

Lower The Price – It’s much easier to bring an existing customer to purchase again than bringing a total new customer. You should consider lowering your product prices and prepare yourself to profit less in the short term but profit more in the long term.

If you’re running a one product store, a special coupon code will be enough to drive sales. There’s no need to organize your store because you’re selling only one product but make sure the special deal is really good. It’s not the time to be greedy and offer a 5% discount.

To Sum It Up:

Instagram like anything in life, is not a make money quick dream and it’s quite the opposit if you just jump into it and pay your first influencer for a post. But when you actually know the tricks and have some experience, it can be a very lucrative marketing source.

These week’s tips about Instagram Influencer marketing will help you to choose the right influencer for your business and with the right product, sales will roll in!

Good Luck 😉

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!