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Winning Product #12: Animal Ski Masks With Full Testing Strategy Using Facebook Ads

This week’s products is the animal ski masks.

The ski season is here and this product should sell like crazy! Skiing is a really popular hobby around the world and people spend A LOT of money on equipment, wears, etc. This mask is really cool and it has plenty of excellent reviews on aliexpress. I have a good feeling about this product and you should definitely test it out after reading this week’s winning product article 😉

So let’s jump in and see how can we sell this animal ski mask with ad examples, selling strategies and more.

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1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

This niche is huge so we have plenty of great interests we can use and a lot of targeting combinations we can make. I went for the younger audience and didn’t target people over 35 because they probably won’t wear such masks when skiing. This could be a mistake so feel free to test people aged 35+

The targeting I chose:

  1. Men & Women(age 18-34) + skiing interests – Classic targeting suggestions by Facebook.
  2. Men & Women(age 18-34) + popular ski resorts – I googled popular ski resorts in U.S/CA and added them.
  3. Men & Women(age 18-34) + ski interets + animal interests – This is a combination which I think can work. We target ski lovers + combine it with animal interests. We can combine it with Cats and just show them the cat mask or add multiple animal interests and show them more than one mask.

Note: I targeted only people from the U.S but don’t forget that this is a global niche. You can target European countries like France, Germany, Austria or just target Worldwide(exclude “bad” countries). There are also plenty of popular European ski resorts and ski/snowboard equipment companies.

Men & Women(age 18-34) + skiing interests:

Men & Women(age 18-34) + popular ski resorts:

Men & Women(age 18-34) + ski interets + animal interests:

As you can see in the third targeting option, I went for the “Lion” interest and “Leo” astrology sign interest(we can also target people with birthdays in August). For this audience, we can show only the Lion mask and see how it works.

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

 

5. Ad Type & Copy:

We have lots of great pictures to work with and even a portfolio of happy customers wearing these masks. For testing, the photos the aliexpress seller provides are enough but I still think a video with a cool jumpy music will work better.

 

Here are the photo ads and ad text examples I created.

Examples:

1200×1500 photo ad for men&women + ski interests/resort interests:

1200×1200 photo ad for men&women + ski interests + Lion/Leo interests:

I created this ad image by searching for a copyright free ski photo on pixabay and placed this tiger ski mask on it. This kind of photo ads work well especially if you use a suitable background. In our case, we’re targeting people in the ski niche so a ski background may bring more attention to our ad.

*I know this isn’t a Lion mask but a Tiger mask*

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $4.05 and another $2 for epacket shipping(USA). That makes our total price for the ski mask stand at $6.

I think we can easily price this product for $19.99 + $2.95 shipping.

Selling Strategy:

People will definitely buy more than one ski mask either for themselves or for their friends/family. We should offer quantity discount + Free Shipping.

Example:

We offer a 10% discount for 2 items and for each extra product we add an additional 5%. On top of that, we will offer free shipping for 2 or more items bought. Let them think they’re getting the deal of a lifetime here 😉

 

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Summary:

This is a seasonal product that looks great and has great reviews on aliexpress. If you can make sales with this product, then you’re going to enter into a very lucrative niche where people spend a lot of money!

I hope you liked this week’s winning product article – Feel free to ask questions in the comments 🙂

Good luck!

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Daniel Aloni is one of the leading mentors in the Ecomhunt family. Daniel is a highly experienced Print On Demand seller with multiple 6 figures successful launches.
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6 Comments

  1. Santosh Santosh

    Should i test on these days because christmas is around the corner?
    when should i close this ad?

    • This product is for the ski season so it has nothing to do with Christmas. Christmas will probably only help you to get more sales but you can keep it till even March next year or till the ski season is finally over.

  2. Will the Ads actually make profit with such a low cost product ?, Especially now that everyone is bidding to target the audiences (Black Friday up till New Year).

    Can a Business with such low cost product & with a new fresh pixel start from the scratch, spend extremely less & still make success by starting on such competitive months ?

    • Yeah why not. Make a good ad around it, target the right audience and give it a try. Maybe try targeting a different country and not USA so you won’t have very big CPMs.
      Try lowering the price, try offering some sort of an upsell or even maybe sell 2 masks in 1 package. It’s all up to you to make this product succeed.

      I remember the days when I jumped into the Family niche on Valentine’s Day which you probably understand is super competitive. And I brought a simple product but with a special little twist and had sales. New pixel and everything and I still found success with the US audience.

  3. Dacian Dacian

    Hello,

    Do you think an online shop with “Winning Product” of every week would work?

    Thank you!

    • Hi Dacian!
      If you can bring your touch to the products, make great ads then yeah it should work 🙂

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