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Winning Product #6: Christmas Reindeer Costume For Pets With Full Testing Strategy Using Facebook Ads

By
Daniel Aloni
-
12
Winning Product Facebook Ads Testing and Strategy
Winning Product #6: Christmas Reindeer Costume For Pets With Full Testing Strategy Using Facebook Ads

This week’s product is the Christmas Reindeer Costume For Pets.

The most wonderful time of the year is coming and it’s time to think about some Christmas themed products we can start selling right now. This reindeer Christmas costume is selling really well on aliexpress with excellent reviews! It fits both for dogs & cats which gives us endless ways to sell this product.

So let’s jump in and see how can we sell this product with ad examples, selling strategies and more just for you 😉

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1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

The available audience is huge and we have a lot of ways to target cat and small dog owners. As for the dogs, our targeting options are easier because we should only focus on small breeds first. And later if everything goes well and we get sales, we can let go a bit and let Facebook find the relevant audience for us.

As for cats, we’ll just use the best possible interests to find cat owners. In my opinion, 60% or more of the budget should go for targeting dog owners because small dogs will have no problem wearing such costumes. As for cats, some will hate it and cat owners(like me) won’t even bother to click on the link because their cat will never wear it peacefully.

So if we’re testing three adsets, two of them should target small dog owners and only one for cat owners.

I decided to target:

  • Women dog owners (small breeds only age: 22-65+) – First targeting option are women who own small dogs. We’ll use a few general dog interests and then add small breed interests in the last layer. This to guarantee we actually target dog owners and the last layer will be to catch only the small breed owners.
  • Women dog owners (small breeds only age: 22-65+) – Same as above but we’ll be targeting dog celebrities on Facebook. If you ever visited cat or dog celebrity pages on Facebook or Instagram, you probably noticed people post their pet photos(sometimes the same breed as the pet celebrity) in the comments and stuff like that. I didn’t have too many options for small dog celebrities but I’ve found 2 and that’ll be enough for testing.
  • Women cat owners (age: 35-65+) – Nothing too special. We’ll target a few general cat interests combined with a bit more precise interests like popular cat food companies.

Women dog owners (small breeds only age: 22-65+):

Women dog owners (small breeds only age: 22-65+) *celebrity version*:

Women cat owners (age: 35-65+):

In the first targeting option, you can see that I didn’t stack all the available small breeds in the last layer. If I do that, the audience will be pretty big and you know that I don’t like to target more than 1.5 million. I usually prefer audiences from 100k to 1.2m.

And the second reason is because I believe it’s enough. A few alternative targeting options you can test out is to use popular dog food companies in the first layers, and small dog breeds in the second one.

Another option is to use one small dog breed per adset. Example:

If we decide to test out 5 adsets targeting only dog owners then each adset will target only 1 specific small dog breed. French bulldogs, Chihuahua, Yorkshire Terrier, etc. And for best possible results, each adset will have it’s own ad with that dog breed we’re targeting. If we target French Bulldogs, then our ad will be a French Bulldog wearing this costume. And so on…

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

 

5. Ad Type & Copy:

The photos we have on the aliexpress page are enough to make some amazing photo ads. They look professional and some of them already have cool Christmas decorations we can use for our ads. A perfect example of a product that can sell well only with photo ads.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad:

First 1200×1200 photo ad but with different ad copy:

Second 1200×1200 photo ad:

Third 1200×1200 photo ad:

My main goal is to make this product exciting and to talk a bit in the dog/cat owners language. A lot of women call their little pets “fur babies” so I made sure to use that in one of my ad texts. To give this product a bit of a WOW effect, we can’t rely only on our video or photo ads… We need to have a good ad copy as well so I used “OMG!” in the beginning on one of my ads.

On the cat ad, I made sure to include that this costume is great for Christmas family photos. A lot of families like to take professional family photos and later make them into postcards or just for themselves. The cat photos provided by the aliexpress seller look professional and I instantly thought about how good it will look on family photos. It could be that the person who sees this ad might get it only because I mentioned family photos. And if I didn’t, he wouldn’t even bother clicking on my ad.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.39~$4.24 depending on the size and $2.35 for epacket shipping(USA). That makes our total price somewhere from $5.70 to $6.60.

I think we can easily sell this product for $19.99 + $2.95 shipping fee. If customer buys 2 or more, then shipping should be free.

Or we can sell it for $21.99 + Free Shipping.

Sometimes a lower sale price with a small shipping fee can work much better than just selling it with free shipping. This is something you’ll have to test for yourselves.

Selling Strategy:

Profit margin is ok and quantity discounts is something we absolutely MUST offer to our customers. People with multiple pets will need more than 1 costume.

Offer your customers a good quantity discount. Don’t just go with 5% or 10% for 2 items but start from 15% for 2, 20% for 3 and 25% for 4.

 

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Summary:

This product is exploding on aliexpress and has excellent reviews. The quality seems to be really good and we have plenty of photos we can use for both our ads and product page description. And you can always target different countries as well and try your luck not only in the USA.

Photo ads are perfect and there’s no reason they won’t work. If you still want a video, I’m sure the aliexpress seller can hook you up with some footage you can use.

Keep testing and success will come – Good Luck!

 

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How To Scale Your Facebook Ad Campaigns Like A Boss

By
Daniel Aloni
-
30
Scale Ad Campaign With Facebook Ads
How To Scale Your Facebook Ad Campaigns Like A Boss

So you’re testing a product with Facebook Ads and get some sales. But what’s next? How do we take this campaign and scale it from $100 a day to $1000 a day or even $10,000 a day? Worry not, because I just wrote the complete guide on how to scale your ad campaigns with Facebook ads like a BOSS!

This article will show you the different scaling techniques other marketers use including the one I personally use for my own campaigns. If you had no idea how scaling works, trust me that after reading this article you’ll be scaling like a pro!

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1. First We Wait

Don’t rush getting out of the testing stage and jumping right to the scaling stage – Wait at least 24 hours before launching new adsets.

It’s important to watch closely how people react to our product and see if we’re still in profit after 24-48 hours. Sometimes we may get sales on the first day and nothing on the second so if you begin scaling too early, you’ll lose even more money.

In this case, we can use Facebook ad reports to check which audience is performing best and create new ads targeting only that audience. And we keep an eye on our original ads, killing the bad ones and keeping the good ones. We’ll need something solid before we can begin scaling.

 

2. Let The Scaling Begin!

After getting solid resutls, we can finally start thinking about scaling our campaign!

It’s important to not rush it and launch too many new adsets because we’re only in the first stage of scaling. We start slow and act accordingly to our campaign’s performance and to our budget. From here on out I’ll introduce you to different scaling techinques and show you what scaling techniques I personally use.

 

3. The First Stage Of Scaling

We start scaling by adding new adsets to our existing campaign and the total number of new adsets depend on our budget. Some people like me start pretty slow by adding 2-3 new adsets but there are others who add a lot more. In the first and second scaling stages, I prefer taking the “safe” route and add a normal amount of adsets and not go crazy.

The number of new adsets to add also depend on your campaign performance and how confident you feel. For example:

If I’m getting really cheap conversions and my campaign just screams a “6 FIGURE WINNER RIGHT HERE” then there’s no way I’m taking it slow. I will jump in and instead of launching 3 new adsets, I’ll launch 15 or even 20 new adsets!

Now that we know what to do in the first scaling stage, let’s jump in to all the different scaling techniques we can use:

Scaling by duplicating winning adsets – This scaling technique is probably the most common and widely used by a lot of successful dropshippers. Simly take a winning adset and duplicate it x3, x5 or even x10 times depending on your budget and how much of the risk you want to take. It’s also best if the adset we’re duplicating has a big audience(200k, 500k, 1m+) and not a small one(10k, 30k, etc).

Once we finished duplicating our winning adset “x” times, we’ll need to keep a close eye on our new adsets and later kill the ones with bad performance. Don’t wait too much and kill the ones that don’t bring sales and already reached the break-even point. Remember that duplicate adsets get much less “grace” time and should be killed faster than regular ones.

And you should also kill these adsets if you see barely any link clicks. Follow the regular “when to kill an adset” rules – You can read about it in my previous How To Test Products The Right Way Using Facebook Ads article(point 6).

Scaling by duplicating winning adsets with a slight change – This is the technique I currently use. If before I was simply duplicating a winning adset, now I prefer duplicating it with a tiny change. There’s no real reason to that as I don’t think duplicated adsets really “compete” against each other, especially if the audience is big enough. It’s just that I found duplicating an adset with a slight change to work much better for me.

This change can be by changing something in the targeting like gender, age or adding/removing an interest. Examples:

  1. If our winning adset targets desktop+mobile users, then a slight change we can make is to target only mobile users. Or to target only mobile iOS users.
  2. If our winning adset targets nurses, then a slight change can be to target nurses with kids(Nursers + Parents[all]). Or to target nurses who are single.
  3. If our winning adset targets men(18-34) who like video games, then a slight change can be to target men(18-34) who like video games AND now in college/university.

This is how I start and scale my campaigns – By making a small change in the original winning adset and let it run.

Scaling by duplicating and raising the daily budget of winning adsets – This is not a technique I use but I tried it and in some occasions it worked and in some it didn’t. I must admit that I am not a big fan of big daily budgets and I usually stick to small $7-$10 budgets. This may lead to me having campaigns with hundreds of active adsets but I’m ok with that.

Nothing out of the ordinary here, simply duplicate your winning adset and give it a bigger budget. It can be $20 daily, $30 daily or even $200 daily. It all depends on your advertising budget and how much you can risk. If you’re new to this and want to try it, then just double your original budget and if it works well, double it again. For example:

If you daily budget for a winning adset is $10, then duplicate it and double the budget to $20. If the new adset gives you good results, duplicate it and double the budget again to $40. This is what I call the “safe” way. Of course, if this is too slow for you then you can always try much bigger budgets and maybe it’ll work for you. You can never know until you try 😉

Scaling by raising the daily budget of your original winning adsets – This is something I do not recommend doing and im my opinion, you should always avoid editing a working adset especially if it brings sales. This is because once you touch a working adset, it goes back to it’s “learning” phase and you can kiss goodbye getting sales with that adset. Even Facebook reps are saying the same thing that you should not touch a working adset but instead duplicate it if you want to make an edit.

BUT, I must point this scaling technique because for some marketers it simply works. They just raise the budget of a working adset and let it run. That’s it… A lot of marketers and even Facebook reps don’t recommend doing it but if you want to try then you’re free to do so.

If you want to know more, you can read my 5 things you should avoid doing when running Facebook Ads article.

Scaling by duplicating winning adsets but with a lowe budget – If you’re tight on budget or afraid of duplicating existing adset with the same buget then you can always lower the daily budget of the duplicates. If you’re running a $10 daily budget adset, duplicate it 3 times with a $5 daily budget.

This way you’ll lose less money if simple duplication scaling technique doesn’t work.

 

4. The Second And Third Stage Of Scaling

Scaling Facebook Ad Campaign

The second and third scaling stages are basically a repeat of the first stage but with us launching more adsets. If in stage one we launch 2-3 new adsets, in stage two it will be 5-10 or even more. If we get to stage three it’s when we definitely have a winner and this is when we really go crazy and launch A LOT of adsets.

This screenshot you can see above are results from an old Valentine’s Day campaign I had. This campaign had about 170 adsets and each adset I launched was always with a slight change. As you can see I prefer having low daily budgets instead of big ones.

Note: The total amount of adsets is different from the total amount of active adsets I had running at the same time. I was shutting down bad adsets and creating new ones every day so I think the number of active adsets running at the same times was probably about 110~120.

Note 2: The same product I was selling during Valentine’s Day is currently selling well for Christmas. If you tested a product and it was selling, give it another try and advertise it as a Christmas gift. It may turn out to be a winner 😉

I also use add to cart optimisation on this ad account and not purchase optimisation. The reason is that each ad account acts differently and for me the purchase optimisation doesn’t bring any results. Only Add to Cart optimisation brings me the results I need.

One important thing you need to remember is that when scaling, your ROI will drop – If your ROI was 100% or 200%, don’t expect it to be the same or higher when scaling. Usually, your ROI drops but this shouldn’t scare you because the profit you’ll make will be much higher.

Would you prefer spending $500 and earning $1000 OR spending $10,000 and earning $5000? Don’t pay attention to your ROI but only to the total profit you make. Remember that scared money don’t make money!

 

To Sum It Up:

You can never know which scaling technique will work for you until you test it for yourself, but after reading my article you’ll know which are the most popular and it’ll be easier for you to decide which one you want to try first. Remember that when scaling your ROI drops but it shouldn’t scare you because the profit you’re about to make should be significantly higher.

I wish you all a successful Q4 and happy selling! (Let me know if you have any questions in the comments)

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

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Winning Product #5: Cat Scratch Mat With Full Testing Strategy Using Facebook Ads

By
Daniel Aloni
-
8
Facebook Ads Winning Product Testing
Winning Product #5: Cat Scratch Mat With Full Testing Strategy Using Facebook Ads

This week’s product is the Cat Scatch Mat.

As a cat owner with 2 cats that LOVE to scratch my sofas, this product is something I would definitely consider buying for myself and I’m sure a lot of cat owners around the world would like one too. This product has a good amount of orders on aliexpress and the reviews look great.

So let’s jump in and see how can we sell it with ad examples, selling strategy and more just for you 😉

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1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

It’s a problem solving product in a really big niche so we will have to do our best and think what are the best possible audiences to target here. Going for just “cats” or “cat food” interests can bring sales but the audience will be too broad and I want to hit a bit more specific audience to increase my success rate. I have a general idea of the audience I’ll be aiming for and you’ll see my line of thought below.

I decided to target:

  • Women interested in home improvement & are cat owners (age: 25-65+) – For the first targeting option, I decided to catch women who are into interior design and home improvement. My hope here is to catch women who think about buying new furniture and our product is something they might need.
  • Women with cats (age:35-65+) – As simple as it is without any special additions. Just trying one of many options to target women with cats.
  • Men who own cats & have their own favorite furniture piece (age:35-65+) – Some men have mancaves, some just have favorite sofa chair they bought to relax after a long day at work. If there are cats in the house, then our product can keep their favorite furniture scratch free.

Women cat owners are the most active on cat related fan pages and it’s not a secret that they like cats more than men. So my choice of targeting women only is nothing out of the ordinary. I went for ages higher than 25 because that’s where the majority of cat owners are.

My targeting included the big general interests like “cats” and I made sure to add popular cat food brands to make sure I get the cat owners and not just someone who like cats. Later on, when your pixel gets more data, you can then target “cats” and Facebook will make sure to target cat owners for you. Even without any interest, Facebook will know you’re looking for cat owners.

And my last targeting option are men who have a favorite piece of furniture like a fancy leather massage chair or a whole mancave filled with sofas and more stuff. If there’s a cat around, they probably really need our product!

BONUS TARGETING OPTION:

Target women+men who own cats and live in a wealthy area – You can target wealthy regions or target by income.

Women interested in home improvement & are cat owners (age: 25-65+):

Women with cats (age: 35-65+):

Men who own cats & have their own favorite furniture piece (age: 35-65+):

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

 

5. Ad Type & Copy:

In this case, I strongly recommend using a video ad. A video that shows cats scratching and ruining sofas followed by a few seconds footage of a cat sharpening his claws on this mat is the best way for people to get the idea behind this product. It’s also funny and relatable. You can use the video on aliexpress page and ask the seller if he has more footage of cats using this scratching mat.

The photos on the page are cool too and I created two photo ads. Cat owners will instantly understand what this product is about.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad.

Second 1200×1200 photo ad.

Instagram 1200×1200 photo ad:

As you can see, the first photo ad has a text on top to better catch the attention of our audience. You’ve probably seen these text bars used on video ads and know how effective these can be. Same goes for photo ads, you can use them just be careful with the 20% text rule. To be sure your ad follows the 20% text rule, go to this link and upload your ad photo – https://www.facebook.com/ads/tools/text_overlay

In our case, it gave us the green “OK” approval which means our ad text is less than 20% and it will run normally. Anything more than “LOW” will dramatically impact your ads reach. If you get “Medium” or “High” amount of text, make sure you edit your ad to at least get the “Low” text amount. Unless of course your text is on your product – Then you can ask for a manual review and Facebook will approve your ad and it will run normally without any reach penalties.

The second photo ad is another one I took from the sellers page but this time I added a customer photo(bottom left photo) from Czechoslovakia. I did this to show a better side scratch protector and I wanted to remove that pole scartch mat because I don’t plan selling it at all(I want to focus on sofas, that’s why I’ll use only side and corner protectors).

The third ad is for Instagram – As you can see I used the same photo I used for Facebook feed but the text is different. This is because Instagram description text length is much shorter than Facebook’s and the links are not clickable. My call-to-action is to ask them to click the “Shop Now” button.

Note: If you’re planning only using photo ads, then make sure your product page explains really well how this product works. You can copy and edit some of the description photos you can find on aliexpress seller page and insert them into your description. If we don’t have a video, at least we can show some photos of how this product works.

These ads can also be used for the 3rd targeting option. Just change the ad text to men’s version.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

The product price on aliexpress is $7.70 for the corner protector and $12 for the side protector. Epacket shipping(USA) is free so our total is $7.70 for the corner protector and $12 for the side protector.

I think we can sell the corner one for $19.99 and the side protetor for minimum $24.99 or maximum $29.99 with free shipping. OR we can sell the corner one for $15.99 +$2.99 shipping and the side one for $21.99 + $2.99 shipping.

Sometimes a lower sale price with a small shipping fee can work much better than just selling it with free shipping. This is something you’ll have to test for yourselves.

Selling Strategy:

Profit margin isn’t the best so quantity discounts are a must here!

Offer your customers a good quantity discount. Don’t just go with 5% or 10% for 2 items but start from 15% for 2, 20% for 3 and 25% for 4. I believe most cat owners will look to buy more than one product so it’s important to give them a good discount.

 

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Summary:

This product has good reviews on aliexpress and has enough sales to show us that this product has big potential. For many cat owners, like myself, this product is a must to stop the cats ruining our sofas. And with a good ad + price, this product might be the Christmas winner you were looking for.

I strongly suggest creating a video ad for this product but if you don’t want to or eager to try selling this product right now, photo ads are good too 🙂

Keep testing and success will come – Good Luck!

 

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

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How To Test Products The Right Way Using Facebook Ads

By
Daniel Aloni
-
20
Test Products With Facebook Ads
How To Test Products The Right Way Using Facebook Ads

Christmas is coming really fast and just before you launch your ads, you should at least know how to test products the right way with Facebook. Our way of testing new products is what I like to call Fluid Testing. We don’t follow a specific method like robots and if we believe the ad is bad, we kill it even after spending only $5. This way we can test multiple products correctly for minimum costs.

If you don’t know how to test products or have some doubts about your way of doing things, then this article is for you!

 

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1. Don’t Rush It – Test Products At Your Own Pace

“The more products you test, the higher the chance you’ll land on a winner.” – You probably heard this statement somewhere before. Be it in an online course you purchased or from a random guy in a random e-commerce Facebook group. The thing is, this statement is true and your success chances to find a winning product will rise the more products you test.

But you can’t expect to test the same amount of products an experienced and established dropshipper does. If you do so, you’ll go bankrupt in a week and can kiss goodbye to your e-commerce career. Instead, you should test products at the pace you feel comfortable with.

There’s no magic number of products you should test. Not even a minimum… If your budget and time allows you to test 20 products a week, then be my guest and go for it. But, if you can test only one or two products a week due to your low budget or lack of time, that’s fine too. You’ll just have to work harder and research better than others for a chance to find a good winning product.

The one thing I learned all these years selling stuff online is to never rush it and to never copy exactly what others do.

 

2. What Campaign Objective Should You Choose?

This one is simple – Choose the one that fits your goal best.

If you want engagement on your ad like shares, comments, likes, etc, then choose the Engagement campaign. If you want people to visit your site, then choose the Traffic campaign. And if you’re running an online store and want sales, then Conversions is what you’re looking for.

Facebook changed a lot and today you will get exactly what you asked for. If in 2015, I could run an Engagement campaign and get tons of sales, today this method won’t work. If I do that, all I’ll see are engagements. Your chance to get a sale from other campaign objectives are super low.

 

3. What Optimisation Should You Choose?

Although Facebook and other sources recommend you start from the View Content optimisation and move slowly up towards the purchase optimisation, usually after each event is fired 50 times(or more?). But we recommend starting straight from the Purchase or Add to Cart optimisations.

Even if you see the red dot and the “warning” message, ignore it and move on with your campaign. We have tested it thousands of times with new 0 data pixels and it works. What Facebook wants is for you to go the long way and get more data about your target audience first. This isn’t a bad way to do things but with a good ad and the correct audience, you’ll get sales without going all the way from View Content to Purchase.

And let’s be honest here, the long method that Facebook recommends is an excellent way to take more money from us.

 

4. What Daily Budgets Should You Use?

At Ecomhunt, we recommed using low daily budgets to test your products. Starting from $5 up to $20 max. We usually start somewhere from $5 to $10 and the results we get are excellent. This also allows us to test more audiences by launching more low daily budget adsets.

For example:

If you’re total budget is $60 and you decide to test a product with a $30 daily budget, then you can launch only 2 adsets(DUH!). So you’ll have to do your research really well and be pretty sure that your target audience is the best choice. But if we go with low daily budgets, let’s say $10 daily, then we can launch 6 adsets and test more targeting options. If we have prepared a quality ad and our product is good, we’ll see results no matter the budget. And if you’re using big daily budgets, you’ll have to keep an eye on the ads so you don’t lose too much money if the ad doesn’t convert well.

And we know about Facebook’s split test option and the rules you can set up to edit a working adset if a certain condition is met, but we still prefer doing it manually – The old school way. Some people may find it inefficient but we’re not running an agency here… Checking on our products and editing them manually doesn’t require too much effort from us.

 

5. How Many Ad Sets Should You Run?

Our magic number here is somewhere between 3 to 5 adsets and that’s usually enough to understand if there’s any potential. Now that you know the daily budgets we use, it’s about $50(max) per product on the first day of testing.

Unfortunately, we encountered a lot of users who learned from different sources to launch no less than 10 adsets with $10 daily budget each. And on top of that, they were told NOT to touch the ads for 3 whole days. Please, if you have been following this exact method or a similar one, stop doing it because you’re just giving money away to Facebook.

We’re giving you here a system that works for us and for other sellers but it’s only a recommendation. If you feel 3-5 adsets is too much, then there’s no problem at all to test only 2 adsets. If you want to test more, then that’s fine too. The users that were following the minimum 10 adsets testing system were told it’s the only way… You should test different methods and later decide what works best for you.

 

6. What To Expect And When You Should Kill Your Ad?

Link clicks are the first thing we’re looking for in a campaign we just started. On each ad we launch, we want to see cheap link clicks and the maximum cost we can take for a link click is $1. Sometimes we’re fine with $2 per link click but we must see at least some actions like Add to Carts or Initiate Checkouts.

A campaign with cheap link clicks means the ad is good and the product is interesting enough for people to click on it. If when we check our ads we see that the cost per link click was too high and there were no other actions on our store, then the problem is in the ad or targeting. Our choices here are to either kill the ads or try again.

If we decide to try again then we have to figure out the problem and if it’s the ad, then we need to make it much better. Maybe try a new marketing angle others didn’t think about trying? Or build a fresh new story around the product?

If it’s the targeting, then we can try different audiences or even different countries. Who knows? Maybe the folk in Ireland & New Zealand will buy it like crazy!

Most importantly is to not let a bad ad sit and waste money.

If I wake up in the morning and see that my ad has spent $5 with like 2 link clicks, almost no engagements and no actions taken on my store then I’m shutting it down. There’s no chance I’m going to let this ad sit for a few more days because I remembered someone saying that you MUST keep your adsets running for 3 days minimum.

Remember that a good ad, targeted to the right audience, should bring link clicks almost instantly.

Pro Tip: Instead of killing the adset, you can lower the daily budget and let it run a bit more. This is if you truly believe there’s still potential and you don’t want the adset to spend the whole budget on nothing.

 

To Sum It Up:

With ad costs rising, you have to be efficient when testing products with Facebook ads. Kill bad ads and keep the good ones running, but don’t just sit there and let zero potential ads spend money for days. Test different methods but don’t follow them like a robot – The best method is the one you create for yourself!

Good Luck 😉

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Winning Product #4: Kids Shoe Dryer With Full Testing Strategy Using Facebook Ads

By
Daniel Aloni
-
24
Facebook Ads Winning Products Ecomhunt
Winning Product #4: Kids Shoe Dryer With Full Testing Strategy Using Facebook Ads

This week’s product is the Kids Shoe Dryer.This product sells really well on aliexpress with excellent reviews. And we can say that it’s also a seasonal product because kids around the world are about to start jumping into puddles and their Moms will have a lot of work cleaning and drying their wet shoes. This product is a big problem solver for Moms and it’s the right time to start selling these!

And as always, I have prepared ad examples, selling strategy and more just for you 😉

find winning products to dropship

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having 0 data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test by yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

It’s a product that saves time for Moms and Dads too so I won’t target only women here. With these kind of products where the Mom(in most cases) is the one who will do all the hard lifting(cleaning and drying), targeting Dads can be a wise decision. Saving time for their wives and earning bonus points – We may see Dads buying this product like crazy!

I decided to target:

  • Married Moms With Kids (age 3-12) – Pretty much self-explanatory. I decided to add the “married” part so they can tag their husbands to buy this product for the children.
  • Married Dads With Kids (age 3-12) – Same as targeting married Moms. I chose married Dads because they might find this product interesting and tag the wives to get “permission” to buy it 😉
  • Single Moms or Single Dads – Why “single” you may ask? Well I don’t want to dive too deep into the whole “psychology” stuff here but there are cases where emotion plays a really big part and we as marketers should use it to our favor.

I was thinking that if I target a single mom, she might be tired all day because she probably works a lot and the kids need to be taken care off. So if she sees our product, she may buy it without any hesitations because saving time for her is really important. But if she wasn’t single, maybe she would just tag her husband and move on because the Father helps too with the daily chores.

And for single dads, it might be a divorced dad who lives alone and gets to see his son once every 2nd weekend. And if they like to play football or soccer together, our product can be really helpful if it’s raining outside and they still want to play. Or if the kid is in some sort of sport club, the dad can earn some bonus points by keeping his son’s shoes clean and dry.

My point here is that sometimes emotion can beat buying power and I have a really good example from my personal experience:

You probably saw at some point on your feed the “to my daughter/son” necklaces/dogtags right? Well I of course sold these too because I’m also doing print-on-demand. And I remember targeting married men or woman to sell these. And I was selling – Not much but selling…

Until I tried targeting “widows” or single dads and this is where the sales were coming in like crazy! You see emotion is a powerful thing. Some may think it’s a bit dark to target widows or stuff like that but this is how marketing works.

And in the end, I provided a great quality product to women who lost their husbands to gift to their sons/daughters.

Married Moms With Kids (age 3-12):

Married Dads With Kids (age 3-12):

Single Moms:

Single Dads:

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have 0 pixel data.

 

5. Ad Type & Copy:

In this case, the photos we find on aliexpress are ok but not great. You can create photo ads and people will understand what this product does but a video ad is necessary. If you’re serious about testing this product, you can always send a message to the aliexpress sellers and ask for a video or maybe new photos. If you can’t get any raw video footage to use, then make a slideshow or even go with just photo ads. This product is amazing and worth a shot!

Anyways, I created photo ads and ad text example for you to see and replicate if you want.

Examples:

A 1200×1500 photo ad for Moms and Dads, married or single.

Dads version:

People will get from the ad text and the photo that this is a shoe dryer so if that’s a concern, don’t let that worry you. It’s just that with a video ad, we can build a cool story of kids coming back from a football game with wet shoes and later show how Mom or Dad use this product to dry the shoes and stop the bacteria from spreading.

If you’re planning on using only photo ads, then make sure your product page explains really well how this product works. You can copy and edit some of the description photos you can find on aliexpress seller page and insert them into your description. If we don’t have a video, at least we can show some photos of how this product works.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales at all.

The product price on aliexpress is $4.75. Epacket shipping is $2 so our total price is almost $7.

I think we can easily sell this product for $19.99 or max $24.99. If we sell it for $19.99, we can add a $1.95 or $2.95 shipping price. And if we sell it for $24.99, then we should offer free shipping.

Selling Strategy:

There’s enough profit to make with this product with selling price being pretty low. Product also doesn’t look cheap which works in our favor.

I think offering quantity discount in this case will be a wise thing to do. Moms and Dads will buy more than 1 product if they have multiple kids. There are some apps on the app store you can install to offer quantity discounts and there’s even one that offers a free package(limited to 1 product) so use it and test the quantity discount on this product for free.

 

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Summary:

This product has tons of sales on aliexpress and we will definitely see a rise in sales because the rains are already here. I also went a bit into emotinal marketing here and gave you examples of how we can sometimes use our targeting options to possible increase our chances to get sales. And with the example I gave you when I was selling daughter/son necklaces/dogtags, you should definitely try this angle. Even change the original text I gave you to fit more the single dads & moms.

Even with no video ads, I strongly suggest you try selling this product only with photo ads.

Keep testing and success will come – Good Luck!

 

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

 

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5 E-Commerce Myths You’ve Probably Heard That Are Wrong

By
Daniel Aloni
-
1
E-Commerce Myths Facebook Ads Shopify
5 E-Commerce Myths You've Probably Heard That Are Wrong

As we approach Q4 of 2019, it’s exactly the time to put an end to some annoying Myths around the web. Christmas is upon us and we can already see some Christmas products being advertised and sold on Facebook and everywhere else. This is why we decided to write this article for our Ecomhunt Family Members because we hate to see you lose time and money.

In this week’s article, We’ll put an end to 5 E-Commerce Myths and explain what you should actually do. If you’re looking to save money and maximize your campaigns potential this Christmas, then this article is a must read!

 

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1. You Can’t Launch Facebook’s Website Conversion Campaign With Zero Pixel Data

This is a really popular statement! It can be found in a lot of Facebook ads courses online and it’s even what Facebook recommends when asked what to do if you have a new pixel with 0 data. They suggest you first “season” your pixel and start from the View Content optimisation and after a certain amount of events reached, then you can move on to the next optimisation event.

This means that in order to get to the Purchase optimisation, you’ll have to spend quite a lot of money going through all the other optimisation events. And this doesn’t guarantee more sales or better overall performance of your campaign.

It’s true that having a pixel with sales data related to your niche is a lot better than having a new pixel with 0 data. But this method right here, in our opinion, isn’t necessary at all and in most cases didn’t bring better results than just going straight with Purchase optimisation.

If you have a good ad, a good product and you did your research correctly, then starting straight with Purchase optimisation will bring you sales!

 

2. Targeting Small Audiences With Facebook Ads Doesn’t work

Small Audience Facebook Ads Good Results

For some reason and after checking thousands of store owners Facebook campaigns, we can say with 100% certainty that people are afraid of small audiences. They avoid small audiences when choosing their targeting on Facebook even if the audience seems to be exactly what they need. But they avoid that and prefer a more broad option only because the audience size was 20k or 30k…

But what if I told you that small audiences do work and you have nothing to fear? We have had ads targeting audiences as small as 5k which brought us WONDERFUL and cheap conversions. All stats were normal including the CPMs that for some reason, people think are much higher with small audiences.

As you can see from the photo, one of our adsets targeting a small audience of 13000 people had 73 Add to Carts for almost $310 spent. This adset right here brought us more than 35 sales with a normal $10 CPM. A great adset with the same exact stats as other adsets we had with bigger audiences.

 

3. You Can’t Get Sales With A Free Theme – Premium Design Is A Must!

Absolutely Wrong!!!

I don’t know if this is some kind of conspiracy constructed by designers around the world or someone else, but it’s definitely working in their favor! Lots of new sellers tend to purchase the premium themes and give way too much thought for their store design like logo, banners, etc. Spending hundreds of dollars or even thousands straight away even without launching their first ad and testing their first product.

On the other hand, exprienced dropshippers can have a store ready in less than 2 hours with everything set up. A normal logo they pay $30 tops and a free theme is all they need to start testing products and getting no less sales than those who invested thousands into their store’s design.

Read our Paid Theme vs Free Theme article for a more thorough explanation.

 

4. Fill Up Your Store With Lots Of Products Before Bringing Any Traffic

This is something we see a lot of newbie dropshippers do and it’s a really great thing to do if you like wasting your time on pointless stuff. You’re not Jeff Bezos son and your dropshipping store doesn’t need to be a mini Amazon with 100 of different products to finally start bringing traffic.

Unless you’re using influencers to bring visitors to your store, most of the traffic you’ll send is directly to a certain product. And your focus needs to be on how to bring these visitors to purchase a specific product they might like. That’s it.

Sure some of your visitors will check your store’s main page but it shouldn’t worry you too much if you have a total of 3 products – This is not what will ruin your converion rate. Instead, worry about your product & your product page and everything else that follows.

 

5. Facebook Ads Low Daily Budgets Don’t Work Anymore

Don’t let this statement discourage you because it’s wrong.

It’s true ad costs are rising and we’ll probably see higher CPMs during the holiday season but that doesn’t mean that low daily budgets don’t work anymore. It all depends on your product, your ads and how you target your audience.

Instead of targeting the same “regular” interests, try researching a bit more and find an interest not everyone is aware of. A good example to that is when we targeted photographers and there was one particular interest we used that brought us much lower CPMs and great conversions. That interest simply had less competition on it and with the right product and ad, we were having some really cheap conversions.

Instead of copying and using the same video ad, find a new marketing angle to that product and launch your ads. A compact storage product is something everyone might need but what if we give it a little twist and advertise it to parents? We all know that kids LOVE to explore and touch anything around the house so a compact storage product can be a great way to hide valuables or potentially dangerous stuff from your kids. Here you go! A different marketing angle that might work.

And as you can see from the screenshot attached, our adsets with low daily budgets are doing amazing!

 

To Sum It Up:

With ad costs rising, getting new customers is not an easy task especially during the holidays when the CPMs are higher than usual. This is why we had to kill some Myths that might make your life much harder if you were to believe they’re true. By harder we mean not only by losing money but also by losing valuable time focusing on pointless stuff.

 

Struggling with finding good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Winning Product #3: Tactical Paintball Skull Mask With Full Testing Strategy Using Facebook Ads

By
Daniel Aloni
-
3
Winning Product #3: Tactical Paintball Skull Mask With Full Testing Strategy Using Facebook Ads

This week’s product is the Tactical Paintball Skull Mask.

 

This time I decided to go on a niche product and not something general. Paintball is an expensive hobby so if we can offer something that looks really good and for a reasonable price, we might find ourselves a winner here. And open a door to a new and exciting niche where people are willing to spend their money!

And as always, I have prepared ad examples, selling strategy and more just for you 😉

find winning products to dropship

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having 0 data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test by yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

This is a niche product. In order to sell this mask, I’ll have to choose the right audience. But to my surprise, I had a big problem finding interests for this niche…

I was sure that I will be able to find at least 2-3 big interests with audiences larger than 500k, but when doing my research it wasn’t the case. Unfortunately, I found only 1 paintball interest to work with but this is actually good because it’ll show you what to do in such cases.

I decided to target:

  1. Paintball Equipment – The single interest I found related to paintball and it’s not a big one. I found fan pages with over million likes about paintball and a few Paintball store business pages with big audiences, but “Paintball equipment” is the only interest available.
  2. Laser Tag – A popular laser gun game which has nothing to do with Paintball BUT I hope that if I target them, then maybe some of the audience also plays Paintball.
  3. Tactical Gear – Paintball & Airsoft users buy tactical gear for their games outside so my hope is if I target popular tactical gear stores, then I can catch Paintball players.

Paintball Equipment:

Laser Tag:

Tactical Gear:

Explanation:

  1. “Paintball equipment” is the only single direct interest I found for Paintball and it’s quite small. With USA only, it gives me an audience size of 70K+ people for men 18-45. So instead of only targeting USA, I decided that I’ll go with USA + good countries such as Canada, Australia, United Kingdom, Germany & more. Feel free to add France, Austria, Netherlands, Sweden, etc. But please, don’t just target “WORLDWIDE” because you don’t want to waste a single cent on a countries that don’t buy.
  2. Lasertag – Like I said, I hope that some of the Lasertag players are also Paintball players. I wouldn’t count too much on this interest and I don’t plan testing it right off the bat. It’s just there showing another “possible” option to target when you don’t have too many options. It can be an option if this mask takes off and you’re looking to scale by expanding to new interests.
  3. Tactical gear – I believe that with this interest, my chances are much higher than “Lasertag” to find paintball users. Maybe even Airsoft users if that mask fits their game.

If you ask why didn’t I use “Airsoft” interest, then the answer is because it doesn’t exist. Why? No idea. Sometimes, it’s really hard to find interests for a certain niche even if that niche is really popular.

And don’t be afraid of the small audience. I had audiences as small as 5-10k bringing me good sales. With 120k audience or even 70k(if you target USA only), you can generate a lot of sales! And with lookalikes you can create from your visitors to this product, there will be plenty of ways to find Paintball users.

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have 0 pixel data.

 

5. Ad Type & Copy:

It may surprise you but video ad isn’t the default ad type I use. Sometimes a photo ad can outperform a video ad especially with this Paintball mask. We have some high quality photos from aliexpress we can use and these are perfect for both Facebook and Instagram.

Examples:

For the Paintball equipment audience, I have prepared a 1200×1500 Facebook Feed image ad. The ad text is simple, showing the popularity of this mask and that it’s selling really fast. 50% off and a limited time offer(first 100 orders) should do the trick.

I just noticed that this mask can also work for Airsoft users and that’s why I included “Airsoft” in my ad text as well. As I wrote before, both Paintball & Airsoft interests are nowhere to be found on Facebook so we have to work with what we have.

This is a Facebook Feed 1200×1500 photo ad that can work well both for “Paintball equipment” and “Tactical gear” interests. Now that I know this mask works both for Paintball & Airsoft, we have a better chance of selling it.

 

And finally, I decided that this mask must be tested on Instagram alone and that’s why I have prepared a 1200×1200 image. 1200×1500 ad must be cropped to fit the square shape on Instagram ads.

As you can see, with Instagram ads I don’t include any link in the description and usually keep it short. I make sure I have a good and visible call to action because we only have 2 or 3 lines of text before the “see more” button. This is why I prefer to separate Facebook Feed ads and Instagram Feed ads.

The first ad is the same photo I used for the Facebook Feed. Only difference being it’s size which is 1200×1200. The second ad is a photo I took from the aliexpress seller page and decided to edit it to show two possible styles. “Camo” and “All Black” masks just so people can see there’re multiple options.

When I create new ads for a new product, I sometimes skip the Instagram feeds and only advertise on Facebook Feeds. But if you plan to test this mask, then Instagram ads are a must! And I think that Airsoft/Paintball players are pretty active Instagram users because they love taking cool shots wearing all their gear.

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

The product price on aliexpress is $9.5 for the black/green/brown mask and $17.5 for the 2 camo style masks. Epacket shipping is $6.32 so our total price is almost $16 for the black/brown/green masks and almost $24 for the camo style masks.

I think the black/brown/green mask can go for $29.99 + Free shipping or $29.99 + $2.95 shipping. The camo masks $39.99 + Free Shipping.

Selling Strategy:

The profit margin on this product is ok but the price for the camo mask is a bit high. I  suggest talking to the seller and hopefully get a discount or find a different seller who sells these masks cheaper.

That being the case, I would offer only the Full Black Mask and the Black Camo Mask. I don’t like giving too many options to my customers to choose from because it can hurt the conversion rate. $29.99 + Free Shipping or $39.99 + Free Shipping with quantity discounts is the way I would go.

If you think the camo mask is too expensive, then only offer the full black mask with quantity discounts.

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Summary:

This product has really great reviews on aliexpress and it looks badass! The Airsoft & Paintball niches are big but for some reason I had a big problem finding suitable interests. But that’s not something that will stop me so I still found a few interests that should work.

And with the tools Facebook gives us, after getting visitors and sales, we can create A LOT of custom and lookalike audiences to later use for our ads.

Keep testing and success will come!

 

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

 

Must Read Articles:

4 Possible Reasons Why You’re Not Getting Sales

By
Daniel Aloni
-
6
Dropshipping No Sales
4 Possible Reasons Why You’re Not Getting Sales

As we approach Q4 of 2019, it’s exactly the time to fix the issues your store or ads may have. It’s one thing to lose sales due to a high product price which can be easily fixed and lowered, and another due to a lack of experience where you can’t spot the issues in time.

In this week’s article, We’ll show you 4 possible reasons why you’re not getting sales and how to fix them. Make sure to read this article in full so you can spot these issues in time and fix them before the Christmas sales rush. Enjoy!

 

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1. Choosing The Wrong Campaign Objective

The year is 2015 and people successfully launch Post Engagement campaigns and get steady sales. They even edit good working adsets that bring sales and change the budget! Unfortunately, we can’t go back and since then Facebook has changed quite a lot!

Nowadays, Facebook algorithm delivers exactly what you asked for. If you choose a Post Engagement campaign, then you’ll receive engagements such as likes, shares, comments & more. If you choose a Traffic campaign, then you’ll get people to visit and check your store and so on.

This doesn’t mean you won’t get sales or other actions on your website. It’s still possible, but the chances are much lower than if you launched a Website Conversion campaign. Facebook knows who are more likely to just share the post and who will click it and perform the desired action you need.

For example:

Ben and Dan are your regular Facebook users living in the USA and they both earn really well. While Dan dislikes spending money online and prefers to save it, Ben is a crazy shopaholic and spends a big chunk of his salary on buying stuff online. But, Ben is a quiet shopper. When he sees an ad, he doesn’t engage with it but simply clicks the link and buys what he needs. And Dan is the kind of guy that must “like” and “share” something he likes – Including ads.

So if we go with this example, a Website Conversion campaign will bring Ben pretty quickly to check our ad. While a Post Engagement campaign will attract Dan because he’s more likely to share it on his timeline.

 

2. Contradicting Yourself

This is usually unintentional but the potential customers who visit your store get confused and leave your store without buying. One of the best examples to that is when FREE SHIPPING is part of the deal but when transfered to the cart page, the default “taxes and shipping calculated at checkout” text appears. Instead, they should see “FREE SHIPPING” on the cart page too.

This may surprise you, but such a minor thing can and will cause some of your customers to abandon the checkout process. And it doesn’t matter that the video ad, announcement bar and the product description all said “FREE SHIPPING”. All it takes is one short sentence and it will leave some of them confused and not willing to buy.

Same goes with other important details such as shipping & handling times, especially if you’re using an app to display all that info. People tend to not edit the details for each product so what happens is that the customer sees handling times 2 days, and when he reads product description he sees 5 days. Or it says the product will be shipped in 2 days but the real time is 5 days…

These contradictions on your site cost you money.

 

3. Not Including Important Information About Your Product

Some products you try to sell require special accessories, unique parts, batteries, etc to properly work. A singing hamster toy needs x3 AAA batteries, and a portable hard-drive needs a special usb cable to transfer files.

In a healthy store, this information is available for the customer to read in the description. Usually somewhere in the middle after the “sales pitch” so that he doesn’t have to scroll too much to see the details. This leads the customer to trust that store and he’s more likely to proceed with the checkout process.

Unfortunately, on other stores it’s not all sunshine and rainbows. Store owners forget to include these stuff in their description which can immediately break the sale flow. At Ecomhunt, we reviews tens of thousands of stores and this happens way too often.

If you’re serious about dropshipping, make sure you don’t miss anything important.

 

4. Lack Of Trust In Your Store

A good looking store that loads fast doesn’t guarantee sales. In order to bring a customer to spend his money at your online store, he also needs to trust you. This is why you should pay extra attention to make sure that every page on your store isn’t half made.

Trust Badges:

An absolute must! Every product page must include at least one of the above trust badges. People visiting your store have no idea that it’s hosted on a very secure shopping platform which is Shopify. By including these badges on your product page, the customer is more likely to purchase from you without worrying about security and other stuff.

Important Pages:

It may surprise you, but some people take their time and go through all of your pages. They’re doing it probably because they’re not sure about your store and want to understand who are they dealing with. If you took your time and made sure your pages are legit looking and answered most of the questions your customer may have, then you gained a new customer. If you just copied it from some other store without looking or made your own in 2 minutes, then congratulations because you just lost a customer.

Some key points on what each page should have:

  • About Us – A genuine page explaining about the people behind the store. Don’t be afraid to go personal here and even include your names or photos. Explain about your team and what are  your hopes for the future. End it by saying some kind words to your visitors and that’s it.
  • FAQs – A question – answer page. Provide answers to common questions every customers asks such as “Is this site legit?”, “Where are you located?”, “How much time does shipping take?” and so on. A customer who’s looking for some answers and gets them from this page is more likely to purchase from you. And it’s also a good way to get less support emails.
  • Contact Us – A must have page on your website. Really simple to make by yourself or by installing a free app from the shopify app store. Make sure it’s simple and doesn’t require too much information in order to send a question.
  • Why Choose Us? – Don’t be afraid to brag! Write about the number of happy customers your served, share customer photos & reviews and write about your vision. This page is here to increase your conversion rate so make sure it’s perfect.
  • Shipping – Write your store’s average shipping time and make sure to let your customers know that sometimes it can take a bit longer especially in holiday seasons. But the products you sell are permium and it’s worth the wait!
  • Returns&Refund Policy – This is mostly up to you to decide. Especially on the “money back” guarantees. Some people prefer writing 30 days or even less and some go for 60 or even more. But to be honest, this doesn’t really matter if you dropship regular products. In most cases, the customer won’t ask for any refund if everything’s ok and if he does, it’s better to give him that refund, lose a few bucks and not deal with any PayPal cases. And don’t forget to let them know that you ship to the address they provided and you are not responsible for any mistakes. If the product is on it’s way, it’s the customer’s problem. In this case, there won’t be any refund.
  • Privacy Policy & Terms of Conditions – These can be automatically made inside shopify and don’t require any changes. If you’re just starting out, go with shopify’s default.

 

To Sum It Up:

With ad costs rising, getting new customers is not an easy task. So in order to maximize your chances, you have to make sure that everything’s perfect and you didn’t miss anything that might hurt your conversion rate.

It’s one thing to lose sales due to a bad product choice, it’s another if your product is great but you failed in technicalities.

Good Luck!

 

Struggling with finding good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Winning Product #2: Waterproof Toilet Paper Holder With Full Testing Strategy Using Facebook Ads

By
Daniel Aloni
-
7
Ecomhunt Winning Product #2
Winning Product #2 - Complete breakdown + Facebook ads

This week’s product is the Waterproof Toilet Paper Holder.

 

This product sells really well on aliexpress with excellent reviews. It has a clean aesthetic look which can upgrade any bathroom and for some people it solves a problem. In this post, I’ll share with you my exact approach if I were to try and sell it on my store.

From ad examples to selling strategy, I got you covered 😉

find winning products to dropship

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having 0 data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test by yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

IMPORTANT NOTE:

To increase my chances, I always look for the audience who are most likely to buy. Even with a general looking product such as this one, I’ll find a way to advertise it to the right audience. You will see my take on that in “Targeting & Strategy”. But sometimes, going general and spending some money to let facebook understand who’s your best audience is ok too.

So here’s the extra step you can take before launching Website Conversion campaign:

  1. Create a Post Engagement campaign targeting your desired countries. It can be only USA or whatever country you like – Or you can put them all together. But please, don’t just target “worldwide”. Go and read the 3rd point in this article to understand what I mean.
  2. The ad will be the same both for Post Engagement and Website Conversion campaigns.
  3. Targeting choice – Choose the people who are most likely to be interested in your product. Don’t just go random!
  4. Use a daily budget you feel good with. It can be $5 or $20 a day and let it run to collect data.
  5. Once you have enough data, you can create custom audiences from your ad. If it’s a video, you can create custom audience based on how much of the video was viewed(percentage). If it’s a photo ad, you can create a custom audience of people who engaged with your ad.
  6. You now have ready audiences which you can use to build lookalikes and later to target when running your first website conversion campaign.

I strongly advise using this method with videos because you can build audiences based on percentage watched. People who watched 75% or 95% of the video were pretty interested in the product shown. If you have enough views, the lookalike audiences you can create may be really powerful.

The budget you will have to spend also varies. It depends on the countries you target, age, gender, niche and more… Sometimes $20 will be enough and sometimes you will have to spend more. And this method doesn’t guarantee that Facebook will find the right people but it’s still worth a try if you have the money to spend.

 

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

 

3. Targeting & Strategy:

This is what we call a general product – Everyone who has a bathroom and uses toilet paper may find this product interesting. But I can’t just target everyone because there’s absolutely no chance I would sell like that.

This is why I need to be smart and target the people who will find this product not only interesting but also necessary. And if I can find a problem and solve it with this product, that will be even better!

I decided to target:

  1. People who are into Home Improvement/Decor and interested in a renovation – My 1st choice. I went with a bunch of Home Improvemet interests and chose only the people with a fairly big household income(top 10%-25%). Looking to target the people with a bit more fancy bathrooms than the usual.
  2. People who recently moved – They usually look for stuff to buy for their new house/apartment. Our product can be a good looking addition to their bathroom
  3. Cat Owners – Finding a problem and solving it with our general product. Cats LOVE to play with toilet paper and this is something cat owners know too well. The mess and everything else can be easily fixed with our product.

People who are into Home Improvement/Decor and interested in a renovation:

People who recently moved:

Cat Owners:

Audience Size:

I usually go with audiences starting from 100k to max 1.5 million. These sizes are ideal!

Note: These sizes are true for Facebook feed ad placements only and USA targeting.

 

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have 0 pixel data.

 

5. Ad Type & Copy:

It may surprise you but video ad isn’t the default ad type I use. Sometimes a photo ad can outperform a video ad so this is something I decide based on the product. This product is perfect for both photo and video ads. On top of that, the aliexpress page has a great video that you can edit and use. So make sure to create both a video and photo ad for this product.

If you’re short on time, testing it out with a quick photo ad is fine too.

Examples:

For the home improvement & recently moved audiences, I have prepared a 1200×1500 image ad. The ad text starts with a question and invites our target audience to consider upgrading their bathroom.

I start with a question to catch their attention. Hopefully, this ad will be shown to someone who’s currently renovating or buying new stuff for their new house. I list some of the cool features our product has and use a bold green checkmark emoji to emphasize them.

Two call to actions – The 1st one should always be seen before the “see more” text. You should always try to make the 1st link visible. The 2nd call to action is in the end to make sure they click on it after they read all the features.

Note 1: In the last winning product article, I used a 1200×1650 photo ad and this time I’m using a 1200×1500 photo ad. This is because Facebook changed the image ratio on mobile and limited number of text lines shown before the “see more” button.

If you use a 1200×1650 image, it will now be cropped on mobile. So you should use a 4:5 image ratio which is 1200×1500. And the text is now limited to 3 lines before the “see more” button appears. Make sure you use the first 3 lines wisely and keep the store link visible.

Note 2: This ad size won’t work on instagram and it will have to be cropped to fit a square shape. If you want to run Facebook and Instagram ads simultaneously then make sure to use a square image size like 1200×1200.

 

For the last targeting option which is the cat owners, I strongly suggest using a video. You can show cats tearing down toilet paper and playing with it before introducing the solution. Something funny to catch the eye of the cat owners that will definitely relate.

I made a quick gif with no text to give you a general idea of what I mean:

Made this on giphy in 5 minutes. Found 2 gifs online of cats playing with toilet paper and added a small part of the video shown on aliexpress page. You can add some text and something as short as 15 seconds gif can be a great ad. I usually do all my videos on Camtasia but giphy is a great tool as well if you need something done quickly.

The ad text can start the same way as the home improvement & renovation ad.

For example:

“Do your cats like to terrorize toilet paper or a box of tissues? Then our mounted toilet paper holder is exactly the thing you need!

Get yours here => *link*”

 

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

The product price on aliexpress is $21 with free shipping(epacket). It’s what I like to call a good looking product that doesn’t look cheap at all so I would price it at a minimum $39.99 and maximum of $49.99.

I think that selling this product for $44.99 + Free Shipping can work really well.

Selling Strategy:

The profit margin on this product is really good. In this case, I would sell it as it is without any quantity discounts just because I don’t see many people buying more than one. But if you really want, then you can of course offer that option. Just don’t give a too big of a discount so people don’t think it’s a cheap product.

Something else for you to consider is offering a small freebie with each order.

For example:

If someone buys our toilet paper holder, he’ll get a free cool toothbrush holder or something else he can hang in his bathroom. Find something cheap for a maximum of $3-4(+shipping) on aliexpress and offer it as a gift. Value it at $14.99 and you can sell the toilet paper holder for $50.

People love freebies so consider this option when you test this or other products.

find winning products to dropship

Summary:

This product has amazing reviews on aliexpress and these kinds of products are really trending right now – A great upgrade to any bathroom. After reading this article, the ball is in your hands now and all you have to do is use the information shared in this article to take it to the next level. Act now because Christmas is Coming 😉

Keep testing and success will come!

 

Looking For More Winning Products?

Ecomhunt got you covered – Discover winning products that are selling right now and get access to our analytics, ads, targeting suggestions and much more. We made it easy for dropshippers to find the best products to sell online.

Click here to join now for free 🙂

 

SURPRISE BONUS:

This product right here is selling really well on aliexpress and being a seasonal product, it’s a really good time to try and sell it. On top of that, it solves a problem a lot of women have these days which is not having enough space for all their stuff.

What kind of ad will you use and how will you target the women? Or maybe targeting men can work even better? Share your thoughts in the comments and I’ll be here to check them and answer your questions.

Have a great weekend!

 

Must Read Articles:

5 Things You Should Avoid Doing When Running Facebook Ads

By
Daniel Aloni
-
3
Dropshipping Mistakes With Facebook Ads
5 Things You Should Avoid Doing When Running Facebook Ads

When running Facebook ads, it’s important to know what you should and shouldn’t do. A tiny tweak to a good performing adset and you can start citing the Lord’s prayers because your adset is probably gone to Hell!

In this article, we cover the most common mistakes newbie and advanced advertisers do and what are the reasons you should avoid them. Make sure to follow this article’s tips so you don’t miss your next winning product.

find winning products to dropship

1. Do Not Edit A Working Adset:

One of the first things I learned is to NEVER touch a working adset, especially if it brings results.

What happens is that if you touch an adset and edit something small like budget or targeting, the adset goes back to the “learning phase”. It’s as if the adset resets itself and starts working from scratch. This doesn’t necessarily mean that you won’t get the same or better results than you did before editing it. It’s just that in most cases, the adset performance after editing it was worse.

This is based on years of experience running Facebook ads and after spending millions of dollars on ads. This and the feedback we receive from Ecomhunt’s dropshipping community. Even Facebook’s support team approves that it’s better to duplicate than touch a working adset.

Instead, if you’re looking to scale or change something, it’s always better to simply duplicate the adset and change whatever you want. From daily budget to targeting, this is the safest way that won’t ruin the performance of a good adset.

 

2. Do Not Use Automatic Placements For Your Campaigns:

The complete opposite of recommended!

Choosing this option won’t “maximize” your budget and it will probably show it to the same amount of people as if you chose to only show it on Facebook’s Feed. They’re explaining this move by telling you that it will allocate your adset’s budget across multiple placements and stick to where it performs best.

This is a simple A/B testing performed automatically by Facebook. The only way it can actually work is when you play with high budgets or already in the scaling stage. So by giving Facebook the option to place your ads across multiple placements, you can scale your ads even more.

But the best results come from placing your ads in Facebook and Instagram Feeds – This is a straight-up fact. And when you launch your ads, you don’t want to spend a single dime on testing if your ad will bring results from messenger or in-article placements.

This is exactly why we prefer to use only feed placements at first and later if we sell and look to scale, we can let facebook test other placements. But even when we get to that stage, we prefer doing it manually and not give Facebook free will.

 

3. Do Not Target Worldwide:

Facebook is constantly evolving and it’s learning power is incredible. When choosing worldwide targeting, Facebook will do it’s best to deliver it to the right people who are most likely to complete the desired action we were looking for.

We launch our campaign and we start seeing some resutls. So far so good right? But here’s the problem…

I don’t know about you, but HATE throwing money into the air. I prefer that every single cent I spend has a purpose. This is why I don’t want Facebook to spend my money on countries that I definitely know won’t bring any sales.

There’s absolutely no chance that someone from Kongo, Uganda or Yemen will buy from my store. This isn’t only because these countries are poor. It’s also because people in many countries don’t have access to credit cards or PayPal so there’s no way they can complete their order.

And even if by some chance my ad is shown to someone from Uganda and he actually buys it – Then how will I ship it to him? It’s no secret that the postal services in these countries are bad so the chances of a package arriving safely from China or USA are extremely low.

So instead of just targeting “Worldwide”, make a list of “good” countries where the citizens have no problem purchasing online and target them.

 

4. Do Not Wait Too Much Before Launching Retargeting Ads:

This is one of the biggest mistakes newbie and even advanced dropshippers do.

Facebook allows us, the advertisers, to create custom audiences. It’s a really powerful tool with a lot of options to choose from. The simplest one being an audience created from people who visited a specific page on our site. It is easily done and we only need our Facebook pixel to be installed on our store.

The minimum amount of people that has to visit our page before we can start using that audience is 50. Now, you would expect advertisers to launch retargeting ads the moment the audience is ready to use. Right? Well, unfortunately that’s not the case…

For some reason, the majority don’t do that and prefer waiting for the audience to get much bigger. As if starting retargeting ads when you have 200 people who visited your page will bring better results than 50+.

You should always launch retargeting ads the moment the custom audience is ready. Because the people who visited your site, even if it ain’t much, were interested in the shown product.

You have to strike while the iron is hot – Don’t wait for the audience to fill up and just launch your retargeting ads!

 

5. Do Not Use Only One Type Of Ad Creatives:

Not so long ago, when everyone was doing print-on-demand, photo ads were the most popular ad creatives on Facebook. Almost every ad you saw was some kind of photo ad and video ads weren’t as popular as they are now. But since then, Facebook started promoting to us the advertisers the use of video ads and it is now the most popular ad type. From Facebook & Instagram feeds to stories and in-article ads, Videos are everywhere.

Video ads are an excellent way to promote a complicated or even a simple product. They work great, bring great results and it’s one of the best ways to showcase all of your product’s features in a short time. But with every new trend, people tend to quickly forget about the previous one.

Other type of ads still exist! They didn’t go anywhere and by not at least trying one of them, you’re leaving money on the table. Sometimes, and this is from my personal experience, you won’t be able to cash in on a definite winning product only because you didn’t try a different ad type. Instead, someone else who decided to try a photo ad over a video ad will get that winning product run and sell.

The way we test is to create at least 2 type of ad creatives and in most cases we go with video and photo ads together. We usually keep one ad creative per adset which means that for each targeting option, 2 adsets with 2 different creatives are created. This option can be a bit costly for beginning dropshippers with a low budget.

if you’re low on budget, you can always test a couple of ad creatives in 1 adset. This way, Facebook will optimise and deliver your budget to the best performing creatives and you can later shut down the least performing ad creatives.

 

To Sum It Up:

Efficiency and Experience are the keys to running successful Facebook ads which will bring the results you seek for minimum costs. In this article, we covered the most common mistakes newbie and even advanced advertisers do. In the best-case scenario, the results they get are a bit more pricey. And in worst-case scenario, a winning product slips through their fingers and someone else banks in on that.

 

Struggling with finding good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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