Winning Product #8: iPhone Christmas Cases With Full Testing Strategy Using Facebook Ads

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November 3, 2019

Winning Products Facebook Ads Testing — Winning Product #8: iPhone Christmas Cases With Full Testing Strategy Using Facebook Ads

This week’s products are these amazing iPhone Christmas cases.

These iPhone cases I just bumped into on aliexpress are looking great and they have tons of excellent reviews. I have a really good feeling about this product and I suggest you test it quickly after reading this article 😉

So let’s jump in and see how can we sell these cases with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options in this case are endless and we’ll have to really think who’s more likely to buy this phone case. Judging by aliexpress reviews and just by looking at the product, I know that women are most likely to buy this case. So we figured out the gender and I will be targeting women.

Fortunately for us, Facebook does a wonderful job at gathering data and I can select people who are most likely to own a certain phone brand like iPhone 7 or iPhone XS MAX. If we were to target people on mobile with an iOS device, we would have more than 15 million and this is not good. With the option to target only a certain mobile brand, we can play with normal size audiences and even target a bit more wealthier audience – You’ll see what I mean in the targeting selection.

Now that we know who to target, here are the targeting I chose:

Women with iPhone XS Max (age: 18-28) – I decided to target younger women just because I think they’re more likely to buy one of these cases than older women. I can be wrong here so I suggest testing also women 30-50+ and see for yourselves. I chose to target XS Max users first because they probably have more money to spend right now than someone with an iPhone 5 or 6. This product isn’t solving a problem and it’s also seasonal so I’m looking for people who are more likely to spend their money of stuff they don’t really need – Emotional buyers.
Men in a relationship with iPhones (age: 18-28) – If I were to target men then only to suggest this phone case as a Christmas gift for their girlfriends. I think this phone case can be a really cute Christmas gift and it’s worth a shot. We can also target married and engaged men but I think this gift works better as a boyfriend/girlfriend gift – Less emotional attachment.
Women with all iPhones and who like Christmas (age: 18-28) – Nothing special about this targeting option really. Just women with iPhones 8 and higher and with some Christmas interests to lower our total audience size. Hopefully we’ll catch some who really love Christmas and they’ll be happy to purchase one of these cases. *We can always add a few more Christmas interests here to really pinpoint the Christmas lovers*

Women with iPhone XS Max (age: 18-28):

Men in a relationship with iPhones (age: 18-28):

Women with all iPhones and who like Christmas (age: 18-28):

If your budget allows you to add a few more adsets to test this product, I suggest targeting older women too.

We’re targeting only mobile users – In order to do that, remove Desktop placements and keep only Mobile.

I want my users to be iPhone users but also to browse from their mobile when they see my ad. And to target iPhone users, we just scroll down and choose iOS devices only and remove everything except iPhones.

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

The photos we have on the aliexpress page for these cases are absolutely amazing and I don’t see a reason to make a video ad for this product. A simple 1200×1200 ad for Facebook and Instagram feeds showing the 3 cases together will be more than enough to test.

Here are the photo ads and ad text examples I created.

Examples:

The first 1200×1200 photo ad for women with Iphone XS Max:

The second 1200×1200 photo ad for men to buy as a gift for their girlfriends:

The third 1200×1200 photo ad for women who love Christmas:

I used the same photo because I think it’s the best one but you can always use something else. Remember that if you advertise on Instagram feed, create a new ad only for Instagram users because the description is shorter and the link cannot be clicked.

Check out this winning product article to see how an Instagram Feed ad should look.

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $3.33 and $2.74 for epacket shipping(USA). That makes our total price for a case stand at $6.

I think we can easily sell this product for $19.99 + $2.95 shipping. Maybe even for a bit more like $21.99 + $2.95. Make sure to have a good looking product page and include the closeup photos of the case which are provided by the aliexpress seller. Don’t forget to add reviews!

Selling Strategy:

Profit margin is ok and I aim for people to buy more than 1 case to get a free shipping discount. On top of the free shipping discount, we should also offer a quantity discount starting at %10 for 2 items with 5% additional discount for each product added.

Offer your customers only the three cases as you see in the photo attached and only in one color(red). We don’t want them to think about choosing different colors or other styles – I would probably offer the deer and the bear only without the Santa.

Summary:

iPhone cases are usually not something I sell but this product really caught my attention and I was surprised by the amount of sales it has followed by excellent reviews. On top of that, it looks like this seller is sending the product quite fast and knows how to work.

Overall this product looks like a real winner and the ad material we have is top notch – Definitely worth a test!

Keep testing and success will come – Good Luck!

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Mistakes Online Store Owners Make – Part 3

By

Daniel Aloni

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October 29, 2019

6

Mistakes Store Owners Make Part 3 — Mistakes Online Store Owners Make – Part 3

Christmas is here and we can already see a big increase in sales! This is why I decided to write a third part to this popular series in order for you to have a great Christmas and not worry about possible stuff that can ruin your sales. Enjoy!

Read the previous articles:

1. Making Unnecessary Fields On Checkout Page Mandatory

When you create a new store with Shopify, some of the fields like Phone Number and Company Name are “optional” by default. Unfortunately, some sellers decide to make the phone number a mandatory field thinking that the customer automatically understands that his phone number will be used by the shipping company only.

At first, it may seem like a really logical thing to do. If USPS can’t find the address or there’s something wrong, they can always call the customer or send him a message about the status of his package. But in reality, a big percent of people don’t want to give their phone number because they’re afraid of spam, telemarketing, etc. This is one of the things they prefer to keep private and if their home address is clear and easy to access, the package should just sit in their mailbox without any problems.

So by making phone number mandatory in the checkout, customers who were ready to purchase your product will back down and leave your store. Make sure to double check your checkout settings and change these fields to “optional” if you don’t want to lose extra sales.

2. No Exit Popups

An exit popup is something you must have on your store in order to stop customers from leaving without buying. And it’s also not that spammy like all the other popups that appear to just take your email and are there even before the customer has a chance to check your product.

One more advantage to an exit popup are emails – Some popups don’t offer the discount right away and ask for an email first. It’s a quick process and even the customer doesn’t purchase, you still get something out of it which is his email.

There are quite a lot of apps in the Shopify App Store you can choose from and some of them are free or have a totally free plan you can use. Some are really simple and others offer a lot of customization options and can be trigerred in different locations in your store like only in your cart page. Usually the complex ones are the ones you have to pay for but I strongly recommend trying them because you’ll usually get back a lot more from what you actually paid.

Setting up an exit popup isn’t hard and the default settings are what most store owners use.

3. Focusing Too Much On Your Store’s Looks

What if I told you that I can create a full functional Shopify store and run my first ads in 2-3 hours? I hope you don’t get the wrong idea after reading this and think I’m bragging of how much of a “professional” I am compared to you guys. This is just an example to show you guys that spending days on your store isn’t at all necessary and it’s basically a waste of time.

Some waste their time by not launching their store before they have at least 50 products listed. Some go out of their way and hire designers and copywriters at Fiverr for hundreds of dollars to write their descriptions and design a “top notch” logo/Ultra HD banners. Wasting time and money instead of focusing on the real important stuff like products, understanding your audience, tweaking & optimising your store, selling strategy and more.

This is how I do it: I install a free theme(Debut) and list the product I want to advertise. On top of that product, I list 2-3 more for my front page to look a bit better. I design a simple clean logo on photoshop or use services like Placeit($29 a month – coupons exist for lower price). If I want a banner or two, I either design them myself or use the free stock photos available on each theme and they’re usuall are great to begin with. I arrange the front page a bit like displaying the “top selling” products.

For the descriptions and pages in my store, I just copy them from my existing stores and change the necessary stuff like store name and product details etc. If you don’t know what to write, you can always visit other shopify stores and get ideas how these pages should look. I install necessary apps like sticky cart(free), abandonment protector($8 a month, 30day trial), Oberlo(to import), exit popup, review app(free version to begin) and that’s it. My store is ready and it will definitely get sales if the product, ads, targeting and all the rest are fine.

Now this isn’t a competition and you don’t have to create a store in 2 hours or less but you must not spend weeks just to create one. And later announce to the world that your store is finally “Live and Ready” after 2 weeks of hard work!

You can take your time, but focus on the important stuff and don’t spend your money for jobs and optimisations you can make by yourself.

Not sure what to do? Read these articles:

And just go over the recent articles including the winning product articles just to see how I and Mordechai work. And you can always visit the Ecomhunt Youtube channel for more information

4. Lack Of Trust

Customers are not dumb and they will leave your store if it’s not trustworthy. It isn’t enough just to add some trust Visa/PayPal/Mastercard badges and a “Mcafee Secured” photo on your product page and site’s footer. Customers may look for more details about your store like:

About Us page – Don’t look for shortcuts here and write something interesting about your store and about the people behind it. If you’re in the baby niche store and also happen to be a mom, then talk about how you were looking for cheaper solutions but didn’t find anywhere and because of that, you decided to open this store and help other moms and dads. Add a few photos of yourself if you’re not shy and just be yourself. People like to see a person behind the business.
Contact Us page – It’s really important to have a contact us page and a working contact support email shown both in the header and footer and on each product page. This is to build more trust between your store and the customer in order to show him that he can reach someone if he has a problem.

And of course all the other necessary pages like Returns, Privacy Policy and Shipping times. You also want to pay an extra attention to typos not only in your store’s description and pages but also the reviews you import from aliexpress. Some customers find it hard to purchase from stores with typos or broken english and something as small as writing “custumer” instead of “customer” can make you lose a sale.

If you want to increase your conversion rate, check your store and see how can you make it more trustworthy.

To Sum It Up:

Sometimes something as small as asking for a phone number to ensure your customer’s package arrives safely to it’s destination can lead to you losing a sale. As we approach Christmas, it’s import that every dollar spent will be used to it’s maximum. And in order to do that, we must first tweak and fix our store so our customer’s purchase experience is as smooth as a baby’s bottom.

Hope you loved this week’s article and let me know if you have any questions.

Good Luck 😉

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Winning Product #7: Cute Animal Baby Romper With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

October 27, 2019

7

Winning Product Full Testing Strategy Facebook Ads — Winning Product #7: Cute Animal Baby Romper With Full Testing Strategy Using Facebook Ads

This week’s product is the Animal Baby Romper.

Right on time for the Winter, Moms and Dads will be looking to buy warm clothes for their kids. These rompers are super cute and they’re selling like crazy on aliexpress now with a lot of excellent reviews. This product looks like a possible winner and you should give this one a solid chance!

So let’s jump in and see how can we sell this product with ad examples, selling strategies and more just for you 😉

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

The targeting options are pretty easy time for these baby rompers. We are going to target parents with newborn babies with a bit more focus on Moms first as I believe they are the ones who will get it(or ask their husbands to get it).

Now we have few options here:

Create one product page all rompers(Not recommended) – One product page with all rompers and colors displayed for parents to choose which one they like. This will give parents a lot of options to choose from and it can hurt the conversion rate.
Create two product pages: One for the bat romper and the second one for bunny&dinosaur(Recommended) – This way we give less options to parents to speed up the buying process and I can maybe target parents who are Batman fans and sell them the cute bat romper.
Create three product pages: One for each romper(Recommended) – Less options to choose from and we can target parents who like bunnies, dinosaurs(jurassic park, etc) or bats(Batman, or just bats as animals).

Important: By targeting Batman or Jurassic Park, I am not committing copyright infringement. These are just animal rompers with no Batman or JP logo on them and have no connection to any trademarked brand. I am also not allowed to call for Batman fans in my ad text so it must be clean – For example:

“This bat romper is a must have for Parents who are Batman fans!” – Not allowed

“This bat romper is so cute <3 Your baby needs one!” – Allowed

Note: If you have trademarked products on your store, even if it’s parody, you should remove them ASAP. The best case scenarion is getting a DMCA and the worst case scenario is getting sued by a big company.

I decided to target:

Women(18-37) with kids aged 0-2 – I am going to offer them the dinosaur & bunny rompers together as if I had one product page for both.
Men with kids aged 0-2 – Same as above but only with men.
Men and Women(18-37) with kids aged 0-2 who like Batman– One product page with only the bat romper displayed. We can keep only the black color romper as an option but if you like, you can offer the other colors too. Targeting the “nerdy” parents.

Women(18-37) with kids aged 0-2:

Men(18-37) with kids aged 0-2:

Men and Women(18-37) with kids aged 0-2 who like Batman:

With Batman interest, my audience size was 63,000 so I decided to add a few more Batman related interests like DC Comics, DC Universe and more. There’s no problem targeting small audiences but when testing, I prefer having an audience of 100k or more. But if you want to, you can always test it out only with Batman interest.