Home Blog Page 77

Sell This Winning Product Right Now With Ad Examples, Targeting Suggestions, And Full Ad & Selling Strategy

By
Daniel Aloni
-
4
Sell This Winning Product Right Now With Ad Examples, Targeting Suggestions, And Full Ad & Selling Strategy
Sell This Winning Product Right Now With Ad Examples, Targeting Suggestions, And Full Ad & Selling Strategy

It’s November 2020 and right now people are spending their hard earned money on random products online. It can be gifts for friends or family, products they really need, or just random products they thought are cool which they don’t really need.

The point is that people are spending money right now and if you’re not getting any of it, then you’re clearly doing something wrong… So to help you make some money this Christmas, I decided to give you a winning product you can sell right now + everything else to actually sell it successfully.

I’m talking about ad examples you can take and use right now for your campaigns, a bunch of targeting suggestions, and a full ad & selling strategy. Use the information in this article to take this winning product and make some bank!

On top of that, this product isn’t limited to Christmas season only, so you can keep selling it LONG after Christmas is over.

 

find winning products to dropship

 

1. The Product

Today’s product are these amazing Winter Boots for children which are selling like crazy right now on Aliexpress. It looks like these are designed for boys only, although some sellers who sell the same shoes are saying it’s both for boys and girls.

Either way, this shouldn’t bother us because we don’t really have an option to target parents with children of a specific gender. So my first advice when selling these boots is to not mention it’s for boys only and run it as it is.

Here’s what I like the most about these boots:

1. The quality – Just by looking at the pictures, it looks like these boots are absolutely stunning and professionally made. I usually search for more material and I found another aliexpress seller selling the same boots and he has a video too. The video confirms the quality is top notch!

You can use the video to create a video ad but that won’t be necessary for that product. Keep reading to know why you won’t need a video ad ?

2. The reviews – We have 233 text and photo reviews and 90% of them are 5 stars. It looks like most of the parents who bought these are extremely happy with the quality and there are enough pictures reviews which is amazing for our social proof.

Remember to ALWAYS import aliexpress reviews to your store because a big percentage of your visitors will be checking them before deciding to make an order. A good amount of positive photo reviews will boost your conversion rate and make you more money.

3. You can keep on selling them for a LONG time – These are winter boots so you can start selling them right now and keep on selling till Winter is over. We’re not limited by some event like Christmas so we don’t have to worry about them arriving before a certain date. You can offer a special “Christmas discount” or mention these make a great Christmas gift, but don’t give any delivery guarantees.

4. It’s a MUST HAVE product – There are occasions like Christmas, Valentine’s Day, etc, where getting a gift is a must and people will be spending money whether they want to or not. In our case, we’re going to advertise these to parents and when it comes to their small children, everything becomes a must.

It’s already cold outside so most parents probably think about getting warm clothes for their children so advertising this product right now will be perfect.

5. Children grow up fast – If you advertise these correctly, you can get parents to buy more than one pair because children grow up really fast and they’ll quickly need to get a bigger pair. Quantity discounts, if done correctly, can get first time customers to buy more than one pair. Later, you can use email marketing and retargeting ads to get them comeback and buy again.

Even if most of your orders will be just for one pair, you should always think of a way to make your existing customers to buy again.

6. Niche potential – If you succeed and get some sales going for you, then you have just opened a door to one of most lucrative niches out there! Tons of “must have” products you can pick and advertise to parents who will have no other choice than to get them from you. Just don’t sell crap and advertise seasonal products or problem solving products.

7. Wide range of sizes – The seller was smart enough to offer a large variety of sizes, and give us a nice EU & US size chart we can use. Add the same size chart to your product description and you’re good to go.

Also don’t forget to tell your customers to choose a bigger size! Kids are growing fast so no harm will be done if the boot is a bit big for the kid.

8. Perfect product for a one-product store – You can potentially get more sales and profit even more if you “brand” this product and create a one-product store around it. It will require much more work than if you were to place these in a general store, but if done correctly you’ll probably earn much more and get a much higher conversion rate.

When building a one-product store around a product, your job is to build a fake brand around it. It will cost you more money because you’ll have to invest into an entirely new store, apps, domain, logo + designs, but it’s worth it if you do it correctly.

Your job is to create a premium looking store which should:

  • Make your customers feel comfortable & safe – They think this is a real big brand they’re dealing with so they won’t hesitate that much when it comes to buying.
  • Increase your overall conversion rate – A one-product usually has a much higher conversion rate than a general store. This means that much more of your first time visitors will be converted into actual paying customers. Sometimes, with the constant rise of ad costs, this small increase in the conversion rate can make the difference between a winning or losing store.
  • Increase your profit – By branding your product and making it appear as a much more premium product than it is, you can charge more for it than if it were sold in a general store. When running paid traffic, it’s important to have a good profit margin so you can keep running your ads and eventually scale your product.

This product has a HUGE potential so you should not wait for too long and get into selling before other dropshippers jump on it ? Next are the targeting & selling strategy which should help you make the most from this product.

 

2. Selling Strategy & Targeting

These shoes cost about $14 including shipping to the USA so we should sell them for at least $29.99 with a small shipping fee, or $34.99, or even $39.99 + Free Shipping. I’ve seen plenty of kids winter boots that look much worse than the ones on aliexpress sell for $50, $60, and even $70 in huge numbers.

This isn’t a lifestyle product, it’s a must have product that children need to have. Make the parents of Facebook stop scrolling their feeds by showing them an ad for these amazing boots and they’ll definitely go for the order!

I recommend pricing these for $39.99 + Free Shipping and make the original price $79.99 so there’s a fake 50% OFF.

Next are the apps we need to use to increase our conversion rate and the AOV(Average Order Value):

Quantity discounts are a must for this product as some parents will be looking to buy more than one pair. If we’re going to sell these boots for $39.99 + Free Shipping, that gives us a $26 profit margin so we can offer a nice discount starting from the second pair.

I would say at least 10% or even 15% for 2 pairs, and an additional 5% for each extra pair. Don’t get cheap with your customers and offer a 3% or 5% discount like I’ve seen other store owners do…

The Shopify app I use is Unlimited Bundles & Discounts by Revy apps which does a pretty good job by letting customers simply click on the discount instead of manually increasing the quantity. It’s also free for the first product so if it’s a one-product store or the first product you use with quantity discounts, you don’t even have to pay.

Scarcity:

You can add a timer or a stock counter but I personally prefer keeping it clean. A simple message under the product that says something like “50% OFF + Free Shipping for a limited time!” is enough. When I sell a premium looking product, I prefer keeping it clean.

The Audience:

I forgot to mention that there’s another thing that I love about this product and it’s the audience – Some products out there can be really hard to target because they’re too general or have too many options so there’s a lot more “Luck” involved in the story.

In our case, it’s MUCH easier because we need to target only parents and maybe search for other less obvious options.

So the first obvious targeting choice are parents of children age 1 till 8(based on the US sizes) – We’re simply going to target Parents and that’s it. We can combine all the parents in one layer to get a bigger audience or have each adset target only one age group.

Parents combination example:

One age group only per adset example:

I would prefer having one adset with all the parents combined and for the other adsets layer it down with some children related interests. It can be popular children stores, toys, clothing interests, and such.

All parents + children clothing interest:

Another option is to target all parents living only in cold states – A simple google search gave me this website which lists the coldest states in the US.

I went for the top coldest states in the US so feel free to add a bit less cold states to increase the audience if you’d like too. In my experience, a 150k audience works just fine with no issues if the product & ad are good.

These are what I like to call the obvious targeting options we have which most of us will think of right away. A less obvious targeting option can be Grandparents – Instead of targeting just parents, let’s target grandparents and offer them to buy these boots as a sweet gift for their grandkids.

Plenty of ways to target grandparents – My preferred way is to choose the suitable grandparent age + some grandparent related interests.

For example:

I chose married couples from age 45 to 65+ and combined it with a grandparent interest. In this age(45), some people already become grandparents and I chose only married couples because I think there’s a higher chance they’ll buy these boots. Maybe they’ll buy it for their next big family meeting or something like that…

The grandparent interest is here to “seal the deal” for my ad to get to more grandparents – Not everyone in this age group is a grandparent so I want to increase my chances to reach only actual grandparents. Or grandparents with more passion for their grandchildren ❤️

 

3. Ad Strategy

There’s an article where I show my 2 preferred methods to test products with Facebook ads, so if you’re looking for a more detailed explanation then make sure to check it out here. Another reason is that I’m going to recommend testing this product only with ABO campaigns and not CBO campaigns.

Why would I test this with ABO only and not CBO?

If you’ve read the article, you’ll see that I use CBO campaigns to test pretty large audience. Audiences raging from 5m to 70m if you want and in this case, the audiences are not that big. All parents combined, both male & female genders, are about 2.5 million so I will go for ABO this time.

I’m also going to layer down my interests thus reducing my audience size even more which I don’t do when running CBO campaigns. Another reason why I’m going with ABO campaigns instead of CBO.

Testing ABO campaign:

I think the best way to test this product is by having at least 5-7 adsets with a $8-10 daily budget. Minimum daily ad spend for this ABO campaign will be $40 if we run only 5 adsets at $8 daily and $70 if we run 7 adsets at $10 daily.

The audience will be combination of all the above but without the grandparents targeting. This means only parents combined with different children’s interests. It can be all parents combined layered down with children’s clothing,  all parents combined without any additional layers, cold states + parents, etc.

I find ABO campaigns to perform really well when layering down so don’t be afraid to layer down by using different kid related interests. You already have the first 3 targeting options for this ABO campaign so all you need is to add 2 or 4 more.

Important:

Targeting isn’t only USA and you can always target Canada, European countries, and more. Sometimes targeting a different country will get you cheaper conversions because there’s less competition there, but you’ll need to make sure the delivery and everything else won’t cause you any problems.

Targeting countries like Germany, UK, France, probably won’t cause any issues but targeting Brazil can be a bit troublesome. Use the right delivery service so there are no late or lost packages. The last thing you want when dropshipping are angry customer emails and chargebacks.

Placements:

I know some people prefer choosing all placements but I usually go with Facebook and Instagram Feeds. Sometimes I choose Facebook Marketplace as well because people go there to buy stuff, so if the right product pops up you can get a quick sale.

Conversion window:

Some people like to keep the default one which is 7-day click and 1-day view but I use only the 1-day click. I have used this conversion window since forever and it worked the best for me so I’m not about to change that.

Again, this is something most dropshippers don’t really pay attention too so if everything’s good you will get sales no matter what.

 

4. Ad Examples

Clothing, jewelry, and even complicated gadgets can all sell with only photo ads. Not every product you see on aliexpress needs a special video ads for you to be able to sell it on your store. There’s plenty of dropshippers and respected businesses that advertise a lot of their products using photos only with big success.

When it comes to shoes, photos can work really well if you can get some HQ product photos. Fortunately for us, this sellers provides excellent photos we can use for our ads to advertise these winter boots.

As an example, I prepared 2 photos you can use for your ads. They were really simple to prepare when one of them needed absolutely no editing. I truly believe this can work really well and get the attention of potential customers to stop and click on your link.

First ad example – 1200×1200 using the main photo only:

The classic square size which fits every placement on Facebook – We’ll be using only the Feeds so it will look great.

Second ad example – 1200×1500 combining 3 photos:

This size takes the most space on people’s feeds but it doesn’t fit all placements – It will look amazing on Facebook & Instagram feed but it will be cropped on others. The 1200×1500 size looks amazing on Facebook feed and so far worked really well for me running my campaigns.

Ad copy:

I think a short ad copy will work the best with these boots.

For example:

“Parents! Keep your children’s feet warm with these premium soft winter boots❤️

Get yours here => *store link*

Order now and receive 50% OFF + Free Shipping!”

Make sure your description has enough photos and details about these boots to show the parents how great they actually are. If you don’t know how to create a great product page, then check out our guide on how to create a high-converting product page.

 

To Sum It Up:

Everything you need to know on how to make money selling this product is in this article, so get to work and start selling this product right now!

If you have any questions, feel free to ask me in the comments.

Good luck.

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Top 5 Youtube Dropshippers You Must Follow In 2021

By
Daniel Aloni
-
1
Top 5 Youtube Dropshippers You Must Follow In 2021
Top 5 Youtube Dropshippers You Must Follow In 2021

We made a list of Top 5 Youtube Dropshippers you must follow in 2021.

These E-commerce entrepreneurs are dropping so much knowledge on Youtube for free to help others achieve success, so the least you can do is subscribe to their channel ?

find winning products to dropship

 

1. THE ECOM KING

Mohammed Kamil Sattar, AKA “The Ecom King“, has one of the fastest growing e-commerce Youtube channels in the last 6 months. How does he do that? He simply shares his knowledge for free with his subscribers by teaching them everything about dropshipping and e-commerce in general.

Based in the UK, Mohammed Kamil Sattar is a successful e-commerce entrepreneur with real highly profitable business ventures to his name. This means that the information he shares on his Youtube channel is not only theoretical but also backed up by real life success.

Kamil’s Youtube channel really blew up when he began sharing full courses like his Shopify free 5 hour course, Dropshipping free Q4 course, and more. On top of that, Kamil also shares case studies, ad strategies, and hosts live Q&As to help you with dropshipping.

Kamil’s Youtube channel is one of my personal favorites and I make sure to check his newest videos because there’s always something new to learn. So if you’re looking to up your dropshipping game, then The Ecom King is a MUST Youtube channel to follow in 2021.

Kamil’s also our first Ecomhunt’s Ground Up Podcast guest and he shared with us a lot of tips and tricks which will help you achieve massive success on your dropshipping venture – Check our first Podcast chapter with Kamil by clicking the photo below.

 

2. Nick Peroni

Nick Peroni is a well-known name in the dropshipping world and I believe most of you have heard about him too. If I were to explain who’s Nick Peroni is in one sentence, it would be that he’s a dropshipping Mega Star with numerous highly successful 6-figure and 7-figure online stores.

When it comes to dropshipping, Nick just knows exactly what to do – Just recently, we had him for an interview on one of his best recent success stories where he made $1.8 million in sales with a single winning product he found on Ecomhunt in less than 6 months!!

Click here to read all the juicy details about his recent success story

Nick had his Youtube channel since mid-2015 during the Print-on-Demand craze, that’s also when Shopify dropshipping was considered a really new thing to many of us. I recommend checking out Nick’s recent content and also his old content as well. Even if a video is 4 years old, you will still learn a lot from videos where he talks about his research methods, mindset, growth strategies, and more.

I personally recommend checking out Nick’s last 3-4 videos where he talks about his recent dropshipping success, and shares almost everything on how he did it. Make sure to check out his last video where he shares his Facebook ad strategy that made him $10k in a week with a new product.

Nick has also a HUGE dropshipping Facebook group where he shares a lot of tips about dropshipping you should join ?

 

3. Biaheza

Biaheza is one of the biggest Youtube dropshippers out there and he’s making e-commerce seem super easy. Like some random user said on one of his videos: “he’s out there making money for fun”.

He’s favorite way of making money with dropshipping is by using Influencers on Instagram and other social media channels, and he’s always up-to-date by trying to make money in totally new ways.

Take for example his Instagram Reels Dropshipping test where he tests Instagram Reels dropshipping by using some Influencers. If you haven’t heard, Instagram Reels is a new feature to try and compete against Tik Tok and it’s definitely worth a try to advertise there using Influencers.

On top of his regular dropshipping videos, he also shares various ways you can make money online. From stock trading to a sneaker reselling side hustle, this guy tries it all and you should follow him just to get new ideas on how to make money online ?

 

4. Ricky Hayes

Instead of buying online courses, I recommend checking out Ricky Hayes Youtube channel because he has everything there completely for FREE. From a Youtube Ads beginner course to Google Smart Shopping ad strategy, you will quickly find yourself going from a beginner to a Pro.

Ricky Hayes is a 7-figure e-commerce entrepreneur with multiple successful online stores, debutify theme co-founder, and has his own digital marketing agency where he helps other businesses achieve massive growth online.

On Ricky’s Youtube channel, you will also find full case studies from his own online stores, product research methods, really cool interviews with other successful entrepreneurs, how to deal with suppliers, and much more.

If you’re looking for a new way to advertise online or just looking for a new ad strategy, then make sure to check out Ricky Hayes Youtube channel!

 

5. Chris Wane

Chris Wane’s Youtube videos may be a bit shorter than what you’re used to with videos averaging somewhere around 10-11 minutes, but trust me that these videos are pure quality and you must check them out!

Chris is a 7-figure dropshipper, and the CEO & Founder of The Advanced Dropshipping Academy which helps other dropshippers to take their business to the next level. He’s quite busy with all his online ventures buy he still finds time to post great tips on his Youtube channels for free.

You will find videos like how to dropship without getting banned from Facebook, dropshipping retargeting strategy, and other valuable videos which are super important if you want to have a stable dropshipping business.

What I like the most about Chris is that he really cares about his fans and answers every question in the comments and doesn’t just ignore them.

And of course the little secrets he shares that can help you take your business the the next level – So make sure to check out his Youtube channel ?

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

[Podcast] Dropshipping From Zero To 7 Figures With The Ecom King Aka Kamil Sattar Ecomhunt Ground Up

By
Daniel Aloni
-
0
[Podcast] Dropshipping From Zero To 7 Figures With The Ecom King Aka Kamil Sattar Ecomhunt Ground Up
[Podcast] Dropshipping From Zero To 7 Figures With The Ecom King Aka Kamil Sattar Ecomhunt Ground Up

Check out this interview by Ecomhunt’s Ariel Ben Solomon of The ECOM KING (Mohammed Kamil Sattar) where he shares his 4th quarter strategy and how to take the winners from a general store to a 1-product store.

Satar shares his personal story on how he did not make any money for the first 6 months and what he would do differently if he was starting from scratch today.

He also shares some tips like testing in ABO and CBO with a minimum targeting audience of 5 million, testing with only one interest per adset, and many more to help you make some sales this Q4!

This interview is an absolute must for any dropshipper out there so make sure to check it out!

[New Feature] Ecomhunt LUCKY – Sometimes All It Takes To Find A Winning Product Is A Bit Of Luck

By
Daniel Aloni
-
0
[New Feature] Ecomhunt LUCKY - Sometimes All It Takes To Find A Winning Product Is A Bit Of Luck
[New Feature] Ecomhunt LUCKY - Sometimes All It Takes To Find A Winning Product Is A Bit Of Luck

Introducing Ecomhunt LUCKY – Sometimes all it takes is a combination of luck and knowledge to find your next winning product.

A bit more than a month ago, we released our newest feature Ecomhunt LIVE. And today, we’re releasing Ecomhunt LUCKY which will change the way you search for winning products on Ecomhunt.

Instead of manually searching for products on Ecomhunt, we will do it for you by using smart filters and real site data. It’s your chance to find products you probably would’ve never considered selling and giving it another chance.

If you’re lucky, this will be your next 5, 6, or even 7-figure winning product to take your dropshipping business to the next level ?

Start using Ecomhunt LUCKY: https://lucky.ecomhunt.com/

(You must have an account on Ecomhunt.com to start using Ecomhunt LUCKY)

find winning products to dropship

1. How To Start Using Ecomhunt LUCKY?

As with all our features, you will need an active Ecomhunt.com account. If you still don’t have an account, create one here for free.

1. Now that you have an account, you can click on the Get Started button on Ecomhunt LUCKY to login.

2. Use your Ecomhunt.com email & password to login and you can finally start using Ecomhunt LUCKY.

 

2. What Does Ecomhunt LUCKY Offer?

Ecomhunt has thousands of winning products which are proven to sell – Each product is manually picked by our research team to make sure our users receive only the best products to sell on their dropshipping stores.

But how do you know what product to pick from the list of thousands of winning products we already offer? Is this portable baby bottle warmer(see picture above) a better choice than these warm winter boots(see picture below)?

The answer is that both of these products are excellent and we recommend selling them together, but usually the budgets we work with are limited or we don’t have enough time so we’ll have to choose one product and just roll with it.

And this is exactly how people choose what product they want to test: It can be a budget base decision, a specific niche choice, a profit margin choice, etc…

For example:

I have 2 rescue cats at home so whenever I see a pet product, especially if it’s in the cat niche, I tend to pick it over other products. I can skip a great camping product with a potential of making 6-figures in sales over a cat product that would bring me much less sales.

If you think this doesn’t happen often then go check Gabriel St-Germain’s story where he found a $1 million product on the old pages of Ecomhunt. While everyone else was skipping over this product, he decided to test it out and made over $1million in sales.

It’s just one of many examples to show you that sometimes you need to consider testing EVERY product you see on Ecomhunt and not skip over them just because they’re not related to your niche.

Now, with Ecomhunt LUCKY it’s totally different because you’ll get to see only ONE product without the option to skip through many like you used to. Combined with real data and smart filters, Ecomhunt LUCKY is your chance to find a winning product that will take your dropshipping business to the next level!

Hack you Luck and let Ecomhunt LUCKY find you better products to sell on your dropshipping store!

 

3. Ecomhunt LUCKY Smart Filters

Ecomhunt LUCKY has 4 smart filters to help you get the products you’re looking for:

  1. Trending Filter – Find winning products that are trending right now! This filter is based on data from our recent Ecomhunt LIVE feature we released a bit more than a month ago where you can find products currently rising in trend. Spot a trend before anyone else to make some quick sales. If you don’t know how Ecomhunt LIVE works, you can read all about it in this article right here.
  2. High Margin Filter – Activate this filter if you want to find high margin products to profit more. It’s important to choose products with enough profit margin, so after all your payments you can still make some money. If you play with low profit margins, chances are you’re going to fail.
  3. Top Score Filter – It’s a score we give each product based on Google trend, Aliexpress interest, number of visitors, and the profit margin. The better the score, the better the stats. I’ll explain more about the top score later in this article.
  4. Low Visits Filter – Like I told you before, people tend to skip products over various reasons. It’s your chance to test these low visit products they skipped to find the next 5, 6 or even 7-figure product!

You can use these filters however you like to find products to sell – You can activate all the filters at once or keep only one of them active.

For example:

One of my favorite combinations, and probably one of the strongest, is the high margin filter together with low visits filter. This will give you products people have skipped which is a good chance to catch a “hidden” winner and with enough profit margin to make some good money.

Here’s an example of the first product that popped when I combined these 2 filters:

This car seat headrest is a superb product with a huge profit margin and really low visits. I can see this product working right now because people will be driving to their families or going out on some country vacations, and this product is just the thing they might need.

Another good combination I use is the Trending + Low visits filters which will show us trending products not many people have seen. Here’s an example of a good product I found which is perfect for almost anyone working from home, or for students:

This foldable laptop stand is currently trending and doesn’t have too much visits. I think this is a brilliant product to try and sell in countries where they’re going back to quarantine again(UK, FR,IT). The profit margin is great too which is a nice bonus ?

Use these smart filters to find a winning product you have probably never considered selling!

 

4. Ecomhunt LUCKY Product Data

Ecomhunt LUCKY provides valuable data for each product you get to help you decide if you should sell it on your store.

1. On the right side you will find the “Trending” status which is taken directly from Ecomhunt LIVE feature – If a product is currently trending, it will be written “NOW TRENDING”.

2. Below that are the product’s monthly visits – This is the real number of visits each product gets a month. Pay attention to this number because it’s your chance to test a product many have skipped.

3. Ecomhunt 24 hour score:

Updated every 24 hours, this score is something to look for when using Ecomhunt LUCKY. The higher the score, the better the product can perform. As you can see in the picture above, the product is trending on Google, has a decent interest score on Aliexpress, barely anyone has touched it, and the margin is pretty good.

This product is SCREAMING for a test and you should definitely jump on it right now. You know what, let’s take a look at the stats:

The product was posted on Ecomhunt about a month ago with some decent engagement on it already, nothing crazy though.

A good amount of comments and shares, now let’s take a look what are its stats for today:

More than 51k likes, this product is EXPLODING in sales right now!! People are ordering this product as we speak so it’s your chance to create some ads and jump on the trend train and make some sales too.

And just like that, we found an excellent product I would probably skip and some of you too…

4. Aliexpress orders growth & Top orders by country:

Use this data to see how well the product does on Aliexpress – As you can see, it’s rapidly growing in sales on Aliexpress so it’s a good indication that it can perform well on Facebook or even on Amazon/Ebay if you’re dropshipping from there.

The top countries by orders is probably my favorite because it gives us a list of countries where this product is making the best sales. While everyone else is probably targeting USA or Canada, we can look at this chart and see that it does pretty well in France and Netherlands.

We can target these countries instead and have much less competition if we were to target USA as everyone else. Who knows, maybe we’ll even get better sales ?

Note:

We have dropshippers who sell exclusively in countries like Germany, France, Netherlands, and they’re making A LOT of money. They’re getting enough dropshipping in a single country they don’t even think targeting USA and other countries when they’re scaling.

So you really should test other countries and not focus only on USA!

 

To Sum It Up:

Like any business out there, you need some luck to succeed and Ecomhunt LUCKY is here to make it happen. As you’ve seen, it just happened that I found a really interesting product with the help of Ecomhunt LUCKY. I believe if it wasn’t for this feature, I would’ve skipped it…

There are products on Ecomhunt that can make you so much money but you’re missing them because they don’t look “good” enough for you. Hopefully, this feature is going to make you consider other products you find less attractive.

Good luck.

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

From A College Dropout To A Dropshipping Mega Star: Nick Peroni’s Most Amazing Recent Success Story

By
Daniel Aloni
-
4
From A College Dropout To A Dropshipping Mega Star: Nick Peroni's Most Amazing Recent Success Story
From A College Dropout To A Dropshipping Mega Star: Nick Peroni's Most Amazing Recent Success Story

Meet Nick Peroni, a dropshipping mega star and a well-known name in the e-commerce world who just recently made more than $1.8 million in sales with a single winning product he found on Ecomhunt.

We spoke to Nick Peroni and got for you an exclusive interview with all the juicy details about his recent success!

Tell us about yourself

I’m a college dropout turned Army Veteran, who got out of the Army and knew that I didn’t want to work for anyone else anymore. But with no money and no degree, I had to figure it out the hard way. That meant hustling by day, chasing dreams by night. 

Working 3 jobs to bring in income, I got started by reading “The 4-Hour Workweek”, which introduced me to the possibilities of an online business. I began to dabble in online marketing, and eventually opened up a photo booth service with a business partner I met at work. 

I was living paycheck to paycheck at the time, barely able to afford my monthly living expenses. But I saw the opportunity with online marketing and chased it. I wanted the financial and location freedom I saw available with a successful online business.

Over the next 3 years, I used Google Ads to turn the photo booth company into my first million dollar business. But I found that even though the business was doing “good” on paper, I lacked the freedom I wanted. This wasn’t why I got started with online marketing.

So I focused on my work and continued to search for a better opportunity.

It was the beginning of 2016 when I discovered the dropshipping business model using Facebook Ads. What I saw blew my mind! I was immediately hooked, and invested in learning this model as fast as I could.  

In February I started my first dropshipping store and within 90 days it had crossed $100K. 

That’s when I decided to walk away from my first business, and focus on building my dropshipping business. Over the next few months I scaled that first store to the high 6-figures, all while traveling the world and getting myself out of debt. 

I also started sharing my success online, and saw how many people wanted help learning how to do this. And at the end of 2016 I started a Facebook group called Ecom Empires, where I showed people for free how to duplicate my success with dropshipping. 

Now, 4 years later, Ecom Empires has over 92,000 members and have become one of the leading ecommerce communities in the world. I’ve spoken in over 20 countries to thousands of people, and helped create hundreds of success stories. Even some of the big name gurus today got their start in Ecom Empires 🙂 

I’m passionate about continuing this mission to help people achieve financial and location freedom with the ecommerce opportunity. I believe this is one of the greatest opportunities of our lifetime, and that your dreams are possible when you master this business model.

 

How did you get started with dropshipping?

I was watching people back in 2015 have crazy success selling shirts with Facebook Ads. These were the days when people were selling with Teespring and Facebook Ads were basically still a new concept. 

I remember seeing people make thousands of dollars selling shirts they never had to touch, and I was amazed. I wanted in on this, but I didn’t consider myself a “t-shirt” marketer. 

But one of my Facebook friends had a really cool story where he lost his job and then went on to make like $200K selling t-shirts in 6 months. So I was following his content to better understand this model. 

Then around the end of 2015 I saw him start posting these screenshots of having big sales days – like thousands of dollars a day. Which to me then was amazing. 

I asked him about it, and he told me he was dropshipping. And that the screenshots were from his Shopify store. 

Now I had seen a course about this before, but wasn’t very impressed with the content. So I asked him if I could learn from him. 

He had a private coaching group, so I invested $2K to join and get started. 

I studied his course and planned to launch my first store once the Chinese New Year was over in mid-February. 

The rest is history.

 

What was your turning point and how Ecomhunt helped you achieve success?

Ecomhunt is fantastic. I’ve been doing this for awhile, and I’ve found winning products in different areas- AliExpress, Facebook, Amazon… But recently, I’ve created a milestone achievement in my business using a product that was found with Ecom Hunt. 

To be honest, my business is a little different now than when I got started. I have a team and a business partner, and we focus on building out lots of stores.  So my business partner found this product one day on Ecomhunt, and we decided to build a one product store with that product. That was at the end of March 2020.

The big turning point in this equation that will lead to the amazing numbers shared in the next question, is the one product formula. 

By finding a trending product with Ecomhunt, and using a one product store to create a powerful brand and stronger marketing, we were able to discover a formula that works so much better than the typical general store approach to dropshipping.

 

Let’s talk about numbers – What was your sales record and the story behind it?

I started testing this product the way I do every product – with $5 ad sets on Facebook. Video ad with custom thumbnail. My method is testing small to look for winning audiences, and using what I call my “CBO Jump Method” to scale winning audiences using campaign budgets. 

This product was an instant hit! Within the first month we sold over $100K, the second month was over $200K.  At this point, we decided to really elevate the branding by private labeling the product through our dropship supplier. 

And within 4 months that product did over $1,000,000 in sales!

That’s the fastest I’ve ever scaled to a million dollars on a brand new store.  In fact, in July (which was month 5 of the new store) we scaled to over $735,000 in a single month which is also my highest month in sales too.

 

5 tips to someone who’s just getting started?

These are my five tips for someone who wants to start a dropshipping business:

  • Tip #1: This was a product that we found on Ecom Hunt, and it had actually already been on Ecom Hunt for at least a week. Which means many people looked at the product before us, but weren’t able to get it to scale to a million dollars. And that’s because it’s not really the product that makes a million dollar store, it’s the marketing. What we did differently than everyone else is brand the product with unique marketing.

 

  • Tip #2: General stores can still be a great way to test products, but there’s not much perceived value with a general store. Where you really create high perceived value is when you build a one product store. Because then you can focus on creating high quality content and branding around that product, and it’s going to create more trust and authority with your visitors.

 

  • Tip #3: Speaking of high perceived value, this is where a lot of dropshippers get it wrong. Selling with paid media is hard when you’re selling products that have a low profit margin. I only like to sell products that have at least a $25 profit margin, because they are easier to scale and remain profitable. So when looking for products, myself and my team like to look for products that have a high perceived value. Meaning even though you source it for cheap, the value that it provides to the consumer is high enough to sell for a $25+ markup. This value can be from solving a problem, increasing quality of life, increasing confidence, etc. But the value needs to be there. Don’t sell cheap stuff and expect to make it big.

 

  • Tip #4: Listen to your customers, provide good service, and improve your product based on their feedback. Customer service is one of the most under-talked about parts of a successful dropshipping business. Because everyone wants to talk about Facebook ads. But the way you truly automate your business and make more profits is with great customer service. You should be getting back to everyone within 24 hours, building a VA team as you scale to handle all your support, and taking the feedback to improve the product experience. Like we got custom packaging made and even added something to the product to create a sort of bundle that shipped out as one item. What we added was based on the feedback that it was needed to use the item. It also allowed us to raise our prices by $20 and scale to bigger months. Customer service is just as important as scaling budgets.

 

  • Tip #5: Test more audiences, not bigger budgets. There’s a pervading myth out there that $5 daily budgets don’t work on Facebook anymore. But I’ve been proving that myth wrong since I got started. They do work, and they are an excellent way for testing audiences. You don’t need to spend more, you need to test more audiences. Assuming you have good marketing and branding, the best way to find success with your product is by testing at least 20 audiences.

 

So, What’s Next?

I’ll keep doing what I’ve been doing – building an empire and helping others do the same. The ecommerce opportunity is booming, and dropshipping is still a path for anyone to succeed. 

A lot of “brand marketers” and “agencies” hate on dropshipping because of the flood of scam marketers and bad stores that have tried to take advantage of the opportunity. But dropshipping is just a business model, and it’s up to you what you do with it. 

When you understand that dropshipping is simply a cash flow business model, then you realize it’s not the end game. It’s just a stepping stone to bigger things- whether that be turning your store into a brand with private labeling and custom fulfillment, or that be investing your cash flow into a new store – The result is based on what you do with the opportunity. 

I think Facebook and Shopify are both evolving in a way to push out scammy stores and “churn and burn” tactics. That’s why elevating your marketing to work like a real brand right from the start is necessary. 

This may worry some people that are looking for a quick buck, but it only means more opportunity for those willing to put in the work and do it the right way.  I’m focused on capitalizing as much as possible on the booming opportunity, and using dropshipping cash flow to build the bigger brand(s) I want to focus on. 

And Ecom Empires will continue to grow and thrive, and be a leading source for education, resources, and inspiration to help people succeed in this opportunity.

 

Follow Nick Peroni:

If you want to hear more about Nick Peroni’s success and learn more about dropshipping and the special tactics he’s using, then make sure to subscribe to his Youtube channel!

Nick Peroni’s Youtube Channel => https://www.youtube.com/c/NickPeronionGoogle/

Also follow him on Instagram here and don’t forget to join his Facebook group Ecom Empires.

One of his latest videos on Youtube is a 1-hour Q4 guide to making $10k in a week, so make sure to check his Youtube channel to not miss a thing ?

How To Test Products With Facebook Ads In 2020 – Get Sales Going This Christmas!

By
Daniel Aloni
-
0
How To Test Products With Facebook Ads In 2020 - Get Sales Going This Christmas!

Christmas is almost here and now is the time to test some winning products you can find on Ecomhunt to make some bank this Q4. In order to make sales, you first need to drive relevant traffic to your store and one of the best ways to do that is with Facebook ads.

If you want to get the maximum results possible, you have to know the different testing methods so you can launch the one that fits you best. What would be the best way to test a product in a niche with huge audiences and dozens of big interests? And what if the audience isn’t that big? Is a CBO campaign always the better choice?

All these questions and more will be answered in this article!

On top of that, I’ll share some quick scaling techniques if you’re already getting sales and looking to turn your campaign into a real money maker ?

Disclaimer:

The testing methods described in this article are what we personally use when testing out products on our stores. These methods should work for everyone, but keep in mind that every ad accounts acts differently so it might not work the way you expect it to.

If that happens, try switching to a different testing method from this article OR checking out what other big dropshippers are doing.

 

find winning products to dropship

 

Before we begin, Remember to always pick a Website Conversion campaign and choose the Purchase optimization.

Even if it’s a brand new ad account with a brand new clean pixel with no data at all, you still choose the Purchase optimization. Ignore all the red/yellow warning signs presented by Facebook and just launch your campaigns.

Years of dropshipping experience has taught us that even if there’s no data at all, Facebook will do the best they can to bring you people that buy. If you optimize your campaigns for a different event, like View Content, you’ll receive exactly what you ask for: Clicks to your website and nothing else.

There are still people who go this way and launch View Content campaigns, then slowly move on to Add to Card, Initiate Checkout, and finally Purchase. We believe this is a BIG waste of time & money and you should just choose purchase optimization.

Note:

Some of you who have read my previous posts about testing methods with Facebook ads probably saw that I used to optimize also for Add to Carts. This has worked great for me in the past but since this year’s Valentine’s Day, I stopped using Add to Cart optimization and completely moved to Purchase optimization.

It’s bringing me much better results and ATC optimization simply stopped working for me.

 

 

1. Freestyle CBO Testing Method

CBO is short for Campaign Budget Optimization and the difference is that the campaign is the one who’s getting a budget instead of each adset separately. You probably know that by now but I had to make sure there’s no confusion.

This Freestyle CBO testing method is pretty simple and gives Facebook the power to do whatever it wants – We simply launch a campaign with a certain budget and give Facebook the option to distribute the budget to out adsets with zero limitations.

We don’t set any minimum/maximum spending amount per adset and let Facebook do as it wants.

The countries we target depends on our target audience and the product we’re selling. For example:

If our research indicates the product can sell really well in USA & Germany, we’ll target both countries. It can be a different adset per country or even both countries combined in one adset. What we don’t do no more is target Worldwide. We prefer targeting countries we know will definitely purchase from us and if it goes well, we’ll consider targeting Worldwide(but not in the testing phase).

Audience size & Interests:

We keep the audience size over 1 million and we’re not afraid testing out really big audiences like 30 million+.

With the interests it’s a bit more random and we just go with what feels the best for us – One adset can have a couple of interests just piled up, the second adset can hold a single interest, and the third one will have 3 interests layered down, etc.

There’s no specific rule about having only one interest per adset or no more than 5 interests piled up in a single layer. You just need to look for the right interests that hold the audience you need and sometimes make some smart combinations to get better results. That’s it.

Daily budget and number of adsets per campaign:

The minimum daily budget we use for testing is $50 and we never go beyond $100. The number of adsets we have in a single campaign is no less than 4 when the average is 5. I think that $50 daily budget with 4-5 adsets gives Facebook plenty of room to test your adsets and find the best one that works.

Note:

This method can be somewhat annoying as Facebook can end up giving a good adset, that brought a cheap conversion, much less budget than to a different adset that converted for a lot more. So be prepared to “lose” a bit of money and have patience.

Don’t close down right away adsets that converted for a lot more because they can make a comeback in the next day.

Scaling technique:

If one or more of the adsets in this Freestyle campaign are showing some promise, you can always duplicate the winning adset(s) into a new campaign multiple times. Let’s say one of your adsets is bringing cheap conversions, but all the rest are doing pretty bad. What should you do?

First of all, if enough days have passed, you can shut down the bad adsets in your original CBO campaign and keep only the one that works. Keep everything else the same, like budget. Next, you should duplicate the winning adset 3 or even more times into new campaigns.

So if you decided to duplicate it 3 times, you will now have 3 new CBO campaigns with a single adset inside each of them. The adset, of course, is the winning adset that brought you good conversions.

This is our preferred method instead of touching the daily budget of the original campaign – We always prefer to duplicate instead of touching working campaigns.

 

2. Regular ABO Testing Method

In 2019, Facebook announced about a new type of campaign which we all know by now as CBO campaigns. This campaign was supposed to completely replace the regular ABO(Adset Budget Optimization) campaigns. At first, CBO campaigns didn’t work too well and Facebook delayed from September 2019 I think to early 2020.

Well, fast forward to a few months later and we still can launch ABO campaigns on our old and new ad accounts… We can only guess why CBO isn’t mandatory to this day(COVID-19?) but there’s one thing a lot of advertisers, including us, are pretty sure of: It will eventually replace ABO so you better start using CBO if you still haven’t.

Anyway, let’s get back to the regular ABO testing method.

Audience size & Interests:

With ABO, we tend to test normal sized audiences – This means that we prefer going for audiences less than 1 million and up to 5 million. I find ABO to not work that well with really large audiences(when testing, new pixel & all) and I prefer toning it down a notch.

So I can have one adset targeting an interest with audience size of 2 million+ and the second one will target an interest with audience size of 300 thousand. And the Interests we choose is the same way as we do in our Freestyle CBO campaigns.

One adset can have only 1 interest while the other one can have 4 interests all layered down.

Daily budget and number of adsets per campaign:

A minimum of $5 per adset and up to $25 per adset when testing new products is what we usually go for. Again, it depends on the budget and the audience size.

For example:

If our budget is $100 a day and there’s not that many interests to choose, we can end up with 4-5 adsets each having a $20+ daily budget. If the audience is big and there are plenty of good interests to choose from, we can end up with 10 adsets each having a $10 daily budget.

After you’ll gain some experience, this part will become easy for you.

Scaling technique:

When it comes to ABO, touching a good working adset that brings conversions is considered a TABOO. With CBO campaigns, the budget is on a campaign level so even if you edit it live, the adsets won’t be affected the same way as if they had their own budget.

Editing a working adset budget will bring it back to learning phase and you may stop getting the same conversions as you did before the change. So for the scaling technique, we prefer duplicating the original adset a couple of times and keep it all under the same campaigns.

Duplicating x3, x5, or even x10 times(if you feel confident) and just shut down the ones that bring bad conversions is the way we scale. Or you can duplicate a good adset and make a small change to it like changing the interest, the ages, etc.

Pretty simple scaling technique which stays in the same original campaign.

 

Always Refresh Your Ads By Using New Creatives

Even if your ad was made by a professional studio, you still need to use different creatives when running ads for your dropshipping products. If you have a single video ad, you can create 2 or more thumbnails and run each thumbnail in a separate ad.

You can change the first 3 seconds, which are super important and need to catch your customer’s attention, and run each variation as it’s own separate ad. Or even create 2-3 totally different video ads and see which one performs the best.

Facebook will eventually learn which ad performs the best and this ad will get more budget and conversions.

 

To Sum It Up:

Remember that before launching your ads, you need to make sure your store is ready to get traffic. It should be optimized for sales and there can’t be anything missing like forgetting to add reviews or not having a logo on the checkout page.

You video ads as well need to be good enough to get people to stop and later click on your ad. This can be easily done by hiring someone with experience to make you a dropshipping ad OR you can learn what others are doing by spying on their ads to learn their tricks.

When everything else is ready, you can get to launching your ads and start getting sales!

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Winning Product Alert – Sell This Sushi Maker This Christmas! [Full Ad + Store Review & Tips]

By
Daniel Aloni
-
0
Winning Product Alert - Sell This Sushi Maker This Christmas! [Full Ad + Store Review & Tips]

This Sushi maker is the perfect product to dropship this Christmas 2020 – It makes a perfect gift for Sushi lovers and can be used as an all family fun activity.

The Sushi maker was posted on Ecomhunt about 2 months ago and it had made some decent sales but not even close to its real potential.

At first I thought maybe it was advertised at the wrong time? Or maybe the target audience picked by the original seller wasn’t the best? After checking out the ad and the store, I realized the seller did some pretty big mistakes that hurt his sales.

So for this week’s article, I decided to review the ad + store to show you exactly what went wrong AND how can you upgrade it all to get this product selling for you this Christmas.

 

 

find winning products to dropship

 

1. The Ad

The ad video:

Sometimes you get lucky and there’s really good footage you can use for the product you’re about to sell. This doesn’t mean you should upload it as it is to Facebook, with no editing at all, and launch ads hoping for sales…

This video is nice but it’s too simple! There’s no text explaining about the different shapes and sizes, there’s no call to action at the end of the video, no mention about any “deals”, etc… If I was selling this product, I would at least add a call-to-action text at the end of the video AND a random shot of people enjoying a sushi meal. A quick 5 minute editing which could upgrade the video by a lot!

Even in the ad copy they mention you can enjoy a sushi meal with your friends so invest 10 more minutes to show it in your ad…

The ad copy:

This product doesn’t require a long description so a single line + a call-to-action is enough.

 

2. The Store

The product page:

The first thing that bothers me is the lack branding… It would’ve looked so much better if they just fake branded the product by using their store name or just a random name. Instead of just “Sushi Tool Set”, a better name could’ve been “Perfecto Sushi Tool Set”.

Make sure to be a bit more creatives with your product names the next time you sell an Aliexpress product.

Other than that, the description looks great and they got everything covered. They have great product pictures and stull like trust badges(which are a MUST) can be seen on the product page. Even the guarantees are there and this is something a lot of dropshippers forget adding to their product page.

But there’s a big NO-NO mistake they did here when they decided to skip on the review section for this product.

You have to understand that adding reviews to your product page is an absolute MUST because people who shop online rely a lot on reviews. A consumer review survey conducted by BrightLocal showed that the average consumer reads 10 reviews before able to trust a business.

Don’t be lazy – A few clicks and the reviews on the Aliexpress page can be imported to your store:

If you want to get more sales, then boost your average conversion rate by showing product reviews.

Another mistake, which some people won’t agree with me here, is keeping the “you may also like” product suggestion feature active on your product page:

When I’m selling stuff online, no matter if it’s a general store or a one-product store, I want to make a sale as fast as possible. This means I do my best to keep my customer focused on that single product I was advertising on Facebook.

My plan is to convert my visitors as quickly as possible without any interruptions. In order to do that, I disable features like product suggestions so my customer doesn’t waste his time browsing different products.

It’s important to understand that we’re not Amazon – The chances of a customer coming to our store, adding a bunch of products to his cart, and then checking out is very low. In most cases, he’ll just browse a bunch of products and forget why he was on your store in the first place…

What I liked the most:

I liked it that he named the sushi set deluxe which makes the product sound more high quality, and the sushi set quantity discounts to increase his AOV(Average Order Value). He didn’t use a quantity discount app for this – He manually created 4 new variants and priced them accordingly.

He decided to go with free shipping only on the 5 set deal which I think is a mistake as he could get much more sales if there was free shipping already on the first set. Instead of $24.99 + shipping, $29.99 + free shipping would’ve sold much better.

IMPORTANT:

If you’re not sure about the price, you can always A/B test it – Duplicate the existing product page for the product you’re selling and make the change you want(like price, discounts, etc). Then when launching your campaigns, make sure you have another ad that points to the duplicated product page. Compare the results and keep the best one active.

The Main Page:

There’s not really much I can say about the main page… The logo is just a font, there’s this banner with a random code in it, and some products + product collections displayed. It’s a perfect example of a general store that drives traffic straight to a product page.

We do the same exact thing for our general stores too but we give a bit more attention to our store than these guys. A better logo is a must here and the banner needs to be replaced or better just removed from the front page.

Even if you drive traffic straight to the product page, a small portion of the customers will still visit your front page to see if you’re legit and to read some stuff like your F.A.Q. So invest a bit more time into making your front page look better and make sure to have all the necessary links & pages.

Important Links & Pages:

It looks like they have it all on their store but I don’t see a tracking page. I think that in 2020, a tracking page is a must have on every dropshipping store to make your customer feel safe ordering from you by showing them you actually deliver. It’s also easy and free to have one on your store by simply installing one of the free tracking apps found on the Shopify App Store.

 

3. The Checkout

The Contact Information page:

Standard contact page with that bad logo on the top again – As always, I recommend having a normal logo on your store and adding trust badges to your logo on the checkout pages. Your customers will feel much safer to buy from you if they see a logo like that on your checkout pages:

The blurred section is where you should put your logo.

Another mistake is making the phone number mandatory instead of optional:

Some customers don’t like giving out their personal phone number, so insisting on that can make you lose sales. I can understand a situation where a store owner has a plan to use SMS marketing to get more sales from his existing customers – In this case, and if you have a good SMS marketing plan, losing a few customers is worth it because you’ll be making much more money from the ones who gave you their numbers.

But if you don’t do that then why force your customers into giving their personal phone number? Let your customers decide if they want to leave their phone or not… In my experience, all packages arrive safely with or without a phone number.

The worst case-scenario – An attempt was made to deliver the package but no one was home so the delivery guy left a note saying it’s in the local post office or he will retry later. And there’s a phone number the customer can call to get more details.

The Shipping page:

If you’re offering expedited shipping options, then you must let your customers know how much time it will take. I guarantee that most customers don’t bother checking the shipping page on your store, and even if you wrote it on your product page they already forgot about it.

Treat your customers like you treat small children – You have to chew up everything for them because they will keep asking the same questions again and again.

For example:

If there’s a FREE SHIPPING deal on your store, then you must display it everywhere: On the announcement bar, the product page, the product page title, the cart page, and checkout pages.

If there’s an expedited shipping option, then you must display it on the shipping page(information), product page, and checkout page(checkout: shipping section).

The Payment page:

It looks like they’re only accepting PayPal which is fine and we already had good working dropshipping stores running on PayPal only. My only advice here is to let people know they can checkout as a guest with their credit cards without having an actual PayPal account.

This should be added as text on the Payment page right after the “All transactions are secure and encrypted” text, and you should also mention it on your product page.

 

To Sum It Up:

As you can see, this product wasn’t advertised the best way possible – There were a lot of tiny mistakes that definitely hurt their sales, and some big mistakes that made them stop advertising this product. All this leads me to believe the product hasn’t reached a fraction of its full potential.

So if you’re looking to make sales this Christmas, then get to work by creating a better ad, a better store, and start selling it now!

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

4 Tips To Make Sales This Q4 – Get The Most From Christmas 2020

By
Daniel Aloni
-
0
4 Tips To Make Sales This Q4 - Get The Most From Christmas 2020
4 Tips To Make Sales This Q4 - Get The Most From Christmas 2020

When’s the right time to start selling Christmas themed products? How to guarantee delivery times to avoid chargebacks? How to prepare for BFCM to maximize your sales? All these questions and more will be answered in this week’s article.

I’m going to share 4 super valuable tips for you to have the greatest selling season ever! Christmas is almost here, so you better start hunting for products to sell and organize everything beforehand to maximize your sales.

 

 

find winning products to dropship

 

1. Start Selling Christmas Products & Get All Festive With Your Store Right Now!

Picture taken from White Christmas Shopify App page

Back in my POD(Print-on-Demand) days, when the only thing I was doing was selling custom t-shirts, Christmas sweaters were already selling in early September. I didn’t wait for mid October to start my Christmas campaigns because it would be already too late. So me and other experienced sellers were already selling Christmas sweaters in early September and we made it look “ok” by advertising it as an early Christmas sale.

Don’t let comments such as “it’s not even Halloween yet” ruin your chances of making some good sales this Christmas!

Here are a few tips to boost up your early Christmas sales:

  1. You can start by changing up how your store looks by giving it a more festive look – Get your customers in the right mood the moment they enter your store with some cool snow animations, and Christmas themed banners. They will feel more obligated to buy the advertised product as a “must have gift” if you set them in the right mood. You can download an app like the one above to quickly decorate your store and give it an awesome Christmas look.
  2. Early Christmas Sale Promos – If you’re running a Free Shipping promotion, rename it to “Free Shipping Christmas Deal”, if you offer a 50% OFF promotion on a certain product, rename it to “50% OFF early Christmas deal”, etc.
  3. Create new Christmas themed ads for your products – Give your ads a more festive look. A simple edit like adding snow effect to an existing ad you’re running, and mentioning your Christmas deal should be enough. You can find sellers on Fiverr who can edit your ads to give them a Christmas vibe for as low as $5.
  4. Check for existing Christmas themes in your installed apps – It’s possible some apps you have installed in your store have a ready Christmas theme you can use. It can be a Christmas email marketing template, Christmas themed scarcity timer, etc. Be sure to check for these to complete your store’s Christmas look.

 

2. Secure A Supply Chain – You Don’t Want Any Shipping Problems During Christmas

You have to make sure your supplier can handle the large order influx during Christmas from yourself and other dropshippers. The last thing you want to deal with are support emails and chargebacks from angry customers not receiving their order in time, or not receiving their order at all…

There are Aliexpress sellers that can ship and get the product delivered pretty fast so you don’t always have to look for other solutions like sourcing companies. If you have a trusted supplier you’ve been working with for some time now, then just talk to him and prepare him for a possibility that there will be some pressure during Q4.

For example:

Back when people complained about orders taking one month to arrive, I was selling custom photo keychains on my Family store and luck was only my side because this supplier was awesome. It took him 1-2 business days to prepare a custom photo keychain, and the shipping time was maximum 15 days.

So when Valentine’s Day selling time arrived, I had to make sure he will be ok because the amount of orders are going to be probably tripled. I have been working with this guy for at least half a year selling different products from his store so a quick talk between us was enough for me to continue selling without any worry.

Now, I was lucky to be blessed with a great supplier and it was some time ago without any pandemics slowing down delivery times. So if you’re not sure your supplier can deliver normally during Christmas, here are a few tips to help you out:

1. Find a Chinese agent – You can find Chinese agents easily on various dropshipping groups on Facebook to guarantee your products arrive with no issues during Christmas. About 2 years ago, Chinese agents were considered a rare thing and most people were keeping them as a secret to have an edge over other dropshippers. Nowadays, there are plenty of them around and you’ll get tons of messages if you just create a post asking for an agent to source products for you.

2. Use Oberlo Select.

Select is a new service by Oberlo to give dropshippers a peace of mind when selling products online. They got you covered with fast & free shipping, product stock & quality check, tracking, better prices than Aliexpress, and more. All you have to do is choose the products you want to sell, import them to your store, and start selling without any worry.

Select is an awesome dropshipping service so keep an eye for future updates!

3. Use sourcing companies – There are companies out there who can source a product from Aliexpress and guarantee faster delivery times and even better prices. Some of them even have their own Shopify app that can automatically fulfill and update the orders going through them.

In some cases, you have to be making sales in order to source a product but it’s definitely a better solution than relying on a random Aliexpress seller you barely know.

 

3. Dropship Products That Can Sell LONG After Christmas

It’s ok to focus on Christmas themed products to make some money, but wouldn’t it be wonderful if you could continue selling long after Christmas is over? If you’re selling a cute necklace for wives, then the peak of your sales will be during Christmas and you have to make sure the product delivered in time.

But what if you sell a general product lots of people need? Like these winter waterproof snow boots:

This product was posted on Ecomhunt less than 3 weeks ago and it does really well on Facebook. These boots can be bought as a gift to someone or just for yourself so this is a pretty good product to sell during Christmas and long after it ends.

It will be snowing and raining in March so that’s like 3 months after Christmas where you can just keep selling these boots…

And the best thing is that you don’t have to guarantee a certain delivery date and just keep selling them when people have more money to spend. People still have money to spend so try and find a product that can keep selling after Christmas.

 

4. Prepare Yourself For Black Friday & Cyber Monday

Start preparing right now for BFCM if you want to make money!

BFCM will be crazy this year and a lot more people will be shopping online because of COVID-19. You need to prepare your whole arsenal and not just design wise if you want to make some good sales. If you plan on sending some emails with Black Friday in the title, then you’ll be leaving a lot of money on the table…

First of all, create a list of your existing customer and categorize them into different groups. For example:

Your big spenders and returning customers should get a V.I.P treatment with much bigger discounts – You want them to shop exclusively on your store on BFCM so if you offer a joke discount, they’ll just shop somewhere else.

Prepare some good looking emails, with a nice copy, and preferably a BFCM designed theme – You have to catch their attention so normal looking email won’t do the trick. Get their attention first with an awesome email and lock them down with a deal they can’t resist!

Build customer audiences on Facebook(or other platforms) to heavily retarget them during BFCM – The competition over the same people will be insane so heavy retargeting with much bigger budgets are a must to reach them first before other dropshippers. Target people who only added to cart, simple visitors with no actions at all, and try to lure them back to your store to get some extra sales.

Use Influencers – A BFCM promotion with Influencer is a good way to get lots of traffic for a pretty cheap price. While the CPMs on Facebook will be at all time high, Influencer prices will probably be the same as before BFCM. So go to Instagram or Tik Tok and start looking for potential Influencers to use when the time comes ?

Look for trending products you can push to your customers during BFCM – Use Ecomhunt LIVE to find products that trend the most and push these to your customers. It can be products in your niche or just random products if you have a general store… Most importantly, these are products that people are looking for right now which means there’s a higher chance they’ll buy from your store.

Don’t spam your customers – Sending dozens of BFCM emails to your customers is going to annoy them and won’t get you anywhere… A few emails during BFCM week and a couple of emails on Friday is just the right amount.

Use Scarcity Tactics – BFCM is probably the best time to use scarcity tactics to get your customers to act fast and purchase from you. Even if you never used any scarcity tactics on your store, consider installing a few apps only for BFCM.

Don’t be cheap – Give your customers a real discount without any tricks… Don’t trick them by raising your price and giving out a fake discount. It’s a cheap trick that most online shoppers, especially those who are already your clients, know about and won’t fall to it as easily as before. It’s better to earn less but at least you’ll make some money!

 

To Sum It Up:

This Q4 is going to get really busy and all the e-commerce companies are probably going to break their own records… It’s a huge opportunity to make bank so use the 4 tips I gave you to have the best selling season ever!

Good luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Trending Product Alert – Sell These Women’s Sock Sneakers During Q4

By
Daniel Aloni
-
3
Trending Product Alert - Sell These Women's Sock Sneakers During Q4
Trending Product Alert - Sell These Women's Sock Sneakers During Q4

It’s almost the most wonderful time of the year, and for us dropshippers it’s a chance to make a small fortune. Q4 is all about finding the right product to sell and the best way to do that is of course with Ecomhunt.

But before going to Ecomhunt, I decided to check the trending product on our newest Ecomhunt LIVE app, which is totally free for all our users, to see if I can find something interesting to sell there. Fortunately for you, I stumbled upon some really trendy women shoes that are currently rising in trend and I feel these can sell REALLY well.

The product I’m going to review and give you tips on how you can sell it too are these Sock Sneakers:

These shoes look trendy and I believe most women would love to have a pair. The aliexpress page has good quality pictures of this product which makes our life much easier – We don’t have to focus on a video ad and can just try and sell these with a good looking photo ad. The price is reasonable which gives us a pretty good profit margin if we sell these for $39.99 or even $49.99, and as it gets colder everywhere these are just the right shoes to sell right now ?

In this week’s article, you’ll get selling tips like targeting, ad examples, sale strategy, and more so make sure to read everything to not miss a single detail that might help you to make some sales.

find winning products to dropship

1. Sock Sneakers Stats On Ecomhunt LIVE Analysis

Ecomhunt LIVE stats shows us pretty decent sales on Aliexpress, about 80+ sales a day on average, which is really good for us because it shows there’s plenty of interest in this product. The customer score is great and based on that I can say people definitely LOVE these shoes. On top of checking the customer score graph, I also check the reviews on the sale page just to be sure everything’s fine.

Looking at the top countries by orders, we can see these shoes are pretty popular in Poland and Israel. This is a critical information we can use to gain an advantage over other dropshippers – Instead of selling to US like the rest, we can start with Poland and Israel only and see how it goes.

Note:

Unfortunately, Brazil and Mexico are dealing with huge COVID-19 outbreaks so I wouldn’t sell there unless you use a fulfillment company who can guarantee a 100% delivery. Avoid these countries for now and let’s hope they’ll soon manage to win against this nasty outbreak.

Note #2:

If it sells in Poland, it will probably also sell in other European countries too. Try targeting Czech Republic, Germany, Austria, or just Europe in general and you’ll probably get some sales. Don’t forget to choose English(all) in languages to target only people who speak English.

If you’re a native Polish/German speaker, it can be a good thing to translate the sale page and target them directly. This will give you an edge over other dropshippers who can target only English speakers living in these countries.

Note #3:

Even if the US is not one of the top countries by order on Aliexpress, you should still target US just to see if you can get sales. Don’t use all your budget on Poland/Europe alone and always test USA/Canada too.

So based on Ecomhunt LIVE which tells us this product is currently trending ,we can see that it’s a solid product to try and sell during Q4.

 

2. Sock Sneakers Stats On Ecomhunt Analysis

These shoes have many styles on the Aliexpress sale page starting from $14 for a pair up to $20. If you pick the least expensive ones to sell, then a $40 selling price + free shipping is just the right price you want to sell them for on your store.

As you see, this product was posted on Ecomhunt 7 months ago and sold pretty well back then. You should know by now that winning products tend to return back and sell again and again so it looks like it’s making a comeback as we speak.

Let’s take a look at the original ad on Facebook just to see how it was doing back then:

Good engagement on this video ad followed by some great comments of really happy customers. This product definitely made some good sales when it was first posted on Ecomhunt and it’s ready to make some more this Christmas.

One more thing you should always do is go through the profiles of those who leave a comment – This will give you a better idea who is your target audience so you don’t have to waste money targeting uninterested people.

These shoes are women’s shoes so one of the target options is to target ALL women + some fashion interests like suggested on Ecomhunt:

Women of all ages shop in these stores so you definitely must have at least one adset with this exact targeting.

Now, if you want to be more specific, the first thing we see when looking at the comments is that these shoes are more popular amongst older women. This is also based on the reviews I found on Aliexpress where it’s clearly shown that it’s bought by older women(just check the photo reviews).

This means that for other adsets, you should try and target women starting from 35 – Leave the really young ages alone and target older women who look for more comfort than style. You can target the same stores as in the targeting suggestion above.

Targeting suggestion #2 example:

You can also try and target women who spend a lot of time on their feet at work who are in constant need of new and comfortable shoes. And if they’re stylish like the ones we sell here, then it’s a nice bonus.

First thing that popups in my mind are nurses and here’s a quick targeting example:

As you can see, I lowered the age from 35 to 25 because in this case, being comfortable is more important and we will miss quite a lot of nurses if we target only from 35.

 

3. Ads Suggestions + Examples

You can advertise these shoes by using a video ad but my suggestions is to try a photo ad instead. Same as with jewelry, shoes tend to sell really well with photo ads and not just video ads like other dropshipping products.

The reason to that is that there’s not really too much you need to display like product features and a good high quality photo is more than enough. The example you see above is something I made in photoshop using 3 photos I took from the Aliexpress seller page.

It’s a 1200×1500 photo ad, which looks great in Instagram and Facebook feeds, so all you need is to add some description text and it’s ready.

Note:

If you want a clickable photo, you will have to stick with a square photo ad(1080×1080/1200×1200). The 1200×1500 photo ad size takes more space on the user’s screen BUT you can’t make it clickable. Instead, the customer will have the option to see the original picture zoomed in, and if he wants to shop he has to click on the SHOP NOW button or on the link in the description.

So if you choose to go with the 1200×1500 photo ad size, make sure the link is displayed in the first 3 lines of your description – The link MUST appear before the “see more” button which shows the rest of the text in your description.

A good description text for a 1200×1500 photo ad:

“These shoes are the perfect combination between comfort and style

Get yours here => store link”

*Rest of the description text, like sizes/colors/material can come after the call-to-action text –  This way the link will be shown in the description before the “see more” button.*

You can always go with a single square photo ad but you should somehow upgrade it to make it look more attractive. Add a special background, play with the colors a bit, blur and enhance some parts of the picture, etc… If you can’t do that, then just go with a simple slider video ad.

Pro tip:

You can always ask the seller for more photos/videos of the same product – Aliexpress sellers do not display everything they have on their sale page so don’t forget to ask them for some new footage you can use for your video/photo ads.

 

4. Selling Price + Tips

You have multiple versions of the same shoes, some more colorful and some less, and the price you will pay for these shoes is $15 for the cheapest version and $20 for the more expensive one. You should sell them for $39.99(minimum) or $49.99(maximum). This gives you a large enough profit margin after deducting the ad costs + all the other small commissions everyone else takes.

How to increase your Average Order Value selling these shoes:

I am a big believer in milking more money from customers on the product page BUT only if I have the right strategy to make it work. If you have a good upsell that works really well with the product you already sell, then yeah just go for it. If you don’t have anything like that, then don’t just add a random product…

Remember that any extra action a customer makes, like thinking about taking an upsell, is making him to stop and think instead of proceeding to the checkout page. If your upsell is just a random product, no matter how trending it is, then the customer will just spend more time on your product page instead of typing his credit card number and completing a purchase.

In our case, I can’t think of any logical upsell for these shoes so I would sell them as they are and not offer any upsell. It’s better to first score a customer, get your money, and later you can think on ways to sell him more stuff.

Instead of an upsell, we can offer quantity discounts if the women visiting our store decide to buy more than one pair. Now this is a lot more logical because there’s an actual chance they’ll like our shoes so much they would want more than one pair. OR buy a second pair as a gift to a friend or family member…

So if we sell one pair for $49.99, we can offer 2 pairs for 10% OFF or even a 15% OFF discount.

Another cool option is to offer shipping and if a customer takes 2 pairs, she gets 10% off + free shipping – This is a much bigger win for our customer than a simple quantity discount. You’ll have to test both methods to see which one works best.

 

To Sum It Up:

This is it for our trending product alert and I hope the tips I gave you today will help you score some sales. There are similar variations to these shoes on Aliexpress and I believe there are some waterproof versions as well so make sure to check them out.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

[New Feature] Ecomhunt LIVE – Catch Trending Winning Products Before Anyone Else!

By
Daniel Aloni
-
3
[New Feature] Ecomhunt LIVE - Catch Trending Winning Products Before Anyone Else!
[New Feature] Ecomhunt LIVE - Catch Trending Winning Products Before Anyone Else!

After months of hard work, we’re happy to announce that our newest feature is finally LIVE. This new feature is going to boost your Q4 sales by showing you what winning products are currently growing in trend.

Updated on a daily basis, this is your best chance to jump on the trend wagon before anyone else!

Ecomhunt LIVE has it’s own domain name and you can start using it here: https://ecomhunt.live/

(You must have an account on Ecomhunt.com if you want to use all it’s features)

This is an additional feature to all our existing features and comes with zero extra costs!

find winning products to dropship

1. How To Start Using Ecomhunt LIVE?

In order to start using Ecomhunt LIVE feature, you will first have to login by using your Ecomhunt.com account details.

1. Login to Ecomhunt LIVE by clicking on the green GET STARTED button:

2. Use your Ecomhunt.com email & password to login and you can finally start using Ecomhunt LIVE.

Every product, including the data, is currently unlocked – Enjoy ?

 

2. What Does Ecomhunt LIVE Offer?

A sophisticated algorithm is pulling winning products from Ecomhunt which are currently growing in trend, and posts them on Ecomhunt LIVE. You can use this information to quickly spot hot trending products, list them on your store, and get sales before anyone else!

For example:

Christmas is quickly approaching and you can soon expect some Christmas products to popup on Ecomhunt LIVE. You may think this can be done by simply searching “Christmas” on Ecomhunt.com, but which product will you actually choose to have the best chance of selling?

I know products on Ecomhunt are there because they made sales in the past, that’s why they’re called winning products. But can we agree some products will get better results than others? This is exactly where Ecomhunt LIVE comes in handy to help you spot the products that have the best chance of selling right now!

If I know a product is currently trending online, I would choose to sell it over other products no matter how much they sold in the past. Especially if my budget is limited!

The trend growth list of products is updated once a day so make sure to check Ecomhunt LIVE daily to not miss any winners.

There’s a big red countdown timer that shows how much time’s left before each update:

On top of showing the growing in trend winning products, you will also get access to a lot of additional data such as the top countries by interest & orders,  Aliexpress 30-day orders growth, daily sales trend, and more. Think of it as your personal research report for each product to help you make better decisions and maximize your sales.

3. Let’s Take A Report Of A Random Product I Chose On Ecomhunt LIVE, And See What We Can Learn From It

1. The 30-day orders growth report shows that this product is currently growing in sales. More people worldwide are finding this product to be something they need right now and it would be a good time to try and dropship this product right now.

If we look at the Top countries by orders chart, we can see there are much more sales coming from the Netherlands than from other countries. So instead of targeting USA or Worldwide, we can focus first on the Netherlands and see if we can make some sales there.

Note:

We have dropshippers who are making HUGE numbers by selling exclusively to Germany, France, other European countries, and they can’t care less about the US which the majority of dropshippers are targeting. So don’t be afraid to target a country like Netherlands, especially if the report is showing that most sales are coming from there.

2. If we look at the Top countries by Interest chart, we can see that people from the UK are pretty interest in this product BUT they’re not buying this product from Aliexpress(they’re not on the top countries by orders chart).

This could be an opportunity to list this product on our store and advertise it to people from the UK because they’ll be searching for stores selling this product. We can do that by simply running Facebook ads OR advertise it on Google by bidding on product related keywords.

This way we can catch an audience not many dropshippers have reached and make some bank.

3. The customer score is 4.5/5 which means most people who bought this product are happy with it, both the quality and the shipping times are normal. It’s safe to assume we can sell this product without any issues.

4. If we look at the Buyers interest over time graph, we can see there’s a trend spike somewhere in mid September which is a good indication that this product can be a Christmas hit. Products that grow in interest during mid September, early October, are usually a hit because people are already searching for potential Christmas gifts for their friends/family.

5. The daily wish trend shows us how many people are adding the product to their wish list on Aliexpress and if we spot a rise in the number of wishes, this means the product we’re looking at has a great potential to be advertised as a gift.

We’re pulling a lot of valuable data for each product to make it easier for you to sell, and to help you discover new audiences.

 

4. Boost Your Current Sales & Increase Your Average Order Value By Using Ecomhunt LIVE

If you’re already selling, Ecomhunt LIVE feature can work as an additional source of income for your store. Knowing what product is currently trending can help you push some extra products to your customers, thus increasing your sales.

Here are a few tips on how you can do that:

  1. Offering trending products as an upsell – Instead of offering random related products in the niche you’re currently selling, you can pick them from Ecomhunt LIVE’s trending list. This will increase the chances of a customer actually taking your upsell. If there’s a global interest around a product in a certain niche, the chances your customer will like it too are pretty high.
  2. Promoting trending products in the same niche you sell through emails or regular ads – Keeping an existing customer is MUCH easier than getting a new one, so why not use the opportunity and offer your existing customers more products? A simple weekly email or a Facebook ad promoting a trendy product to your existing audience increases your chances of getting extra sales. You can expect to spend much less for a conversion or even nothing if you’re using email marketing. Knowing what currently trends will help you pick just the right products to push to your customers successfully.
  3. Use influencers to push trending product – Facebook isn’t the only way to show your products to your relevant audience and you should explore other options like using Influencers. All the popular trends nowadays come from Instagram and TikTok so these platforms are the best place to advertise something trendy. If you find a fitness product that’s currently trending, don’t hesitate to contact some fitness influencers to try and make a deal. If done right, we’re talking about a usually small investment with a really good return ?

Note:

Ecomhunt displays relevant Instagram influencers for each product just below the product’s targeting suggestions.

Pro tip:

If you’re looking to promote products found on Ecomhunt LIVE through emails, you can do it by installing one of email marketing Shopify apps. There’s absolutely no reason to use Mailchimp and set up all your campaigns manually.

One of the apps we have installed on every store we own is the Abandonment Protector (We have no affiliation with this app) app to help us recover lost sales through emails and popups. This app also offers Welcome email and Thank You email templates where you can advertise other products from your store.

They have some really nice ready email templates you can use and you don’t have to be an email marketing pro to get extra sales from your customers. This app costs $8/month and has a generous 30-day free trial. I strongly recommend using this app!

 

To Sum It Up:

You can never know what product will suddenly start trending online – It can be an upcoming holiday, some big movie release, or even a simple tweet by some high-tier celebrity… But with Ecomhunt LIVE, it will be much easier now!

You’ll get a list of winning products that currently rise in trend globally. This can be an old product that sold like crazy 8 months ago and suddenly starts trending again, or a new product posted just 2 weeks ago. This is the ultimate chance to make sales before other dropshippers join the party!

Good luck.

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

1...767778...90Page 77 of 90

POPULAR CATEGORIES

Ecomhunt Gives You THE TOOLS You Need To Dropship Successfully!
Contact us: [email protected]

POPULAR POSTS

POPULAR CATEGORY

© Copyright 2021. All Rights Reserved