Free Dropshipping Course: Strategic Planning To Get Maximum Results [Part 3]

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March 17, 2020

Ecomhunt's Free Dropshipping Course Part 3 Strategic Planning — Free Dropshipping Course: Strategic Planning To Get Maximum Results [Part 3]

Welcome to the third part of our Free Dropshipping Course and in this part, we will talk about strategic planning for maximum results.

In the first part of our free dropshipping course, I showed you how to create a Shopify store from scratch and how to setup important stuff for it to be conversion optimized. In the second part, I showed you different ways to find your first winning product.

In the third part, I’ll show what to do next after we have a store and a winning product – Because you probably understand that without planning and strategy, the money you will invest on ads will go to waste.

So if you’re looking to maximize your campaign results and actually have a chance to get sales, then this article is for you!

1. Looking For Existing Video Ads For Our Winning Product

The first thing you should do is to look for already existing ads for the winning product you chose. Let’s say the product is the Flying Fairy Toy and we chose it because a lot of kids are now home. So it’s a good idea to sell them toys in general so their parents can keep them busy 😉

Now, I want to find ads for this product so I can see if anyone else already selling it. I want to see the reactions their ad gets and what kind of ad they did so I can do something similar or even better.

It’s important to do this and not just blindly go “all in” and launch our ads – We should check how their video ad is structured, what comments they receive and maybe find something the original seller didn’t think about.

For example:

Some time ago, I was checking a pretty viral ad for a product I wanted to sell too. The ad itself was amazing and same for everything else, but when going through the comments I saw some women wishing this product was customizable.

So instead of creating a new ad for the same exact product, I decided to look for an option to add customization and it didn’t take me long to find a solution. Once I had everything figured out, I launched ads for an “upgraded” version of the same product and made really good sales.

Just a quick example of how checking the comments helped me getting sales.

Another reason is to check if this product has an actual chance to sell – Personally, If I look for video ads for a product I chose and find it did sales(lots of views, comments, shares, etc), then it just gets me more excited because I know I can sell it too.

But if I barely find any video ads and the ones I find barely have any views, then I begin to doubt if this product can actually sell.

For this, if you’re doing it manually then you have to really conduct a good research. This fairy toy sold like crazy and I remember seeing ads with lots of engagement on them but the search results on Facebook show me some random video ads with almost no views.

So if someone is new to dropshipping, he might think this fairy toy isn’t doing well to others and move on to a different product. But if he researched better, he could find videos with a big amount of engagement that show this product is actually selling.

Like this video right here:

I used Ecomhunt and there I have a link to the actual ad on Facebook.

This is my preferred way to find winning ads for products I’m about to test – saves me a lot of time manually searching for it on Facebook. If you still want to manually search for it, you can try different search keywords like:

“fairy toy get it now”, “fairy toy goo.gl/bit.ly”, etc. Just be creative, play with the search filters, and hopefully Facebook will give you better results and show you much more popular video ads from what we have here.

You can also use Google search and type something like “site:Facebook.com Fairy Toy” to find video posts selling this fairy toy.

2. Looking For Stores Selling Our Winning Product

It’s important to find stores selling our product so we can see what they’re doing and copy what works best for them. If the original seller is doing great and he uses quantity discounts to increase his AOV(Average Order Value), then we should consider doing the same.

If the original seller is selling it for a pretty expensive price(and is doing good), then we should lower ours or just understand that this product, with the right ad, can be sold for much more than we thought and try to sell for the same price too.

If the original seller is has one of the colors chosen by default and some he doesn’t even bother to show, then he probably already knows what colors sell the best and we shouldn’t try selling colors that don’t work.

In Short:

We need to spy on successful stores to see what they’re doing right so we can learn from them. If you’re new to dropshipping, spying on good dropshipping stores can teach you a lot and it’s one of the ways to avoid possible mistakes that will cost you money!

How to find dropshipping stores?

One of the ways is to just click on the link in the video ads we found on Facebook – This of course doesn’t guarantee the Store is well optimized so be careful learning from bad dropshipping stores. Another way is to use google search and type something like “intext:shopify.com *product name*” to get a list of Shopify stores selling the product we need.

My preferred way is again to use Ecomhunt.

Because on top of a winning video ad, I also get a good, well optimized Shopify store I can check out and find even more cool products I can dropship.

3. Figuring Out Our Target Audience

Most of us have a limited testing budget and we must spend it wisely to get maximum results.

It’s important to really give it a thought and understand who are most likely to buy our product. Don’t just type the first thing that comes into your mind and pick the first interest suggestion Facebook gives you.

Let’s look on the Fairy Toy:

It’s a toy designed for girls(even boys) and the most logical thing to do is target parents with small children. But I also added “married” and that’s because married women have more buying power. If she doesn’t have the money, she can always tag her husband and ask him to buy it for her.

So by targeting married women with children, I increase my chances of getting a sale.

I know a lot of newbies who will just target “toys” without even thinking about targeting parents. And the reason to that is because they have no idea you can target parents and even pick the age of the children.

You HAVE to plan ahead and do a good research so you don’t waste your money on audience that will never buy. If your page is in English and you want to target people in Germany, then translate it or target people in Germany who speak English.

If you’re targeting Worldwide, make sure to pick countries where the people can make a purchase online – Some countries don’t have PayPal or credit card access.

We’re on limited budget and we can’t afford throwing money away!

4. Pricing, Deals and AOV

Everything from your ad to your store needs to be perfect – That includes the product price, the deals around it, and a plan to increase your average order value(AOV). If the price is too high, people will skip your product even if really like it. If the price is too low, people might think this is a low quality product or even a scam.

So it’s our job to price it correctly – Not too high or too low.

How do we choose the correct price?

By spying on other stores selling the same product and checking out their price.
By doubling the original cost + shipping – If product price on aliexpress is $20 with shipping, we can easily price it for $40 or even $50.
By checking out recommended selling price on Ecomhunt.

If you struggle to find the same product anywhere else, look for something similar online and see for how much people sell it.

Now that we have the price, make sure to show your customers the original, much higher price. If you look at the screenshot, I usually show a 50% discount and that works just fine. if you think 50% OFF is too much or cliche, feel free to use 40% or even 35%.

Just remember that people love deals so don’t show a clean price on your store or a really low discount like 10%.

The next issue is the shipping price – Is it better to offer Free Shipping or make the customers pay for shipping?

Well in most cases on ads I saw on Facebook with products making thousands of sales, they all offer free shipping. It’s what I like to call, a “safe” plan… You can’t really make a mistake by offering free shipping, especially if the product isn’t cheap.

But sometimes, a product with a shipping fee will sell much better than a product with free shipping!

I remember selling a cheap product for $19.99 with free shipping and I wasn’t getting good sales… I knew my ad and targeting were great, so I decided to play a bit with the price. So instead of $19.99 + free shipping, I priced the product for $16.99 +$2.99 shipping.

This edit in my pricing changed everything and I started getting some pretty cheap sales!

Long story short – Free Shipping isn’t always the best solution. Play with your price a bit, ask customers what stopped them from buying(if possible), etc. You can even duplicate the same product and change the price. Then test both of them and see which price gets better results 😉

After figuring out the product price and shipping, it’s time to think about some deals to increase our AOV.

Quantity breaks or an upsell? Or maybe just keep it clean?

It all depends on the product:

If there’s a need for more than one piece, then we should always offer quantity discounts – If we’re selling this fairy toy, offering people to buy more than one is a no-brainer. Parents with multiple small children will gladly buy 2, 3 or even more.

But if the product we sell is a Valentine’s gift for the wife, then the chances of getting more than one piece are really low. So instead of quantity discounts, we should offer another product which has to be in the same category too. If you’re selling a Rosey bear, don’t offer a baseball hat as an upsell.

Sometimes it’s better to keep it clean – If the profit margin is high, just let the customer checkout as fast as possible without any offers that will make him think more. Converting an already existing customer is much easier than getting a new one to buy from your store.

I usually offer quantity discounts and that’s it – I prefer getting the customer to purchase as quickly as possible so I don’t like offering him other products as an upsell. This just leads him to spend more time on my store thinking if he really wants to make a purchase.

If my product is a 1-time single purchase, I just keep it clean. Later, I can use email marketing and squeeze more sales from my customers 😉

To Sum It Up:

Once we checked out our competitors ads and stores, we can move on and choose the right targeting audience + pricing strategy. We now have some understanding on how other people tried to sell this product, what works and what doesn’t, and a possible plan to do it much better than they already did.

The next and final step will be to launch our ads and start getting sales!

Hope you liked the third part of this free dropshipping course.

Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

From Video Games To A 6-Figure Shopify Store: The Success Story Of A Young Entrepreneur Who Refused To Give Up

By

Daniel Aloni

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March 10, 2020

6

Shri Kanase Dropshipping Ecomhunt Success Story — Shri Kanase Ecomhunt Success Stroy

Meet Shri Kanase, he started his e-commerce journey at the age of 15 and made his first 6-figures in sales at the age of 18(in only one month!). And with the help of Ecomhunt winning products, he was able to successfully continue his dropshipping journey!

We spoke to Shri Kanase and got for you an exclusive interview with all the juicy details about his success!

Tell us about yourself

Hi everyone! My name is Shri Kanase, 21 years old, originally from India and now I live in California, USA.

From a young age, I was always the odd one. While kids were out playing in the park, I would be in my home engulfed deep within a video game. This slight distance between other kids and myself actually was a big contributing factor to why I turned towards making money online.

Even while playing video games, I would always try to get ahead of others and win in some way. One of the biggest ways to get ahead in video games was to buy special in-game points, which required real money. Since this was not something my parents supported, I had to find ways to make money online as a 13 year old.

This is when I dived fully into the online business and dropshipping world.

How did you get started with dropshipping?

At the tender age of 13 or 14, I began my journey of dropshipping on eBay to fund my way to success with video games by selling old things from my garage that were no longer in use.

While selling old accessories from my garage, I got the idea of selling things that I valued the most, which were video games, for a higher price than I purchased them. At that time, I didn’t know that I was somewhat dropshipping.

I purchased video games on eBay or Amazon for a lower price and reselled them for a higher price. This continued on until when I turned 15 years old, which is when I opened my first Shopify store to avoid eBay fees.

So you opened your first Shopify store when you turned 15? that’s pretty young to be a dropshipper! Please tell us more 🙂

My first Shopify store which I started at the age of 15 was a complete flop! I went head-in without gaining proper knowledge of advertising and other necessary fields…

At that point, I had gone through my entire saved budget I had earned from eBay, which was roughly $1,000. Although I was demotivated, I knew that I had to make it work because school and the thought of working a 9 – 5 job had started to scare me.

During this time, I continued going to school and working on eBay on the side because Shopify seemed too foreign to me. But I knew during this time that online business was my pathway of life because I had gained plenty of experience and success with my endeavor. Just this thought alone kept me going.

What was your turning point and how Ecomhunt helped you achieve success?

My real turning point came on my third drop shipping store.

After my first failure, I had opened yet another general Shopify store and that too had suffered the same fate as the first one. I thought it will be different because I had watched a few Youtube videos and had imagined that would be enough.

Not only was that not enough, but it left me around $2,000 in the negative! All of my savings I had from eBay were gone once again… This has left me devastated for a good two years until I finally started my third Shopify store after getting bombarded with a Shopify ads on Youtube.

I started this store during October of 2017, when I was just 18 years old, as a general fashion accessories store. This time, equipped with the proper knowledge and determination, I worked right when I got home from school to consistently learn and try different things.

I had my first big break through during the end of December, when I found a winning product. This was my first and main winning product which took me over the 6 figure range in a matter of a month.

Despite finding success and earning a good amount of money with one product, I was still struggling to find more such winners. It got to the point where majority of my income was still coming from my first winner many months later and as expected, this income was declining.

The biggest issue I faced here was trying to duplicate the strategies I used before, which I was unable to do. This meant every product test I did on Facebook led to failure simply because I was having a difficult time finding more winners. This is where Ecomhunt came in and actually helped me tremendously!

In the beginning, I had thought Ecomhunt was just like one of the other research tools which just took money and helped little. It was wrong thinking like that because after testing one of Ecomhunt’s winning products I found on old pages, it actually sold and got me some profits(nothing crazy).

Because of my success with Ecomhunt, I began using it more and more, mostly to understand what types of products were available and why they may be potential winners. This helped me simply get back on track and begin finding winning products.

Let’s talk about numbers – What was your sales record and the story behind it?

Influenced by the fashion accessories niche(because every Youtuber went into selling bracelets), I also started advertising a few products in this niche. My initial process was just finding a fashion accessory like bracelet or necklace with most amount of orders, find competitors for it, and copy their videos.

After spending about $100, I had still not gotten results with this strategy. But this time, I did not quit like the past two times. Since the product was not working, I simply changed over to yet another design in the same niche and launched roughly 5 adsets on Facebook at $5/day. Things were in my favor because by the second day, I had gotten a few sales at a $2 cost per purchase.

By end of January 2018, my store had crossed $100,000 in sales and in February alone, the store did over $120,000! Many dropshippers believe that video ads are the way to success but I scaled this product with a simple image ad. The image ad literally had some text at the top and “Sale Ends Soon” text on the bottom left with the image of the product in the middle.

My scaling phase included making duplicates of adsets and increasing budget by 2x to 3x. The creative remained the same throughout the scaling phase until my customers began sending me high quality photos of my product, which is when I used their images to scale further.

Since then, this specific store has done more than $700,000 and continues to run as a niched down brand. However, the knowledge I gained from this store was enough to let me begin other stores and achieve $50k+ in sales within months.

5 tips to someone who’s just getting started?

These are my five tips for someone who wants to start a dropshipping business:

Just because you aren’t seeing results now doesn’t mean you’re losing. Keep the bigger goal in mind!

Before spending a single dollar, learn the marketing platform. Author’s note: The blog got everything you need 😉

Don’t be afraid to ask for help – Ask questions on groups, ask successful dropshippers for tips, etc. No shame in asking for help!

Don’t rely on just one marketing platform. You have Google ads, Pin Ads, Youtube ads, and many other ad platforms you can learn and use. Maybe you will find one which will bring you much better results than Facebook.

Have a steady income source so you can have the funds to find success with dropshipping – Don’t go ALL-IN or spend money you can’t afford.

So, What’s Next?

Many people believe that dropshipping is the ultimate end goal but in my opinion, dropshipping has always been a means to an end.

Learning the necessary skills have enabled me to not only build a social following, but also look into creating big brands. From the income I get through these brands and other projects, my ultimate goal is diving into real estate.

Follow Shri Kanase:

If you want to hear more about Shri’s success and learn more about dropshipping, then make sure to subscribe to his Youtube channel!

Shri Kanase’s Youtube Channel => youtube.com/shrikanase

While everyone is doing Facebook ads, Shri found success with Google ads as well and you really don’t want to miss his Google Ads videos.

Just look at his results with a new store running only Google ads:

Make sure to check out Shri Kanase’s Youtube channel to not miss a thing!

Free Dropshipping Course: Find Your First Winning Product [Part 2]

By

Daniel Aloni

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March 8, 2020

3

Free Dropshipping Course Find Winning Products 2020 — Free Dropshipping Course: Find Your First Winning Product [Part 2]

Welcome to the second part of our Free Dropshipping Course and in this part I will show you how to find your first winning product.

In this article, I’ll explain what is a winning product and how we can identify one among thousands of other products. I will show you different ways to find a winning product and not just on aliexpress.

Finding a winning product is a complicated task and it’s especially hard when you have no experience in dropshipping. It’s not something that can be done in an hour… To find success, you have to really commit and understand that finding a winning product can take A LOT of time!

But don’t worry because there are ways that can significantly lower your search time for winning products(and much more!) so you can be free to do other stuff like ads, store optimization, ad strategy planning, and test multiple products instead of just one.

The third part of this Free Dropshipping Course will be about how to find competitor ads and stores.

1. What Is A Winning Product?

A winning product is a product that will bring you sales. In most cases, it’s an already selling product so your next step is to jump in and advertise it to make sales. A winning product can also be untapped but nowadays you rarely find products that haven’t been touched by other dropshippers.

Your best chance to make sales is to find already selling products on Facebook, Google, etc, and quickly add it to your store to sell it.

Take for example the Calming Pet Bed in the screenshot above:

It’s doing crazy numbers on Facebook and this is a 100% 6-figure product. If you want to sell it too, nothing is stopping you from adding this product to your store, creating an ad and launching ads to get sales. The problem is that you really need a good ad or a new marketing angle to get sales.

The most common mistake of new dropshippers is to copy the ad(don’t do it!), launch ads and expect sales to roll in. Instead, you should try and create a new high quality ad or think about a new marketing angle.

A new high quality ad can stop the audience from scrolling again and checking the product. Even if they saw it already, this doesn’t mean they won’t buy it from you. If your store is optimized and you have a good ad, I don’t see why you can’t make some sales. Try to sell it for a lower price and you’ll catch all those who found it expensive.

A new marketing plan can be a way of reaching an audience the original ad creator didn’t even think reaching. Maybe he’s not advertising at all to Australia? It would be a good option to advertise only to Australia then.

What about translating? You can take this product, translate it into French and sell it in France. I’m sure dog/cat owners in France will LOVE this product!

These were just some quick examples of how you can take an already selling winning product and sell it too.

And then there’s the untapped products which are super rare – This isn’t something easy to find and no matter how much research is done, you can never be sure it will sell. The problem here is that you can waste hours and even days just to eventually fail.

Of course, if you succeed and the untapped product you found is a winner, then you’re going to score big time! But you have to be fast because other dropshippers will find your product and join the party 😉

If you’re a beginner, then the best, cost efficient way is to find already selling winning products and selling them too.

2. How To Find A Winning Product?

There are different ways to find winning products – Some are more time consuming and some are less. Some methods require a bigger testing budget because you will probably fail a lot and some are much more low risk thus need less testing budget.

I’ll do my best to show you the popular methods to find winning products and also share some personal methods I use that not many are aware of.

Aliexpress

Our place to go dropship stuff to our customers – When searching manually on Aliexpress for products I think can be winners, I usually have 2 ways to do it.

Just keep scrolling – The first method is to search for a bunch of products I’m interested in for the Aliexpress algo to register my search entries, and then just scroll down to see what products popup. If I land on something interesting I think can sell, I begin my research on that product. If everything looks good and I believe it can sell, then I list it on my store and prepare my ads.

Flash deals is also a good place to endlessly scroll in search for interesting products. I must say that I can sometimes scroll for hours just to find that one winning product!

Search for something specific – The second method is to search for specific keywords. If Mother’s Day is coming soon and I’m looking for a cool product to dropship, then I’m going to search for “Mother’s Day gifts” or just “Gift for Wife” and hope to get something interesting.

If I have a cat niche, I’ll search for cat products and if I have something specific I’m looking for like “Cat Wallet” then this is what I’m going to type. This is more to people who know what to look for or already have a niche specific dropshipping store.

What to look for when you find the winning product you want to test?

Well first of all, I check the amount of sales the product has made:

I want to dropship from a seller with good reviews and also see if this product has any interest at least on aliexpress.

The next thing I check are the reviews to see the product quality – Look for products with photo reviews. You don’t want to dropship a low quality product and later deal with refunds.

And of course, the seller’s overall feedback score and the regular stuff like price, shipping, colors, etc. Before I continue with my research, I want to be sure the product I chose is perfect.

This stylish watch I chose has been advertised a lot of Facebook and some sellers made a lot of money selling it. Still, this doesn’t mean I can’t sell this product anymore! Remember what I told you about new marketing angles and new creatives? I’ve seen plenty of “saturated” products people believed won’t sell again until some Youtuber took it and blasted it to 6 or even 7 figures.

If you’re creative enough, you can sell this product again and make decent sales!

Reddit

Reddit or by its other name, The front page of the internet, is the largest community forum out there. It has billions of views each month and a lot of active communities about various topics. For us, the dropshippers, it’s a goldmine of ideas and you MUST use it to find hot products you can sell.

This is how I find products to dropship on Reddit:

1. I look for specific communities – Not like on Aliexpress, I don’t go random on Reddit. I decide on a specific niche I want to dropship to and find the community on Reddit. In this case, let’s take Fishing niche and the subreddit “r/fishing”.

It has 526k members and it’s pretty active which is a good sign because finding a product won’t be a problem. The next step is to search for specific keywords like “just bought this”, “love this”, etc, so the search returns us products people actually bought and were excited to share.

Creativity is the name of the game here – Think what the person who bought a cool fishing product will type in his title and search for it to get relevant results. In this case, I searched for “just bought this” and as you can see, I got plenty of results!

And if we look at the first result:

We already have an idea what someone who is into fishing is interested in. This pen fishing rod is probably available on aliexpress and we can add it to our store and start preparing all the necessary stuff to sell it.

This was just a quick example on how to find products we can sell on Reddit.

Facebook

I have two main ways to find winning products on Facebook:

1. Click on every ad for retargeting – Every ad I see on Facebook, I usually click on it or somehow interact with it so that later I can see more ads from the same/other people. Facebook will categorize me as someone who was interested in the ad and it will show me more ads later again. I use Facebook a lot so sometimes it can be a nice surprise to be targeted by a cool ad with a winning product. If that happens, it won’t take me long to try and ride on that wave and get me some sales!

2. Use Facebook’s search and look for products – You can look for niche specific products by typing the name of the product or by just typing the name of the niche and some popular call to action phrases.

See screenshot below for example:

Fishing is the name of the niche I’m looking products in and “get it here” is a common call to action phrase marketers use. And as you can see, there’s a product video with 131k views that probably made sales.

The video ad is pretty simple without any text on it and it looks like they just ran it with zero effort… Summer is coming soon and in my opinion, this product may do a comeback if you can create a better ad and just market it better.

Let’s try looking for some gym products:

I simply typed “Gym” and a popular call to action phrase to get some results of what looks like really good products. They made sales some time ago and there’s no better time to try and sell these again in a couple of months.

The key here is to be creative to find profitable products you can sell.

Ecomhunt

Ecomhunt is a no-brainer really when it comes to finding winning products. In my opinion, it’s a must tool for every dropshipper out there to find profitable winning products that are selling right now(and in the past). This is the least time consuming method to find winning products you can dropship right now and if you’re a beginner, I recommend jumping on it.

When I look for products to dropship, I first check what’s new on Ecomhunt. There I can easily find product price, direct link to stores and Facebook ads which is good because I HATE manually researching for everything myself…

With only one click, I get access to everything I need and the second click is to import it to my Shopify store using Oberlo.

On top of that, you have a list of Instagram Influencers by category, targeting suggestions and more products from the same niche you can dropship. If you’re a beginner and need help, I recommend using the live chat with Jack Kaching.

Even the description is there for you to get inspiration and not waste time thinking what to write – As you know, copying aliexpress descriptions is a big NO-NO.

Here are the 3 ways I use to pick winning products from Ecomhunt:

Simply scroll through the products till I find something I like – The method almost everyone is using. Nothing special about it and it really depends on your taste or on the niche you’re currently in.
Testing products I don’t really connect with – It takes time but eventually you can’t just test products that you connect with. I, for example, never sold products in the beauty niche so I was missing a lot of winners only because I wasn’t ready to test them. Nowadays, I force myself to test products I don’t “like” so I don’t miss any potential winners.
Testing products from old pages on Ecomhunt – Don’t ignore old products, even if they made plenty of sales. These products are not “saturated” and if marketed again correctly, you can make bank again and again. Plenty of examples of Youtubers taking old products from Ecomhunt and making TONS of sales! Don’t ignore old products thinking they won’t sell again… Find a new marketing angle or create a fresh ad and launch your ads. If everything is setup correctly, sales will come!

When a winning product is found and I decide to test it, I have no need to look for ads, reviews, shopify store, etc to launch ads. It saves me a lot of time I use for the really important stuff like create a stunning video ad or plan a strategy to sell the product.

To Sum It Up:

This article covered everything you need to know to find winning products you can sell. Some of the methods are time consuming, some require being more creative than the usual, and some have everything you need in one place.

It’s up to you to decide how much time you’re willing to spend on finding a winning product… Personally, I prefer having it all in one place and not waste hours manually researching on various websites. This gives me plenty of extra time to work on my store and on my ads.

And I strongly recommend you follow my advice to have extra time for the important stuff.

Hope you liked the second part of this free dropshipping course.

Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

5 Targeting Tips To Get You More Sales With Facebook Ads

By

Daniel Aloni

-

March 4, 2020

0

5 Facebook Ads Targeting Tips To Get More Sales — 5 Targeting Tips To Get You More Sales With Facebook Ads

Targeting is probably the easiest thing to setup when you launch your first Facebook ad campaign.

It’s simple – You start with one interest related to your product/niche and Facebook gives you more targeting suggestions you can use. But Facebook collects much more data on us than just interests and unfortunately most people don’t use these at all…

We have Behaviors and Demographics filled with data about people’s digital activities, life events, mobile devices, income and much more! This data right here isn’t used by many and it’s a shame because a lot of money is left sitting on the table.

But don’t worry because I’m here to show you how you can use these special interests and special targeting tricks to make more sales!

1. Targeting People With Close Friends Who Have A Birthday

When selling a product, consider the possibility it can be bought as a gift for someone like a family member or a close(even a distant) friend. If it’s possible our product can be a great gift to someone, then we must stop and consider adding a new ad and test some new targeting choices.

The new ad can have a new copy telling people our product can be a great gift to someone and encourage them to buy more than one piece. And the new thing we can test with our targeting is look for a suitable “Life Event” on Facebook and find something we can use.

Take for example the screenshot above:

Facebook gives us the option to target people with close friends who have upcoming birthdays – By using the upcoming birthday targeting, we can substantially increase our chances of getting a sale.

If I’m selling a Mother’s Day product and targeting married men, there’s a big chance the female best friend is the wife. So not only it’s Mother’s Day, but it’s also her birthday which is coming soon and I believe the Husbands will be searching for a good gift like crazy!

So if we use this targeting option, we may hit bank and sell much more than just target married men.

This is just one example of the Life Events options Facebook collects for us. We can also find people with anniversaries coming soon, newlyweds, newly engaged, etc.

So don’t just choose the first interest you see… Stop and explore all the options Facebook collects for us.

2. Find A “Hidden” Problem Your Product Solves

I bet at least half of you would never think of a the problem this product you see above can solve. If I were to ask for targeting tips for this product, most of the answers would be to target people who are interested in Home Improvement, Home Decor, Renovations, etc.

But as a cat owner, this product can solve a big problem I have with my cats sneaking into my toilet and tearing the toilet paper. So here’s a problem most of you never thought about and if targeted towards cat owners, can possibly get you some good sales!

So in this case, my targeting will be Home Improvement + Cat interests. This way I can catch cat owners who are interested in home improvement products and possibly they face the same struggle as me and get this product too.

Targeting example:

If I create an ad for cat owners and show how my product can keep the cats away from tearing the toilet paper, this could be a winner!

Remember to always look for a problem your product can solve even if it’s as simple as a premium toilet paper holder.

3. Know Your Audience

I don’t know about you, but I personally HATE throwing my money away on audiences that surely won’t buy my product. If you’re like me, then please follow this third tip and never do the same mistake many other dropshippers do.

Targeting Worldwide – There’s no reason to just target everyone around the globe instead of picking the countries that will actually buy. I know Facebook is optimizing itself and it will use most of your ad budget on the “good” countries, but I still don’t want to waste a single cent on Nepal, Congo, etc.

And don’t get me wrong, I have nothing against these countries and sorry if I hurt someone’s feelings here… It’s just to sell in these countries you need a different approach. If I accept only PayPal, I won’t target Pakistan because I know they have problems with PayPal there. If there’s a country where the main method of paying is Cash on Delivery(COD), then targeting them and expecting to get a sale using a credit card/PayPal isn’t going to happen.

This is why if I want to target “Worldwide”, I’ll choose epacket countries only or select the ones that can actually buy from my store.

Language – In case you didn’t know, not everyone speaks English so targeting everyone is a waste of money. The products we’re selling aren’t Print on Demand where there’s a shirt design and that’s it so even a monkey can click Add to Cart and purchase.

Our products are sometimes complicated and have long descriptions and How to Use guides… So if our product page is in English, we either translate it to the targeted country’s language or we choose “English(All)” in the Language tab. This way we will target people who understand English no matter what country they’re from.

4. Targeting By Household Income (US Only)

If you’re selling $30~$60 regular products then you don’t really need to use this Household income interest because basically everyone can purchase for this sum. Of course, it doesn’t mean you should skip it… It’s always good to try different interests and see if you can find more profitable audiences to scale.

It’s just that sometimes, there are products for wealthy people hobbies like Golf where targeting by Household income can leave us with the more serious audience who will buy our product. The household income demographics targeting in this case can find us the people who will easily buy for $100, $200 or more if the product is good.

Golf is considered to be the rich people hobby so if I’m selling Premium Golf products, targeting the top 5% and 10% can really work in our favor. You can target also just “Golf” without the Household income just consider the fact that if you’re product is expensive, most of your visitors will be just there to look and not buy.

5. Target People By Behaviors

Facebook collects so much data on its users and I really don’t understand why would you target only simple interests and use only the one behavior everyone else is using which is “Engaged Shoppers”.

We can target people by their exact iPhone model:

Which is amazing if you sell phone gadgets, cases, mini lenses, etc that can only attach to a certain model. Or just target people who are Apple fanboys and sell them stuff they don’t need but can’t resist buying.

We can target people by their mobile device use time:

This way we can target people with new devices and sell them stuff to protect their phone. Or some cool new gadget…

We can target Frequent Travelers:

You know how much stuff we can sell them? Pillows for their flights, custom luggage labels, gadgets, security products to keep them safe in their Hotel rooms and AirBnbs, and so much more…

If you’re struggling to find a profitable niche, then sometime looking in the behaviors is enough to find an exciting niche with TONS of products you can sell to. The Travelers niche is so big you can sell non-stop all year round.

To Sum It Up:

When testing products, make sure you target only relevant audiences. We don’t want to spend money on countries that don’t buy or show it to people who can’t understand a word in English. And if you want an edge over your competitors who sell the same product, try finding a “hidden” problem your product solves.

And the next time you’re launching a Facebook campaign or looking for new audiences to test when scaling, don’t forget about the Behaviors and Demographics tabs. It’s a shame to have so much data and not to use it.

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Free Dropshipping Course: Build Your First Successful Shopify Store [Part 1]

By

Daniel Aloni

-

March 2, 2020

0

Free Dropshipping Course How To Build Your First Shopify Store — Free Dropshipping Course: Build Your First Successful Shopify Store [Part 1]

Welcome to the first part of our Free Dropshipping Course and in this part I will show you how to build your first successful Shopify store.

In this article, I’ll guide you through the most important steps of creating a Shopify store like Payment providers, prefernces, important settings, shipping, Shopify apps and much more. By the end of this article, you’ll know exactly how to create the perfect Shopify store.

The next parts will be about picking winning products and how to find competitor ads and stores.

1. Configuring Your Shopify Payment Providers

Before building your dream store, you need to first configure your payment providers. If you can’t accept payments through popular gateways like PayPal or Stripe, then you simply can’t sell online… You will need to find a solution and a way to accept payments online.

Of course there are other available payment gateways – There’s a Cash on Delivery(COD) option and local payment option, just make sure you have a way to accept payments before getting into this.

The most popular ones are of course PayPal and Stripe and if you have both of these, you’re basically covered. If you have only one option available, PayPal or Stripe, then it’s fine too. Your conversion rate may be a bit lower and you can miss some sales but it’s nothing big really.

We had scaled stores in the past with PayPal or Stripe only with no issues at all and had great results!

Pro tip: If your only option to accept payments is PayPal, make sure to let people know they can checkout as a guest with their credit cards without creating a PayPal account. You can let them know this on your product page and your checkout pages. This will lift a bit your conversion rate and help you get sales from people with no PayPal.

2. Shopify Themes

If you’re only starting out, you have absolutely no reason to install a premium theme. Every store we ever tested and scaled, had no premium themes and we only used the free ones. Trust me that a premium theme is not the thing that’s going to keep your customers from buying.

So instead of spending $180 on a premium theme, invest it on ads or other stuff which can contribute more to your success. Remember that premium themes always look better on desktop but when it comes to mobile, it’s almost identical.

Take Kylie Cosmetics Shopify store for example: On desktop it looks amazing and I really can’t replicate the same look by using Shopify’s free Debut theme. But I can get almost the same look on mobile with only 1 or 2 features missing.

And when most traffic comes from mobile, I will focus first on the mobile look so the Debut theme is more than enough.

After picking up your theme, you will need to add a logo, some banners and customize stuff like colors, fonts, buttons, etc. My advice is to always check the big stores first and to simply take inspiration from what they do.

Don’t try re-inventing the wheel – If a 6-Figure a month store is using a Green button color, then do the same. If a 6-Figure store is transferring the customers straight to cart page after click the Add to Cart button, then do the same.

It’s something we do with all our stores and it’s to transfer people straight to the cart page so they can proceed with their checkout. We’re not Amazon and people are not going to browse our store and add 10 items to their cart and then checkout… We first focus on getting a sale because it’s much easier to convert an existing customer again than getting a new customer.

To transfer people straight to cart after clicking the Add to Cart button, you need to un-check the “cart notification” in the Debut theme.

Click Customize on your theme and go to Theme Setting, then click on the Add to cart notification.

After clicking on it, un-check it and click save.

That’s it. If the notification is on, your customers will see a notification that their product was added to the cart. They will have to manually click on the cart icon to go to their cart and checkout.

Pro tip: If you’re not a designer and need to pay for a logo and some graphics, then please don’t invest too much into it… A solid Logo doesn’t have to cost more than $50 and most of my logos were priced at $30. There are also online services that generate logos like Placeit and they’re doing a pretty good job.

Same goes for banners and other stuff – Don’t invest too much… A $200 Logo with some amazing $300 banners won’t matter if your product or ads suck. $100 or even less for a Logo + some banners is the maximum you should spend. I usually pay $30 for a logo and use some of the free pics for my banners.

3. Shopify Apps

I wish Shopify monthly plan + commissions were enough to cover everything we wanted, but unfortunately this isn’t the case.

The bad news: A Shopify store simply can’t operate without apps and this means more money each month goes to operate our store.

The good news: The apps we’re going to use are either free or they will pay for themselves and boost our sales after only a few days 🙂

Shopify apps are here to help us get more sales, upgrade our store, add customizations, and more. It’s a no-brainer to install an app to boost our sales or install an app to recover lost sales. We just need to know what apps to install and when to install them.

If we just install all the sale boost apps when we don’t have any traffic, it will not help us at all and we’ll just lose money.

Start with a few apps and add more only and when you see some results – With that said, here are the apps we recommend to install:

Oberlo – To quickly import products from aliexpress and to later fulfill them. A huge time saver and a must app to have.
Ali Reviews – Import aliexpress reviews to your product page. Having reviews on your product page will increase your conversion rate.
Emojix – An exit popup app that does a great job at grabbing your customer’s attention just before he leaves your store. Traffic isn’t cheap so we must do all to try and keep them on our store and eventually purchase from us.
Abandonment Protector – Email marketing and Email Recovery emails done for you. Create abandonment emails to be sent to the customers who left checkout without ordering.
Ultimate Sales Boost – A sales booster app with plenty of features like timers, stock counters, and much more. The free version has a lot of free options and you won’t need more than that to get started.

As you can see, some of the apps have a good free version you can use without upgrading to the premium one. Some apps are pretty cheap and come with a generous free trial you can cancel anytime. If you’re just starting out, these apps are enough and won’t cost you too much.

4. Shipping

Shopify has now shipping profiles and it gives us an easy way to setup our shipping costs. Before the profiles, you had to play with the product’s price or weight to setup shipping prices for different products or use a paid app. But now it’s much easier.

With shipping profiles, you can setup a General Shipping rate for all your store and then setup profiles for a single or a group of products.

For example:

You can setup Free Shipping for all the products in your store and if suddenly you have a product that you want to charge shipping for, you can create a profile just for it.

Take for example the shipping profiles from one of my stores:

I have a shipping rate just for a Pocket Watch product from my store which is $3.95. There, I have also setup that when two are ordered, the shipping is free. I have a shipping rate of $4.95 and there I have 6 products. When a new product is added and I want it with a $4.95 shipping, I just add it to this profile.

And I have a FREE SHIPPING SPECIAL profile where I drop my free shipping products. This way if a product comes in and I don’t want to charge shipping for it, I just throw it inside this profile and I know it will have now $0 shipping.

Shipping profiles are an easy way to setup and control our shipping costs and you don’t need any paid app to do it for you.

5. Domain Name

I always recommend picking a .com domain name before any .co, .shop, .net domains. The .com Domain is still the King and my advice is to spend extra time before you jump and buy the less attractive ones.

I’m not saying .shop or .co domains are bad… There are plenty of stores that do super well with these domains, it’s just that some people consider these as “spam” or “scam” domains so I prefer getting only .com domains.

The second thing I always say is to NEVER buy a domain from Shopify. I know it makes the connection process much easier and you don’t have to play with your DNS addresses or any of that stuff… It’s just that in the long run, it’s better to have your domains in one place, under one domain provider, to move things much faster. If you buy a domain name on Shopify and later want to sell it or transfer it, you will need to do it through Shopify and in my experience, it’s not that easy compared to Godaddy or Namecheap.

Pro tip: Buy your domains on Namecheap because they keep your information private for free(Godaddy charges $10 extra for the same service) and give you a free 2 months trial for email hosting. All my domains are on Namecheap and in my opinion, they’re the best when it comes to domain hosting.

6. Preferences

In the preferences, you need to write your store’s Title, Meta description, add your Facebook pixel and your Google analytics tracking code. If you’re struggling a bit with the Title and description, please don’t run to Fiverr and pay $50 for someone to do it for you.

Find some successful stores and see how they did it. Trust me that it isn’t that hard and you should save this money for the important stuff.

What’s left is to add your Facebook pixel code and Google analytics if you use it – There’s no need in any manual code edits and Shopify will do it for you.

Pro tip: Install pixel helper Chrome extension to check of all the events are fired correctly. If you add a product to your cart, The pixel helper should show you the AddToCart event fired on the cart page.

Easy way to check if all events are fired correctly.

7. Pages

Your store needs to look professional and you can’t have that without important pages displayed.

Pages such as F.A.Q where your customers can look for answers to general questions(and save you from extra support emails!). Delivery&Returns to let them know your refund policies so if anything happens, you can always point them to this page.

About Us page is all about you and your store’s story. My advice is to make it personal and if possible, even post a photo of yourself. I saw a lot of small family brands where the owners post their pictures and it people can connect more to the store and feel safer buying from them.

*Of course, if you run a general dropshipping store, just write a nice story and it will be enough. Doesn’t have to be personal, just a few words about your “mission to bring amazing products for affordable prices” will be enough.*

Pro tip: Happy customers is a page I create with ali reviews app and it takes all the imported store reviews and puts them in one place. A great way to boost your store’s credibility and possibly increase your store’s conversion rate.

And of course, don’t forget to create a Contact Us page for your customers to contact you if they have any questions. You don’t need an app for that and it’s done automatically for you by creating a new page and selecting Template suffix ‘page.contact’.

Give this page a Title and simple click on Save.

And don’t forget to add this page in the Main Menu or the Footer Menu in the Navigation tab.

Click on one of the Menus and in there add a new menu title.

You have to Name it again and choose the page link. Click Add and you’re done!

8. Shopify Checkout Settings

On all our Shopify stores, we setup Company name as optional and also the Phone number. The checkout process should be fast and easy for our customers to understand. This is why we hide the Company name because most of our customers won’t need need this field.

And we also make the phone number optional because some customer hate giving out their phones and this can lower our conversion rate. We make phone number a mandatory field only if we have plans for SMS marketing or if our credit card processors can’t process payments without a phone number(with Stripe, we don’t need a phone number).

Also make sure to have address autocompletion option on have the shipping address to appear as billing address by default.

This will save your customers valuable time and make the checkout process much faster. We also preselect the sign-up option but make sure you check the rules because in Europe I think it can’t be selected by default.

To Sum It Up:

This article covered almost everything you need to know about creating your first successful Shopify store. You now know that you don’t have to spend hundreds of dollars on designs and unnecessary apps to have a profitable dropshipping store.

A premium theme or a $300 logo aren’t going to bring you sales if your store isn’t optimized for sales and your products + ads suck… Remember to invest the majority of your money on the things that matter like traffic, products costs, ads, etc.

Hope you liked the first part of this free dropshipping course.

Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

How To Create The Perfect CBO Campaign On Facebook – Facebook CBO Campaign From A to Z – Part 4

By

Daniel Aloni

-

February 24, 2020

3

Facebook CBO Campaign Complete Creation Guide From A to Z Part 4 — How To Create The Perfect CBO Campaign On Facebook - Facebook CBO Campaign From A to Z - Part 4

Welcome to the fourth and last part of how to create the perfect CBO campaign on Facebook blog series!

In the first 3 parts, I showed you how to create a CBO campaigns and explained in detail almost everything you need to know about Facebook’s pixel, targeting, ads and more.

In the fourth part, I’ll talk about the different results you may get and what are the next possible steps. Should you kill your campaign and try again or just move on? Should you continue selling without scaling? Were the results good enough to begin scaling and hopefully make a bank?

All these question will be answered in this part 🙂

If you missed the first three parts, you can read part 1 here, part 2 here, and part 3 here.

So You Launched Your First CBO Campaign…

And now you’re either going to bed and hopefully by the time you wake up, the dashboard on Shopify will have these numbers(or better). But unfortunately, in most cases, your Shopify dashboard will look like this:

It’s not easy getting sales… Especially if you’re a beginner and you just launched your first CBO test campaign. You need to have the right product, a good optimized store with a high-converting product page, a good ad, etc, to get sales right from the start.

There are many things you can do wrong that can mess up your test campaigns. Even if you hire the best video ad service out there, it won’t help you get sales if your product is bad or your store is badly optimized.

And the biggest problem is that you might think you have it all when you actually don’t – I’ve encountered plenty of cases like these where dropshippers thought they had it all under control. In such cases, I always recommend getting some help and even publicly asking people to review your store and ads.

Is it the same case for more experienced dropshippers?

Yes and No.

YES – They’re not gods so they do get zero sales on multiple products they test. But compared to beginners, they can identify the problem almost instantly and decide what to do next.

NO – They’re more likely to squeeze that first sale from their test campaigns because they simply have much more experience. They’ve tested plenty of products and got sales so when they know what to do.

So what can you do to be more like the experienced dropshippers?

Start by checking out ALL the articles written by me on this blog. It won’t take you more than 1 day, on and off, to go through everything I wrote. You can find articles about most common mistakes online store owners make, how to create high-converting product page, scaling and testing methods, case studies and winning product articles where I show you how I would’ve done things.
Understand that what you think is “BEST” isn’t really the case. I recently checked some of my old campaigns and I couldn’t believe I actually spent money on these… Don’t try to reinvent the wheel – Best method is to look at successful ads you find on Facebook and learn from them. Check their store, product page, checkout flow, etc.
Go through our official Youtube channel – Additional tips, case studies and lots of other useful stuff can be found there.
Don’t expect getting sales right from the start – Remember that advanced dropshippers failed more times than you ever tried.
Understand that like in every business out there, you need to invest money. The “lucky” ones can get a sale after the first $5 spend and continue getting even more sales while others can spend $2k with zero sales overall. Remember that this business costs are nowhere near to what you have to invest to open a physical business!
Keep trying – If you’re going to quit after testing only 5 products, then dropshipping probably isn’t for you.

The Results And What To Do With Them

Sales with profit, Sales but only breaking even, Sales but we’re losing money and no Sales at all – These are the 4 most popular scenarios and I’ll quickly explain what to do in each of them before I show you some live examples.

Sales with profit – The best case scenario where not only do we get sales, but we’re also have cheap enough conversions to leave us some profit. It looks like we did something right and this is where we should just leave our ads working for a bit more time before we continue to the first stage of scaling.

Sales but only breaking even – We succeeded at getting sales with our product which isn’t an easy task at all. There’s no profit unless we tweak our ads and try doing some things a bit differently. Maybe one age group is buying our product so creating a new adset with only that age group could get us sales and profit? Maybe the price is high and lowering it just a bit will boost our conversion rate? Plenty of options to tweak our ads and hopefully start profiting. But even if everything fails, remember that the data you get now can be later used so don’t you stop your ads!

Sales but we’re losing money – This is where we need to decide quickly what to do next. Is there any room for improvements to get sales and actually profit or at least break even? Maybe if we switch from that low quality video ad and try using a high quality photo ad it will work better? Or maybe if we give this campaigns a few more days, it’ll be better…

No Sales at all – The worst case scenario. We have to check everything from our store to our ads and see if there’s something we missed. Just don’t be quick to judge and remember that getting results takes time. If only a few hours have passed, you’re way too early to judge.

To know exactly what to do and to identify the issue, you need to learn how to read your Facebook ad results. Check the article I linked just now where you can learn how to read your ad results and hopefully identify the issues of your future ad campaigns.

Make sure to also check the article where I explain the possible reasons to getting traffic but no sales. I go through most common reasons to not getting sales and advise possible solutions.

This Isn’t Rocket Science

After reading my articles, you’ll quickly understand that this isn’t really that hard and there aren’t any tricks or secrets. If everything from your ad to your store is well made, it will be really easy for you to understand the results. Logical thinking is all you need.

If you’re getting Add to Carts and Initiate checkout but no sales, what does it mean? It means that your ad and product are doing a great job at attracting the customers and getting them to actually go through the checkout process. But something in the end like shipping price, payment processors or something else is stopping them.

If you’re getting almost no link clicks, then this means your ad or your targeting sucks.

In the above screenshot, you can see a CBO campaign I had with 4 adsets in it. CBO as you know, is using the daily budget the way he wants to and decided how much each adset will get. In this case, on the adsets got a cheap, $8 conversion and spent only $8 while the other has eaten $40 and got only 1 sale.

So in this case, I just close the one adset that ate $40 and brough me one sale only and focused on the one that gave me that cheap conversion. I didn’t close the one adset that spent too much right away and gave it a “grace” period till I woke up the next morning. When it didn’t bring any sales while still eating a lot of my budget, I closed it. And after that, the CBO campaign with only 3 adsets left was working MUCH better.

Let’s look at this CBO campaign:

In this case, 2 of the adsets here are performing well while the 3rd one isn’t doing so good. What I did is close the one with $20 conversion and keep only the 2 best ones running. The next step, after waiting a few days, is to try and scale it.

How do we do it? I personally duplicate the good adset into a new CBO campaign 3 times and let it run. Some prefer increasing the budget on the original campaign but I like duplicating method more.

So in this case, the next logical thing is to duplicate the good adset into a new campaign x3.

And this is how scaling looks like:

First I had a CBO campaign with multiple adsets in it. I killed the bad ones and left the good ones and after some time of getting stable results, I continued to scale it. I slowly duplicated every good adset into a new, separate CBO campaign and did it 3 times per each good adset. Then I just continued and duplicated the good campaigns again and again until I was spending thousands of dollars a day.

Daily budgets from $20 to $50, depending on my mood – I either lowered the daily budget or killed the bad campaigns and duplicated x3 or even x6 the good ones. No “special” tricks or 8-figure “secrets”. Simple, logical thinking. That’s it…

What about less successful ad results… Do you have those too?

Of course! Plenty of “bad” results where I struggled getting sales and only breaking even or just losing money…

The screenshot above is a CBO campaign for a Valentine’s Day product where from day one, we pretty much struggled at getting sales. In the end, we kept only 1 adset and killed the rest and with this, we were only breaking even.

The other adsets that didn’t spend so much were tested in a new campaign again just to be sure we didn’t miss anything. The adsets we tested again brought no results and in the end, we decided to kill this campaign and try a different product we believed in.

This could’ve been a winning product but we had too many other products to test. But maybe we will test this product again on Mother’s Day and this time prepare a killer video ad and use the information we already got to test only the best performing audience.

To Sum It Up:

There’s no special tricks or secrets to succeed in dropshipping – The successful dropshippers you see on Facebook or Youtube use regular methods and they don’t have any special tricks they keep for themselves.

It’s just that when testing a product, they have everything perfected. The video ads they create are great and catchy, their store is optimized, the targeting and everything else is setup in the best possible way to get sales. So the one thing left is to check the results they get and decide their plan of action.

Unfortunately, this isn’t the case for beginners and in most cases, they miss something and that’s why they don’t get any sales… So in order to succeed, you have to take it slow and make sure you don’t miss a thing. If you rush it, big chance you’re going to fail…

Take it slow and before you touch anything, check the articles in this blog and our official Youtube channel.

Thank you for reading and I hope you liked the final part of the series 🙂

Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

6-Figure Winning Product Revealed – Winning Product Drill Down

By

Daniel Aloni

-

February 18, 2020

8

Winning Product Drill Down 6 Figures In Sales — 6-Figure Winning Product Revealed - Winning Product Drill Down

So I found a winning product on Facebook that makes TONS of sales right now. It was first posted first on Ecomhunt 2 months ago and since then this product has really grown and probably made at least 6 figures in sales. I judge it based on the traffic the store was getting which is 150k visitors in December and 110k in January(Taken from SimilarWeb). So if we take the average conversion rate, there’s thousands of sales each month and it’s getting us to 6 figures a month.

For this week’s article, I decided to review the ad and the store to see what they did right. But having a winning product and ad doesn’t mean everything the seller has done is perfect so I’m also going to see what they did wrong.

So let’s jump in and analyze this winning product!

1. The Ad & Ad Copy

This is the ad as seen on Facebook and I have almost nothing bad to say on it.

The ad copy is fine – It starts with their 50% off + free shipping deal and the second line lets customers know the problem this product is solving. Some good emojis and a call to action at the bottom. The only thing I would change here is first start with the “never worry…” and then below that give them the link so they see it right away without having to click on the “See More” button. The finish it with the 50% + free shipping deal. They have the same promotion displayed again in the headline text near the “Shop Now” button so people won’t miss the deal.

The headline text – Good! Nothing to change here.

The video ad itself – Fast-paced video ad made from a combination of couple of old videos. It looks good and shows how the product works for clothes and also for shoes. It’s not boring and pretty short(only 21 seconds) so overall they did a great job on the video. They also have their logo on the top left side of the video which adds more credibility to their store.

Branding – This is the only thing I think is missing and that’s a cool name to the product. “Electric Clothes Drying Rack” sounds ok but if it had a cooler name, I think people would look at it more line on brand and it could’ve increase the overall conversion rate. For example: QuickDry – Electric Clothes Drying Rack.

2. The Product Page

Let’s start with what they did right:

The title has the product name + the promotion – It’s good they display their promotion again as a reminder. Customers have to be constantly reminded about the offers on our store and one of the best ways is to display it in the title.

Currency Converter – They’re targeting worldwide so a currency converter is a must! You don’t want your customers to waster their time and manually convert the price from USD to their local currency. Make it easy for your customers!

Product description – They didn’t forget any detail and everything is there. Product photos are there to show how to use the product and it’s structured in a logical way. Some disclaimers about how the product itself isn’t the same as in the photo due to different color displays, etc. Overall, a good product description.

And here’s what I think they did wrong:

The reviews:

They have only three, 5 stars reviews there without any photos. The text reviews are not very helpful because they just say “Good” and that’s it. The reviews on our product page need to be with rich text and photos. If there are no photos we can use, at least have normal text reviews that will help you sell the product. For example: “Fast shipping and well packaged. Already used the product once and really happy with the results. Worth every penny!”.

The bundle:

The problem isn’t in the offer itself. I think the compressed organizer is a good offer(although I would just offer one size only) and people who buy the dryer can will be interested in it. But the 5% discount is just cheap… I have no idea why they offer only a 5% discount but if it was me, I would give my customers 10%.

Quantity discounts:

Quantity discounts are needed in this case because there’s a chance someone would want to order more than one dryer. But a 3% discount… Really!? There’s enough profit to make here so just give a better discount. A 10% discount would’ve worked wonderfully here.

Add to cart button + sticky cart button:

Weak colors and the same colors are used for the sticky cart button too. The add to cart button needs to have more presence! A small change but it can significantly increase the amount of people who will click on the Add to Cart button and proceed to checkout.

Offering 2 options to make more money:

The clothes + Shoes option on aliexpress costs $3 more and in the store it costs $10 more. I think that customers who see the ad, believe the product works both for clothes and shoes. They visit the store only to see the shoes option cost $10 more and I believe some of them are a bit disappointed because of that. It eventually leads to them not ordering anything…

If they just offered the combo option for the same price or even $59.99, I think they could make much more sales.

Trust badges on product page:

There are no trust badges on the product page and it can hurt the conversion rate a bit. It takes less than 5 seconds to add some trust badges to the product page with an app or manually.

Some typos and auto Chinese-to-English bad translations:

Some sentences in the photos make absolutely no sense. It’s not new aliexpress sellers use auto translations so sometimes the texts you get make no sense at all. Some customers may find typos and illogical sentences a turnoff and they won’t proceed with the checkout because of that. Make sure the photos you upload make sense and you have no typos in the description – It can lower the credibility of your store.

3. Checkout Process

The checkout process is Shopify’s regular 3 page checkout and it looks good. They have their logo + trust badges on top which is great and I recommend you do the same thing on your stores. But when filling the details, there’s something I didn’t like which can really hurt the conversion rate:

The phone number field is mandatory. Some people hate giving their phone even if it’s only for the shipping company in case they need to contact the customer.

Here it’s mandatory and they also use it later for SMS marketing. SMS marketing is really powerful and the beauty of it that it lands straight in the customer’s phone and there’s no way he’s not going to see it. It’s not an email that ends up in the promotions or in the spam folder…

SMS just pops up on your phone and you see it whether you want it or not. The problem is when people who don’t want to receive any of this can’t really complete the checkout without giving their phone so they just leave and never come back.

It could be that these guys tested it our and prefer losing some customers because they’re going to gain much more with the SMS marketing. It could also be that their credit card processor requires customers to enter their real phone.

On my stores, the phone field is optional and I let my customers know that too. I believe it lowers the conversion rate and if I’ll use an SMS marketing app, I’ll first A/B test my checkout to see if it’s really worth it.

The rest of the checkout is normal and there’s really nothing to add.

To Sum It Up:

They’re making some good sales that’s for sure but with that, they made some crucial mistakes I believe stopped them from getting MUCH more sales. This product was posted on Ecomhunt more than 2 months ago when their engagement was good but nothing compared to what they have now:

Here’s another screenshot taken from Ecomhunt of the early engagement they had:

Now what stopped you from making a better video ad and following the tips we have on our Blog and Youtube channel? The mistakes and the points I gave in this article is something I talked about in my articles(Mistakes online store owners make [4 parts available on the blog!!]). Taking this product 2 months ago and perfecting everything around it could made you some crazy sales for sure!

But it’s not the end because there’s still plenty of room and time to still crush it:

Make better video ad
Perfect the product page and follow my instructions
Market it the same way or try a new marketing angle
Profit!

Hope you liked this week’s article and feel free to leave a comment if you have any questions. Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

How To Create The Perfect CBO Campaign On Facebook – Facebook CBO Campaign From A to Z – Part 3

By

Daniel Aloni

-

February 16, 2020

0

Welcome to the third part of how to create the perfect CBO campaign on Facebook blog series!

In the first part, I showed you how to setup your first CBO campaign and what options you need to choose(without going too much into details). The second part was about Facebook’s campaign objectives, pixel and targeting(in detail).

In the third part, I’m going to talk about our ads: Different type of ads, ad examples, how many ads we need to test and much more. By the end of this article, you’ll know exactly what ads you need to use and how to use them to get the best results.

If you missed the first two parts, you can read part 1 here and part 2 here.

1. Facebook Ad Formats

After creating our CBO campaign and finishing setting up everything we need on the adset level, the final stage before we can run our campaign is creating an ad. We can either create an ad on the ads manager or use an existing post from one of our pages. I never used the Mockup feature and never saw someone use it so I can’t really give any info on that option… Most advertisers I know stick to the first 2 options – Create Ad or Use Existing Post.

There isn’t much difference between these two – Some people prefer posting first on their page then just choose that post as an ad and some prefer creating an ad on the ads manager instead of posting it on their page. In both cases, it won’t hurt the results. But there’s still some “cosmetic” differences you should know about.

An ad created straight from the ads manager has a bit more editing options we can use:

Let’s look at this photo ad I create for a Valentine’s Day product – I created it straight from the ads manager and uploaded the 1200×1200 photo ad I had.

Next thing was to type my ad text, headline text(next to the button), changing the button to “shop now” and using the correct product url(don’t want to accidentally use the wrong product url). The final result is a clickable 1200×1200 photo ad with a headline text + shop now button.

It looks great, has the regular ad text on top of the photo for people to read and understand more about the product. And in the bottom, I displayed the Forte of my product by letting people know it’s Made and shipped from the USA. With a fake 50% Off discount to seal the deal 😉

But what if I used an existing photo post as an ad? Here’s the difference in the editing options:

This is a 1200×1500 photo ad I had to first post and then use as an ad. Why? Because for some reason, creating a 1200×1500 photo ad straight from the ads manager crops it automatically. So you can’t basically have a clickable 1200×1500 photo ad without it being cropped. So I had it first posted on my page and then I used it as an ad.

In this case, I could not add a headline text but only a button. What people saw below the photo ad is my page name and the type of the page(website, community, etc) and the “shop now” button. The photo itself wasn’t clickable.

Same thing goes with video ads:

If I use an existing video as an ad, I won’t have an option to put my own headline text – Facebook will use my video title by default. So if you just uploaded a video to your page, make sure to give it a good title and not just name it as your product. If I sell an adorable cat house, I want my video ad title to be “Adorable cat house – Order Yours Now” and not “Cat house”.

If the video was uploaded from the ads manager when creating an ad, you can edit the headline to whatever you want. I just had to make these points clear and show you the differences between the two options.

Ok Back to ad formats!

Starting with video and photo ads: You probably already understand that not everything has to be square and we have plenty of display options supported by Facebook. To see the supported ratios, check the official Facebook ads guide here.

I personally use 1200×1200 square ads for both my videos and photos. It takes a bug chunk of the feed space so if you have an eye catching photo/video, people will definitely stop scrolling. For photo ads, I also use 1200×1500 size. It takes up even more space in the feeds and you can display products in a much cooler way.

For example:

This is an example photo ad I used in my winning product articles – Make sure to check them out.

And before I jump to a different ad format, let’s take a look at how our ad copy should look like. First of all, you need to understand that Facebook limits the number of lines we can have in our ad text before the “See More” button appears.

Once in mobile, it was 7 lines but today it’s already 3 lines max. This means we have to make sure the first lines of our ad copy have a catchy text and our link is visible before the “See More” button. I know we have a Shop Now button, but it’s still better to also have a visible link to our product in the ad copy.

So what makes our ad text “catchy”?

Emojis – Don’t exaggerate! Emojis help to make our ad copy more interesting but we don’t want it too look spammy. One or two emojis are enough.
Speaking to our audience – Take this ski mask for example. The ad text speaks right to the point and addressing to people who plan their ski trip. If we were to just write “Awesome ski mask”, people probably could miss it.
Addressing the problem or talking about the solution – This works best for problem solving products where we address the problem or talk about the solution in the first lines. This way we increase the chances of people who actually have this problem to stop from scrolling and look on our ad.
Amazing Offer – If you have an amazing offer for a certain product you think can really do the difference, then make sure to let people know about it in the first lines. And no, I’m not talking about “Free Shipping”. More like Get X and enter a contest to win Y OR Free! Only play for shipping. (Yes, Free+Shipping still works).

Be creative – That’s it!

Carousel Ads:

Honestly speaking, I recommend using carousel ads but in the last couple of months I didn’t use them at all… My experience with carousel ads is when I used them for retargeting and the results were great!

Customers could see different styles of my product, different products I sell on my store, and I was getting pretty cheap conversions. But like I said, I used carousel ads only for retargeting. Nowadays I just create different videos or photos and use them for retargeting.

The best part of carousel ads is that they don’t die quickly – From my experience, I always had steady results with carousel ads and I could run them for months without stopping. Sounds like a fairy tail but the same thing happened to other sellers I know.

This Valentine’s Day I did a BIG mistake and left a lot of money of the table because I didn’t even use carousel ads once. I suggest you don’t do the same mistake and give carousel ads a try! Read more about carousel ads here.

Collection ads – 0 experience with this so I can’t really say anything here.

How Many Ads Per Adset Should We Launch?

You can have multiple adsets in one campaign and multiple ads in one adset. The amount of ads in one adset really depends on you but if you want to know my “magic” number, then the answer is at least 2 ads per adset.

We have no idea how the audience is going to react and what ad they’re going to like more – This is why we must test more than one creative and Facebook will deliver both to our audience and see which one is best.

In the screenshot above, we had a video ad with 4 different beginnings. If you didn’t know, the first 3 seconds of a video are really important and they should be catchy enough to stop the user from scrolling. It’s called a scroll stopper – google it to read more.

So to test the 4 different beginning our video had, we made 4 ads in a single adset. On top of the different beginnings, we had 2 thumbnails we also wanted to test. So that means we now need 8 ads. 4 beginnings will use thumbnail1 and the same 4 beginnings will use thumbnail2.

So we ended up testing 8 ads in a single adset.

The video with Thumbnail1 had the worst results so we ended up killing all the ads with Thumbnail1 and later on, only one beginning was getting good results so we ended up with 1 ad only.

Let’s take a look at this example:

This is one of the Valentine’s Day products I was testing and here I had only 3 ads in 1 adset. one 1200×1200 video ad and 2 photo ads(1200×1200 & 1200×1500). In the end, the 1200×1500 photo ad was the best and I shut down the rest.

I think testing 2-4 ads in one adset is more than enough – If you have a single video ad, test different thumbnails or different scroll stoppers. If you have only a photo ad, test 1200×1200 & 1200×1500 sizes or different backgrounds. Give Facebook the option to choose the best performing ad for you and kill all the rest.

Instead of duplicating an existing ad “X” times and changing the thumbnail or uploading a new photo, some people prefer using Dynamic Creatives:

This is found in the adset level and from what I understand, you will end up having one ad but there will be multiple built-in creatives Facebook will test. Don’t take my word on it because I have absolutely ZERO experience with dynamic creatives and prefer using the old method of duplicating ads.

No reason for dynamic creatives not to work so feel free to test it out – You can read more about Facebook Dynamic Creatives here.

The Endgame Of Testing Multiple Ads

Give your creatives at least 2 days and then shut down those with bad results and keep only the best one running. In a fantasy world, only one of your creatives will get the sales and all the rest stand on nothing. So shutting all the rest will be a no-brainer.

But we’re not in a Fantasy world and we may find ourselves in a situation where some ads still get sales. In this case, I judge based on how close it is to the best ad. If my best ad has 10 sales and the other one has 8 sales, then of course there’s no reason to shut it.

If my best ad has 10 sales while the other has 1 or 2 sales, then I can shut the other one with confidence. There’s no math here just simple logic that’s based on how close the results to the best performing ad.

And of course there’s the ROIs we need to check and see if it’s still worth feeding the less performing ad more budget. If my best ad has 10 sales at a cost of $8 per conversion and the other one has 8 sales at a cost of $20 per conversion, then I’m not going to keep that ad running anymore.

After this our only hope is for the campaign to keep performing so we can think about scaling 🙂

Bonus URL Parameters

In the ad level, there’s something not many use which is the URL parameters. With URL parameters, we can track from where our conversions come and not rely only on Facebook reports. As you know, Facebook sometimes misses some sales so there can be a case where an adset or an ad actually brought a sale but Facebook didn’t show anything.

Imagine you’re in the early testing stages of a good product and there are 2 unregistered sales you have no idea where they came from – You look at your ads manager and see that there’s an adset that’s losing money so you shut it down.

But it actually didn’t lose any money! The 2 unregistered sales came from this adset and if you kept it running for more time, it would’ve been your best performing adset. So if you used URL parameters, you could easily check on Google analytics or even on Shopify dashboard to see where the sale has come from.

Here’s an example from Shopify’s dashboard.

As you can see in the screenshot above, Shopify shows me a simple report on the UTMs used for this sale. I can easily see that wc2 adset was the one that brought me the sale. It’s better to use Google analytics and check there all your parameters and stuff. But you can always check it on Shopify if you feel Google Analytics is too much for you.

Use google Campaign URL Builder to build your tracking URLs or do it on Facebook.

Disclaimer: I’m not a pro URL builder and maybe the way I build the tracking URLs is wrong. I suggest you check official sources and learn the right way to build your tracking URL. I don’t want to accidentally mess your GA reports…

To Sum It Up:

This week’s third part was all about the ads and their creatives. You now know what type of ads to create, the dimensions and how many ads you should test. What to do after the testing stage how basically Facebook’s ad level works.

Next week’s article will be about results and we will talk a bit about scaling.

Thank you for reading and I hope you liked the third part of the series 🙂

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Thinking About Opening A Print On Demand Store? Here Are 5 Important Tips To Get You Started

By

Daniel Aloni

-

February 11, 2020

3

Start Your Print On Demand Journey With These 5 Tips — Thinking About Opening A Print On Demand Store? Here Are 5 Important Tips To Get You Started

Always wanted to create your own Print on Demand Shopify store? Looking to add some cool, unique products to your dropshipping brand store? Are you a talented designer and looking to sell your art? Then this article and exactly what you’re looking for!

In this week’s article, I’ll share 5 tips to get you started on your Print on Demand journey and share my personal, 4 year experience selling POD products.

1. Don’t Do Trademark

So you watched the last season of Rick & Morty and thought to yourself “WOW! This catchphrase on a shirt or a mug can sell like crazy! I’ll just put Morty’s silhouette on a shirt and slap the quote below and we have a winner”. And that my friends, is how you break the law!

This is a big NO-NO in the industry – The best case scenario, you are taken down after a DMCA letter and get shut down by Facebook. The worst case scenario is a lawsuit…

It doesn’t matter if you’re dropshipping or doing POD, you mustn’t break the law and sell products you have no right to sell. If you want to sell an Avengers backpack, pay for licensing or sell it from an official distributor(And no, Aliexpress sellers are no official distributors). Did you find a cool mug design in the cat niche? Don’t be an a**hole and just copy it. Make your own original design!

You need to make your own designs in legit niches with no risk – Cats, Fishing, Family, etc. PLENTY of niches to choose from.

Here are some Myths I found on various POD groups:

If I draw it myself, It’s fine to sell – No it isn’t! You are not allowed to sell what isn’t yours. Here’s an interesting fact I heard once from a lawyer: if you take a piece of paper and draw Superman on it, you are committing copyright infringement. You are copying someone’s work, even if it’s for your own use. Just so you know 😉
Lots of people sell Wonder Woman shirts, I think it’s ok if I do it too – No it isn’t! It doesn’t matter how many people sell this shirt, you can’t do it without the proper license. The people selling it will be eventually caught and shut down.
If Aliexpress and Ebay are selling Avengers keychains, it’s probably legit and I’ll dropship from them – No it isn’t legit! Plenty of sellers on Amazon, Ebay, Aliexpress who sell fake, non licensed merch. You can’t simply dropship from them even if they tell you it’s legit. You can do it only from legit suppliers.
I can dropship it if I buy it from a legit source – No you can’t! Even if you buy from Marvel’s official website, you still can’t dropship the products without the proper license. It’s the same as if I sell jeans I buy from a local brand to Europe. I need to be an official reseller in order to do that.

2. Quality, Support And Customer Satisfaction Come First

It’s important you choose the right POD company to work with and not just based on their base prices. Yes, you will profit much more with a company that prints shirts for $6 and not $10. But if the quality and support are bad, it will hurt you in the long run and you’ll have to deal with a lot of pissed customers.

Here are a few ways you can test if a POD company is right for your business:

Order samples and check yourself the quality – If you want to be 100% sure about the quality, just order it and see for yourself. It’s not expensive and you can also check how good their shipping.
Talk to their support – It’s important to have a fast support team to help you with any issue you may encounter. Test them out and see how long it takes them to answer and how they answer too. Some support teams just “brush” you off and this is not a company we want to work with.
Check their costs – Yep, in the end we have to consider the costs. Great support and superb quality t-shirts are great but if the base cost is too high, you’re not going to make any profit.
Check for any “hidden” costs – Some companies hide these and you can suddenly find yourself paying weird taxes or some other weird fees. Make sure you know exactly what you’re paying for.
Variety – Stay on top of your competition by offering fresh new products. A respectful POD company needs to have plenty of products you can sell and add new products when needed. If a POD company is stuck only on pillows, mugs and shirts, you will need to move on.

My personal recommendation for a POD company is All Over Print(AOP+). It’s run by amazing guys located in UK who know how do get the job done. Their support is amazing and the quality of their products is just superb.

On top of that, AOP+ make sure to always update their products and bring new, exciting POD products you can sell.

3. It’s Ok To Dream But You’re Not H&M

I know having your own POD store can be exciting but this doesn’t mean you can just slap “New York” on a t-shirt and get sales. You’re not a world renowned fashion designer and you’re not the owner of 5,000 fashion stores Worldwide.

Unless you have some secret to drive insane traffic for free so they buy your New York hoodie, you will have to pay from day one to bring traffic to your store. So now that we agree getting traffic usually isn’t free, in order to succeed you have to be unique.

This means picking a niche or couple of niches you’re going to work on – Let’s say cats and fitness. After picking your niche, you need to bring cool designs that speak to your audience. Unique and trendy designs.

If getting ideas is hard, you can always bring a new POD product if available and check other successful designs. Then just make something similar(DON’T COPY pixel by pixel) and try selling it.

This tip isn’t meant to discourage you… It’s just that I see plenty of store owners who jump into the POD game thinking they’re an actual brand. Dreams are a good thing but let’s focus first on getting some sales before building our “brand”.

The people who actually succeeded at building a brand started from something small and usually focused on a specific niche. They brought something unique(product or designs) and after getting sales and enough customers, they had the means and most importantly the EXPERIENCE to build an actual brand.

4. Not Everything Has To Be On Shopify

POD platforms like Gearbubble and others allow you to upload and sell your own designs without having an actual store. After signing up, you only need to choose your product and upload your design. Next is to advertise the product you create to the right audience and start getting sales 😉

The fulfillment and customer support is done for you – They print and ship the product to your customers for you and if there’s an issue, their support team handles it. Your only job is to sell and profit.

You don’t have to worry about payment providers – The purchase goes through Gearbubble’s PayPal and credit card processors. Your only need to request a payout and it will be sent to your PayPal or Payoneer account(bank transfers and other payout methods are available as well).

And you don’t have to worry about product selection because there’s a lot of products to choose from(some even have customization option like custom text and photo uploads). And the shipping is done from USA with tracking so your customers will receive their products in a timely manner.

I personally use Gearbubble for years now so if you’re looking for a POD company with a great conversion rate, quality products & support, Gearbubble is what I recommend.

5. List Your POD Products On The Biggest Marketplaces

This isn’t the same as showing your ad on Facebook to people that just scroll their feed to pass the time. Etsy, Amazon and Ebay are getting millions of visitors per day from people who actually look to buy something.

If you have a great product that ranks up, you can get a crazy amount of sales. I’ve seen funny mugs with simple designs get thousands of orders on Amazon and that’s without running a single ad. Yes you have to pay pretty high commissions… And on some platforms, you also pay per listing but that’s basically it.

Even if you earn $4 after product costs and commissions, I still call it a win!

If you’re looking for a quick way to list your products on these platforms, make sure to check out Gearbubble dropship program. A quick and easy way to list products and auto fulfill them after you get an order.

You can also dropship regular products on these platforms!

I guess most of you drive traffic to your dropshipping stores by using Facebook or Google ads but have you considered listing your winners on Amazon or Ebay? This isn’t rocket science and with the right product and the right price, you can get easy sales.

At Ecomhunt, we have a good amount of dropshippers who sell on Ebay or Amazon successfully by just listing the winning products found on our platform. You have the photos, description and everything else to create a good looking listing. After creating one, all you need to do is wait for an order to come in and fulfill it.

Of course, there are some rules you must follow and some of these marketplaces(like Amazon) can be a bit tough. They sometimes require lots of papers, id copies but once you’re done, listing and selling products won’t be a problem. Consider testing it out – Choose a marketplace you like and list some products 😉

To Sum It Up:

You don’t have to be a graphic designer or a marketing expert to sell POD products – All you need is the right niche and a design that speaks to your audience. If you’re not a designer, hire one(just don’t overpay for the designs you get). If you can’t pay for ads, list your POD products on a big marketplace instead. If you’re tired of Shopify and doing support, sell your products on a POD platform instead.

POD isn’t rocket science and I’ve been doing it successfully for years now so there’s no reason you can’t do it as well. And if you’re already selling dropshipping products, then consider adding POD products as well to offer more products to your customers.

Dropshipping products + POD upsell products work like a charm!

Let me know in the comments if you have any questions. Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

How To Create The Perfect CBO Campaign On Facebook – Facebook CBO Campaign From A to Z – Part 2

By

Daniel Aloni

-

February 9, 2020

4

Welcome to the second part of how to create the perfect CBO campaign on Facebook blog series!

In the first part, I showed you how to setup your first CBO campaign and what options you need to choose. I didn’t go too much into details because it was just to show you how to do it in the right way. But today’s second part is going to be about all the details 😉

In this part, I’m going to talk about Campaign Types, Pixels and Targeting – I want you to really understand the logic behind the stuff we do when we create the perfect CBO campaign and not just COPY-PASTE it with no clue about what’s going on.

If you missed the first part, you can read it here.

1. Campaign Types / Campaign Objectives

When creating a new campaign and choosing “guided creation”, this is the screen you’ll see. The next step will be to choose the right campaign objective that will bring us closer to our goal.

If there’s a new pizza place in town and it wants to get some attention from the locals, then brand awareness or reach campaign could work really well. If someone has a blog and wants to get people to read his articles, then a Traffic campaign is the right choice to bring readers.

Over the years, Facebook has perfected their system to exactly deliver what we ask for – If 3-4 years ago I was running Engagement campaigns to get sales(and I was getting them!), if I do it now I’ll mostly get likes/comments/shares and that’s it. I’m no saying you can’t get sales by running Engagement campaigns, but the chances are really low.

Facebook has categorized the users into buyers, watchers, commenters, etc. If I choose Video Views objective, Facebook will know to grab only the users who are most likely to watch my video. Again maybe some of them will buy, but it won’t be even close to the order I could get if I asked Facebook to bring me the buyers(Conversion campaign).

Let’s go back to the Pizza place example: Instead of Brand awareness, the owner could go with an Engagement campaign and target his local area. He will probably get likes, comments, shares, etc and feel like he’s doing a great job but in the end, what he needs is people to visit his pizza place. Instead if he used brand awareness, maybe Facebook would likely target people who go often on weekends to let them know about this new delicious pizza place.

Same goes with the blog owner – He can get link clicks on his ad using Engagement campaign but it won’t be the same if he used the Traffic Campaign.

So you now probably understand that in order to get sales, we need to choose the Conversion campaign and nothing else. This will give us the highest chance of getting sales on our test campaigns and with limited budget, it will be a shame to waste our money on Objectives which won’t work.

With Conversion campaign, Facebook will pick the people who are more likely to buy our product based on the data they collect on us. It can be how often they buy online, their credit score, impulsive buyers or not, etc.

Facebook is a data machine and I suggest you let them do their job and don’t try reinventing the wheel.

2. Facebook Pixel

Facebook can’t collect data on our site from thin air and they need their own little agent to report back and share all the juicy details. This agent, called the pixel, is a short code snippet that appears on all our store pages so it can collect the data Facebook needs.

If someone with a Facebook account visits our site, they can identify him and record all his actions to later classify this user and place him in a certain consumer category. And he doesn’t have to visit Facebook first and then our store, he only needs to be a Facebook user and the pixel will recognize him. So if you drive traffic only from google, installing a Facebook pixel on your store will be a wise choice to later collect and build audiences on Facebook.

So by having a properly installed Facebook pixel on our store, we give Facebook the ability to collect data on our visitors.

What can we do with the data collected by Facebook?

We can create custom audiences to build lookalike audiences, retargeting purposes, discover new audiences, and more.
We feed Facebook with enough data for it to optimize and find the most relevant audience for us.
We can see how people react to our product/content – If they like a product, they will at least add it to their cart or complete some other action on our site.
We can easily check our results and create reports for future uses
And more…

New or Old pixel, we always optimize for purchase.

It’s true that a pixel with data is better than a new pixel with no data at all – It will be much easier for Facebook to find the relevant audience for us based on previous purchase data. We’ll also spend less time waiting for optimization and probably spend less money on “testing” bad audiences.

But it doesn’t mean a new pixel with zero data will bring us no results… Even if Facebook warns us and suggests we start from View Content and move up, we still go for the purchase optimization. In this case, Facebook will still search for people who are more likely to buy but it will take more time and we will have to be patient and give it time.

Anyway, you’ll spend much less money and get actual results if you go with Purchase optimization and not View Content.

Important:

There are cases when Add to Cart or Initiate Checkout optimizations bring results and sometimes much better results than purchase optimization. Each ad account is different and one person can have better results with Purchase while other with Add to Cart.

I suggest you always test first with purchase and see how it goes. If you believe the product could perform better and you don’t want to give up, consider trying Add to Cart optimization and see what results it brings you.

Installing Facebook Pixel:

In most E-commerce platforms like Shopify, you only need the pixel code and they automatically place it for you in your store. If you have a private store, you will need to do it manually by following the install instructions on Facebook’s pixel page.

How to know your pixel works?

Option 1: Install Facebook pixel helper chrome extension so you can check if your pixel is active(on every page you visit) and what events were fired – See screenshot above. You can use the pixel helper to see if all events are properly fired too. Do yourself a favor and install the chrome extension 😉

Option 2: Inside the pixel tab in Facebook’s ads manager, you can click on the pixel you’re using and test the events. Pretty simple, just follow the instructions.

3. Targeting

Targeting is the direction we point Facebook to look for our audience.

There are a lot of methods of targeting online – From one interest per adset to laser targeting, each one is considered to be “the best” and gives us the lowest CPM. My tip for you is just do what you want…

If you want to target huge interests with 50m+ audiences, no problem at all. If you want to test audiences as small as 50k, just do it. Go for what you think is the right audience and test it out

I heard small audiences give you very high CPMs – Well one of my best audiences were women 35-44 and the size was 13k. Not only this audience gave me crazy cheap sales but the CPM was about the same as all my other adsets($9~$11).

Good thing I gave it a try right?

So if I were to listen to all the people saying small audiences don’t work, I would’ve lost plenty of sales because I had plenty of small audiences such as these running.

Now let’s look at something I never did and probably lost a lot of money: Before CBO campaigns, I never tested audiences larger than 1.5m. I thought for testing, audience size mustn’t be too big so I always kept it in the 1.2m~1.3m area.

If the campaign was already running and selling well, then of course I was testing HUGE audiences too and making sales. But maybe when testing one of my campaigns, I could’ve gotten much better results if I let it run on a 10m audience.

What audience sizes I personally test?

I have no problem testing big audiences and audiences around 100k. I can go for one interest per adset or multiple interests all layered down till I get an audience size of 100k. No particular method or anything special. If I feel the audience is right, I target it.

*I never used the expand detailed targeting option so I can’t really tell you if it’s good or not. But I think it’s worth a try if you have a good campaign going.*

My special rule:

I hate wasting money so I do a really good research and target only the audience I think will buy. If I target a hardcore cat lovers product, then I will allocate my budget and use most of it to test women 35+ because they’re more likely to buy it than a 22 year old girl.

If I sell a cute necklace gift for women, I will target only men and probably start from 25 or even 35. You get the point.

Custom Audiences:

Above the country selection, you can see the custom audience targeting – This is where the audiences we made thanks to the pixel can be used. If you have a custom audiences of everyone who visited your site, you can just target them and offer a discount code for those who didn’t buy.

If there’s a new discount you don’t want your past buyers to see(so they don’t get upset), you can exclude them.

Country selection:

I usually target USA but I have no problem targeting Worldwide or Europe – It all depends on the product. Just make sure to select English(All) if your page in in english and you target Worldwide.

About the countries: If I go Worldwide, I target only epacket countries.

Interests:

I use it all – If I find targeting by income + interest is a better option than just picking only the interest, then I do it. If there’s a product only available to iPhone users, I will target only iPhone users and not “all devices”.

Placements:

I usually go with Instagram and Facebook feeds but only if it’s in my niche. If it isn’t, I leave the placements on Automatic and let it run. Once I get enough results, I know which placement works best and I shut down all the rest.

Important: By shutting it down, I mean the new duplicate adset I make will have only the working placements. I never touch a working adset because it can go back to learning mode and stop bringing results.

Optimization & Delivery:

I leave it of course on Conversions and the only thing I change is the conversion window. I find the 1 day click window to work better when I look for people who are most likely to buy my product after the first click.

I know a lot of people who use the 7 day window with success and some say this window click stuff won’t change anything. I personally found out the 1 day window to work much better for me than the 7 day or others.

Some people mix it up and use 1 day for cold targeting and 7 day for when they retarget people. That’s because the retargeting audience are more likely to buy after a few days after they first clicked on your ad. It’s logical…

To Sum It Up:

As promised, the second part of the article is more detailed and I chose to speak about the campaign objectives, pixel and targeting.

Next week’s article will be all about different type of ads.

Thank you for reading and I hope you liked the second part of the series 🙂

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