On Smartphones, Bigger Ads Mean More Attention
The average smartphone user pays 6.6 seconds of attention to mobile ads that cover 80% of the screen, according to a report by Yahoo and OMD Worldwide....
Crypto Winter Could Turn Icy
Following a spectacular crash earlier this year, the crypto industry's most popular tokens have gone to sleep, implying that amateur investors have lost interest in the once...
Meta to Expand Ability for Brands to Search for Stolen Content on Facebook, Instagram
Meta is giving new options for businesses to detect whether other accounts on Facebook and Instagram are using their intellectual property.
According to a report in the Search...
NFTs, Cryptocurrency Trending Down
According to Google Trends, the search term NFT (non-fungible tokens) and the topic of Cryptocurrency are trending downward.
NFT's hit a high in January this year and since...
E-commerce will Boost Air Freight Demand, says Air Cargo Handler CEO
The CEO of one of the world’s top air cargo handlers dismissed the dismal global trade forecast, stating that the growth of e-commerce and increased demand for...
Travel Niche Rebounds Post-Covid
A third of US adults indicated they will travel this holiday season, while another quarter said they are likely to do so.
According to data in September from...
Buy Now Pay Later is Trending as Inflation Soars
As customers' budgets get squeezed by the rising cost of living, products that let them buy items now and pay for them later (BNPL) are growing in...
US TV Viewers Find Shorter Ads More Reasonable
The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research.
Additionally, only...
Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall
While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...
New Online Checkout Allows Teens to Send Carts to Parents to Pay
Hollister, an Abercrombie & Fitch brand popular with teenagers, is introducing a new system that allows customers to send their carts to someone else for payment.
According to the...
