Meta is giving new options for businesses to detect whether other accounts on Facebook and Instagram are using their intellectual property.
According to a report in the Search Engine Journal, Meta’s Brand Rights Protection service is being updated with improved search capability, allowing businesses and brands to search by picture. The tool will find different sorts of material using that image, such as postings on Facebook and Instagram.
Businesses can report content using their intellectual property without authorization, leading Meta to investigate and remove the infringing content.
This new search feature is part of a series of enhancements to Meta’s Brand Rights Protection service, which is only available to firms with registered trademarks.
The tool will now allow brands to search and report on Facebook Pages, profiles, groups, and Instagram accounts.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon