A third of US adults indicated they will travel this holiday season, while another quarter said they are likely to do so.
According to data in September from the Out of Home Advertising Association of America, 34% of US adults plan to travel this upcoming holiday season. Another 25% said they would probably travel, and 41% answered no.
According to a report by Insider Intelligence/eMarketer, the travel industry will spend 22.5% more this year on digital advertising than in 2021.
“Only one other industry will increase spending faster (retail), but travel will remain the smallest spender among the industries we track,” stated the report.